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11rooms.de website review

Visit site (opens in a new tab)Reviewed 10 November 202621 issues · 72 checks

This review found 21 issues worth fixing on 11rooms.de, 6 of them high impact, across 72 checks. The most urgent: 25 text elements with low contrast. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of 11rooms.de (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. 11rooms.de at 0.4 s0.4 s
  2. 11rooms.de at 0.8 s0.8 s
  3. 11rooms.de at 1.1 s1.1 s
  4. 11rooms.de at 1.5 s1.5 s
  5. 11rooms.de at 1.9 s1.9 s
  6. 11rooms.de at 2.3 s2.3 s
  7. 11rooms.de at 2.6 s2.6 s
  8. 11rooms.de at 3.0 s3.0 s

Speed

5 to fix75
  • Mobile performance score: 75

    75/100

    Your mobile performance score is 75. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    450 ms

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

  • Main-thread work: 3.2 s

    A phone's processor spends 3.2 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 2,226 HTML elements

    The page has 2,226 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Shopify adds 130 ms

    130 ms

    Shopify costs a phone 130 ms of main-thread work and 471 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 7 third-party services on the page

    7 third-party services load with your homepage (Clarity, Cloudflare CDN and Shopify and others), adding 637 KiB and 486 ms of main-thread time.

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 85 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    50 ms · 33 KiB

    8 files are served with short cache lifetimes, so returning visitors download them again (33 KiB).

  • Improve image delivery

    50 KiB

    7 images could be 50 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Reduce unused JavaScript

    30 KiB

    About 30 KiB of JavaScript is downloaded but never used on this page.

  • Reduce unused CSS

    12 KiB

    About 12 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 40 ms

    40 ms

    Your server sent the HTML in 40 ms, well inside Google's 600 ms guideline.

Core Web Vitals

3 to fix69
  • Largest Contentful Paint: 6.7 s

    6.7 s

    Your largest element takes 6.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Black Saturday verlängert – nur noch für kurze Zeit: -33 % …”.

  • Time to Interactive: 6.8 s

    6.8 s

    The page becomes fully interactive after 6.8 s. Good is under 3.8 s.

  • Speed Index: 3.5 s

    3.5 s

    Visually, the page fills in at 3.5 s (Speed Index). Good is under 3.4 s.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

3 checks passed
  • First Contentful Paint: 1.1 s

    1.1 s

    The first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

  • Total Blocking Time: 34 ms

    34 ms

    Scripts block the page for only 34 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix85
  • Page weight: 2.3 MB in 302 requests

    2.3 MB

    Your homepage downloads 2.3 MB in 302 requests on a phone: other files 806 KiB (117), images 655 KiB (28) and scripts 566 KiB (116). Under 2 MB keeps phones on slow connections fast.

  • 5 images below the first screen load straight away

    5 images further down the page (132 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 0.6 g of CO₂ per visit

    0.65 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.65 g of CO₂e: 77.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9794
  • 25 text elements with low contrast

    25 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 7 images without alt text

    7 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • 3 form fields without a label

    3 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (3 elements).

1 checks passed
  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 2 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10095
  • Meta description is long (162 characters)

    Your meta description is 162 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 186 internal links, 4 external

    The homepage links to 186 pages on 11rooms.de and 4 external pages.

7 checks passed
  • One H1 headline

    Your main headline reads: “Luxus-Boxspringbetten & Matratzen aus Berlin”.

  • Title: 56 characters

    Your title is a healthy 56 characters: “Luxusbetten Berlin – Boxspringbetten nach Maß | 11 ROOMS”.

  • Canonical URL set

    The canonical URL is https://www.11rooms.com/.

  • Structured data in place

    Structured data found: FurnitureStore, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.11rooms.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,253 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.11rooms.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 3 pages without a meta description

    https://www.11rooms.com/pages/matratzenkonfigurator, https://www.11rooms.com/pages/individuelle-matratze-konfigurieren and https://www.11rooms.com/pages/eichholtz have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 86 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 8 small tap targets

    8 of 20 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix61
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 791 words of copy

    The homepage carries about 791 words of visible text.

5 checks passed
  • 6 short forms

    6 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 3 phone links and 1 email link.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 14 cookies set on arrival

    14

    Opening the homepage sets 14 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 28 other companies contacted

    Loading the homepage contacts 28 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at 11rooms.de, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 21 issues on 11rooms.de, including 8 speed issues, 1 SEO issue and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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