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102walnut.com website review

Visit site (opens in a new tab)Reviewed 12 November 202625 issues · 75 checks

This review found 25 issues worth fixing on 102walnut.com, 8 of them high impact, across 75 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of 102walnut.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. 102walnut.com at 0.4 s0.4 s
  2. 102walnut.com at 0.8 s0.8 s
  3. 102walnut.com at 1.3 s1.3 s
  4. 102walnut.com at 1.7 s1.7 s
  5. 102walnut.com at 2.1 s2.1 s
  6. 102walnut.com at 2.5 s2.5 s
  7. 102walnut.com at 3.0 s3.0 s
  8. 102walnut.com at 3.4 s3.4 s

Speed

3 to fix59
  • Reduce unused JavaScript

    2.6 s · 507 KiB

    About 507 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.6 s faster on a phone.

  • Mobile performance score: 59

    59/100

    Your mobile performance score is 59. Pages that score under 90 lose visitors before the first paint.

  • Google Maps adds 304 ms

    304 ms

    Google Maps costs a phone 304 ms of main-thread work and 465 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 6 third-party services on the page

    6 third-party services load with your homepage (Google Maps, Google Tag Manager and Google Analytics and others), adding 632 KiB and 462 ms of main-thread time.

  • Reduce unused CSS

    70 ms · 136 KiB

    About 136 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 70 ms faster on a phone.

  • Use efficient cache lifetimes

    150 ms · 30 KiB

    4 files are served with short cache lifetimes, so returning visitors download them again (30 KiB).

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 103 ms. During a long task the page ignores taps.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Improve image delivery

    64 KiB

    1 image could be 64 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Legacy JavaScript

    21 KiB

    Polyfills for old browsers add 21 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 1.9 s

    A phone's processor spends 1.9 s on main-thread work while loading, 738 ms of it running JavaScript. That is comfortably low.

  • Server response: 50 ms

    50 ms

    Your server sent the HTML in 50 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix66
  • Largest Contentful Paint: 12.4 s

    12.4 s

    Your largest element takes 12.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “102 WALNUT | Downtown Winona Historical Restoration with Mo…”.

  • Time to Interactive: 12.5 s

    12.5 s

    The page becomes fully interactive after 12.5 s. Good is under 3.8 s.

  • First Contentful Paint: 4.3 s

    4.3 s

    The first text or image appears after 4.3 s on a phone. Good is under 1.8 s.

  • Speed Index: 7.2 s

    7.2 s

    Visually, the page fills in at 7.2 s (Speed Index). Good is under 3.4 s.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • Total Blocking Time: 111 ms

    111 ms

    Scripts block the page for only 111 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 2.2 MB in 100 requests

    2.2 MB

    Your homepage downloads 2.2 MB in 100 requests on a phone: scripts 1.2 MB (74), images 749 KiB (9) and fonts 162 KiB (4). Under 2 MB keeps phones on slow connections fast.

  • About 0.6 g of CO₂ per visit

    0.64 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.64 g of CO₂e: 76.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 8994
  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • Document should not have more than one contentinfo landmark (1 element)

    Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 9 links without text

    9 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h1 → h5 and h2 → h4), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (2 elements).

2 checks passed
  • Every image has alt text

    All 5 images in the HTML carry an alt attribute.

  • 36 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 41 WCAG 2.2 A/AA and best-practice rules on the phone render: 36 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9293
  • Meta description is short (12 characters)

    Your meta description is only 12 characters: “#description”. 70 to 160 characters is enough to sell the click.

  • 3 links with vague text

    3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 16 internal links, 7 external

    The homepage links to 16 pages on 102walnut.com and 7 external pages.

7 checks passed
  • One H1 headline

    Your main headline reads: “102 WALNUT | Downtown Winona”.

  • Title: 64 characters

    Your title is a healthy 64 characters: “Office & Retail Space For Lease - 102 Walnut St Winona Minnesota”.

  • Canonical URL set

    The canonical URL is https://www.102walnut.com/.

  • Structured data in place

    Structured data found: ImageObject, Organization, Person, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.102walnut.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and contact details; sameAs (social profiles) and description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (267 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.102walnut.com/llms.txt (3 KiB, 18 links, though it should open with a “# Title” line), a plain-text guide to the site for AI tools.

Other pages

5 to fix71
  • 1 page points its canonical at the homepage

    https://www.102walnut.com/home declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.

  • 2 pages share a title

    / and https://www.102walnut.com/home all use the title “Office & Retail Space For Lease - 102 Walnut St Winona Minnesota”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 1 page without a meta description

    https://www.102walnut.com/author/6vbns has no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages share a meta description

    https://www.102walnut.com/about and https://www.102walnut.com/privacy-policy use the same meta description. A description written for each page earns more clicks.

  • 8 pages without an H1

    https://www.102walnut.com/news, https://www.102walnut.com/about, https://www.102walnut.com/schedule-a-showing, https://www.102walnut.com/author/6vbns, https://www.102walnut.com/nosh-is-open and https://www.102walnut.com/estimated-opening-date-of-nosh-scratch-kitchen-pushed-back and 2 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 2 pages slow to respond

    https://www.102walnut.com/nosh-is-open and https://www.102walnut.com/home took over 3 s to send their HTML from our server.

  • 8 internal pages checked

    We fetched 8 pages linked from your homepage and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 8 pages we checked loaded without an error.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 8 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 4 small tap targets

    4 of 7 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix69
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 3 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.

  • Only about 223 words

    The homepage has only about 223 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

4 checks passed
  • 3 calls to action

    The homepage has 3 calls to action, for example “Schedule a Showing” and “LEARN MORE”.

  • Analytics in place

    Analytics detected: Google Tag Manager and Cloudflare Web Analytics.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 1 email link.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 3 cookies set on arrival

    3

    Opening the homepage sets 3 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 7 other companies contacted

    Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at 102walnut.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Tag Manager
Hosting
Cloudflare

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 25 issues on 102walnut.com, including 7 speed issues, 2 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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