Wave growth playbook

Add a country picker and a page per market (wave.com/en/sl/, /fr/cd/ and so on) with: what Wave costs there in local currency, the bills you can pay, how to find an agent, the local toll-free number, a local testimonial, the right app links, and the local terms already on the site. Point each country's campaigns, QR codes and social bios to its page.

Local pages answer the first questions a new user has (does it work here, what does it cost, where do I cash in) and give each country team a landing page to measure. Hugo makes a template-driven page per country cheap to build.

[ ] Country name and flag in the title
[ ] Fees in local currency
[ ] Bills you can pay
[ ] How to find an agent
[ ] Local toll-free number
[ ] Local testimonial
[ ] App links
[ ] Local terms link
[ ] English or French by country, hreflang set
[ ] QR code and tracked URL for campaigns

• Fees change by country

  Keep one fee sheet per country owned by the local team.

• Pages go stale

  Review each page every quarter.

• Your websiteHomepage (English and French, October 21, 2026): the page title is just "Wave", with no meta description, share image, canonical or hreflang tags. The hero says "Mobile money, reinvented" and "Deposit, withdraw, pay bills for free. Send for only 1%." No country is named anywhere on the page and there is no country choice; the two testimonials include paying "Woyofal" (a Senegalese prepaid electricity service); the App Store link points to the Senegal storefront.Source
• Your websiteBusiness page (title "Wave"): "500K+ monthly business payment recipients", "1M+ active API users", "100K+ active in-person merchants"; the business app makes "the first 20k CFA in payments" free each day "with a 1% fee after that" (CFA francs are not the currency in The Gambia, Guinea, Sierra Leone, DR Congo or Malawi); the Checkout API is promoted with no link to developer documentation, and "Contact sales" goes to an external form. The Checkout page says "Pay with Wave is only available for Android. Coming soon to iOS!"Source
• Your websiteSitemaps (English 202 URLs, French 110): 75 job pages and about 90 terms pages per bank partner and country (Senegal, Côte d'Ivoire, Mali, Burkina Faso, The Gambia, Guinea, Cameroon, DR Congo, Niger, Malawi, Sierra Leone, Uganda), but no country pages, no agent or biller pages; the blog has 14 posts, the newest from January 23, 2023; /en/testimonials/ is listed but returns an error page.Source
• HiringMarketing Managers in The Gambia ("coordinating product launches and customer-facing initiatives", "Identify opportunities to improve customer acquisition, engagement, and retention") and Niger (ATL "TV, radio, and print" and BTL "events, promotions, and on-ground activations", "driving user growth and engagement").Source
• HiringRegional Lead (User Growth), Niger (posted September 29, 2026) and User Growth Regional Lead, Sierra Leone: manage supervisors "who, in turn, manage field-based distributors. These distributors are responsible for recruiting new users"; "Develop strategies to boost the retention of newly acquired users"; "boost active usage across money transfers and bill payments"; "Use data to inform distribution strategies".Source
• HiringBranding Coordinator, DR Congo (posted October 3, 2026): supervises "all the agent network branding initiatives" to "maintain desirable visibility and agent activation rates as we rapidly scale our business in the Democratic Republic of Congo"; Wave is also hiring agent operations and liquidity leads in DR Congo, Niger, Malawi, Sierra Leone and The Gambia.Source
• HiringDigital Marketing Coordinator (Dakar, posted September 7, 2026): "plan and execute digital campaigns, while adapting ATL and BTL initiatives for digital channels"; "Own and plan Wave's digital marketing content calendar"; brief external agencies with the Social Media Coordinator; "Track, analyze, and report on overall digital KPIs and campaign performance across all channels".Source

Write a title and description in English and French for the homepage, business page and careers page ("Wave: free deposits and withdrawals, send money for 1%"), add a share image, and set canonical and hreflang tags.

Links travel through WhatsApp in Wave's markets; a good preview is free advertising on every share.

• Wrong fee claims in snippets

  Keep descriptions general until country pages exist.

• Your websiteHomepage (English and French, October 21, 2026): the page title is just "Wave", with no meta description, share image, canonical or hreflang tags. The hero says "Mobile money, reinvented" and "Deposit, withdraw, pay bills for free. Send for only 1%." No country is named anywhere on the page and there is no country choice; the two testimonials include paying "Woyofal" (a Senegalese prepaid electricity service); the App Store link points to the Senegal storefront.Source
• Your websiteBusiness page (title "Wave"): "500K+ monthly business payment recipients", "1M+ active API users", "100K+ active in-person merchants"; the business app makes "the first 20k CFA in payments" free each day "with a 1% fee after that" (CFA francs are not the currency in The Gambia, Guinea, Sierra Leone, DR Congo or Malawi); the Checkout API is promoted with no link to developer documentation, and "Contact sales" goes to an external form. The Checkout page says "Pay with Wave is only available for Android. Coming soon to iOS!"Source
• HiringDigital Marketing Coordinator (Dakar, posted September 7, 2026): "plan and execute digital campaigns, while adapting ATL and BTL initiatives for digital channels"; "Own and plan Wave's digital marketing content calendar"; brief external agencies with the Social Media Coordinator; "Track, analyze, and report on overall digital KPIs and campaign performance across all channels".Source

Add a country choice on the business page that shows the free daily amount in local currency, the fee, and the sales contact for that country; add a country field to the form and route it to the local team the same day.

Merchants decide on fees; seeing their own number and a local contact removes the first objection.

• Terms differ by merchant size

  Show standard terms and "ask for volume pricing".

• Your websiteBusiness page (title "Wave"): "500K+ monthly business payment recipients", "1M+ active API users", "100K+ active in-person merchants"; the business app makes "the first 20k CFA in payments" free each day "with a 1% fee after that" (CFA francs are not the currency in The Gambia, Guinea, Sierra Leone, DR Congo or Malawi); the Checkout API is promoted with no link to developer documentation, and "Contact sales" goes to an external form. The Checkout page says "Pay with Wave is only available for Android. Coming soon to iOS!"Source
• HiringBusiness Development Manager - Mali (posted September 30, 2026): partnerships "with banks, telcos, bill payment companies, international remittance companies"; Key Account Manager, Côte d'Ivoire (September 14, 2026): grows "strategic corporate payment partners" and must "Detect early churn signals volume decline, drop in unique payers, inactive stores".Source
• Your websiteHomepage (English and French, October 21, 2026): the page title is just "Wave", with no meta description, share image, canonical or hreflang tags. The hero says "Mobile money, reinvented" and "Deposit, withdraw, pay bills for free. Send for only 1%." No country is named anywhere on the page and there is no country choice; the two testimonials include paying "Woyofal" (a Senegalese prepaid electricity service); the App Store link points to the Senegal storefront.Source

Restore the page with short video or photo testimonials from each country (sending money home, paying bills, a merchant taking payments), in the local language with subtitles, and rotate them on country pages.

People trust neighbors more than brands; local faces show Wave is already used where the reader lives.

• Privacy of customers

  First names only, written consent.

• Your websiteSitemaps (English 202 URLs, French 110): 75 job pages and about 90 terms pages per bank partner and country (Senegal, Côte d'Ivoire, Mali, Burkina Faso, The Gambia, Guinea, Cameroon, DR Congo, Niger, Malawi, Sierra Leone, Uganda), but no country pages, no agent or biller pages; the blog has 14 posts, the newest from January 23, 2023; /en/testimonials/ is listed but returns an error page.Source
• Your websiteHomepage (English and French, October 21, 2026): the page title is just "Wave", with no meta description, share image, canonical or hreflang tags. The hero says "Mobile money, reinvented" and "Deposit, withdraw, pay bills for free. Send for only 1%." No country is named anywhere on the page and there is no country choice; the two testimonials include paying "Woyofal" (a Senegalese prepaid electricity service); the App Store link points to the Senegal storefront.Source
• HiringSenior Marketing Managers: Senegal ("persona building, product life cycle, go to market strategies"; "Build and refine the marketing funnel, lead scoring, and attribution so we can clearly tie activity to results") and Côte d'Ivoire (owns "Market Intelligence & Consumer Insights" - "consumer surveys, usage and attitude studies, competitor tracking" - and "Sponsoring & Brand Partnerships").Source

Give every campaign, region and sign batch its own short URL and QR code that opens the right app store (through the country page), and report installs by code each week.

Cheap attribution for offline media lets each country shift budget to what works.

• Low scan rates

  Pair the code with a short, spoken URL.

• HiringBranding Coordinator, DR Congo (posted October 3, 2026): supervises "all the agent network branding initiatives" to "maintain desirable visibility and agent activation rates as we rapidly scale our business in the Democratic Republic of Congo"; Wave is also hiring agent operations and liquidity leads in DR Congo, Niger, Malawi, Sierra Leone and The Gambia.Source
• HiringSenior Marketing Managers: Senegal ("persona building, product life cycle, go to market strategies"; "Build and refine the marketing funnel, lead scoring, and attribution so we can clearly tie activity to results") and Côte d'Ivoire (owns "Market Intelligence & Consumer Insights" - "consumer surveys, usage and attitude studies, competitor tracking" - and "Sponsoring & Brand Partnerships").Source
• HiringMarketing Managers in The Gambia ("coordinating product launches and customer-facing initiatives", "Identify opportunities to improve customer acquisition, engagement, and retention") and Niger (ATL "TV, radio, and print" and BTL "events, promotions, and on-ground activations", "driving user growth and engagement").Source
• HiringDigital Marketing Coordinator (Dakar, posted September 7, 2026): "plan and execute digital campaigns, while adapting ATL and BTL initiatives for digital channels"; "Own and plan Wave's digital marketing content calendar"; brief external agencies with the Social Media Coordinator; "Track, analyze, and report on overall digital KPIs and campaign performance across all channels".Source

Serve the screenshot as a smaller modern image with the right size per screen, preload it, and drop unused CSS and the old jQuery where it is not needed.

A faster page on a cheap phone keeps people who arrived from an ad, and passing Core Web Vitals helps search.

• Blurry screenshot

  Check on a real phone.

• Google PageSpeed / Chrome UX ReportReal mobile visitors to the homepage: largest contentful paint 2.56 s at the 75th percentile, just over Google's 2.5 s line, so the page fails Core Web Vitals on loading; interaction 122 ms and layout shift 0 are good. In the mobile lab test the score is 87 and the largest element is the app screenshot (LCP 3.3 s, 527 KB page, 337 KB of images).Source
• Your websiteHomepage (English and French, October 21, 2026): the page title is just "Wave", with no meta description, share image, canonical or hreflang tags. The hero says "Mobile money, reinvented" and "Deposit, withdraw, pay bills for free. Send for only 1%." No country is named anywhere on the page and there is no country choice; the two testimonials include paying "Woyofal" (a Senegalese prepaid electricity service); the App Store link points to the Senegal storefront.Source

Tag each new user with the distributor's code, report each distributor's share of users who make a transfer or bill payment within 30 days, pay a bonus on that, and coach the lowest performers.

Paying for active users rather than sign-ups lifts retention and cuts wasted acquisition cost.

• Gaming the metric

  Count only real transfers and bills, with fraud checks.

• HiringRegional Lead (User Growth), Niger (posted September 29, 2026) and User Growth Regional Lead, Sierra Leone: manage supervisors "who, in turn, manage field-based distributors. These distributors are responsible for recruiting new users"; "Develop strategies to boost the retention of newly acquired users"; "boost active usage across money transfers and bill payments"; "Use data to inform distribution strategies".Source
• News coverageJune 30, 2025: Wave raised a $137 million debt round led by Rand Merchant Bank with British International Investment, Finnfund and Norfund; it "now serves over 20 million monthly users" with "a network of 150,000 agents", operated in "eight West African countries" and gained approval in Cameroon through Commercial Bank Cameroon. Incumbents Orange, Free and Expresso "historically charged up to 10% per transaction"; Wave charges a flat 1% on transfers.Source

Send short SMS or in-app messages in the local language: day 1 how to send, day 3 your country's billers, day 7 airtime, day 14 invite family. Measure each step by country.

Each extra use case makes Wave harder to leave.

• Too many messages

  Stop once the action is done.

• HiringRegional Lead (User Growth), Niger (posted September 29, 2026) and User Growth Regional Lead, Sierra Leone: manage supervisors "who, in turn, manage field-based distributors. These distributors are responsible for recruiting new users"; "Develop strategies to boost the retention of newly acquired users"; "boost active usage across money transfers and bill payments"; "Use data to inform distribution strategies".Source
• Your websiteHomepage (English and French, October 21, 2026): the page title is just "Wave", with no meta description, share image, canonical or hreflang tags. The hero says "Mobile money, reinvented" and "Deposit, withdraw, pay bills for free. Send for only 1%." No country is named anywhere on the page and there is no country choice; the two testimonials include paying "Woyofal" (a Senegalese prepaid electricity service); the App Store link points to the Senegal storefront.Source
• HiringDigital Marketing Coordinator (Dakar, posted September 7, 2026): "plan and execute digital campaigns, while adapting ATL and BTL initiatives for digital channels"; "Own and plan Wave's digital marketing content calendar"; brief external agencies with the Social Media Coordinator; "Track, analyze, and report on overall digital KPIs and campaign performance across all channels".Source

Publish an agent finder (country, town, neighbourhood) from the agent list, with opening hours where known and a "become an agent" form; keep it in sync with agent operations data.

People join a wallet when they know they can cash in and out nearby, and it recruits agents too.

• Out-of-date agents

  Show only active agents and update weekly.

• News coverageJune 30, 2025: Wave raised a $137 million debt round led by Rand Merchant Bank with British International Investment, Finnfund and Norfund; it "now serves over 20 million monthly users" with "a network of 150,000 agents", operated in "eight West African countries" and gained approval in Cameroon through Commercial Bank Cameroon. Incumbents Orange, Free and Expresso "historically charged up to 10% per transaction"; Wave charges a flat 1% on transfers.Source
• HiringBranding Coordinator, DR Congo (posted October 3, 2026): supervises "all the agent network branding initiatives" to "maintain desirable visibility and agent activation rates as we rapidly scale our business in the Democratic Republic of Congo"; Wave is also hiring agent operations and liquidity leads in DR Congo, Niger, Malawi, Sierra Leone and The Gambia.Source
• Your websiteSitemaps (English 202 URLs, French 110): 75 job pages and about 90 terms pages per bank partner and country (Senegal, Côte d'Ivoire, Mali, Burkina Faso, The Gambia, Guinea, Cameroon, DR Congo, Niger, Malawi, Sierra Leone, Uganda), but no country pages, no agent or biller pages; the blog has 14 posts, the newest from January 23, 2023; /en/testimonials/ is listed but returns an error page.Source

Build a weekly list of merchants whose volume or unique payers fell sharply, or with stores gone quiet, and assign follow-up calls; track recovery.

Catching decline early is cheaper than winning merchants back.

• Seasonal dips

  Compare with the same week last year.

• HiringBusiness Development Manager - Mali (posted September 30, 2026): partnerships "with banks, telcos, bill payment companies, international remittance companies"; Key Account Manager, Côte d'Ivoire (September 14, 2026): grows "strategic corporate payment partners" and must "Detect early churn signals volume decline, drop in unique payers, inactive stores".Source
• Your websiteBusiness page (title "Wave"): "500K+ monthly business payment recipients", "1M+ active API users", "100K+ active in-person merchants"; the business app makes "the first 20k CFA in payments" free each day "with a 1% fee after that" (CFA francs are not the currency in The Gambia, Guinea, Sierra Leone, DR Congo or Malawi); the Checkout API is promoted with no link to developer documentation, and "Contact sales" goes to an external form. The Checkout page says "Pay with Wave is only available for Android. Coming soon to iOS!"Source

Publish one page per biller per country (how to pay with Wave in steps, fees, a short video), linked from country pages and shared by billers where they agree.

Bill payments bring people back every month, and each page catches a search with clear intent.

• Biller brand rules

  Get approval before using logos.

• Your websiteHomepage (English and French, October 21, 2026): the page title is just "Wave", with no meta description, share image, canonical or hreflang tags. The hero says "Mobile money, reinvented" and "Deposit, withdraw, pay bills for free. Send for only 1%." No country is named anywhere on the page and there is no country choice; the two testimonials include paying "Woyofal" (a Senegalese prepaid electricity service); the App Store link points to the Senegal storefront.Source
• HiringRegional Lead (User Growth), Niger (posted September 29, 2026) and User Growth Regional Lead, Sierra Leone: manage supervisors "who, in turn, manage field-based distributors. These distributors are responsible for recruiting new users"; "Develop strategies to boost the retention of newly acquired users"; "boost active usage across money transfers and bill payments"; "Use data to inform distribution strategies".Source
• HiringBusiness Development Manager - Mali (posted September 30, 2026): partnerships "with banks, telcos, bill payment companies, international remittance companies"; Key Account Manager, Côte d'Ivoire (September 14, 2026): grows "strategic corporate payment partners" and must "Detect early churn signals volume decline, drop in unique payers, inactive stores".Source

Publish a page in English and French for senders abroad: which remittance services pay into Wave, per country, how fast, and what the receiver pays; promote it in diaspora groups and with partners.

Inbound remittances bring large, regular deposits and new users.

• Partner mix differs by country

  Show per-country lists.

• HiringBusiness Development Manager - Mali (posted September 30, 2026): partnerships "with banks, telcos, bill payment companies, international remittance companies"; Key Account Manager, Côte d'Ivoire (September 14, 2026): grows "strategic corporate payment partners" and must "Detect early churn signals volume decline, drop in unique payers, inactive stores".Source
• News coverageJune 30, 2025: Wave raised a $137 million debt round led by Rand Merchant Bank with British International Investment, Finnfund and Norfund; it "now serves over 20 million monthly users" with "a network of 150,000 agents", operated in "eight West African countries" and gained approval in Cameroon through Commercial Bank Cameroon. Incumbents Orange, Free and Expresso "historically charged up to 10% per transaction"; Wave charges a flat 1% on transfers.Source
• HiringWave's description in every job post: "We're making Africa the first cashless continent"; "Parents spend hours waiting in line to pay school fees in cash"; "In 2017, we launched a mobile app in Senegal"; "Now, we have millions of users across 9 countries". The board lists 74 open roles across Senegal, Côte d'Ivoire, Mali, Burkina Faso, The Gambia, Guinea, Cameroon, DR Congo, Niger, Malawi and Sierra Leone.Source

Design a quarterly survey (awareness, consideration, main wallet, reasons for switching, fees paid) run in every country with the same questions, and a dashboard all country teams use.

Comparable numbers show which markets and messages are working.

• Different survey methods by country

  Use the same vendor method where possible.

• HiringSenior Marketing Managers: Senegal ("persona building, product life cycle, go to market strategies"; "Build and refine the marketing funnel, lead scoring, and attribution so we can clearly tie activity to results") and Côte d'Ivoire (owns "Market Intelligence & Consumer Insights" - "consumer surveys, usage and attitude studies, competitor tracking" - and "Sponsoring & Brand Partnerships").Source
• HiringWave's description in every job post: "We're making Africa the first cashless continent"; "Parents spend hours waiting in line to pay school fees in cash"; "In 2017, we launched a mobile app in Senegal"; "Now, we have millions of users across 9 countries". The board lists 74 open roles across Senegal, Côte d'Ivoire, Mali, Burkina Faso, The Gambia, Guinea, Cameroon, DR Congo, Niger, Malawi and Sierra Leone.Source
• News coverageJune 30, 2025: Wave raised a $137 million debt round led by Rand Merchant Bank with British International Investment, Finnfund and Norfund; it "now serves over 20 million monthly users" with "a network of 150,000 agents", operated in "eight West African countries" and gained approval in Cameroon through Commercial Bank Cameroon. Incumbents Orange, Free and Expresso "historically charged up to 10% per transaction"; Wave charges a flat 1% on transfers.Source

At each sponsored event, sell tickets and food through Wave, give a small credit for a first transfer, and use event QR codes; report sign-ups and spend per event.

Paying with Wave at the event turns brand exposure into first use.

• Network load at big events

  Plan agent liquidity and support on site.

• HiringSenior Marketing Managers: Senegal ("persona building, product life cycle, go to market strategies"; "Build and refine the marketing funnel, lead scoring, and attribution so we can clearly tie activity to results") and Côte d'Ivoire (owns "Market Intelligence & Consumer Insights" - "consumer surveys, usage and attitude studies, competitor tracking" - and "Sponsoring & Brand Partnerships").Source
• HiringMarketing Managers in The Gambia ("coordinating product launches and customer-facing initiatives", "Identify opportunities to improve customer acquisition, engagement, and retention") and Niger (ATL "TV, radio, and print" and BTL "events, promotions, and on-ground activations", "driving user growth and engagement").Source
• Your websiteBusiness page (title "Wave"): "500K+ monthly business payment recipients", "1M+ active API users", "100K+ active in-person merchants"; the business app makes "the first 20k CFA in payments" free each day "with a 1% fee after that" (CFA francs are not the currency in The Gambia, Guinea, Sierra Leone, DR Congo or Malawi); the Checkout API is promoted with no link to developer documentation, and "Contact sales" goes to an external form. The Checkout page says "Pay with Wave is only available for Android. Coming soon to iOS!"Source

Give iPhone shoppers a working path (QR code to scan with another phone, or a payment link by SMS) until the iOS flow ships, and update the page.

Every dead-end checkout is a lost sale for a merchant and a reason to drop Wave as a payment option.

• Small iPhone share

  Size it first; the fallback is cheap.

• Your websiteBusiness page (title "Wave"): "500K+ monthly business payment recipients", "1M+ active API users", "100K+ active in-person merchants"; the business app makes "the first 20k CFA in payments" free each day "with a 1% fee after that" (CFA francs are not the currency in The Gambia, Guinea, Sierra Leone, DR Congo or Malawi); the Checkout API is promoted with no link to developer documentation, and "Contact sales" goes to an external form. The Checkout page says "Pay with Wave is only available for Android. Coming soon to iOS!"Source

Have field teams photograph each agent's sign during visits, score it (visible, clean, correct fees shown, QR code present), map scores, and send partners to fix the lowest.

Visible, consistent agents are Wave's storefronts; a score makes quality manageable at scale.

• Extra field work

  Fold the photo into existing visits.

• HiringBranding Coordinator, DR Congo (posted October 3, 2026): supervises "all the agent network branding initiatives" to "maintain desirable visibility and agent activation rates as we rapidly scale our business in the Democratic Republic of Congo"; Wave is also hiring agent operations and liquidity leads in DR Congo, Niger, Malawi, Sierra Leone and The Gambia.Source
• News coverageJune 30, 2025: Wave raised a $137 million debt round led by Rand Merchant Bank with British International Investment, Finnfund and Norfund; it "now serves over 20 million monthly users" with "a network of 150,000 agents", operated in "eight West African countries" and gained approval in Cameroon through Commercial Bank Cameroon. Incumbents Orange, Free and Expresso "historically charged up to 10% per transaction"; Wave charges a flat 1% on transfers.Source

Add a calculator to each country page: amount in local currency, the fee with Wave, what the receiver gets, and a field for "what you pay today" so users see the difference themselves. Share results as WhatsApp images.

A concrete number for the reader's own transfer is more persuasive than a percentage.

• Competitor claims

  Show only Wave's fee and let the user enter theirs.

• News coverageJune 30, 2025: Wave raised a $137 million debt round led by Rand Merchant Bank with British International Investment, Finnfund and Norfund; it "now serves over 20 million monthly users" with "a network of 150,000 agents", operated in "eight West African countries" and gained approval in Cameroon through Commercial Bank Cameroon. Incumbents Orange, Free and Expresso "historically charged up to 10% per transaction"; Wave charges a flat 1% on transfers.Source
• Your websiteHomepage (English and French, October 21, 2026): the page title is just "Wave", with no meta description, share image, canonical or hreflang tags. The hero says "Mobile money, reinvented" and "Deposit, withdraw, pay bills for free. Send for only 1%." No country is named anywhere on the page and there is no country choice; the two testimonials include paying "Woyofal" (a Senegalese prepaid electricity service); the App Store link points to the Senegal storefront.Source
• HiringDigital Marketing Coordinator (Dakar, posted September 7, 2026): "plan and execute digital campaigns, while adapting ATL and BTL initiatives for digital channels"; "Own and plan Wave's digital marketing content calendar"; brief external agencies with the Social Media Coordinator; "Track, analyze, and report on overall digital KPIs and campaign performance across all channels".Source

Add WhatsApp and voice support with local-language menus and answers for the top ten questions, with handoff to agents; publish each country's number on its page.

Fast help in the user's language builds trust in money, the main barrier to switching.

• Fraudsters pose as support

  Publish only official numbers and warn users never to share PINs.

• Your websiteBlog, April 21, 2022: Wave Digital Finance became "the first non-bank, non-telecom operator that operates in multiple WAEMU" countries to get an e-money license. The site uses Plausible analytics and publishes a toll-free support number promise ("Call our toll-free number for instant customer support") without showing a number.Source
• HiringWave's description in every job post: "We're making Africa the first cashless continent"; "Parents spend hours waiting in line to pay school fees in cash"; "In 2017, we launched a mobile app in Senegal"; "Now, we have millions of users across 9 countries". The board lists 74 open roles across Senegal, Côte d'Ivoire, Mali, Burkina Faso, The Gambia, Guinea, Cameroon, DR Congo, Niger, Malawi and Sierra Leone.Source
• HiringRegional Lead (User Growth), Niger (posted September 29, 2026) and User Growth Regional Lead, Sierra Leone: manage supervisors "who, in turn, manage field-based distributors. These distributors are responsible for recruiting new users"; "Develop strategies to boost the retention of newly acquired users"; "boost active usage across money transfers and bill payments"; "Use data to inform distribution strategies".Source

Offer schools collections through Wave (a merchant code per school, reminders to parents, a reconciliation report), launch before term starts, and run parent sign-up days at schools.

Each school brings hundreds of parents who pay several times a year, and the use case is exactly the mission.

• Schools resist new systems

  Give free reconciliation and keep cash as an option.

• HiringWave's description in every job post: "We're making Africa the first cashless continent"; "Parents spend hours waiting in line to pay school fees in cash"; "In 2017, we launched a mobile app in Senegal"; "Now, we have millions of users across 9 countries". The board lists 74 open roles across Senegal, Côte d'Ivoire, Mali, Burkina Faso, The Gambia, Guinea, Cameroon, DR Congo, Niger, Malawi and Sierra Leone.Source
• Your websiteBusiness page (title "Wave"): "500K+ monthly business payment recipients", "1M+ active API users", "100K+ active in-person merchants"; the business app makes "the first 20k CFA in payments" free each day "with a 1% fee after that" (CFA francs are not the currency in The Gambia, Guinea, Sierra Leone, DR Congo or Malawi); the Checkout API is promoted with no link to developer documentation, and "Contact sales" goes to an external form. The Checkout page says "Pay with Wave is only available for Android. Coming soon to iOS!"Source
• HiringBusiness Development Manager - Mali (posted September 30, 2026): partnerships "with banks, telcos, bill payment companies, international remittance companies"; Key Account Manager, Côte d'Ivoire (September 14, 2026): grows "strategic corporate payment partners" and must "Detect early churn signals volume decline, drop in unique payers, inactive stores".Source

Post one short update a month per region (new billers, agent milestones, partnerships), in English and French, with links from country pages; reuse press coverage.

Fresh local news gives search engines, journalists and partners a reason to link and shows momentum.

• Posts stop again

  One owner and a fixed monthly slot.

• Your websiteSitemaps (English 202 URLs, French 110): 75 job pages and about 90 terms pages per bank partner and country (Senegal, Côte d'Ivoire, Mali, Burkina Faso, The Gambia, Guinea, Cameroon, DR Congo, Niger, Malawi, Sierra Leone, Uganda), but no country pages, no agent or biller pages; the blog has 14 posts, the newest from January 23, 2023; /en/testimonials/ is listed but returns an error page.Source
• News coverageJune 30, 2025: Wave raised a $137 million debt round led by Rand Merchant Bank with British International Investment, Finnfund and Norfund; it "now serves over 20 million monthly users" with "a network of 150,000 agents", operated in "eight West African countries" and gained approval in Cameroon through Commercial Bank Cameroon. Incumbents Orange, Free and Expresso "historically charged up to 10% per transaction"; Wave charges a flat 1% on transfers.Source
• Your websiteBlog, April 21, 2022: Wave Digital Finance became "the first non-bank, non-telecom operator that operates in multiple WAEMU" countries to get an e-money license. The site uses Plausible analytics and publishes a toll-free support number promise ("Call our toll-free number for instant customer support") without showing a number.Source

Add a short "Use Wave in [country]" block with the app link and country page to every job post, and ask candidates in interviews if they use Wave.

Job seekers are local, curious and motivated; a few become users and ambassadors.

• Clutters job posts

  Keep it to one line at the end.

• Your websiteSitemaps (English 202 URLs, French 110): 75 job pages and about 90 terms pages per bank partner and country (Senegal, Côte d'Ivoire, Mali, Burkina Faso, The Gambia, Guinea, Cameroon, DR Congo, Niger, Malawi, Sierra Leone, Uganda), but no country pages, no agent or biller pages; the blog has 14 posts, the newest from January 23, 2023; /en/testimonials/ is listed but returns an error page.Source
• HiringWave's description in every job post: "We're making Africa the first cashless continent"; "Parents spend hours waiting in line to pay school fees in cash"; "In 2017, we launched a mobile app in Senegal"; "Now, we have millions of users across 9 countries". The board lists 74 open roles across Senegal, Côte d'Ivoire, Mali, Burkina Faso, The Gambia, Guinea, Cameroon, DR Congo, Niger, Malawi and Sierra Leone.Source