Waymo growth playbook

Build one city template from the four that exist and publish a page for each of the 11 missing cities: the service-area map, neighborhoods and landmarks (for Las Vegas: the Strip to Sahara Avenue, Allegiant Stadium, The Venetian), airport status, Ojai or Jaguar fleet, how to ride (Waymo app or, in Austin and Atlanta, Uber), local partners from the community articles, a local FAQ and testimonials from riders in that city. Link each city name on /rides/, add the pages to the sitemap, and use them as the landing page for local brand and performance media. Fix the Orlando FAQ sentence that is missing its number while you are in the template.

Local intent ("Waymo Dallas", "robotaxi Miami") is the highest-converting search a launch creates, and a city page turns brand media into installs that the growth team can measure city by city.

[ ] Service-area map and neighborhoods
[ ] Landmarks and airport status
[ ] How to ride here (Waymo app or Uber)
[ ] Fleet (Ojai / Jaguar)
[ ] Local FAQ with real numbers
[ ] Two quotes from riders in this city
[ ] Local community partners
[ ] Download links with city tags
[ ] Linked from /rides/ and listed in the sitemap

• Service areas change often

  Pull the map and FAQ from the same source as the app so pages stay current.

• Thin, duplicate pages

  Give each city real local content: landmarks, partners, airport, riders.

• HiringGrowth Marketing Strategy Lead (open, reports to the Director of Product & Growth Marketing): "Drive U.S. market launches and expansions: Lead marketing strategy and go-to-market execution for new U.S. markets and service area expansions"; "develop and scale product use cases" that "drive incremental trips and sustained usage"; "Lead loyalty marketing strategy" for "engagement, frequency, and long-term retention".Source
• HiringBrand Media Strategy & Analytics Manager: brand media across CTV, programmatic video, paid social, linear TV, OOH, cinema and local sponsorships that "create a high-intent audience pipeline that performance marketing can efficiently retarget and convert into active riders", tied to growth metrics through "foundational MMM". Global Product Marketing Lead: "Lead product marketing for U.S. and international market launches, expansions, and ongoing market health".Source
• Your websiteRides page: "Serving Riders In" 15 places (Atlanta and Austin on Uber; Dallas, Denver, Houston, Las Vegas, Los Angeles, Miami, Nashville, Orlando, Phoenix, San Antonio, San Diego, San Francisco Bay Area, Tampa) and "Up Next" 17 more, from Baltimore to Washington, DC, plus London and Tokyo. Visitors outside a service area get a zip-code form with "Contact me to help advocate to bring Waymo to my city."Source
• Your websiteCity pages exist at /rides/phoenix/, /rides/san-francisco/, /rides/los-angeles/ and /rides/orlando/ (titles such as "Autonomous Ride-Hailing in Orlando - Waymo"). The same address for Dallas, Denver, Houston, Las Vegas, Miami, Nashville, San Antonio, San Diego, Tampa, Atlanta and Austin returns "not found" (checked twice on October 23, 2026), and the city names on /rides/ are plain text, not links. The Orlando page's FAQ reads "Waymo operates 24/7 across more than from Callahan to Southchase", and its testimonials are all from San Francisco and Phoenix riders.Source
• Your websiteSitemap (1,474 URLs, October 23, 2026): 374 blog posts and shorts, 150 community articles, 157 research pages, leadership bios and copies in five languages, but none of the /rides/ pages (city pages included), /safety/, /faq/, /business/, /waymo-on-uber/ or /about/.Source
• Waymo blogLas Vegas launch (September 14, 2026): "Over 100,000 people have expressed interest in riding with us"; Las Vegas joins Denver and San Diego as the first cities with majority Ojai fleets on the 6th-generation Waymo Driver; a "nearly 24-mile service area" from Boulder Junction up the Strip to Sahara Avenue, with Allegiant Stadium and The Venetian named as destinations.Source

Add every rides, city, safety, FAQ, business, Uber and about page, in all languages, with hreflang, to the sitemap; set lastmod when service areas change; submit in Search Console and check indexing for each city.

A complete sitemap gets new city pages found within days of a launch, not weeks, and makes the safety pages easier for AI assistants to cite.

• None significant

  This is a technical fix.

• Your websiteSitemap (1,474 URLs, October 23, 2026): 374 blog posts and shorts, 150 community articles, 157 research pages, leadership bios and copies in five languages, but none of the /rides/ pages (city pages included), /safety/, /faq/, /business/, /waymo-on-uber/ or /about/.Source
• Your websiteCity pages exist at /rides/phoenix/, /rides/san-francisco/, /rides/los-angeles/ and /rides/orlando/ (titles such as "Autonomous Ride-Hailing in Orlando - Waymo"). The same address for Dallas, Denver, Houston, Las Vegas, Miami, Nashville, San Antonio, San Diego, Tampa, Atlanta and Austin returns "not found" (checked twice on October 23, 2026), and the city names on /rides/ are plain text, not links. The Orlando page's FAQ reads "Waymo operates 24/7 across more than from Callahan to Southchase", and its testimonials are all from San Francisco and Phoenix riders.Source
• Your websiteLanguages: the sitemap's hreflang covers English, Spanish, Filipino, Japanese and two Chinese scripts. /intl/de/ and /intl/it/ also exist (lang="de" and "it", menus translated), but the homepage hero ("Take a ride", "Because they're everything", "Find your autonomous ride") is still in English and neither is in the sitemap. The language menu lists Italiano but not Deutsch.Source

Show a running count of sign-ups on each Up Next city (and on the new city pages), send sign-ups a monthly local update, and at launch email them first with a launch offer. Share the counts with policy teams as local support.

Visible demand recruits more demand, helps local policy conversations, and gives each launch a ready first wave of riders.

• Low counts look weak

  Show counts only above a threshold.

• Your websiteRides page: "Serving Riders In" 15 places (Atlanta and Austin on Uber; Dallas, Denver, Houston, Las Vegas, Los Angeles, Miami, Nashville, Orlando, Phoenix, San Antonio, San Diego, San Francisco Bay Area, Tampa) and "Up Next" 17 more, from Baltimore to Washington, DC, plus London and Tokyo. Visitors outside a service area get a zip-code form with "Contact me to help advocate to bring Waymo to my city."Source
• Waymo blogLas Vegas launch (September 14, 2026): "Over 100,000 people have expressed interest in riding with us"; Las Vegas joins Denver and San Diego as the first cities with majority Ojai fleets on the 6th-generation Waymo Driver; a "nearly 24-mile service area" from Boulder Junction up the Strip to Sahara Avenue, with Allegiant Stadium and The Venetian named as destinations.Source
• HiringGrowth Marketing Strategy Lead (open, reports to the Director of Product & Growth Marketing): "Drive U.S. market launches and expansions: Lead marketing strategy and go-to-market execution for new U.S. markets and service area expansions"; "develop and scale product use cases" that "drive incremental trips and sustained usage"; "Lead loyalty marketing strategy" for "engagement, frequency, and long-term retention".Source

Keep the headline numbers (miles, weekly trips, cities, safety) in one shared source that every page reads, date them, and update them on a fixed schedule.

The communications team spends its time translating complex work into accurate stories; consistent numbers on owned pages are the base for that.

• Translations lag

  Use the same component on language pages.

• Your websiteWaymo on Uber page (Austin and Atlanta, "available only on the Uber app"): riders toggle a Waymo preference in Uber settings and "accept the Waymo offer"; the page says the Driver has "over 100 million miles" and serves "250,000+ trips weekly", while /rides/ says "over 200 million miles of real-world driving experience".Source
• HiringCommunications Manager, Product & Tech (posted October 9, 2026): "Translate complex engineering work (AI, perception, simulation, hardware, safety research) into clear, accurate stories for press, technical audiences, and the public". Public Relations Manager, Partnerships: "strategic partnership announcements and commercial expansions".Source
• Your websiteHomepage: "Over 10 times safer than an average human driver", footnoted "Based on over 92% reduction in reported serious injury or worse crash rates"; the site footer links a Waymo Shop (shop.withwaymo.com), a "Sign up for updates" list and a Waymo Help Center.Source

Update the page and form for every public city, add city-specific use cases (stadiums, convention centers, airports where served), and give the business team a list of venue and event targets per city with an event-code offer.

Business programs bring repeat, predictable rides, and events introduce many first-time riders at once.

• Supply at peak times

  Agree event capacity with operations first.

• Your websiteWaymo for Business: commuter programs, "events transportation, and corporate travel" with a business portal to "generate codes for events", offered "in Los Angeles, Miami, Orlando, Phoenix, and San Francisco Bay Area"; the form's city menu adds Nashville. The other nine public cities are not listed.Source
• Waymo blogLas Vegas launch (September 14, 2026): "Over 100,000 people have expressed interest in riding with us"; Las Vegas joins Denver and San Diego as the first cities with majority Ojai fleets on the 6th-generation Waymo Driver; a "nearly 24-mile service area" from Boulder Junction up the Strip to Sahara Avenue, with Allegiant Stadium and The Venetian named as destinations.Source
• Your websiteRides page: "Serving Riders In" 15 places (Atlanta and Austin on Uber; Dallas, Denver, Houston, Las Vegas, Los Angeles, Miami, Nashville, Orlando, Phoenix, San Antonio, San Diego, San Francisco Bay Area, Tampa) and "Up Next" 17 more, from Baltimore to Washington, DC, plus London and Tokyo. Visitors outside a service area get a zip-code form with "Contact me to help advocate to bring Waymo to my city."Source
• HiringStrategic Partner Manager, Commercialization: "high-impact growth partnerships across demand channels and fleet operations", with experience scaling partnerships with "travel platforms, mobility-as-a-service providers, or large-scale fleet operators". Senior Technical Program Manager, Partner Trip Platform (posted October 22, 2026): "integrate Waymo's autonomous service with third-party platforms" and build the tooling "that let Waymo onboard and operate many partner integrations without a linear increase in effort".Source

Profile the main thread on mid-range phones, defer non-critical scripts and video until after first input, and keep the "Take a ride" path free of heavy work. Re-check the field data monthly.

Fixing a small, measured gap moves the site to "good" and makes the download path snappier on the phones most visitors use.

• Hero video quality

  Keep the poster frame sharp.

• Google PageSpeedwaymo.com homepage on mobile: performance 60, lab largest paint 7.7 s (the "Because they're everything" heading), accessibility 97, SEO 100. Real visitors (Chrome UX Report, p75): largest paint 2.15 s and layout shift 0 pass, but interaction delay is 212 ms, just over the 200 ms line, so Core Web Vitals fail on responsiveness alone.Source

Define a launch kit: city page live and indexed, waitlist emails, OOH and CTV in the service area, local partner and community events, a first-ride credit for sign-ups, and a 30-day retargeting window. Measure each launch on the same funnel and compare cities.

Repeating what worked turns launches from one-off events into a growth engine, and comparable data shows which pieces matter.

• Supply limits early demand

  Match media weight to fleet size.

• HiringBrand Media Strategy & Analytics Manager: brand media across CTV, programmatic video, paid social, linear TV, OOH, cinema and local sponsorships that "create a high-intent audience pipeline that performance marketing can efficiently retarget and convert into active riders", tied to growth metrics through "foundational MMM". Global Product Marketing Lead: "Lead product marketing for U.S. and international market launches, expansions, and ongoing market health".Source
• HiringGrowth Marketing Strategy Lead (open, reports to the Director of Product & Growth Marketing): "Drive U.S. market launches and expansions: Lead marketing strategy and go-to-market execution for new U.S. markets and service area expansions"; "develop and scale product use cases" that "drive incremental trips and sustained usage"; "Lead loyalty marketing strategy" for "engagement, frequency, and long-term retention".Source
• Your websiteRides page: "Serving Riders In" 15 places (Atlanta and Austin on Uber; Dallas, Denver, Houston, Las Vegas, Los Angeles, Miami, Nashville, Orlando, Phoenix, San Antonio, San Diego, San Francisco Bay Area, Tampa) and "Up Next" 17 more, from Baltimore to Washington, DC, plus London and Tokyo. Visitors outside a service area get a zip-code form with "Contact me to help advocate to bring Waymo to my city."Source
• Waymo blogLas Vegas launch (September 14, 2026): "Over 100,000 people have expressed interest in riding with us"; Las Vegas joins Denver and San Diego as the first cities with majority Ojai fleets on the 6th-generation Waymo Driver; a "nearly 24-mile service area" from Boulder Junction up the Strip to Sahara Avenue, with Allegiant Stadium and The Venetian named as destinations.Source
• HiringSenior Business Intelligence Analyst, Growth: "Define and own the canonical metrics for Waymo's growth function: activation, promo redemption, and loyalty"; build "full-funnel performance tracking ... from paid media impression through first trip, repeat usage, and retention"; own "paid media tracking infrastructure; taxonomy, channel tagging standards, and end-to-end funnel stitching from campaign to trip".Source

Rank cities by transit tap-to-pay readiness and repeat-rider share, roll transit rewards to the best fits, and invite top riders in newer cities to Premier with early-access benefits. Test frequency and retention against a control group.

Loyalty programs make Waymo a habit in new cities sooner, which is the growth lead's retention goal.

• Rewards cost more than they return

  Use holdouts to measure incremental rides.

• Waymo blogWaymo Premier (June 11, 2026): "a new invite-only membership program" at "$29.99 per month" with priority pickups, "10% Waymo Cash back on every trip", early access in new cities and "up to five free cancellations per month", first for select riders in San Francisco, Los Angeles and Phoenix.Source
• Waymo blogTransit rewards (September 22, 2026): riders earn Waymo Cash "when they connect their Waymo rides with public transit and use their Visa card", starting in the San Francisco Bay Area across "all 27" agencies that accept contactless Visa, with employee access first; "over 50% of Waymo riders in our most mature service areas (San Francisco, Los Angeles, and Phoenix) use public transit".Source
• HiringGrowth Marketing Strategy Lead (open, reports to the Director of Product & Growth Marketing): "Drive U.S. market launches and expansions: Lead marketing strategy and go-to-market execution for new U.S. markets and service area expansions"; "develop and scale product use cases" that "drive incremental trips and sustained usage"; "Lead loyalty marketing strategy" for "engagement, frequency, and long-term retention".Source
• HiringProduct Manager, Growth: "Solve a diverse set of rider growth challenges related to success & efficiency of CAC and rider incentives." Senior Machine Learning Engineer, Growth (posted October 13, 2026): own the feature layer between "the Growth DB and the models", add checks "that stop a bad run before promos go out", and monitor "model versus random arm results". A Staff iOS Engineer, Growth is also open.Source

Give every model-driven promo a permanent random holdout, cap spend per batch run with automatic checks, and report incremental rides per dollar by city and segment every week.

It protects budget and shows which incentives actually create rides.

• Holdouts cost rides

  Keep them small and fixed.

• HiringProduct Manager, Growth: "Solve a diverse set of rider growth challenges related to success & efficiency of CAC and rider incentives." Senior Machine Learning Engineer, Growth (posted October 13, 2026): own the feature layer between "the Growth DB and the models", add checks "that stop a bad run before promos go out", and monitor "model versus random arm results". A Staff iOS Engineer, Growth is also open.Source
• HiringSenior Business Intelligence Analyst, Growth: "Define and own the canonical metrics for Waymo's growth function: activation, promo redemption, and loyalty"; build "full-funnel performance tracking ... from paid media impression through first trip, repeat usage, and retention"; own "paid media tracking infrastructure; taxonomy, channel tagging standards, and end-to-end funnel stitching from campaign to trip".Source

Set one tagging standard for media, city pages, events, business codes and partners; agree shared reporting with Uber for matched rides; and publish one weekly view of cost per first ride by channel and city.

Budget follows the numbers; one funnel stops channels being judged on different measures.

• Partner data limits

  Agree aggregated reporting.

• HiringSenior Business Intelligence Analyst, Growth: "Define and own the canonical metrics for Waymo's growth function: activation, promo redemption, and loyalty"; build "full-funnel performance tracking ... from paid media impression through first trip, repeat usage, and retention"; own "paid media tracking infrastructure; taxonomy, channel tagging standards, and end-to-end funnel stitching from campaign to trip".Source
• Your websiteWaymo on Uber page (Austin and Atlanta, "available only on the Uber app"): riders toggle a Waymo preference in Uber settings and "accept the Waymo offer"; the page says the Driver has "over 100 million miles" and serves "250,000+ trips weekly", while /rides/ says "over 200 million miles of real-world driving experience".Source
• HiringBrand Media Strategy & Analytics Manager: brand media across CTV, programmatic video, paid social, linear TV, OOH, cinema and local sponsorships that "create a high-intent audience pipeline that performance marketing can efficiently retarget and convert into active riders", tied to growth metrics through "foundational MMM". Global Product Marketing Lead: "Lead product marketing for U.S. and international market launches, expansions, and ongoing market health".Source

Publish a short safety summary on each city page (miles driven locally, crash comparison where data allows, local partners) and link to the research. Update quarterly.

Local evidence answers local doubts, the biggest barrier in a new city.

• Small samples in new cities

  Show local data only once it is meaningful.

• Your websiteHomepage: "Over 10 times safer than an average human driver", footnoted "Based on over 92% reduction in reported serious injury or worse crash rates"; the site footer links a Waymo Shop (shop.withwaymo.com), a "Sign up for updates" list and a Waymo Help Center.Source
• HiringCommunications Manager, Product & Tech (posted October 9, 2026): "Translate complex engineering work (AI, perception, simulation, hardware, safety research) into clear, accurate stories for press, technical audiences, and the public". Public Relations Manager, Partnerships: "strategic partnership announcements and commercial expansions".Source
• Your websiteCity pages exist at /rides/phoenix/, /rides/san-francisco/, /rides/los-angeles/ and /rides/orlando/ (titles such as "Autonomous Ride-Hailing in Orlando - Waymo"). The same address for Dallas, Denver, Houston, Las Vegas, Miami, Nashville, San Antonio, San Diego, Tampa, Atlanta and Austin returns "not found" (checked twice on October 23, 2026), and the city names on /rides/ are plain text, not links. The Orlando page's FAQ reads "Waymo operates 24/7 across more than from Callahan to Southchase", and its testimonials are all from San Francisco and Phoenix riders.Source

Give every sponsorship and event its own first-ride code and tagged link, track rides in the following 30 days, and rank events by cost per new rider and trust survey lift.

Events are often judged on attendance; first rides show which ones grow the business.

• Events outside service areas

  Measure trust instead of rides.

• HiringGlobal Experiential Marketing Manager (posted September 22, 2026, Los Angeles or New York): lead "US and select global experiential marketing strategies", sponsorships and partnerships, define "target audience segments" and "clear measurement frameworks to drive business impact", and create experiences "that foster public trust in autonomous technology".Source
• Your websiteWaymo for Business: commuter programs, "events transportation, and corporate travel" with a business portal to "generate codes for events", offered "in Los Angeles, Miami, Orlando, Phoenix, and San Francisco Bay Area"; the form's city menu adds Nashville. The other nine public cities are not listed.Source
• HiringSenior Business Intelligence Analyst, Growth: "Define and own the canonical metrics for Waymo's growth function: activation, promo redemption, and loyalty"; build "full-funnel performance tracking ... from paid media impression through first trip, repeat usage, and retention"; own "paid media tracking infrastructure; taxonomy, channel tagging standards, and end-to-end funnel stitching from campaign to trip".Source

Sign two travel partners (a hotel group and an airline or booking app) so trips can be booked from their apps, starting in Las Vegas and Orlando, with a shared offer and reporting.

Travelers decide on transport before they land; meeting them in their booking app wins the first ride.

• Partner priorities shift

  Start with a small pilot and clear terms.

• HiringStrategic Partner Manager, Commercialization: "high-impact growth partnerships across demand channels and fleet operations", with experience scaling partnerships with "travel platforms, mobility-as-a-service providers, or large-scale fleet operators". Senior Technical Program Manager, Partner Trip Platform (posted October 22, 2026): "integrate Waymo's autonomous service with third-party platforms" and build the tooling "that let Waymo onboard and operate many partner integrations without a linear increase in effort".Source
• Waymo blogLas Vegas launch (September 14, 2026): "Over 100,000 people have expressed interest in riding with us"; Las Vegas joins Denver and San Diego as the first cities with majority Ojai fleets on the 6th-generation Waymo Driver; a "nearly 24-mile service area" from Boulder Junction up the Strip to Sahara Avenue, with Allegiant Stadium and The Venetian named as destinations.Source
• Waymo blogRecent company news on the blog: "Waymo raises USD16 billion investment round" (February 2026), "Waymo closes 5 billion debt financing" (October 2026), rides at SFO (January 2026), Waymo Premier, a "B2U partnership" and an Allianz partnership.Source

Complete the German translation and add it to the menu and sitemap; add a local page for each announced city with timelines and sign-up; and add Munich, Madrid, Singapore and Toronto to Up Next. Give local marketing leads ownership of their pages.

Early local sign-ups give each international launch a head start and show regulators public interest.

• Timelines slip

  Use "planned" language and update often.

• Your websiteLanguages: the sitemap's hreflang covers English, Spanish, Filipino, Japanese and two Chinese scripts. /intl/de/ and /intl/it/ also exist (lang="de" and "it", menus translated), but the homepage hero ("Take a ride", "Because they're everything", "Find your autonomous ride") is still in English and neither is in the sitemap. The language menu lists Italiano but not Deutsch.Source
• Waymo blogInternational announcements since August 2026: Munich, a "vision for London", "Opening Tokyo in 2027 with Nihon Kotsu & GO", Singapore, the Madrid region and Toronto (October 16: "the goal of welcoming our first riders in 2028"). The /rides/ "Up Next" list names London and Tokyo but not Munich, Madrid, Singapore or Toronto.Source
• HiringMarketing Lead - Tokyo / Japan (posted September 10, 2026): lead marketing "across brand, product positioning, and audience targeting" with Japan-based agencies and "Establish and implement co-marketing guidelines, working closely with local partners to drive Waymo awareness, trust, and ridership". A Marketing Lead, UK will make sure tone "is locally resonant across UK marketing touchpoints". Strategy & BizOps Leads are open in Germany and Singapore.Source
• Your websiteRides page: "Serving Riders In" 15 places (Atlanta and Austin on Uber; Dallas, Denver, Houston, Las Vegas, Los Angeles, Miami, Nashville, Orlando, Phoenix, San Antonio, San Diego, San Francisco Bay Area, Tampa) and "Up Next" 17 more, from Baltimore to Washington, DC, plus London and Tokyo. Visitors outside a service area get a zip-code form with "Contact me to help advocate to bring Waymo to my city."Source

Agree a co-marketing kit with the partners: shared naming, in-app placements in GO, Japanese safety explainers, and a pre-launch interest list. Test messages with Japanese research.

In Japan, trust comes through known local brands; launching inside the partner's app shortens adoption.

• Partner brand dominates

  Agree co-branding rules early.

• HiringMarketing Lead - Tokyo / Japan (posted September 10, 2026): lead marketing "across brand, product positioning, and audience targeting" with Japan-based agencies and "Establish and implement co-marketing guidelines, working closely with local partners to drive Waymo awareness, trust, and ridership". A Marketing Lead, UK will make sure tone "is locally resonant across UK marketing touchpoints". Strategy & BizOps Leads are open in Germany and Singapore.Source
• Waymo blogInternational announcements since August 2026: Munich, a "vision for London", "Opening Tokyo in 2027 with Nihon Kotsu & GO", Singapore, the Madrid region and Toronto (October 16: "the goal of welcoming our first riders in 2028"). The /rides/ "Up Next" list names London and Tokyo but not Munich, Madrid, Singapore or Toronto.Source

Launch give-and-get ride credits, with bigger rewards in cities in their first six months and for referrals of first-time riders. Track with holdouts.

Riders who love the product are the most credible voice in a new city.

• Abuse

  Caps and verification.

• App StoreThe Waymo iPhone app averages 4.97 stars from 263,597 US ratings (version 152, updated October 12, 2026).Source
• HiringProduct Manager, Growth: "Solve a diverse set of rider growth challenges related to success & efficiency of CAC and rider incentives." Senior Machine Learning Engineer, Growth (posted October 13, 2026): own the feature layer between "the Growth DB and the models", add checks "that stop a bad run before promos go out", and monitor "model versus random arm results". A Staff iOS Engineer, Growth is also open.Source
• HiringGrowth Marketing Strategy Lead (open, reports to the Director of Product & Growth Marketing): "Drive U.S. market launches and expansions: Lead marketing strategy and go-to-market execution for new U.S. markets and service area expansions"; "develop and scale product use cases" that "drive incremental trips and sustained usage"; "Lead loyalty marketing strategy" for "engagement, frequency, and long-term retention".Source

Test a commute plan (fixed routes or zones, a monthly price, guaranteed pickup windows) in one mature city, sold to individuals and employers.

Commuters are the most frequent riders; a plan locks in daily habits.

• Peak supply

  Limit seats per zone.

• Waymo blogWaymo Premier (June 11, 2026): "a new invite-only membership program" at "$29.99 per month" with priority pickups, "10% Waymo Cash back on every trip", early access in new cities and "up to five free cancellations per month", first for select riders in San Francisco, Los Angeles and Phoenix.Source
• Your websiteWaymo for Business: commuter programs, "events transportation, and corporate travel" with a business portal to "generate codes for events", offered "in Los Angeles, Miami, Orlando, Phoenix, and San Francisco Bay Area"; the form's city menu adds Nashville. The other nine public cities are not listed.Source
• HiringGrowth Marketing Strategy Lead (open, reports to the Director of Product & Growth Marketing): "Drive U.S. market launches and expansions: Lead marketing strategy and go-to-market execution for new U.S. markets and service area expansions"; "develop and scale product use cases" that "drive incremental trips and sustained usage"; "Lead loyalty marketing strategy" for "engagement, frequency, and long-term retention".Source

Publish a short yearly report per city with local leaders, and use it in media, policy and events.

Local results build trust and give press a reason to cover each city.

• Bad news in a city

  Report honestly; trust depends on it.

• Your websiteHomepage: "Over 10 times safer than an average human driver", footnoted "Based on over 92% reduction in reported serious injury or worse crash rates"; the site footer links a Waymo Shop (shop.withwaymo.com), a "Sign up for updates" list and a Waymo Help Center.Source
• Waymo blogTransit rewards (September 22, 2026): riders earn Waymo Cash "when they connect their Waymo rides with public transit and use their Visa card", starting in the San Francisco Bay Area across "all 27" agencies that accept contactless Visa, with employee access first; "over 50% of Waymo riders in our most mature service areas (San Francisco, Los Angeles, and Phoenix) use public transit".Source
• HiringCommunications Manager, Product & Tech (posted October 9, 2026): "Translate complex engineering work (AI, perception, simulation, hardware, safety research) into clear, accurate stories for press, technical audiences, and the public". Public Relations Manager, Partnerships: "strategic partnership announcements and commercial expansions".Source
• Your websiteSitemap (1,474 URLs, October 23, 2026): 374 blog posts and shorts, 150 community articles, 157 research pages, leadership bios and copies in five languages, but none of the /rides/ pages (city pages included), /safety/, /faq/, /business/, /waymo-on-uber/ or /about/.Source

Build a city-level model of brand media, performance, events, partners and promos against first rides, and use it to set budgets for each new launch.

Budgets follow evidence and new cities learn from old ones.

• Few cities for fitting

  Combine with holdout tests.

• HiringBrand Media Strategy & Analytics Manager: brand media across CTV, programmatic video, paid social, linear TV, OOH, cinema and local sponsorships that "create a high-intent audience pipeline that performance marketing can efficiently retarget and convert into active riders", tied to growth metrics through "foundational MMM". Global Product Marketing Lead: "Lead product marketing for U.S. and international market launches, expansions, and ongoing market health".Source
• HiringSenior Business Intelligence Analyst, Growth: "Define and own the canonical metrics for Waymo's growth function: activation, promo redemption, and loyalty"; build "full-funnel performance tracking ... from paid media impression through first trip, repeat usage, and retention"; own "paid media tracking infrastructure; taxonomy, channel tagging standards, and end-to-end funnel stitching from campaign to trip".Source
• Waymo blogRecent company news on the blog: "Waymo raises USD16 billion investment round" (February 2026), "Waymo closes 5 billion debt financing" (October 2026), rides at SFO (January 2026), Waymo Premier, a "B2U partnership" and an Allianz partnership.Source

At a sponsored venue, offer a first ride home for new riders with a code, and staff a pickup zone.

A first ride in a fun moment turns into a habit and a story people share.

• Crowds overwhelm supply

  Cap the offer and stagger pickups.

• Waymo blogLas Vegas launch (September 14, 2026): "Over 100,000 people have expressed interest in riding with us"; Las Vegas joins Denver and San Diego as the first cities with majority Ojai fleets on the 6th-generation Waymo Driver; a "nearly 24-mile service area" from Boulder Junction up the Strip to Sahara Avenue, with Allegiant Stadium and The Venetian named as destinations.Source
• HiringGlobal Experiential Marketing Manager (posted September 22, 2026, Los Angeles or New York): lead "US and select global experiential marketing strategies", sponsorships and partnerships, define "target audience segments" and "clear measurement frameworks to drive business impact", and create experiences "that foster public trust in autonomous technology".Source
• Your websiteWaymo for Business: commuter programs, "events transportation, and corporate travel" with a business portal to "generate codes for events", offered "in Los Angeles, Miami, Orlando, Phoenix, and San Francisco Bay Area"; the form's city menu adds Nashville. The other nine public cities are not listed.Source

Give shop credits for milestones (25th ride, first year) and to Premier members, and sell launch-city merchandise.

Riders who wear the brand advertise it in their city.

• Low interest

  Test with one city first.

• Your websiteHomepage: "Over 10 times safer than an average human driver", footnoted "Based on over 92% reduction in reported serious injury or worse crash rates"; the site footer links a Waymo Shop (shop.withwaymo.com), a "Sign up for updates" list and a Waymo Help Center.Source
• HiringGrowth Marketing Strategy Lead (open, reports to the Director of Product & Growth Marketing): "Drive U.S. market launches and expansions: Lead marketing strategy and go-to-market execution for new U.S. markets and service area expansions"; "develop and scale product use cases" that "drive incremental trips and sustained usage"; "Lead loyalty marketing strategy" for "engagement, frequency, and long-term retention".Source
• Waymo blogWaymo Premier (June 11, 2026): "a new invite-only membership program" at "$29.99 per month" with priority pickups, "10% Waymo Cash back on every trip", early access in new cities and "up to five free cancellations per month", first for select riders in San Francisco, Los Angeles and Phoenix.Source

Promote the Uber setting with local media and city pages in those two cities, measure matched rides, and share learnings with Uber.

Getting more Uber riders to opt in grows Waymo rides without new apps.

• Partner limits

  Agree messaging with Uber.

• Your websiteWaymo on Uber page (Austin and Atlanta, "available only on the Uber app"): riders toggle a Waymo preference in Uber settings and "accept the Waymo offer"; the page says the Driver has "over 100 million miles" and serves "250,000+ trips weekly", while /rides/ says "over 200 million miles of real-world driving experience".Source
• Competitor researchZoox's homepage: "It's Not a Car | Autonomous Ride-Hailing | Robotaxi Service", "a purpose-built autonomous vehicle designed for riders, not drivers". Human-driven ride-hail (Uber, Lyft) remains the default in every Waymo city, and Waymo itself partners with Uber in Austin and Atlanta.See the research Source
• HiringStrategic Partner Manager, Commercialization: "high-impact growth partnerships across demand channels and fleet operations", with experience scaling partnerships with "travel platforms, mobility-as-a-service providers, or large-scale fleet operators". Senior Technical Program Manager, Partner Trip Platform (posted October 22, 2026): "integrate Waymo's autonomous service with third-party platforms" and build the tooling "that let Waymo onboard and operate many partner integrations without a linear increase in effort".Source