108international.com website review

4 images could be 3.9 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 21.3 s faster on a phone.

9 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

Your mobile performance score is 75. Pages that score under 90 lose visitors before the first paint.

3 third-party services load with your homepage (WordPress, WordPress Site Stats and wp.com), adding 4.5 MB and 10 ms of main-thread time.

WordPress costs a phone 8 ms of main-thread work and 4.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 63 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 24.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Property manager handing keys to an owner in a bright lobby”.

The page becomes fully interactive after 24.5 s. Good is under 3.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

4 images weigh 4.3 MB together. On a phone connection a single image that size takes seconds.

Your homepage downloads 5.1 MB in 28 requests on a phone: images 4.3 MB (5), fonts 658 KiB (5) and stylesheets 89 KiB (10). Under 2 MB keeps phones on slow connections fast.

3 images further down the page (3.1 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

3 images are downloaded at several times the size a phone draws them, for example 108-international-6ae39ebb4d311.png at 1,184 px wide, shown at 390 px. Resized copies would save about 375 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 1.45 g of CO₂e: 174.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your meta description is 243 characters; Google truncates after about 160, so the end of your pitch is cut.

The homepage links to only 4 pages on your own site, so visitors and crawlers find few routes into the rest of it.

There is no https://108international.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Social proof on the homepage: 4 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 466 words of visible text.

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.