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100incagency.com website review

Visit site (opens in a new tab)Reviewed 8 November 202641 issues · 95 checks

This review found 41 issues worth fixing on 100incagency.com, 15 of them high impact, across 95 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of 100incagency.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. 100incagency.com at 0.4 s0.4 s
  2. 100incagency.com at 0.8 s0.8 s
  3. 100incagency.com at 1.1 s1.1 s
  4. 100incagency.com at 1.5 s1.5 s
  5. 100incagency.com at 1.9 s1.9 s
  6. 100incagency.com at 2.3 s2.3 s
  7. 100incagency.com at 2.6 s2.6 s
  8. 100incagency.com at 3.0 s3.0 s

100incagency.com does not allow embedding, so this is Google's rendering of the page.

Speed

10 to fix52
  • Reduce unused JavaScript

    2.6 s · 1.0 MB

    About 1.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.6 s faster on a phone.

  • Render-blocking requests

    1.1 s

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Squarespace, YouTube and Embedly and others), adding 4.2 MB and 1.1 s of main-thread time.

  • Improve image delivery

    1.5 MB

    5 images could be 1.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Mobile performance score: 52

    52/100

    Your mobile performance score is 52. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused CSS

    730 ms · 256 KiB

    About 256 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 730 ms faster on a phone.

  • Squarespace adds 547 ms

    547 ms

    Squarespace costs a phone 547 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • YouTube adds 504 ms

    504 ms

    YouTube costs a phone 504 ms of main-thread work and 1,007 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.1 s

    A phone's processor spends 2.1 s on main-thread work while loading, 1.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • squarespace-cdn.com adds 0 ms

    0 ms

    squarespace-cdn.com costs a phone 0 ms of main-thread work and 1.7 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 247 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    34 KiB

    Polyfills for old browsers add 34 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Use efficient cache lifetimes

    1 KiB

    3 files are served with short cache lifetimes, so returning visitors download them again (1 KiB).

1 checks passed
  • Server response: 43 ms

    43 ms

    Your server sent the HTML in 43 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix56
  • Largest Contentful Paint: 13.7 s

    13.7 s

    Your largest element takes 13.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 19.5 s

    19.5 s

    The page becomes fully interactive after 19.5 s. Good is under 3.8 s.

  • Speed Index: 6.8 s

    6.8 s

    Visually, the page fills in at 6.8 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.4 s

    3.4 s

    The first text or image appears after 3.4 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 411 ms

    411 ms

    Scripts block taps and scrolling for 411 ms in total while the page loads. Good is under 200 ms.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 4.4 MB in 73 requests

    4.4 MB

    Your homepage downloads 4.4 MB in 73 requests on a phone: scripts 1.8 MB (34), images 1.7 MB (9) and fonts 260 KiB (9). Under 2 MB keeps phones on slow connections fast.

  • About 1.2 g of CO₂ per visit

    1.23 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.23 g of CO₂e: 148.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 9697
  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

2 checks passed
  • Every image has alt text

    All 10 images in the HTML carry an alt attribute.

  • 42 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 44 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 2 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9276
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Structured data has 1 problem

    Structured data found (LocalBusiness and WebSite) but with 1 problem, for example “LocalBusiness: missing name”.

  • Open Graph partly set

    Open Graph is missing og:description, so shared links fall back to guesses.

  • 30 internal links, 4 external

    The homepage links to 30 pages on 100incagency.com and 4 external pages.

4 checks passed
  • Title: 43 characters

    Your title is a healthy 43 characters: “100inc Agency — Bobby DeLeon (Navarro), MBA”.

  • Canonical URL set

    The canonical URL is https://bobbydeleon.com/100incagency.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://bobbydeleon.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (0 of 6 facts)

    Your Organization JSON-LD is missing name, url, logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (273 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix65
  • 1 linked page is broken

    Your homepage links to /contact-us, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 8 pages without a meta description

    /, /about, /achievements, /clientsamples, /links and /contactme and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 3 pages without an H1

    /clientsamples, /100eats and /inspireartisticminds have no <h1> headline, so visitors and search engines get no clear main topic.

  • 2 pages with very little text

    / and /contactme have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 9 internal pages checked

    We fetched 9 pages linked from your homepage and read each the way a search engine does.

4 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 8 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7789
  • 5 third-party cookies

    5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://static1.squarespace.com/static/versioned-site-css/64fbd03176fc5034e04f6ebf/32/5c5a…”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

4 to fix69
  • 1 broken link to your own pages

    1 link from your homepage to your own site is broken, for example https://bobbydeleon.com/contact-us (404).

  • http:// does not redirect

    http://100incagency.com does not redirect to https, so some visitors land on the insecure version.

  • 1 broken external link

    1 link to other sites is dead, for example https://www.linkedin.com/in/bobbydeleon (999).

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • Short HSTS lifetime

    HSTS is set, but max-age is 180 days; one year is the recommended minimum.

  • 2 redirects before the homepage

    Opening https://100incagency.com goes through 2 redirects before the homepage loads.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

4 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (bobbydeleon.com).

  • Valid certificate (73 days left)

    The certificate from Let's Encrypt · YR1 verifies for 100incagency.com and is valid for another 73 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    bobbydeleon.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    bobbydeleon.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 1 year old

    1 year

    bobbydeleon.com was registered in Sep 2025 through Squarespace Domains LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Sep 2028

    bobbydeleon.com is registered until Sep 2028.

Content and conversion

6 to fix56
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • Thin social proof

    Social proof on the homepage: “over 100 clients”. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 230 words

    The homepage has only about 230 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

2 checks passed
  • 5 calls to action

    The homepage has 5 calls to action, for example “Contact Me”, “Schedule a Consultation” and “Contact”.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Email authentication

3 to fix0
  • No DMARC policy

    100incagency.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

  • No SPF record

    100incagency.com has no SPF record, so mail servers can't tell which servers may send email as you. Your mail lands in spam more often, and anyone can send mail pretending to be you.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 0/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Ads (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 4 cookies set on arrival

    4

    Opening the homepage sets 4 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 14 other companies contacted

    Loading the homepage contacts 14 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

Stack

CMS
Squarespace
Hosting
Squarespace

Upkeep, stack, hiring and company data from programmable.info

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