Really Great Reading growth playbook

Build the newer state template for all twelve territory states before the reps ramp: the state's literacy law and approved lists (where RGR is listed), the funding streams districts use, the products that fit, a local or nearby case study, and a form routed to that state's Regional Partner in HubSpot. Use each page as the landing link in outbound sequences and in priority-state campaigns.

Outbound converts better when the link answers "does this fit our state's rules and funding?", and district leaders search for "<state> reading curriculum" or "<state> approved reading intervention". A new rep then starts with a page built for their states.

[ ] H1: <State> Reading Curriculum and Intervention
[ ] State law and current guidance named and dated
[ ] Approved lists RGR is on (only where true)
[ ] Funding streams districts use
[ ] Products by grade band
[ ] Nearest case study
[ ] Download overview (form-gated)
[ ] Form routed to the state's Regional Partner
[ ] Linked from the header state selector

• Wrong or stale legal references

  Have a literacy expert check each state page and date it.

• No approval yet in some states

  Say what fits the state framework without claiming a listing.

• HiringRegional Partner - MidAtlantic (open since September 17, 2026): owns North Carolina, South Carolina, Tennessee and Kentucky; "Source 70% of pipeline through self-generated outbound activity", "~25 qualified meetings per month and $600k-$1M per quarter in additional pipeline", "50 Strategic Districts", a "35% close rate", and fluency in "ROI, funding pathways, instructional impact metrics".Source
• HiringRegional Partner - Mountain West (open since September 14, 2026): owns Utah, Colorado, Nevada, New Mexico, Arizona, Montana, Wyoming and Idaho with the same quota-carrying, outbound-led model; candidates in Utah or Colorado preferred.Source
• Your websiteState pages come in two generations. Newer pages such as /colorado-reading-curriculum ("CDE-Approved Reading Solutions Built for Colorado's READ Act", "listed on the CDE Advisory List for Reading Intervention", funding via "CLSD, Early Literacy Grant, and Per-Pupil Intervention Funds", a downloadable overview and grade-band pages) exist for Texas, Arkansas, Colorado, New York, California, Virginia, Michigan, Indiana and Florida. Older one-paragraph pages ("Speak with a Regional Partner now") cover North Carolina ("Operation Polaris 2.0"), South Carolina (which names "the Literacy-Based Promotion Act"), Utah, Nevada and others. Tennessee, Kentucky, New Mexico, Arizona, Montana, Wyoming and Idaho have no state page (none in the sitemap; /tennessee, /kentucky, /arizona, /new-mexico and /idaho return 404).Source
• HiringMarketing Operations Manager (posted October 2, 2026): owns HubSpot administration, "email health and deliverability", "consent workflows", lifecycle and sales sequence builds, and "emails, forms, workflows, and landing page components" across "product launches, priority-state campaigns, lifecycle and customer communications, and sales enablement"; builds dashboards and keeps "campaign and attribution data clean".Source

Add noindex to every confirmation page, remove them from the sitemap, and serve the files through HubSpot file links that only appear after the form. Put each guide's landing page, with the form, in the sitemap instead.

Gated guides on funding and implementation are what district buyers download; capturing them feeds the sequences and the Regional Partners.

• Breaking links in old emails

  Keep the pages live, just not indexed.

• Your websiteSitemap (413 URLs): 50 are download confirmation or thank-you pages. /federal-funding-opportunities-confirmation, for example, links straight to the funding guide PDF and carries no noindex tag, so the guide can be reached from search without the form.Source
• HiringMarketing Operations Manager (posted October 2, 2026): owns HubSpot administration, "email health and deliverability", "consent workflows", lifecycle and sales sequence builds, and "emails, forms, workflows, and landing page components" across "product launches, priority-state campaigns, lifecycle and customer communications, and sales enablement"; builds dashboards and keeps "campaign and attribution data clean".Source
• HiringRegional Partner - MidAtlantic (open since September 17, 2026): owns North Carolina, South Carolina, Tennessee and Kentucky; "Source 70% of pipeline through self-generated outbound activity", "~25 qualified meetings per month and $600k-$1M per quarter in additional pipeline", "50 Strategic Districts", a "35% close rate", and fluency in "ROI, funding pathways, instructional impact metrics".Source

Publish an explainer: how the payment share works, how growth is verified, what happens if targets are missed, sample contract language, and the Indiana example. Add a calculator that shows fees at different growth outcomes.

Outcomes-based buying is new to most districts; making it easy for finance to say yes shortens cycles and sets RGR apart.

• Confusing terms

  Test the explainer with two district CFOs first.

• Your websiteRGR Nova page: "LAUNCHING FOR BACK TO SCHOOL 2027", "Request a Private First Look"; "Outcomes based contracts are available, tying a portion of fees to independently verified Lexile® growth"; "Harvard CEPR is evaluating Indiana DOE's outcomes based contracts with RGR and two other providers"; Nova's design "meets ESSA Level IV"; "2,000+ districts served by RGR in all 50 states. 3.5M+ students served".Source
• Your websitePress release, October 21, 2026: RGR launched RGR Nova, "the first Literacy Outcomes System (LitOS)", at the Council of Great City Schools Annual Conference; districts "can choose outcomes-based contracts that tie a portion of RGR's fees to their teacher and student learning goals"; the CEO: "we are putting our own revenue on the line".Source
• HiringStrategic Literacy Solutions Engineer (posted October 2, 2026) and Senior Strategic Literacy Partner: instructional experts for "high-value and complex opportunities", "multi-district networks, and state opportunities", presenting to "Superintendents, Chiefs of Academics, Literacy Directors, and State DOE leaders", supporting "outcomes-based procurement and performance-driven partnerships", and representing RGR "at conferences, leadership convenings, and state literacy events". A Professional Services Consultant (DMV, posted October 16) delivers training and uses "training feedback and participation data".Source
• HiringDirector, Product Marketing & Go-to-Market (posted October 6, 2026): "With a major new product launch ahead and a renewed focus on helping current customers get the full value of their programs"; owns go-to-market and launches, positioning, "pricing and packaging", sales enablement ("playbooks, competitor comparisons, launch training"), competitive intelligence and "win/loss", and a "voice-of-customer practice"; will "Define the evidence and customer stories needed to support product positioning" and show how product marketing contributes "to pipeline, adoption, retention, and expansion". Leads the Product Marketing Manager.Source

Pick one URL per case study under /resource/case-studies/, redirect the others, set an absolute homepage canonical, and remove the duplicate "Home" H1.

Search engines and buyers land on one clear story, and reporting counts it once.

• Campaign URLs break

  Redirects keep old links working.

• Your websiteCase studies: eight under /resource/case-studies/, and the same district stories again at other URLs, e.g. Wayne-Westland at /resource/case-studies/wayne-westland-community-schools-case-study, /wayne-westland-case-study and /wayne-westland-michigan-case-study; the homepage cites Wayne-Westland and Carrollton-Farmers Branch.Source
• Your websiteHomepage: a header state selector listing every state; "15.6 M foundational reading skills mastered", "4.2 million of those in the last quarter alone"; "2K + districts nationwide"; two H1 headings, the first reading "Home"; a canonical tag of href="/" (Google PageSpeed reports "Document does not have a valid rel=canonical" and "Links are not crawlable").Source
• HiringMarketing Operations Manager (posted October 2, 2026): owns HubSpot administration, "email health and deliverability", "consent workflows", lifecycle and sales sequence builds, and "emails, forms, workflows, and landing page components" across "product launches, priority-state campaigns, lifecycle and customer communications, and sales enablement"; builds dashboards and keeps "campaign and attribution data clean".Source

Link each state in the selector to its state page (or a regional page while one is built), show "Your Regional Partner" with a booking link, and record the state on the HubSpot contact.

State is the first filter a district buyer applies; answering it in one click lifts engagement and routing.

• Wrong state detected

  Let visitors change it easily.

• Your websiteHomepage: a header state selector listing every state; "15.6 M foundational reading skills mastered", "4.2 million of those in the last quarter alone"; "2K + districts nationwide"; two H1 headings, the first reading "Home"; a canonical tag of href="/" (Google PageSpeed reports "Document does not have a valid rel=canonical" and "Links are not crawlable").Source
• Your websiteState pages come in two generations. Newer pages such as /colorado-reading-curriculum ("CDE-Approved Reading Solutions Built for Colorado's READ Act", "listed on the CDE Advisory List for Reading Intervention", funding via "CLSD, Early Literacy Grant, and Per-Pupil Intervention Funds", a downloadable overview and grade-band pages) exist for Texas, Arkansas, Colorado, New York, California, Virginia, Michigan, Indiana and Florida. Older one-paragraph pages ("Speak with a Regional Partner now") cover North Carolina ("Operation Polaris 2.0"), South Carolina (which names "the Literacy-Based Promotion Act"), Utah, Nevada and others. Tennessee, Kentucky, New Mexico, Arizona, Montana, Wyoming and Idaho have no state page (none in the sitemap; /tennessee, /kentucky, /arizona, /new-mexico and /idaho return 404).Source
• HiringMarketing Operations Manager (posted October 2, 2026): owns HubSpot administration, "email health and deliverability", "consent workflows", lifecycle and sales sequence builds, and "emails, forms, workflows, and landing page components" across "product launches, priority-state campaigns, lifecycle and customer communications, and sales enablement"; builds dashboards and keeps "campaign and attribution data clean".Source

Ask one question first on the quote form ("district or multi-school" vs "classroom or home"), send classroom buyers to the shop with a starter bundle, and route district buyers by state with funding questions.

Reps get qualified meetings and teachers buy faster without waiting for a call.

• Teachers become district champions

  Tag classroom buyers by district for later outreach.

• Your websiteBuying paths: a "Talk to Sales" quote form on resources.reallygreatreading.com; a page saying "Our regional sales partners primarily work with district and multi-school purchases. If you're purchasing for a classroom, home, or individual use, you can browse and buy immediately" with a link to shop.reallygreatreading.com; an ordering page with NYC ShopDOE and FAMIS instructions.Source
• HiringRegional Partner - MidAtlantic (open since September 17, 2026): owns North Carolina, South Carolina, Tennessee and Kentucky; "Source 70% of pipeline through self-generated outbound activity", "~25 qualified meetings per month and $600k-$1M per quarter in additional pipeline", "50 Strategic Districts", a "35% close rate", and fluency in "ROI, funding pathways, instructional impact metrics".Source
• HiringMarketing Operations Manager (posted October 2, 2026): owns HubSpot administration, "email health and deliverability", "consent workflows", lifecycle and sales sequence builds, and "emails, forms, workflows, and landing page components" across "product launches, priority-state campaigns, lifecycle and customer communications, and sales enablement"; builds dashboards and keeps "campaign and attribution data clean".Source

Rank current districts by renewal date and usage, invite the top 200 to private first looks with their own skill-mastery data, and offer outcomes-based pilots for the 2027-28 year.

Expansion from existing customers is faster than new logos, and early adopters become launch proof.

• Cannibalizing renewals

  Present Nova as an upgrade path, not a replacement.

• HiringDirector, Product Marketing & Go-to-Market (posted October 6, 2026): "With a major new product launch ahead and a renewed focus on helping current customers get the full value of their programs"; owns go-to-market and launches, positioning, "pricing and packaging", sales enablement ("playbooks, competitor comparisons, launch training"), competitive intelligence and "win/loss", and a "voice-of-customer practice"; will "Define the evidence and customer stories needed to support product positioning" and show how product marketing contributes "to pipeline, adoption, retention, and expansion". Leads the Product Marketing Manager.Source
• Your websiteRGR Nova page: "LAUNCHING FOR BACK TO SCHOOL 2027", "Request a Private First Look"; "Outcomes based contracts are available, tying a portion of fees to independently verified Lexile® growth"; "Harvard CEPR is evaluating Indiana DOE's outcomes based contracts with RGR and two other providers"; Nova's design "meets ESSA Level IV"; "2,000+ districts served by RGR in all 50 states. 3.5M+ students served".Source
• Your websiteHomepage: a header state selector listing every state; "15.6 M foundational reading skills mastered", "4.2 million of those in the last quarter alone"; "2K + districts nationwide"; two H1 headings, the first reading "Home"; a canonical tag of href="/" (Google PageSpeed reports "Document does not have a valid rel=canonical" and "Links are not crawlable").Source

With permission, publish short district result cards (skills mastered, growth, grade bands) and a quarterly national summary. Use them in state pages and sequences.

Fresh, specific outcome data backs the outcomes positioning better than adjectives.

• Student privacy

  District-level aggregates only.

• Your websiteHomepage: a header state selector listing every state; "15.6 M foundational reading skills mastered", "4.2 million of those in the last quarter alone"; "2K + districts nationwide"; two H1 headings, the first reading "Home"; a canonical tag of href="/" (Google PageSpeed reports "Document does not have a valid rel=canonical" and "Links are not crawlable").Source
• HiringDirector, Product Marketing & Go-to-Market (posted October 6, 2026): "With a major new product launch ahead and a renewed focus on helping current customers get the full value of their programs"; owns go-to-market and launches, positioning, "pricing and packaging", sales enablement ("playbooks, competitor comparisons, launch training"), competitive intelligence and "win/loss", and a "voice-of-customer practice"; will "Define the evidence and customer stories needed to support product positioning" and show how product marketing contributes "to pipeline, adoption, retention, and expansion". Leads the Product Marketing Manager.Source
• Your websiteRGR Nova page: "LAUNCHING FOR BACK TO SCHOOL 2027", "Request a Private First Look"; "Outcomes based contracts are available, tying a portion of fees to independently verified Lexile® growth"; "Harvard CEPR is evaluating Indiana DOE's outcomes based contracts with RGR and two other providers"; Nova's design "meets ESSA Level IV"; "2,000+ districts served by RGR in all 50 states. 3.5M+ students served".Source

Connect product usage to HubSpot, and send role-based messages: coaches get weekly skill reports, teachers get lesson tips, leaders get quarterly progress. Flag low-use schools for the Professional Services team.

Visible progress keeps programs in use, and early flags protect renewals.

• Email fatigue for teachers

  Monthly for teachers, weekly only for coaches.

• HiringMarketing Operations Manager (posted October 2, 2026): owns HubSpot administration, "email health and deliverability", "consent workflows", lifecycle and sales sequence builds, and "emails, forms, workflows, and landing page components" across "product launches, priority-state campaigns, lifecycle and customer communications, and sales enablement"; builds dashboards and keeps "campaign and attribution data clean".Source
• HiringDirector, Product Marketing & Go-to-Market (posted October 6, 2026): "With a major new product launch ahead and a renewed focus on helping current customers get the full value of their programs"; owns go-to-market and launches, positioning, "pricing and packaging", sales enablement ("playbooks, competitor comparisons, launch training"), competitive intelligence and "win/loss", and a "voice-of-customer practice"; will "Define the evidence and customer stories needed to support product positioning" and show how product marketing contributes "to pipeline, adoption, retention, and expansion". Leads the Product Marketing Manager.Source
• HiringStrategic Literacy Solutions Engineer (posted October 2, 2026) and Senior Strategic Literacy Partner: instructional experts for "high-value and complex opportunities", "multi-district networks, and state opportunities", presenting to "Superintendents, Chiefs of Academics, Literacy Directors, and State DOE leaders", supporting "outcomes-based procurement and performance-driven partnerships", and representing RGR "at conferences, leadership convenings, and state literacy events". A Professional Services Consultant (DMV, posted October 16) delivers training and uses "training feedback and participation data".Source

For each territory, build a five-step sequence in HubSpot: state rules and funding, a one-page funding brief, a nearby district result, an invitation to a free Diagnostic Decoding Survey, and a meeting ask.

Relevance to the district's state and funding is what gets a literacy director to reply.

• Over-automation

  Reps personalize the first line.

• HiringRegional Partner - MidAtlantic (open since September 17, 2026): owns North Carolina, South Carolina, Tennessee and Kentucky; "Source 70% of pipeline through self-generated outbound activity", "~25 qualified meetings per month and $600k-$1M per quarter in additional pipeline", "50 Strategic Districts", a "35% close rate", and fluency in "ROI, funding pathways, instructional impact metrics".Source
• HiringRegional Partner - Mountain West (open since September 14, 2026): owns Utah, Colorado, Nevada, New Mexico, Arizona, Montana, Wyoming and Idaho with the same quota-carrying, outbound-led model; candidates in Utah or Colorado preferred.Source
• Your websiteState pages come in two generations. Newer pages such as /colorado-reading-curriculum ("CDE-Approved Reading Solutions Built for Colorado's READ Act", "listed on the CDE Advisory List for Reading Intervention", funding via "CLSD, Early Literacy Grant, and Per-Pupil Intervention Funds", a downloadable overview and grade-band pages) exist for Texas, Arkansas, Colorado, New York, California, Virginia, Michigan, Indiana and Florida. Older one-paragraph pages ("Speak with a Regional Partner now") cover North Carolina ("Operation Polaris 2.0"), South Carolina (which names "the Literacy-Based Promotion Act"), Utah, Nevada and others. Tennessee, Kentucky, New Mexico, Arizona, Montana, Wyoming and Idaho have no state page (none in the sitemap; /tennessee, /kentucky, /arizona, /new-mexico and /idaho return 404).Source
• Your websiteContent: 97 blog URLs and 44 news posts in the sitemap, the "Reading Roadmap" newsletter, Science of Reading and Dyslexia hubs, English-learner pages and Spanish family resources (/recursos-para-familias-hispanohablantes, /heart-words-spanish), free Diagnostic Decoding Surveys and a free grouping matrix.Source

Package a "free decoding check" for one school: survey, grouping report, and a 30-minute results call with a Solutions Engineer. Promote it on state pages and in outbound.

A free diagnostic produces the district's own data, which makes the next conversation about their students rather than RGR.

• Free work without follow-up

  Limit to one school per district.

• Your websiteContent: 97 blog URLs and 44 news posts in the sitemap, the "Reading Roadmap" newsletter, Science of Reading and Dyslexia hubs, English-learner pages and Spanish family resources (/recursos-para-familias-hispanohablantes, /heart-words-spanish), free Diagnostic Decoding Surveys and a free grouping matrix.Source
• HiringStrategic Literacy Solutions Engineer (posted October 2, 2026) and Senior Strategic Literacy Partner: instructional experts for "high-value and complex opportunities", "multi-district networks, and state opportunities", presenting to "Superintendents, Chiefs of Academics, Literacy Directors, and State DOE leaders", supporting "outcomes-based procurement and performance-driven partnerships", and representing RGR "at conferences, leadership convenings, and state literacy events". A Professional Services Consultant (DMV, posted October 16) delivers training and uses "training feedback and participation data".Source
• HiringRegional Partner - MidAtlantic (open since September 17, 2026): owns North Carolina, South Carolina, Tennessee and Kentucky; "Source 70% of pipeline through self-generated outbound activity", "~25 qualified meetings per month and $600k-$1M per quarter in additional pipeline", "50 Strategic Districts", a "35% close rate", and fluency in "ROI, funding pathways, instructional impact metrics".Source

Publish a page per state with current literacy laws, approved lists, screening rules and funding deadlines, updated monthly, with a newsletter for changes. Link to each state page.

Policy changes trigger buying; being the source of the update puts RGR in the conversation first.

• Out-of-date entries

  Date every entry and review monthly.

• Your websiteState approvals in RGR news: Texas IMRA approval (December 2, 2025), with Orbit TX to "be submitted for IMRA 2026"; Utah Tier I approval; expanded Mississippi approval; the Florida K-3 ELA intervention list; Kansas K-12 at-risk program list; Alaska K-12 literacy partner; Arkansas funding.Source
• Your websiteState pages come in two generations. Newer pages such as /colorado-reading-curriculum ("CDE-Approved Reading Solutions Built for Colorado's READ Act", "listed on the CDE Advisory List for Reading Intervention", funding via "CLSD, Early Literacy Grant, and Per-Pupil Intervention Funds", a downloadable overview and grade-band pages) exist for Texas, Arkansas, Colorado, New York, California, Virginia, Michigan, Indiana and Florida. Older one-paragraph pages ("Speak with a Regional Partner now") cover North Carolina ("Operation Polaris 2.0"), South Carolina (which names "the Literacy-Based Promotion Act"), Utah, Nevada and others. Tennessee, Kentucky, New Mexico, Arizona, Montana, Wyoming and Idaho have no state page (none in the sitemap; /tennessee, /kentucky, /arizona, /new-mexico and /idaho return 404).Source
• HiringStrategic Literacy Solutions Engineer (posted October 2, 2026) and Senior Strategic Literacy Partner: instructional experts for "high-value and complex opportunities", "multi-district networks, and state opportunities", presenting to "Superintendents, Chiefs of Academics, Literacy Directors, and State DOE leaders", supporting "outcomes-based procurement and performance-driven partnerships", and representing RGR "at conferences, leadership convenings, and state literacy events". A Professional Services Consultant (DMV, posted October 16) delivers training and uses "training feedback and participation data".Source

Replace the autoplay video with a poster image and play-on-click, keep one email platform and one session recorder, and remove unused ad pixels. Check tag load times each quarter.

Fewer tools lower cost and data mismatch, and a lighter homepage helps district visitors on school networks.

• Losing data

  Export history before retiring tools.

• Google PageSpeedHomepage, mobile lab test: performance 47/100, main content after 23.9 s, 22.5 MB downloaded, about 19 MB of it Vimeo video; 1.3 MB unused JavaScript. Real Chrome users pass Core Web Vitals (LCP 2.1 s, INP 130 ms). Sixteen third-party services load, including HubSpot and Mailchimp, Hotjar and Crazy Egg, and several ad pixels.Source
• HiringMarketing Operations Manager (posted October 2, 2026): owns HubSpot administration, "email health and deliverability", "consent workflows", lifecycle and sales sequence builds, and "emails, forms, workflows, and landing page components" across "product launches, priority-state campaigns, lifecycle and customer communications, and sales enablement"; builds dashboards and keeps "campaign and attribution data clean".Source

For each major event, invite target districts from the state four weeks out with a private Nova first look, book 20-minute slots, follow up within 48 hours with their state page and a pilot offer.

Pre-booked meetings turn booth traffic into pipeline.

• Low attendance

  Pair with a hosted dinner or roundtable.

• HiringStrategic Literacy Solutions Engineer (posted October 2, 2026) and Senior Strategic Literacy Partner: instructional experts for "high-value and complex opportunities", "multi-district networks, and state opportunities", presenting to "Superintendents, Chiefs of Academics, Literacy Directors, and State DOE leaders", supporting "outcomes-based procurement and performance-driven partnerships", and representing RGR "at conferences, leadership convenings, and state literacy events". A Professional Services Consultant (DMV, posted October 16) delivers training and uses "training feedback and participation data".Source
• Your websitePress release, October 21, 2026: RGR launched RGR Nova, "the first Literacy Outcomes System (LitOS)", at the Council of Great City Schools Annual Conference; districts "can choose outcomes-based contracts that tie a portion of RGR's fees to their teacher and student learning goals"; the CEO: "we are putting our own revenue on the line".Source
• Your websiteRGR Nova page: "LAUNCHING FOR BACK TO SCHOOL 2027", "Request a Private First Look"; "Outcomes based contracts are available, tying a portion of fees to independently verified Lexile® growth"; "Harvard CEPR is evaluating Indiana DOE's outcomes based contracts with RGR and two other providers"; Nova's design "meets ESSA Level IV"; "2,000+ districts served by RGR in all 50 states. 3.5M+ students served".Source

Add two questions to each training survey ("would you share your results?" and "what is blocking you?"), push answers to HubSpot, and route volunteers to product marketing for stories.

It turns a routine survey into a pipeline of proof and an early warning system.

• Survey fatigue

  Keep it to two extra questions.

• HiringStrategic Literacy Solutions Engineer (posted October 2, 2026) and Senior Strategic Literacy Partner: instructional experts for "high-value and complex opportunities", "multi-district networks, and state opportunities", presenting to "Superintendents, Chiefs of Academics, Literacy Directors, and State DOE leaders", supporting "outcomes-based procurement and performance-driven partnerships", and representing RGR "at conferences, leadership convenings, and state literacy events". A Professional Services Consultant (DMV, posted October 16) delivers training and uses "training feedback and participation data".Source
• HiringDirector, Product Marketing & Go-to-Market (posted October 6, 2026): "With a major new product launch ahead and a renewed focus on helping current customers get the full value of their programs"; owns go-to-market and launches, positioning, "pricing and packaging", sales enablement ("playbooks, competitor comparisons, launch training"), competitive intelligence and "win/loss", and a "voice-of-customer practice"; will "Define the evidence and customer stories needed to support product positioning" and show how product marketing contributes "to pipeline, adoption, retention, and expansion". Leads the Product Marketing Manager.Source
• Your websiteCase studies: eight under /resource/case-studies/, and the same district stories again at other URLs, e.g. Wayne-Westland at /resource/case-studies/wayne-westland-community-schools-case-study, /wayne-westland-case-study and /wayne-westland-michigan-case-study; the homepage cites Wayne-Westland and Carrollton-Farmers Branch.Source

Publish a dashboard of outcomes-based contracts: targets, verified Lexile growth to date and status, with district consent. Update each term.

Transparency is the strongest proof for outcomes-based buying and a reason for the press to cover RGR.

• Weak early results

  Show progress against timeline, not only final results.

• Your websiteRGR Nova page: "LAUNCHING FOR BACK TO SCHOOL 2027", "Request a Private First Look"; "Outcomes based contracts are available, tying a portion of fees to independently verified Lexile® growth"; "Harvard CEPR is evaluating Indiana DOE's outcomes based contracts with RGR and two other providers"; Nova's design "meets ESSA Level IV"; "2,000+ districts served by RGR in all 50 states. 3.5M+ students served".Source
• Your websitePress release, October 21, 2026: RGR launched RGR Nova, "the first Literacy Outcomes System (LitOS)", at the Council of Great City Schools Annual Conference; districts "can choose outcomes-based contracts that tie a portion of RGR's fees to their teacher and student learning goals"; the CEO: "we are putting our own revenue on the line".Source
• Your websiteEvidence Center: Nova's logic model meets ESSA Level IV "validated by Instructure"; K-2 programs Countdown, Blast and HD Word have ESSA Level IV, with further ESSA II and III validations; K-2 programs are "all green on EdReports"; programs rated "Promising" by Evidence for ESSA.Source

Package the Indiana model for other state agencies: contract structure, verification, evaluation partner and results timeline. Target three states with active literacy laws and funding.

States are looking for accountable literacy spending, and a proven model lowers their risk.

• Long state cycles

  Run district pilots in parallel.

• Your websiteRGR Nova page: "LAUNCHING FOR BACK TO SCHOOL 2027", "Request a Private First Look"; "Outcomes based contracts are available, tying a portion of fees to independently verified Lexile® growth"; "Harvard CEPR is evaluating Indiana DOE's outcomes based contracts with RGR and two other providers"; Nova's design "meets ESSA Level IV"; "2,000+ districts served by RGR in all 50 states. 3.5M+ students served".Source
• HiringStrategic Literacy Solutions Engineer (posted October 2, 2026) and Senior Strategic Literacy Partner: instructional experts for "high-value and complex opportunities", "multi-district networks, and state opportunities", presenting to "Superintendents, Chiefs of Academics, Literacy Directors, and State DOE leaders", supporting "outcomes-based procurement and performance-driven partnerships", and representing RGR "at conferences, leadership convenings, and state literacy events". A Professional Services Consultant (DMV, posted October 16) delivers training and uses "training feedback and participation data".Source
• Your websiteState approvals in RGR news: Texas IMRA approval (December 2, 2025), with Orbit TX to "be submitted for IMRA 2026"; Utah Tier I approval; expanded Mississippi approval; the Florida K-3 ELA intervention list; Kansas K-12 at-risk program list; Alaska K-12 literacy partner; Arkansas funding.Source

Run 20 win/loss interviews, then publish fair pages: "RGR with your core curriculum", "RGR vs adding another supplement", and how outcomes-based contracts differ. Turn findings into competitor comparisons.

Clear comparisons answer buyer questions early and sharpen the sales story.

• Naming rivals

  Compare approaches rather than brands where unsure.

• HiringDirector, Product Marketing & Go-to-Market (posted October 6, 2026): "With a major new product launch ahead and a renewed focus on helping current customers get the full value of their programs"; owns go-to-market and launches, positioning, "pricing and packaging", sales enablement ("playbooks, competitor comparisons, launch training"), competitive intelligence and "win/loss", and a "voice-of-customer practice"; will "Define the evidence and customer stories needed to support product positioning" and show how product marketing contributes "to pipeline, adoption, retention, and expansion". Leads the Product Marketing Manager.Source
• Competitor researchRivals' own homepages: 95 Percent Group, "Evidence-Based Literacy Solutions"; Heggerty, "Phonemic Awareness & Early Literacy Programs"; Lexia, "Science of Reading Pre-K-12 Learning Solutions".See the research Source
• Your websiteEvidence Center: Nova's logic model meets ESSA Level IV "validated by Instructure"; K-2 programs Countdown, Blast and HD Word have ESSA Level IV, with further ESSA II and III validations; K-2 programs are "all green on EdReports"; programs rated "Promising" by Evidence for ESSA.Source

Collect the Spanish resources into one hub with take-home activities per product, and offer districts a co-branded family letter. Promote it in EL-heavy states.

Family engagement is a buying criterion and a differentiator few supplements cover well.

• Translation quality

  Native-speaker review.

• Your websiteContent: 97 blog URLs and 44 news posts in the sitemap, the "Reading Roadmap" newsletter, Science of Reading and Dyslexia hubs, English-learner pages and Spanish family resources (/recursos-para-familias-hispanohablantes, /heart-words-spanish), free Diagnostic Decoding Surveys and a free grouping matrix.Source
• Your websiteState pages come in two generations. Newer pages such as /colorado-reading-curriculum ("CDE-Approved Reading Solutions Built for Colorado's READ Act", "listed on the CDE Advisory List for Reading Intervention", funding via "CLSD, Early Literacy Grant, and Per-Pupil Intervention Funds", a downloadable overview and grade-band pages) exist for Texas, Arkansas, Colorado, New York, California, Virginia, Michigan, Indiana and Florida. Older one-paragraph pages ("Speak with a Regional Partner now") cover North Carolina ("Operation Polaris 2.0"), South Carolina (which names "the Literacy-Based Promotion Act"), Utah, Nevada and others. Tennessee, Kentucky, New Mexico, Arizona, Montana, Wyoming and Idaho have no state page (none in the sitemap; /tennessee, /kentucky, /arizona, /new-mexico and /idaho return 404).Source

Add a newsletter opt-in to every resource form (with consent), segment subscribers by role and state, and include one Nova or state update in each issue.

A larger, segmented list lowers outbound cost and supports launches.

• Unsubscribes

  Send only to opted-in contacts.

• Your websiteContent: 97 blog URLs and 44 news posts in the sitemap, the "Reading Roadmap" newsletter, Science of Reading and Dyslexia hubs, English-learner pages and Spanish family resources (/recursos-para-familias-hispanohablantes, /heart-words-spanish), free Diagnostic Decoding Surveys and a free grouping matrix.Source
• HiringMarketing Operations Manager (posted October 2, 2026): owns HubSpot administration, "email health and deliverability", "consent workflows", lifecycle and sales sequence builds, and "emails, forms, workflows, and landing page components" across "product launches, priority-state campaigns, lifecycle and customer communications, and sales enablement"; builds dashboards and keeps "campaign and attribution data clean".Source
• Your websiteSitemap (413 URLs): 50 are download confirmation or thank-you pages. /federal-funding-opportunities-confirmation, for example, links straight to the funding guide PDF and carries no noindex tag, so the guide can be reached from search without the form.Source

Publish one short update a month: a feature, a pilot finding, a teacher voice, the evaluation progress. Ask readers to join the first-look list.

Steady updates keep Nova in district planning cycles that start months before purchase.

• Over-promising features

  Show only what is built.

• Your websiteRGR Nova page: "LAUNCHING FOR BACK TO SCHOOL 2027", "Request a Private First Look"; "Outcomes based contracts are available, tying a portion of fees to independently verified Lexile® growth"; "Harvard CEPR is evaluating Indiana DOE's outcomes based contracts with RGR and two other providers"; Nova's design "meets ESSA Level IV"; "2,000+ districts served by RGR in all 50 states. 3.5M+ students served".Source
• Your websitePress release, October 21, 2026: RGR launched RGR Nova, "the first Literacy Outcomes System (LitOS)", at the Council of Great City Schools Annual Conference; districts "can choose outcomes-based contracts that tie a portion of RGR's fees to their teacher and student learning goals"; the CEO: "we are putting our own revenue on the line".Source
• HiringDirector, Product Marketing & Go-to-Market (posted October 6, 2026): "With a major new product launch ahead and a renewed focus on helping current customers get the full value of their programs"; owns go-to-market and launches, positioning, "pricing and packaging", sales enablement ("playbooks, competitor comparisons, launch training"), competitive intelligence and "win/loss", and a "voice-of-customer practice"; will "Define the evidence and customer stories needed to support product positioning" and show how product marketing contributes "to pipeline, adoption, retention, and expansion". Leads the Product Marketing Manager.Source