Weee! growth playbook

Build a proper Colombian storefront on MásGusto in English and Spanish, with the same template as the Dominican store: its own title and description ("Colombian Grocery Store & Market in America"), an H1, hero, carousels of Colombian staples (arepas, Zenú, Colombian empanadas, panela, Colombian coffee and snacks), a Colombian FAQ and the SNAP note. Add it to the weee.com and MásGusto footers and the city pages with large Colombian communities, and use it as the landing page for every Colombian campaign.

A dedicated storefront is how Weee! already wins each community; it gives the new marketer a measurable place to send traffic and lets search engines rank MásGusto for Colombian grocery searches.

[ ] Title: Colombian Grocery Store & Market in America | MásGusto
[ ] Meta description and H1 "Colombian groceries delivered"
[ ] Carousels: arepas, Zenú, empanadas, panela, coffee, snacks
[ ] Spanish version on /es with hreflang
[ ] Remove "Brazilian families" and "Category" from the template
[ ] Footer link on weee.com and MásGusto
[ ] UTM-tagged landing page for all Colombian campaigns

• Thin assortment in some cities

  Show only what ships to the visitor's ZIP and list gaps for buyers.

• Copy feels generic

  Have Colombian staff and customers review the page.

• Your websiteMásGusto, Weee!'s Latino grocery store, has storefront pages for Mexican, Brazilian, Dominican and Puerto Rican shoppers (e.g. "Dominican Grocery Store & Market in America - Free Delivery Available | MasGusto!", H1 "Dominican groceries delivered"). There is no Colombian storefront: the Colombian URL in the same pattern serves a generic template (checked twice on October 22, 2026) with the title "MásGusto | America's best online Latino supermarket", no meta description, no H1 and no hero, and copy that reads "Brazilian families in U.S. already rely on MásGusto to get Colombia delivered", repeated for "Arepa", "Category" and "Fruits".Source
• Your websiteMásGusto homepage ("Authentic Latino Groceries with Free Delivery") has English, Spanish (/es) and Portuguese (/pt) versions; its description lists Mexican and Brazilian foods and a new-customer discount. Its sitemap lists a "Colombia" category tile, and its FAQ says MásGusto brings together "Mexican, Dominican, Puerto Rican, Colombian, and Brazilian supermarkets" and is "Now accepting EBT/SNAP at checkout in the largest U.S. cities". weee.com's footer links the four Latino storefronts to masgusto.com.Source
• HiringMarketing Manager for the Colombian market (Fremont, posted October 20, 2026): "diagnose core performance outcomes, including sales, market share, penetration, for the Colombian category"; "Go-to-Market strategies to maximize new user acquisition and traffic during peak promotional windows"; "Research into the Colombian community's purchasing habits, utilizing cluster analysis and segmentation to drive hyper personalized loyalty initiatives"; "Analyze the ROI of multi-channel marketing campaigns (Email, App-push, Social) using attribution modeling"; "Basket Analysis" and "Gap Analysis" for the product mix.Source
• Your websiteMásGusto storefront URLs never return "not found": a made-up storefront name in the same path returns 200 with the Mexican store's content, and other community names (e.g. Venezuelan) return the generic template with no title, description or H1.Source

Return a 404 (or redirect to the main store) for storefront slugs that are not real storefronts, keep a whitelist of live storefronts, and rewrite the template FAQ so it never inserts the wrong community or a placeholder word.

Fewer duplicate pages concentrate ranking on real storefronts and remove copy that undermines the "authentic" promise.

• Losing traffic on community slugs

  Build real storefronts for any that already rank (idea 1).

• Your websiteMásGusto storefront URLs never return "not found": a made-up storefront name in the same path returns 200 with the Mexican store's content, and other community names (e.g. Venezuelan) return the generic template with no title, description or H1.Source
• Your websiteMásGusto, Weee!'s Latino grocery store, has storefront pages for Mexican, Brazilian, Dominican and Puerto Rican shoppers (e.g. "Dominican Grocery Store & Market in America - Free Delivery Available | MasGusto!", H1 "Dominican groceries delivered"). There is no Colombian storefront: the Colombian URL in the same pattern serves a generic template (checked twice on October 22, 2026) with the title "MásGusto | America's best online Latino supermarket", no meta description, no H1 and no hero, and copy that reads "Brazilian families in U.S. already rely on MásGusto to get Colombia delivered", repeated for "Arepa", "Category" and "Fruits".Source

Write a short description with the promise and proof ("America's largest online Asian supermarket: 100,000+ authentic products, free delivery on first orders, SNAP accepted"), one per language, and give the homepage a descriptive H1 instead of "Weee!".

A clear description raises click-through on Weee!'s highest-traffic search result.

• Losing keyword coverage

  Descriptions do not affect ranking; keywords stay on the page.

• Your websiteweee.com homepage: title "Weee! | America's largest online Asian supermarket"; H1 "Weee!"; the meta description is an 801-character list of products and countries ("tofu, ramen, hot pot, vinegar, brown sugar, mooncakes... electrical appliances, office stationery..."); language versions /en, /zh, /zht, /ja, /ko, /vi and /th with no hreflang tags; footer links to Advertisers, Become a delivery driver, Student program, Affiliate Program, Buy for your business and Sell on Weee!.Source
• Your websiteProof figures differ by page: Advertisers says "50M+ Orders since 2015"; Affiliates says "30m+ Orders fulfilled nationwide since 2015" and "You could earn $3,000 per month"; Sell on Global+ says "3 m+ Trusted by customers across the U.S." and "13 m+ Monthly visits"; the Houston page says "Trusted by over two million American families".Source

Set the canonical to the page's own URL, add an H1 and a description that mentions restaurants and retailers, and submit the site to Search Console.

Wholesale buyers search for suppliers; a correct canonical lets the page appear.

• None significant

  Low-risk fix.

• Your websiteWeee! Business (business.sayweee.com): "Wholesale groceries with 10% off"; "Business customers save 10% on every order over $300"; "Flexible delivery and free unloading"; described as Asian foods "from China, Japan, Korea and Southeast Asia". Its canonical tag value is ""https://static.weeecdn.com/company/en/welcome" (a stray quote and a CDN host instead of the page's own URL), and the page has no H1.Source

Agree current figures (orders, customers, monthly visits, products) with finance, update every page and the job-post boilerplate, and set a quarterly review.

Consistent numbers make the proof credible to advertisers, vendors and press.

• Lower numbers look worse

  Use the latest true figures; credibility is the point.

• Your websiteProof figures differ by page: Advertisers says "50M+ Orders since 2015"; Affiliates says "30m+ Orders fulfilled nationwide since 2015" and "You could earn $3,000 per month"; Sell on Global+ says "3 m+ Trusted by customers across the U.S." and "13 m+ Monthly visits"; the Houston page says "Trusted by over two million American families".Source
• HiringEvery Weee! post: "the largest and fastest-growing ethnic e-grocer in the United States"; "partnering with local suppliers, redesigning the value chain and leveraging social buying"; "exceptional growth (5x YoY) across geographies, categories and ethnicities"; "$800M+ in funding". 22 open roles, mostly warehouse and operations in Clifton NJ, Chicago/Hodgkins IL, Landover MD and a new cooler/freezer supervisor role in Tampa (posted October 22, 2026).Source
• Your websiteAdvertisers page: "Reach millions of high-intent Asian consumers"; sponsored products, display, video, branded partnerships, off-platform solutions, an ads manager and measurement tools. Sell on Global+: "Global sellers, built for Asians in the U.S.", "Only pay commission on what you sell", a Seller Portal.Source

Add hreflang (and x-default) to every page type across both sites, include them in the sitemaps, and check in Search Console.

Correct language matching improves click-through and conversion for the communities Weee! serves.

• Tag errors

  Validate before rollout.

• Your websiteweee.com homepage: title "Weee! | America's largest online Asian supermarket"; H1 "Weee!"; the meta description is an 801-character list of products and countries ("tofu, ramen, hot pot, vinegar, brown sugar, mooncakes... electrical appliances, office stationery..."); language versions /en, /zh, /zht, /ja, /ko, /vi and /th with no hreflang tags; footer links to Advertisers, Become a delivery driver, Student program, Affiliate Program, Buy for your business and Sell on Weee!.Source
• Your websiteMásGusto homepage ("Authentic Latino Groceries with Free Delivery") has English, Spanish (/es) and Portuguese (/pt) versions; its description lists Mexican and Brazilian foods and a new-customer discount. Its sitemap lists a "Colombia" category tile, and its FAQ says MásGusto brings together "Mexican, Dominican, Puerto Rican, Colombian, and Brazilian supermarkets" and is "Now accepting EBT/SNAP at checkout in the largest U.S. cities". weee.com's footer links the four Latino storefronts to masgusto.com.Source

Add a "Local favorites in Houston" carousel and a page for the local marketplace, with vendor stories, delivery days and a launch offer. Let the BD team share vendor-specific links with each new partner.

Local vendors bring their own followers, and a visible section turns each new signing into traffic.

• Vendor listing errors

  BDAs check listings before launch.

• HiringBusiness Development Manager and Business Development Associate (Houston, posted September 21, 2026) to grow "the local marketplace": "procuring famous/popular local restaurants, bakeries and other food providers", "Own and drive GMV growth in your region", "Partner with the marketing team to create compelling promotional banners and content", "Guide vendors in ensuring product listing accuracy".Source
• Your websiteHouston city page: H1 "Asian groceries delivered to Houston, TX"; "Houston sales refresh every Wednesday & Friday"; carousels for the Chinese, Japanese, Korean, Vietnamese, Filipino and Indian stores, with SNAP labels; no section for local restaurants, bakeries or ready-to-eat food.Source
• HiringEvery Weee! post: "the largest and fastest-growing ethnic e-grocer in the United States"; "partnering with local suppliers, redesigning the value chain and leveraging social buying"; "exceptional growth (5x YoY) across geographies, categories and ethnicities"; "$800M+ in funding". 22 open roles, mostly warehouse and operations in Clifton NJ, Chicago/Hodgkins IL, Landover MD and a new cooler/freezer supervisor role in Tampa (posted October 22, 2026).Source

Cluster Colombian-category buyers by basket (staples, frozen, snacks, coffee) and frequency, and give each cluster a different offer and message: replenishment reminders, new-arrival drops, family bundles.

Messages matched to how people shop raise repeat rate more than one generic campaign.

• Over-segmentation

  Start with four segments.

• HiringMarketing Manager for the Colombian market (Fremont, posted October 20, 2026): "diagnose core performance outcomes, including sales, market share, penetration, for the Colombian category"; "Go-to-Market strategies to maximize new user acquisition and traffic during peak promotional windows"; "Research into the Colombian community's purchasing habits, utilizing cluster analysis and segmentation to drive hyper personalized loyalty initiatives"; "Analyze the ROI of multi-channel marketing campaigns (Email, App-push, Social) using attribution modeling"; "Basket Analysis" and "Gap Analysis" for the product mix.Source
• Your websiteMásGusto homepage ("Authentic Latino Groceries with Free Delivery") has English, Spanish (/es) and Portuguese (/pt) versions; its description lists Mexican and Brazilian foods and a new-customer discount. Its sitemap lists a "Colombia" category tile, and its FAQ says MásGusto brings together "Mexican, Dominican, Puerto Rican, Colombian, and Brazilian supermarkets" and is "Now accepting EBT/SNAP at checkout in the largest U.S. cities". weee.com's footer links the four Latino storefronts to masgusto.com.Source

Run randomised holdouts per channel (a share of customers gets no message) for each campaign type, and use the measured lift to calibrate the attribution model.

Lift tests show which messages actually add orders, so spend and send frequency go where they work.

• Lost orders in holdouts

  Keep holdouts small and short.

• HiringMarketing Manager for the Colombian market (Fremont, posted October 20, 2026): "diagnose core performance outcomes, including sales, market share, penetration, for the Colombian category"; "Go-to-Market strategies to maximize new user acquisition and traffic during peak promotional windows"; "Research into the Colombian community's purchasing habits, utilizing cluster analysis and segmentation to drive hyper personalized loyalty initiatives"; "Analyze the ROI of multi-channel marketing campaigns (Email, App-push, Social) using attribution modeling"; "Basket Analysis" and "Gap Analysis" for the product mix.Source
• Public profilesiOS app "Weee! #1 Asian Grocery App": 4.8 stars from 120,160 ratings, updated October 8, 2026. YouTube: 11,300 subscribers, 444 videos, 42.2 million views; also TikTok, Instagram and an in-site social feed (/en/social).Source

Score every promotion on incremental margin (sales that would not have happened, minus discount cost, plus basket add-ons), feed that into the promotion planner, and stop promotions that only subsidise items people buy anyway.

Incremental measurement keeps promotions that grow baskets and cuts those that only lower margin.

• Model bias

  Validate with controlled tests.

• HiringSenior Machine Learning Engineer (Fremont, posted October 20, 2026): "machine learning models to enhance pricing strategies and promotional effectiveness, focusing on both demand forecasting and optimization".Source
• Your websiteHouston city page: H1 "Asian groceries delivered to Houston, TX"; "Houston sales refresh every Wednesday & Friday"; carousels for the Chinese, Japanese, Korean, Vietnamese, Filipino and Indian stores, with SNAP labels; no section for local restaurants, bakeries or ready-to-eat food.Source
• HiringMarketing Manager for the Colombian market (Fremont, posted October 20, 2026): "diagnose core performance outcomes, including sales, market share, penetration, for the Colombian category"; "Go-to-Market strategies to maximize new user acquisition and traffic during peak promotional windows"; "Research into the Colombian community's purchasing habits, utilizing cluster analysis and segmentation to drive hyper personalized loyalty initiatives"; "Analyze the ROI of multi-channel marketing campaigns (Email, App-push, Social) using attribution modeling"; "Basket Analysis" and "Gap Analysis" for the product mix.Source

Use basket analysis to find pairs across the two stores (e.g. Latino staples bought with Asian sauces or produce), show "also from Weee!" and "also from MásGusto" rows, and run joint bundles.

Cross-store items raise basket size without new customers.

• Irrelevant suggestions

  Show only strong pairs.

• Your websiteMásGusto homepage ("Authentic Latino Groceries with Free Delivery") has English, Spanish (/es) and Portuguese (/pt) versions; its description lists Mexican and Brazilian foods and a new-customer discount. Its sitemap lists a "Colombia" category tile, and its FAQ says MásGusto brings together "Mexican, Dominican, Puerto Rican, Colombian, and Brazilian supermarkets" and is "Now accepting EBT/SNAP at checkout in the largest U.S. cities". weee.com's footer links the four Latino storefronts to masgusto.com.Source
• HiringMarketing Manager for the Colombian market (Fremont, posted October 20, 2026): "diagnose core performance outcomes, including sales, market share, penetration, for the Colombian category"; "Go-to-Market strategies to maximize new user acquisition and traffic during peak promotional windows"; "Research into the Colombian community's purchasing habits, utilizing cluster analysis and segmentation to drive hyper personalized loyalty initiatives"; "Analyze the ROI of multi-channel marketing campaigns (Email, App-push, Social) using attribution modeling"; "Basket Analysis" and "Gap Analysis" for the product mix.Source
• Your websiteMásGusto, Weee!'s Latino grocery store, has storefront pages for Mexican, Brazilian, Dominican and Puerto Rican shoppers (e.g. "Dominican Grocery Store & Market in America - Free Delivery Available | MasGusto!", H1 "Dominican groceries delivered"). There is no Colombian storefront: the Colombian URL in the same pattern serves a generic template (checked twice on October 22, 2026) with the title "MásGusto | America's best online Latino supermarket", no meta description, no H1 and no hero, and copy that reads "Brazilian families in U.S. already rely on MásGusto to get Colombia delivered", repeated for "Arepa", "Category" and "Fruits".Source

Tag locally sourced items, create a "Local finds" collection per region with short producer stories, and feature it in city pages and weekly emails.

Local and seasonal items are a reason to choose Weee! over national rivals, and stories help them sell.

• Supply gaps

  Show availability by ZIP.

• HiringRegional Buyer I and II (Landover, MD, posted September 22, 2026): "Source seasonal and year-round products locally, using customer preference data and trend forecasts to find standout items that differentiate the assortment"; "Research competitors' assortment, pricing, and promotions to identify gaps".Source
• Your websiteHouston city page: H1 "Asian groceries delivered to Houston, TX"; "Houston sales refresh every Wednesday & Friday"; carousels for the Chinese, Japanese, Korean, Vietnamese, Filipino and Indian stores, with SNAP labels; no section for local restaurants, bakeries or ready-to-eat food.Source

Recruit students in Asian and Latino student associations as affiliates with a campus page, group-order days for dorms and a leaderboard. Pay per first order.

Students trust peers, and group orders reach free-delivery minimums.

• Low-quality sign-ups

  Pay on first delivered order only.

• Your websiteStudent program: "Students get $20 off + one month free delivery" with a .edu email, "Unlock 3 months of Gold Rewards"; the affiliate program is a separate page.Source
• Your websiteProof figures differ by page: Advertisers says "50M+ Orders since 2015"; Affiliates says "30m+ Orders fulfilled nationwide since 2015" and "You could earn $3,000 per month"; Sell on Global+ says "3 m+ Trusted by customers across the U.S." and "13 m+ Monthly visits"; the Houston page says "Trusted by over two million American families".Source

Offer every new marketplace vendor a Weee! Business account with a first-order credit, and show wholesale items in the vendor portal.

A two-way relationship (Weee! sells for them and to them) increases revenue per partner and retention.

• Margin on credits

  Limit to first order.

• HiringBusiness Development Manager and Business Development Associate (Houston, posted September 21, 2026) to grow "the local marketplace": "procuring famous/popular local restaurants, bakeries and other food providers", "Own and drive GMV growth in your region", "Partner with the marketing team to create compelling promotional banners and content", "Guide vendors in ensuring product listing accuracy".Source
• Your websiteWeee! Business (business.sayweee.com): "Wholesale groceries with 10% off"; "Business customers save 10% on every order over $300"; "Flexible delivery and free unloading"; described as Asian foods "from China, Japan, Korea and Southeast Asia". Its canonical tag value is ""https://static.weeecdn.com/company/en/welcome" (a stray quote and a CDN host instead of the page's own URL), and the page has no H1.Source
• Your websiteAdvertisers page: "Reach millions of high-intent Asian consumers"; sponsored products, display, video, branded partnerships, off-platform solutions, an ads manager and measurement tools. Sell on Global+: "Global sellers, built for Asians in the U.S.", "Only pay commission on what you sell", a Seller Portal.Source

Make short recipe videos for Colombian, Dominican and Brazilian dishes, in Spanish and Portuguese, each with a shoppable ingredient list linked to the storefront.

Recipes give shoppers a reason to buy a full basket and reach new households on social.

• Ingredients out of stock

  Check availability before posting.

• Public profilesiOS app "Weee! #1 Asian Grocery App": 4.8 stars from 120,160 ratings, updated October 8, 2026. YouTube: 11,300 subscribers, 444 videos, 42.2 million views; also TikTok, Instagram and an in-site social feed (/en/social).Source
• Your websiteMásGusto, Weee!'s Latino grocery store, has storefront pages for Mexican, Brazilian, Dominican and Puerto Rican shoppers (e.g. "Dominican Grocery Store & Market in America - Free Delivery Available | MasGusto!", H1 "Dominican groceries delivered"). There is no Colombian storefront: the Colombian URL in the same pattern serves a generic template (checked twice on October 22, 2026) with the title "MásGusto | America's best online Latino supermarket", no meta description, no H1 and no hero, and copy that reads "Brazilian families in U.S. already rely on MásGusto to get Colombia delivered", repeated for "Arepa", "Category" and "Fruits".Source
• HiringMarketing Manager for the Colombian market (Fremont, posted October 20, 2026): "diagnose core performance outcomes, including sales, market share, penetration, for the Colombian category"; "Go-to-Market strategies to maximize new user acquisition and traffic during peak promotional windows"; "Research into the Colombian community's purchasing habits, utilizing cluster analysis and segmentation to drive hyper personalized loyalty initiatives"; "Analyze the ROI of multi-channel marketing campaigns (Email, App-push, Social) using attribution modeling"; "Basket Analysis" and "Gap Analysis" for the product mix.Source

Run a Florida launch for MásGusto: city pages in Spanish, the Colombian, Dominican and Puerto Rican storefronts on Florida city pages, local creators and first-order offers.

New capacity plus large communities that MásGusto already serves is a fast route to new customers.

• Capacity not ready

  Launch after the Tampa facility is staffed.

• HiringEvery Weee! post: "the largest and fastest-growing ethnic e-grocer in the United States"; "partnering with local suppliers, redesigning the value chain and leveraging social buying"; "exceptional growth (5x YoY) across geographies, categories and ethnicities"; "$800M+ in funding". 22 open roles, mostly warehouse and operations in Clifton NJ, Chicago/Hodgkins IL, Landover MD and a new cooler/freezer supervisor role in Tampa (posted October 22, 2026).Source
• Your websiteMásGusto, Weee!'s Latino grocery store, has storefront pages for Mexican, Brazilian, Dominican and Puerto Rican shoppers (e.g. "Dominican Grocery Store & Market in America - Free Delivery Available | MasGusto!", H1 "Dominican groceries delivered"). There is no Colombian storefront: the Colombian URL in the same pattern serves a generic template (checked twice on October 22, 2026) with the title "MásGusto | America's best online Latino supermarket", no meta description, no H1 and no hero, and copy that reads "Brazilian families in U.S. already rely on MásGusto to get Colombia delivered", repeated for "Arepa", "Category" and "Fruits".Source
• Your websiteMásGusto homepage ("Authentic Latino Groceries with Free Delivery") has English, Spanish (/es) and Portuguese (/pt) versions; its description lists Mexican and Brazilian foods and a new-customer discount. Its sitemap lists a "Colombia" category tile, and its FAQ says MásGusto brings together "Mexican, Dominican, Puerto Rican, Colombian, and Brazilian supermarkets" and is "Now accepting EBT/SNAP at checkout in the largest U.S. cities". weee.com's footer links the four Latino storefronts to masgusto.com.Source

Write a launch playbook: assortment threshold, storefront page, Spanish copy, community creators, launch offer, and a 90-day scorecard; run it for one new community each quarter after Colombian.

A repeatable launch makes each community a measured growth line rather than an ad hoc project.

• Thin assortments

  Launch only above the threshold.

• Your websiteMásGusto, Weee!'s Latino grocery store, has storefront pages for Mexican, Brazilian, Dominican and Puerto Rican shoppers (e.g. "Dominican Grocery Store & Market in America - Free Delivery Available | MasGusto!", H1 "Dominican groceries delivered"). There is no Colombian storefront: the Colombian URL in the same pattern serves a generic template (checked twice on October 22, 2026) with the title "MásGusto | America's best online Latino supermarket", no meta description, no H1 and no hero, and copy that reads "Brazilian families in U.S. already rely on MásGusto to get Colombia delivered", repeated for "Arepa", "Category" and "Fruits".Source
• Your websiteMásGusto storefront URLs never return "not found": a made-up storefront name in the same path returns 200 with the Mexican store's content, and other community names (e.g. Venezuelan) return the generic template with no title, description or H1.Source
• HiringMarketing Manager for the Colombian market (Fremont, posted October 20, 2026): "diagnose core performance outcomes, including sales, market share, penetration, for the Colombian category"; "Go-to-Market strategies to maximize new user acquisition and traffic during peak promotional windows"; "Research into the Colombian community's purchasing habits, utilizing cluster analysis and segmentation to drive hyper personalized loyalty initiatives"; "Analyze the ROI of multi-channel marketing campaigns (Email, App-push, Social) using attribution modeling"; "Basket Analysis" and "Gap Analysis" for the product mix.Source
• HiringEvery Weee! post: "the largest and fastest-growing ethnic e-grocer in the United States"; "partnering with local suppliers, redesigning the value chain and leveraging social buying"; "exceptional growth (5x YoY) across geographies, categories and ethnicities"; "$800M+ in funding". 22 open roles, mostly warehouse and operations in Clifton NJ, Chicago/Hodgkins IL, Landover MD and a new cooler/freezer supervisor role in Tampa (posted October 22, 2026).Source

Build a standard: target vendor list, onboarding kit, listing checks, city page section, launch campaign and GMV targets, then launch in the next five cities.

Local prepared food is a reason to open the app every week, which grocery alone is not.

• Delivery quality for prepared food

  Limit to items that travel well.

• HiringBusiness Development Manager and Business Development Associate (Houston, posted September 21, 2026) to grow "the local marketplace": "procuring famous/popular local restaurants, bakeries and other food providers", "Own and drive GMV growth in your region", "Partner with the marketing team to create compelling promotional banners and content", "Guide vendors in ensuring product listing accuracy".Source
• Your websiteHouston city page: H1 "Asian groceries delivered to Houston, TX"; "Houston sales refresh every Wednesday & Friday"; carousels for the Chinese, Japanese, Korean, Vietnamese, Filipino and Indian stores, with SNAP labels; no section for local restaurants, bakeries or ready-to-eat food.Source
• HiringEvery Weee! post: "the largest and fastest-growing ethnic e-grocer in the United States"; "partnering with local suppliers, redesigning the value chain and leveraging social buying"; "exceptional growth (5x YoY) across geographies, categories and ethnicities"; "$800M+ in funding". 22 open roles, mostly warehouse and operations in Clifton NJ, Chicago/Hodgkins IL, Landover MD and a new cooler/freezer supervisor role in Tampa (posted October 22, 2026).Source

Predict each household's replenishment date for staples, send a reminder with a one-tap reorder list, and test it against no reminder.

Timely reminders win the reorder before a shopper buys elsewhere.

• Too many messages

  Cap reminders per week.

• HiringSenior Machine Learning Engineer (Fremont, posted October 20, 2026): "machine learning models to enhance pricing strategies and promotional effectiveness, focusing on both demand forecasting and optimization".Source
• HiringMarketing Manager for the Colombian market (Fremont, posted October 20, 2026): "diagnose core performance outcomes, including sales, market share, penetration, for the Colombian category"; "Go-to-Market strategies to maximize new user acquisition and traffic during peak promotional windows"; "Research into the Colombian community's purchasing habits, utilizing cluster analysis and segmentation to drive hyper personalized loyalty initiatives"; "Analyze the ROI of multi-channel marketing campaigns (Email, App-push, Social) using attribution modeling"; "Basket Analysis" and "Gap Analysis" for the product mix.Source
• Public profilesiOS app "Weee! #1 Asian Grocery App": 4.8 stars from 120,160 ratings, updated October 8, 2026. YouTube: 11,300 subscribers, 444 videos, 42.2 million views; also TikTok, Instagram and an in-site social feed (/en/social).Source

Reward customers with Points for posting recipes that link to products, feature the best weekly by community, and use them on storefronts.

Customer recipes sell full baskets and cost less than produced video.

• Spam posts

  Reward only approved posts.

• Public profilesiOS app "Weee! #1 Asian Grocery App": 4.8 stars from 120,160 ratings, updated October 8, 2026. YouTube: 11,300 subscribers, 444 videos, 42.2 million views; also TikTok, Instagram and an in-site social feed (/en/social).Source
• HiringEvery Weee! post: "the largest and fastest-growing ethnic e-grocer in the United States"; "partnering with local suppliers, redesigning the value chain and leveraging social buying"; "exceptional growth (5x YoY) across geographies, categories and ethnicities"; "$800M+ in funding". 22 open roles, mostly warehouse and operations in Clifton NJ, Chicago/Hodgkins IL, Landover MD and a new cooler/freezer supervisor role in Tampa (posted October 22, 2026).Source

Build a starter bundle of Colombian staples at a set price for first orders, promoted on the Colombian storefront and in community groups.

A bundle reduces choice for first orders and shows the assortment.

• Stock gaps

  Use only items with steady supply.

• Your websiteMásGusto, Weee!'s Latino grocery store, has storefront pages for Mexican, Brazilian, Dominican and Puerto Rican shoppers (e.g. "Dominican Grocery Store & Market in America - Free Delivery Available | MasGusto!", H1 "Dominican groceries delivered"). There is no Colombian storefront: the Colombian URL in the same pattern serves a generic template (checked twice on October 22, 2026) with the title "MásGusto | America's best online Latino supermarket", no meta description, no H1 and no hero, and copy that reads "Brazilian families in U.S. already rely on MásGusto to get Colombia delivered", repeated for "Arepa", "Category" and "Fruits".Source
• HiringMarketing Manager for the Colombian market (Fremont, posted October 20, 2026): "diagnose core performance outcomes, including sales, market share, penetration, for the Colombian category"; "Go-to-Market strategies to maximize new user acquisition and traffic during peak promotional windows"; "Research into the Colombian community's purchasing habits, utilizing cluster analysis and segmentation to drive hyper personalized loyalty initiatives"; "Analyze the ROI of multi-channel marketing campaigns (Email, App-push, Social) using attribution modeling"; "Basket Analysis" and "Gap Analysis" for the product mix.Source
• Your websiteMásGusto homepage ("Authentic Latino Groceries with Free Delivery") has English, Spanish (/es) and Portuguese (/pt) versions; its description lists Mexican and Brazilian foods and a new-customer discount. Its sitemap lists a "Colombia" category tile, and its FAQ says MásGusto brings together "Mexican, Dominican, Puerto Rican, Colombian, and Brazilian supermarkets" and is "Now accepting EBT/SNAP at checkout in the largest U.S. cities". weee.com's footer links the four Latino storefronts to masgusto.com.Source