Yazio growth playbook

Start with Dutch: translate the homepage, the four calculators and the web onboarding into Dutch, publish them at /nl with hreflang (nl, nl-BE) and an x-default, and route Dutch and Flemish campaigns there. Measure onboarding completion and trial starts against the English path, then repeat for the next two languages by traffic. Have native reviewers and legal check all health-related wording in each language before launch.

Visitors complete sign-up flows far more often in their own language, and campaigns in those countries can then use web onboarding as the English, German and French markets already do.

[ ] Homepage translated
[ ] Four calculators translated
[ ] Web onboarding translated
[ ] Native review done
[ ] Legal and regulatory review of health wording
[ ] hreflang for the language plus x-default
[ ] Campaigns for the country point to the new pages
[ ] Experiment set up against the English path

• Translation errors in health wording

  Native review and legal sign-off for every language.

• Small markets

  Order languages by measured traffic, not app share.

• Your websiteLanguages: the site's language switcher and hreflang tags cover six languages (de, en, es, fr, it, pt) with no x-default. www.yazio.com/nl, /pl, /sv, /da, /tr and /ja all return the English homepage (html lang "en", canonical /en) with a 200 status, and every link on /nl, including the onboarding calls to action, points to /en.Source
• App StoreThe iOS app is localized in 20 languages, including Dutch, Danish, Finnish, Norwegian, Swedish, Polish, Czech, Hungarian, Greek, Turkish, Russian, Japanese, Korean and Chinese. The Dutch store listing ("Yazio: calorieënteller") has 4.6 stars from 28,189 ratings; the US listing ("AI Calorie Tracker by Yazio") has 4.7 stars from 51,393 ratings and was updated October 21, 2026.Source
• HiringPerformance Marketing Manager (remote in Germany, Spain, Portugal or the UK, posted October 7, 2026): runs user acquisition "across DSPs (e.g., Appier, Liftoff, Unity), paid social and search (e.g., Meta, Google Ads, ASA)", gives "actionable insights to the creative team", must "spot measurement gaps and work with product, web and analytics teams to improve tracking and attribution", and "Nice to have: ... fluency in French or Dutch". Every post says Yazio has "millions of users in over 150 countries".Source
• Your websiteHomepage (checked October 22, 2026): page title "Healthy Weight Loss & Eating: Lose Weight Fast with Yazio" and description "...you'll lose weight fast and feel great! 100% free."; the French and German pages say the same ("perdre son poids rapidement", "100% gratuit"; "schnell Gewicht verlieren", "100% kostenlos"). The page itself leads with "Build healthy habits you'll love to keep", goals from losing weight to building muscle and eating mindfully, AI photo tracking, fasting timers, "3,000+ recipes" and "Trusted by 100M and counting". Every call to action opens a web onboarding flow (/en/app/onboarding/welcome?...&trial=1) whose page title is "Upgrade to Yazio Pro and reach your nutrition goals."; the footer has "Cancel subscription". Four calculators: BMI, ideal weight, daily calorie intake and calories burned. No recipe section on the site (/en/recipes returns 404).Source

Rewrite the title and description in all six languages around what the page offers (habits, tracking, fasting, recipes, a free version and Pro), have legal and regulatory review sign off on every health-related phrase, and A/B test click-through on two approved versions in Search Console.

Consistent, reviewed wording protects the brand and usually lifts click-through from the people most likely to stay.

• Lower click-through

  Test approved alternatives before settling.

• Your websiteHomepage (checked October 22, 2026): page title "Healthy Weight Loss & Eating: Lose Weight Fast with Yazio" and description "...you'll lose weight fast and feel great! 100% free."; the French and German pages say the same ("perdre son poids rapidement", "100% gratuit"; "schnell Gewicht verlieren", "100% kostenlos"). The page itself leads with "Build healthy habits you'll love to keep", goals from losing weight to building muscle and eating mindfully, AI photo tracking, fasting timers, "3,000+ recipes" and "Trusted by 100M and counting". Every call to action opens a web onboarding flow (/en/app/onboarding/welcome?...&trial=1) whose page title is "Upgrade to Yazio Pro and reach your nutrition goals."; the footer has "Cancel subscription". Four calculators: BMI, ideal weight, daily calorie intake and calories burned. No recipe section on the site (/en/recipes returns 404).Source
• HiringProduct Analytics Team Lead (posted September 24, 2026): "the analyst for Monetization", owning "the experiments behind our conversion funnels"; the product "generates billions of data points every month" and teams "run hundreds of experiments a year"; experimentation runs on GrowthBook; experience with "subscription businesses, including the mobile gateway SDKs (App Store, Google Play)" is a bonus.Source
• Competitor researchRivals' own homepages: MyFitnessPal, "The world's #1 nutrition tracking app", "Join over 280 million people", "HSA/FSA eligible if you qualify"; Lifesum, "Healthy eating. Simplified with AI.", a "For Work" offer and hreflang tags for 14 locales; Cal AI, "Track your calories with just a picture", "Loved by 5M users"; Lose It!, "Weight Loss That Fits".See the research Source

Generate sitemaps per language (foods, categories, calculators, success stories), list them in robots.txt and submit them in Search Console. Track indexed food pages per language.

Sitemaps help search engines find and refresh deep pages, and food pages are where people searching for calories meet Yazio.

• Thin pages indexed

  Leave near-duplicate entries out.

• Your websiteFood database pages ("The Yazio Calorie Chart contains thousands of foods and their nutrition facts") exist in the same six languages (/en/foods, /de/kalorientabelle, /es/alimentos, /fr/aliments, /it/alimenti, /pt/alimentos), with category and food pages. There is no XML sitemap at /sitemap.xml and robots.txt does not name one.Source
• Your websiteLanguages: the site's language switcher and hreflang tags cover six languages (de, en, es, fr, it, pt) with no x-default. www.yazio.com/nl, /pl, /sv, /da, /tr and /ja all return the English homepage (html lang "en", canonical /en) with a 200 status, and every link on /nl, including the onboarding calls to action, points to /en.Source

Profile the main thread on a mid-range phone, defer non-essential scripts until after the first interaction, and lighten handlers on the CTA, language and calculator controls. Check the onboarding flow too.

Snappy first taps keep visitors moving into onboarding, and INP is part of Google's page experience signals.

• Tracking breaks when deferred

  Check attribution events after each change.

• Google PageSpeedHomepage (English): mobile performance 55, lab LCP 12.2 s with the app showcase image as the largest element. Real Chrome visitors: LCP 2.14 s (good), CLS 0, but INP 231 ms at the 75th percentile, above the 200 ms "good" threshold, so taps and clicks feel slow for a quarter of visits.Source
• Your websiteHomepage (checked October 22, 2026): page title "Healthy Weight Loss & Eating: Lose Weight Fast with Yazio" and description "...you'll lose weight fast and feel great! 100% free."; the French and German pages say the same ("perdre son poids rapidement", "100% gratuit"; "schnell Gewicht verlieren", "100% kostenlos"). The page itself leads with "Build healthy habits you'll love to keep", goals from losing weight to building muscle and eating mindfully, AI photo tracking, fasting timers, "3,000+ recipes" and "Trusted by 100M and counting". Every call to action opens a web onboarding flow (/en/app/onboarding/welcome?...&trial=1) whose page title is "Upgrade to Yazio Pro and reach your nutrition goals."; the footer has "Cancel subscription". Four calculators: BMI, ideal weight, daily calorie intake and calories burned. No recipe section on the site (/en/recipes returns 404).Source
• HiringPerformance Marketing Manager (remote in Germany, Spain, Portugal or the UK, posted October 7, 2026): runs user acquisition "across DSPs (e.g., Appier, Liftoff, Unity), paid social and search (e.g., Meta, Google Ads, ASA)", gives "actionable insights to the creative team", must "spot measurement gaps and work with product, web and analytics teams to improve tracking and attribution", and "Nice to have: ... fluency in French or Dutch". Every post says Yazio has "millions of users in over 150 countries".Source

Map the path from ad click to web onboarding, store install and subscription; keep campaign parameters through each step (server-side events, store campaign links, MMP deep links); and build one report of trials and paid subscriptions by campaign for web and app paths.

Accurate attribution lets the team scale what works, especially DSPs where measurement is weakest.

• Privacy limits

  Use consented and aggregated measurement only.

• HiringPerformance Marketing Manager (remote in Germany, Spain, Portugal or the UK, posted October 7, 2026): runs user acquisition "across DSPs (e.g., Appier, Liftoff, Unity), paid social and search (e.g., Meta, Google Ads, ASA)", gives "actionable insights to the creative team", must "spot measurement gaps and work with product, web and analytics teams to improve tracking and attribution", and "Nice to have: ... fluency in French or Dutch". Every post says Yazio has "millions of users in over 150 countries".Source
• Your websiteHomepage (checked October 22, 2026): page title "Healthy Weight Loss & Eating: Lose Weight Fast with Yazio" and description "...you'll lose weight fast and feel great! 100% free."; the French and German pages say the same ("perdre son poids rapidement", "100% gratuit"; "schnell Gewicht verlieren", "100% kostenlos"). The page itself leads with "Build healthy habits you'll love to keep", goals from losing weight to building muscle and eating mindfully, AI photo tracking, fasting timers, "3,000+ recipes" and "Trusted by 100M and counting". Every call to action opens a web onboarding flow (/en/app/onboarding/welcome?...&trial=1) whose page title is "Upgrade to Yazio Pro and reach your nutrition goals."; the footer has "Cancel subscription". Four calculators: BMI, ideal weight, daily calorie intake and calories burned. No recipe section on the site (/en/recipes returns 404).Source
• HiringProduct Analytics Team Lead (posted September 24, 2026): "the analyst for Monetization", owning "the experiments behind our conversion funnels"; the product "generates billions of data points every month" and teams "run hundreds of experiments a year"; experimentation runs on GrowthBook; experience with "subscription businesses, including the mobile gateway SDKs (App Store, Google Play)" is a bonus.Source

After a calculation, offer "Use these details to start your plan" and pre-fill onboarding with the entered values (with consent). Test the change against the current calculator in GrowthBook. Keep calculator wording factual and reviewed.

Removing repeated questions lifts completion, and the visitor has already shown intent.

• Sensitive data

  Store nothing without consent.

• Your websiteHomepage (checked October 22, 2026): page title "Healthy Weight Loss & Eating: Lose Weight Fast with Yazio" and description "...you'll lose weight fast and feel great! 100% free."; the French and German pages say the same ("perdre son poids rapidement", "100% gratuit"; "schnell Gewicht verlieren", "100% kostenlos"). The page itself leads with "Build healthy habits you'll love to keep", goals from losing weight to building muscle and eating mindfully, AI photo tracking, fasting timers, "3,000+ recipes" and "Trusted by 100M and counting". Every call to action opens a web onboarding flow (/en/app/onboarding/welcome?...&trial=1) whose page title is "Upgrade to Yazio Pro and reach your nutrition goals."; the footer has "Cancel subscription". Four calculators: BMI, ideal weight, daily calorie intake and calories burned. No recipe section on the site (/en/recipes returns 404).Source
• HiringProduct Analytics Team Lead (posted September 24, 2026): "the analyst for Monetization", owning "the experiments behind our conversion funnels"; the product "generates billions of data points every month" and teams "run hundreds of experiments a year"; experimentation runs on GrowthBook; experience with "subscription businesses, including the mobile gateway SDKs (App Store, Google Play)" is a bonus.Source

Run a weekly cycle: three new concepts per feature angle, localized for the top five languages, tested on one DSP with fixed budgets; winners move to Meta and TikTok. Every script passes legal and regulatory review before launch.

A steady supply of tested creative is the main lever on DSP costs.

• Review slows the cycle

  Pre-approve a library of claims and phrases.

• HiringPerformance Marketing Manager (remote in Germany, Spain, Portugal or the UK, posted October 7, 2026): runs user acquisition "across DSPs (e.g., Appier, Liftoff, Unity), paid social and search (e.g., Meta, Google Ads, ASA)", gives "actionable insights to the creative team", must "spot measurement gaps and work with product, web and analytics teams to improve tracking and attribution", and "Nice to have: ... fluency in French or Dutch". Every post says Yazio has "millions of users in over 150 countries".Source
• HiringProduct Analytics Team Lead (posted September 24, 2026): "the analyst for Monetization", owning "the experiments behind our conversion funnels"; the product "generates billions of data points every month" and teams "run hundreds of experiments a year"; experimentation runs on GrowthBook; experience with "subscription businesses, including the mobile gateway SDKs (App Store, Google Play)" is a bonus.Source
• App StoreThe iOS app is localized in 20 languages, including Dutch, Danish, Finnish, Norwegian, Swedish, Polish, Czech, Hungarian, Greek, Turkish, Russian, Japanese, Korean and Chinese. The Dutch store listing ("Yazio: calorieënteller") has 4.6 stars from 28,189 ratings; the US listing ("AI Calorie Tracker by Yazio") has 4.7 stars from 51,393 ratings and was updated October 21, 2026.Source

Run Apple Search Ads on local-language calorie and fasting keywords in the top five app-only markets, with custom product pages per language showing the matching feature. Compare cost per trial with web campaigns.

Where there is no local website yet, the store page can carry acquisition on its own.

• Keyword costs

  Start with exact match.

• App StoreThe iOS app is localized in 20 languages, including Dutch, Danish, Finnish, Norwegian, Swedish, Polish, Czech, Hungarian, Greek, Turkish, Russian, Japanese, Korean and Chinese. The Dutch store listing ("Yazio: calorieënteller") has 4.6 stars from 28,189 ratings; the US listing ("AI Calorie Tracker by Yazio") has 4.7 stars from 51,393 ratings and was updated October 21, 2026.Source
• HiringPerformance Marketing Manager (remote in Germany, Spain, Portugal or the UK, posted October 7, 2026): runs user acquisition "across DSPs (e.g., Appier, Liftoff, Unity), paid social and search (e.g., Meta, Google Ads, ASA)", gives "actionable insights to the creative team", must "spot measurement gaps and work with product, web and analytics teams to improve tracking and attribution", and "Nice to have: ... fluency in French or Dutch". Every post says Yazio has "millions of users in over 150 countries".Source
• Your websiteLanguages: the site's language switcher and hreflang tags cover six languages (de, en, es, fr, it, pt) with no x-default. www.yazio.com/nl, /pl, /sv, /da, /tr and /ja all return the English homepage (html lang "en", canonical /en) with a 200 status, and every link on /nl, including the onboarding calls to action, points to /en.Source

Sign 20 creators on revenue share with personal codes and tracked web onboarding links; give them recipe and feature briefs; move to French and Dutch creators once those web pages exist. Every partnership follows disclosure rules and approved wording.

Revenue share aligns cost with results, and creator audiences trust real routines.

• Unapproved health claims by creators

  Contract terms and content review.

• HiringB2B Partnerships & Influencer Marketing Manager (open on the board since July 6, 2026, posted in German): builds partnerships "in der DACH-Region und auf internationalen Märkten", from B2B cooperations to influencer and creator partnerships, with "einem besonderen Fokus auf B2B-Partnerschaften sowie Revenue-Share-Kooperationen mit Influencer und Creators", and represents Yazio at industry events.Source
• HiringPerformance Marketing Manager (remote in Germany, Spain, Portugal or the UK, posted October 7, 2026): runs user acquisition "across DSPs (e.g., Appier, Liftoff, Unity), paid social and search (e.g., Meta, Google Ads, ASA)", gives "actionable insights to the creative team", must "spot measurement gaps and work with product, web and analytics teams to improve tracking and attribution", and "Nice to have: ... fluency in French or Dutch". Every post says Yazio has "millions of users in over 150 countries".Source
• Your websiteLanguages: the site's language switcher and hreflang tags cover six languages (de, en, es, fr, it, pt) with no x-default. www.yazio.com/nl, /pl, /sv, /da, /tr and /ja all return the English homepage (html lang "en", canonical /en) with a 200 status, and every link on /nl, including the onboarding calls to action, points to /en.Source

Package a partner offer (discounted Pro for employees or members, co-branded recipe collections for food brands), sign three pilots in DACH and measure activation and retention.

Partners bring groups of users at low acquisition cost and make Yazio part of daily routines.

• Health data concerns at employers

  Employers never see individual data.

• HiringB2B Partnerships & Influencer Marketing Manager (open on the board since July 6, 2026, posted in German): builds partnerships "in der DACH-Region und auf internationalen Märkten", from B2B cooperations to influencer and creator partnerships, with "einem besonderen Fokus auf B2B-Partnerschaften sowie Revenue-Share-Kooperationen mit Influencer und Creators", and represents Yazio at industry events.Source
• Competitor researchRivals' own homepages: MyFitnessPal, "The world's #1 nutrition tracking app", "Join over 280 million people", "HSA/FSA eligible if you qualify"; Lifesum, "Healthy eating. Simplified with AI.", a "For Work" offer and hreflang tags for 14 locales; Cal AI, "Track your calories with just a picture", "Loved by 5M users"; Lose It!, "Weight Loss That Fits".See the research Source
• Your websiteHomepage (checked October 22, 2026): page title "Healthy Weight Loss & Eating: Lose Weight Fast with Yazio" and description "...you'll lose weight fast and feel great! 100% free."; the French and German pages say the same ("perdre son poids rapidement", "100% gratuit"; "schnell Gewicht verlieren", "100% kostenlos"). The page itself leads with "Build healthy habits you'll love to keep", goals from losing weight to building muscle and eating mindfully, AI photo tracking, fasting timers, "3,000+ recipes" and "Trusted by 100M and counting". Every call to action opens a web onboarding flow (/en/app/onboarding/welcome?...&trial=1) whose page title is "Upgrade to Yazio Pro and reach your nutrition goals."; the footer has "Cancel subscription". Four calculators: BMI, ideal weight, daily calorie intake and calories burned. No recipe section on the site (/en/recipes returns 404).Source

Publish food and category pages for the top three app-only languages by traffic (for example Dutch, Polish and Swedish) using the app's localized names, with hreflang and sitemaps, linked to local onboarding.

Each language adds thousands of search entry points at low cost.

• Thin or duplicate content

  Publish only foods with full data.

• #1 The app speaks 20 languages, the website six: give Dutch visitors (and the next markets) a site and onboarding in their language
• #3 Publish XML sitemaps for the food database in all six languages

• Your websiteFood database pages ("The Yazio Calorie Chart contains thousands of foods and their nutrition facts") exist in the same six languages (/en/foods, /de/kalorientabelle, /es/alimentos, /fr/aliments, /it/alimenti, /pt/alimentos), with category and food pages. There is no XML sitemap at /sitemap.xml and robots.txt does not name one.Source
• App StoreThe iOS app is localized in 20 languages, including Dutch, Danish, Finnish, Norwegian, Swedish, Polish, Czech, Hungarian, Greek, Turkish, Russian, Japanese, Korean and Chinese. The Dutch store listing ("Yazio: calorieënteller") has 4.6 stars from 28,189 ratings; the US listing ("AI Calorie Tracker by Yazio") has 4.7 stars from 51,393 ratings and was updated October 21, 2026.Source
• Your websiteLanguages: the site's language switcher and hreflang tags cover six languages (de, en, es, fr, it, pt) with no x-default. www.yazio.com/nl, /pl, /sv, /da, /tr and /ja all return the English homepage (html lang "en", canonical /en) with a 200 status, and every link on /nl, including the onboarding calls to action, points to /en.Source

Add stories for the other goals, show each with its context (time frame, approach) and a standard note that results vary, and have legal and regulatory review approve every published story and figure.

A wider set of stories speaks to more visitors and keeps testimonial use compliant.

• Consent

  Written consent for every story.

• Your websitePress page: a fact sheet as a PDF and a press kit as a ZIP; "With millions of users, Yazio is one of the most successful nutrition apps in the world"; "Yazio in the Press" lists four roundup articles. The success stories section has about 90 stories.Source
• Your websiteHomepage (checked October 22, 2026): page title "Healthy Weight Loss & Eating: Lose Weight Fast with Yazio" and description "...you'll lose weight fast and feel great! 100% free."; the French and German pages say the same ("perdre son poids rapidement", "100% gratuit"; "schnell Gewicht verlieren", "100% kostenlos"). The page itself leads with "Build healthy habits you'll love to keep", goals from losing weight to building muscle and eating mindfully, AI photo tracking, fasting timers, "3,000+ recipes" and "Trusted by 100M and counting". Every call to action opens a web onboarding flow (/en/app/onboarding/welcome?...&trial=1) whose page title is "Upgrade to Yazio Pro and reach your nutrition goals."; the footer has "Cancel subscription". Four calculators: BMI, ideal weight, daily calorie intake and calories burned. No recipe section on the site (/en/recipes returns 404).Source

Build a ranked backlog for the web flow (number of questions, plan preview, trial length display, price presentation) and run two GrowthBook tests at a time, measuring paid conversion and refunds, not just trial starts.

Web experiments move revenue without waiting for store review.

• Short-term wins, long-term churn

  Measure 60-day retention.

• HiringProduct Analytics Team Lead (posted September 24, 2026): "the analyst for Monetization", owning "the experiments behind our conversion funnels"; the product "generates billions of data points every month" and teams "run hundreds of experiments a year"; experimentation runs on GrowthBook; experience with "subscription businesses, including the mobile gateway SDKs (App Store, Google Play)" is a bonus.Source
• Your websiteHomepage (checked October 22, 2026): page title "Healthy Weight Loss & Eating: Lose Weight Fast with Yazio" and description "...you'll lose weight fast and feel great! 100% free."; the French and German pages say the same ("perdre son poids rapidement", "100% gratuit"; "schnell Gewicht verlieren", "100% kostenlos"). The page itself leads with "Build healthy habits you'll love to keep", goals from losing weight to building muscle and eating mindfully, AI photo tracking, fasting timers, "3,000+ recipes" and "Trusted by 100M and counting". Every call to action opens a web onboarding flow (/en/app/onboarding/welcome?...&trial=1) whose page title is "Upgrade to Yazio Pro and reach your nutrition goals."; the footer has "Cancel subscription". Four calculators: BMI, ideal weight, daily calorie intake and calories burned. No recipe section on the site (/en/recipes returns 404).Source
• HiringPerformance Marketing Manager (remote in Germany, Spain, Portugal or the UK, posted October 7, 2026): runs user acquisition "across DSPs (e.g., Appier, Liftoff, Unity), paid social and search (e.g., Meta, Google Ads, ASA)", gives "actionable insights to the creative team", must "spot measurement gaps and work with product, web and analytics teams to improve tracking and attribution", and "Nice to have: ... fluency in French or Dutch". Every post says Yazio has "millions of users in over 150 countries".Source

Classify recent reviews by language and theme every month (praised features, complaints), send the top praised phrases to creative briefs and the top complaints to product squads.

Customers' own words make better hooks, and fixing common complaints lifts ratings.

• Quoting users

  Paraphrase; do not name reviewers.

• App StoreThe iOS app is localized in 20 languages, including Dutch, Danish, Finnish, Norwegian, Swedish, Polish, Czech, Hungarian, Greek, Turkish, Russian, Japanese, Korean and Chinese. The Dutch store listing ("Yazio: calorieënteller") has 4.6 stars from 28,189 ratings; the US listing ("AI Calorie Tracker by Yazio") has 4.7 stars from 51,393 ratings and was updated October 21, 2026.Source
• HiringPerformance Marketing Manager (remote in Germany, Spain, Portugal or the UK, posted October 7, 2026): runs user acquisition "across DSPs (e.g., Appier, Liftoff, Unity), paid social and search (e.g., Meta, Google Ads, ASA)", gives "actionable insights to the creative team", must "spot measurement gaps and work with product, web and analytics teams to improve tracking and attribution", and "Nice to have: ... fluency in French or Dutch". Every post says Yazio has "millions of users in over 150 countries".Source
• HiringSenior Mobile Engineer (Food Tracking): the squad builds "daily food tracking, AI-driven insights, and features used by millions every day" and is entering "a new phase" of "AI-driven features to deep personalization", on Kotlin Multiplatform.Source

Publish factual comparison pages on features (photo tracking, fasting plans, recipes, languages, free version), checked against rivals' public pages and reviewed by legal, in the six web languages.

Comparison searches come from people ready to choose, and fair tables earn trust.

• Outdated facts

  Date each page.

• Competitor researchRivals' own homepages: MyFitnessPal, "The world's #1 nutrition tracking app", "Join over 280 million people", "HSA/FSA eligible if you qualify"; Lifesum, "Healthy eating. Simplified with AI.", a "For Work" offer and hreflang tags for 14 locales; Cal AI, "Track your calories with just a picture", "Loved by 5M users"; Lose It!, "Weight Loss That Fits".See the research Source
• Your websiteHomepage (checked October 22, 2026): page title "Healthy Weight Loss & Eating: Lose Weight Fast with Yazio" and description "...you'll lose weight fast and feel great! 100% free."; the French and German pages say the same ("perdre son poids rapidement", "100% gratuit"; "schnell Gewicht verlieren", "100% kostenlos"). The page itself leads with "Build healthy habits you'll love to keep", goals from losing weight to building muscle and eating mindfully, AI photo tracking, fasting timers, "3,000+ recipes" and "Trusted by 100M and counting". Every call to action opens a web onboarding flow (/en/app/onboarding/welcome?...&trial=1) whose page title is "Upgrade to Yazio Pro and reach your nutrition goals."; the footer has "Cancel subscription". Four calculators: BMI, ideal weight, daily calorie intake and calories burned. No recipe section on the site (/en/recipes returns 404).Source
• App StoreThe iOS app is localized in 20 languages, including Dutch, Danish, Finnish, Norwegian, Swedish, Polish, Czech, Hungarian, Greek, Turkish, Russian, Japanese, Korean and Chinese. The Dutch store listing ("Yazio: calorieënteller") has 4.6 stars from 28,189 ratings; the US listing ("AI Calorie Tracker by Yazio") has 4.7 stars from 51,393 ratings and was updated October 21, 2026.Source

Extend the web onboarding and checkout to all 20 app languages over three quarters, with local payment methods and prices, and route paid campaigns in each country to it where it converts better than the store.

Each new language gets a funnel Yazio controls and can test.

• Consumer law differs by country

  Legal review per market, easy cancellation everywhere.

• #1 The app speaks 20 languages, the website six: give Dutch visitors (and the next markets) a site and onboarding in their language

• Your websiteHomepage (checked October 22, 2026): page title "Healthy Weight Loss & Eating: Lose Weight Fast with Yazio" and description "...you'll lose weight fast and feel great! 100% free."; the French and German pages say the same ("perdre son poids rapidement", "100% gratuit"; "schnell Gewicht verlieren", "100% kostenlos"). The page itself leads with "Build healthy habits you'll love to keep", goals from losing weight to building muscle and eating mindfully, AI photo tracking, fasting timers, "3,000+ recipes" and "Trusted by 100M and counting". Every call to action opens a web onboarding flow (/en/app/onboarding/welcome?...&trial=1) whose page title is "Upgrade to Yazio Pro and reach your nutrition goals."; the footer has "Cancel subscription". Four calculators: BMI, ideal weight, daily calorie intake and calories burned. No recipe section on the site (/en/recipes returns 404).Source
• HiringProduct Analytics Team Lead (posted September 24, 2026): "the analyst for Monetization", owning "the experiments behind our conversion funnels"; the product "generates billions of data points every month" and teams "run hundreds of experiments a year"; experimentation runs on GrowthBook; experience with "subscription businesses, including the mobile gateway SDKs (App Store, Google Play)" is a bonus.Source
• App StoreThe iOS app is localized in 20 languages, including Dutch, Danish, Finnish, Norwegian, Swedish, Polish, Czech, Hungarian, Greek, Turkish, Russian, Japanese, Korean and Chinese. The Dutch store listing ("Yazio: calorieënteller") has 4.6 stars from 28,189 ratings; the US listing ("AI Calorie Tracker by Yazio") has 4.7 stars from 51,393 ratings and was updated October 21, 2026.Source
• HiringPerformance Marketing Manager (remote in Germany, Spain, Portugal or the UK, posted October 7, 2026): runs user acquisition "across DSPs (e.g., Appier, Liftoff, Unity), paid social and search (e.g., Meta, Google Ads, ASA)", gives "actionable insights to the creative team", must "spot measurement gaps and work with product, web and analytics teams to improve tracking and attribution", and "Nice to have: ... fluency in French or Dutch". Every post says Yazio has "millions of users in over 150 countries".Source

Publish an annual report with aggregated, anonymized trends by country, without any health claims, reviewed by privacy and legal teams, and pitch country-specific angles to press in each language.

Original data earns press and links in every market, which the press page currently lacks beyond roundups.

• Privacy

  Only aggregated data, small groups suppressed.

• HiringProduct Analytics Team Lead (posted September 24, 2026): "the analyst for Monetization", owning "the experiments behind our conversion funnels"; the product "generates billions of data points every month" and teams "run hundreds of experiments a year"; experimentation runs on GrowthBook; experience with "subscription businesses, including the mobile gateway SDKs (App Store, Google Play)" is a bonus.Source
• Your websitePress page: a fact sheet as a PDF and a press kit as a ZIP; "With millions of users, Yazio is one of the most successful nutrition apps in the world"; "Yazio in the Press" lists four roundup articles. The success stories section has about 90 stories.Source
• Your websiteFood database pages ("The Yazio Calorie Chart contains thousands of foods and their nutrition facts") exist in the same six languages (/en/foods, /de/kalorientabelle, /es/alimentos, /fr/aliments, /it/alimenti, /pt/alimentos), with category and food pages. There is no XML sitemap at /sitemap.xml and robots.txt does not name one.Source

Build a US plan: US-specific landing pages and creative around AI photo tracking and recipes, US creators, and a check on whether HSA/FSA eligibility is possible with qualified advice. Claims stay within reviewed wording.

The US is large and the store rating is strong; a focused message can lift share there.

• Crowded market

  Lead with one clear feature.

• App StoreThe iOS app is localized in 20 languages, including Dutch, Danish, Finnish, Norwegian, Swedish, Polish, Czech, Hungarian, Greek, Turkish, Russian, Japanese, Korean and Chinese. The Dutch store listing ("Yazio: calorieënteller") has 4.6 stars from 28,189 ratings; the US listing ("AI Calorie Tracker by Yazio") has 4.7 stars from 51,393 ratings and was updated October 21, 2026.Source
• Competitor researchRivals' own homepages: MyFitnessPal, "The world's #1 nutrition tracking app", "Join over 280 million people", "HSA/FSA eligible if you qualify"; Lifesum, "Healthy eating. Simplified with AI.", a "For Work" offer and hreflang tags for 14 locales; Cal AI, "Track your calories with just a picture", "Loved by 5M users"; Lose It!, "Weight Loss That Fits".See the research Source
• Your websiteHomepage (checked October 22, 2026): page title "Healthy Weight Loss & Eating: Lose Weight Fast with Yazio" and description "...you'll lose weight fast and feel great! 100% free."; the French and German pages say the same ("perdre son poids rapidement", "100% gratuit"; "schnell Gewicht verlieren", "100% kostenlos"). The page itself leads with "Build healthy habits you'll love to keep", goals from losing weight to building muscle and eating mindfully, AI photo tracking, fasting timers, "3,000+ recipes" and "Trusted by 100M and counting". Every call to action opens a web onboarding flow (/en/app/onboarding/welcome?...&trial=1) whose page title is "Upgrade to Yazio Pro and reach your nutrition goals."; the footer has "Cancel subscription". Four calculators: BMI, ideal weight, daily calorie intake and calories burned. No recipe section on the site (/en/recipes returns 404).Source

Publish a selection of recipe pages with nutrition per serving, recipe structured data and an "add to my plan" link into onboarding, in the six web languages.

Recipe pages bring daily search traffic and show the product's value before sign-up.

• Cannibalizing app value

  Show a selection, keep the full library in the app.

• Your websiteHomepage (checked October 22, 2026): page title "Healthy Weight Loss & Eating: Lose Weight Fast with Yazio" and description "...you'll lose weight fast and feel great! 100% free."; the French and German pages say the same ("perdre son poids rapidement", "100% gratuit"; "schnell Gewicht verlieren", "100% kostenlos"). The page itself leads with "Build healthy habits you'll love to keep", goals from losing weight to building muscle and eating mindfully, AI photo tracking, fasting timers, "3,000+ recipes" and "Trusted by 100M and counting". Every call to action opens a web onboarding flow (/en/app/onboarding/welcome?...&trial=1) whose page title is "Upgrade to Yazio Pro and reach your nutrition goals."; the footer has "Cancel subscription". Four calculators: BMI, ideal weight, daily calorie intake and calories burned. No recipe section on the site (/en/recipes returns 404).Source
• Your websiteFood database pages ("The Yazio Calorie Chart contains thousands of foods and their nutrition facts") exist in the same six languages (/en/foods, /de/kalorientabelle, /es/alimentos, /fr/aliments, /it/alimenti, /pt/alimentos), with category and food pages. There is no XML sitemap at /sitemap.xml and robots.txt does not name one.Source

Put the fact sheet on the page (founding, team, users, countries, languages, ratings) with one agreed user figure and its definition, and keep it current.

Consistent, visible facts get quoted correctly.

• Figures change

  Date the facts.

• Your websitePress page: a fact sheet as a PDF and a press kit as a ZIP; "With millions of users, Yazio is one of the most successful nutrition apps in the world"; "Yazio in the Press" lists four roundup articles. The success stories section has about 90 stories.Source
• Your websiteHomepage (checked October 22, 2026): page title "Healthy Weight Loss & Eating: Lose Weight Fast with Yazio" and description "...you'll lose weight fast and feel great! 100% free."; the French and German pages say the same ("perdre son poids rapidement", "100% gratuit"; "schnell Gewicht verlieren", "100% kostenlos"). The page itself leads with "Build healthy habits you'll love to keep", goals from losing weight to building muscle and eating mindfully, AI photo tracking, fasting timers, "3,000+ recipes" and "Trusted by 100M and counting". Every call to action opens a web onboarding flow (/en/app/onboarding/welcome?...&trial=1) whose page title is "Upgrade to Yazio Pro and reach your nutrition goals."; the footer has "Cancel subscription". Four calculators: BMI, ideal weight, daily calorie intake and calories burned. No recipe section on the site (/en/recipes returns 404).Source
• HiringPerformance Marketing Manager (remote in Germany, Spain, Portugal or the UK, posted October 7, 2026): runs user acquisition "across DSPs (e.g., Appier, Liftoff, Unity), paid social and search (e.g., Meta, Google Ads, ASA)", gives "actionable insights to the creative team", must "spot measurement gaps and work with product, web and analytics teams to improve tracking and attribution", and "Nice to have: ... fluency in French or Dutch". Every post says Yazio has "millions of users in over 150 countries".Source

Keep cancellation one clear step. After it is done, ask one optional question, and later send one relevant win-back message by reason (for example a new feature they asked for) to users who opted in to emails.

Reasons for leaving guide the product, and a respectful win-back recovers some users.

• Seen as a dark pattern

  Never add steps before cancellation.

• Your websiteHomepage (checked October 22, 2026): page title "Healthy Weight Loss & Eating: Lose Weight Fast with Yazio" and description "...you'll lose weight fast and feel great! 100% free."; the French and German pages say the same ("perdre son poids rapidement", "100% gratuit"; "schnell Gewicht verlieren", "100% kostenlos"). The page itself leads with "Build healthy habits you'll love to keep", goals from losing weight to building muscle and eating mindfully, AI photo tracking, fasting timers, "3,000+ recipes" and "Trusted by 100M and counting". Every call to action opens a web onboarding flow (/en/app/onboarding/welcome?...&trial=1) whose page title is "Upgrade to Yazio Pro and reach your nutrition goals."; the footer has "Cancel subscription". Four calculators: BMI, ideal weight, daily calorie intake and calories burned. No recipe section on the site (/en/recipes returns 404).Source
• HiringProduct Analytics Team Lead (posted September 24, 2026): "the analyst for Monetization", owning "the experiments behind our conversion funnels"; the product "generates billions of data points every month" and teams "run hundreds of experiments a year"; experimentation runs on GrowthBook; experience with "subscription businesses, including the mobile gateway SDKs (App Store, Google Play)" is a bonus.Source