1031connection.com website review

7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.0 s.

7 images could be 257 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 900 ms faster on a phone.

Your mobile performance score is 73. Pages that score under 90 lose visitors before the first paint.

About 58 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 310 ms faster on a phone.

8 third-party services load with your homepage (Google Tag Manager, jQuery CDN and Bootstrap CDN and others), adding 382 KiB and 256 ms of main-thread time.

About 32 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

2 long tasks block the main thread while loading, the longest for 122 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 KiB could be saved by minifying CSS.

Your largest element takes 7.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Save Big onReal Estate Taxes See how a 1031 exchange works …”.

The page becomes fully interactive after 7.7 s. Good is under 3.8 s.

The first text or image appears after 1.8 s on a phone. Good is under 1.8 s.

10 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

3 images (239 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

3 images further down the page (239 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.31 g of CO₂e: 37.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Links must have discernible text: 2 elements on the page fail this check, rated serious by axe-core.

All page content should be contained by landmarks: 8 elements on the page fail this check, rated moderate by axe-core.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

Your meta description is 179 characters; Google truncates after about 160, so the end of your pitch is cut.

No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

7 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

The homepage links to 48 pages on 1031connection.com and 4 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://www.1031connection.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://www.1031connection.com/contact.htm, https://www.1031connection.com/start-an-exchange.htm, https://www.1031connection.com/consultation.htm, https://www.1031connection.com/newsletter.htm and https://www.1031connection.com/taxcenter.htm all use the title “1031 Exchange Connection”. Search engines can't tell which page to show for a search, so each competes with the others.

https://www.1031connection.com/contact.htm, https://www.1031connection.com/start-an-exchange.htm, https://www.1031connection.com/consultation.htm, https://www.1031connection.com/newsletter.htm and https://www.1031connection.com/taxcenter.htm have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.1031connection.com/blog has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 17 found) and read each the way a search engine does.

1 image is served at too low a resolution for sharp phone screens.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

The homepage shows no opening hours. If customers visit or call, show when.

There is no form on the homepage, so every lead has to click through to another page first.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 452 words of visible text.

Before a visitor clicks anything, the page loads Google Ads and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 2 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.