1031exchangerule.com website review

Your mobile performance score is 78. Pages that score under 90 lose visitors before the first paint.

About 61 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

2 files are served with short cache lifetimes, so returning visitors download them again (43 KiB).

5 third-party services load with your homepage (Google Tag Manager, Hubspot and Google/Doubleclick Ads and others), adding 253 KiB and 178 ms of main-thread time.

3 images could be 35 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

Polyfills for old browsers add 12 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 150 ms.

2 long tasks block the main thread while loading, the longest for 126 ms. During a long task the page ignores taps.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 5.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Downtown skyline of institutional commercial real estate at…”.

The page becomes fully interactive after 5.4 s. Good is under 3.8 s.

Visually, the page fills in at 4.3 s (Speed Index). Good is under 3.4 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

By the Sustainable Web Design model, a visit to your homepage emits about 0.19 g of CO₂e: 23.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

The homepage links to 40 pages on 1031exchangerule.com and 1 external page.

There is no https://1031property.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

We fetched 15 pages linked from your homepage (of 20 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://1031property.com/_next/image?url=%2Fimg%2Fhome%2Fhero-skyline.jpg&w=640&q=75.

2 errors were logged to the browser console while the page loaded, for example “Loading the script 'https://js-na2.hscollectedforms.net/collectedforms.js' violates the following Content Security Poli…”.

Chrome logged issues while loading the page (“Content security policy”).

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

The homepage carries about 891 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and HubSpot (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 6 cookies, 3 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.