120percento.com website review

Your mobile performance score is 70 (desktop: 83). Pages that score under 90 lose visitors before the first paint.

29 images could be 807 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

6 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

A phone's processor spends 3.3 s on main-thread work while loading, 773 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

About 324 KiB of JavaScript is downloaded but never used on this page.

The page has 2,812 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Shopify costs a phone 136 ms of main-thread work and 641 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

5 third-party services load with your homepage (Shopify, Klaviyo and spicegems.org and others), adding 807 KiB and 193 ms of main-thread time.

3 long tasks block the main thread while loading, the longest for 243 ms. During a long task the page ignores taps.

6 files are served with short cache lifetimes, so returning visitors download them again (19 KiB).

Polyfills for old browsers add 18 KiB JavaScript that modern phones do not need.

About 11 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 7.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Video Cover”.

The page becomes fully interactive after 9.7 s. Good is under 3.8 s.

Visually, the page fills in at 4.5 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.2 s on a phone. Good is under 1.8 s.

Your homepage downloads 5.2 MB in 359 requests on a phone: images 2.9 MB (52), other files 1,003 KiB (148) and scripts 959 KiB (124). Under 2 MB keeps phones on slow connections fast.

12 images further down the page (307 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 1.48 g of CO₂e: 177.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Form elements must have labels: 3 elements on the page fail this check, rated critical by axe-core.

42 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Some list items are not inside a list.

1 tap target is too small or too close together to hit reliably with a finger.

2 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

1 visible link has no text or label, so screen readers cannot say where it goes.

Headings skip levels (h2 → h6, h1 → h6 and h2 → h4), which makes the page harder to scan with a screen reader.

Your title is 74 characters, so Google will cut it off around 60: “120% Lino | Linen Italian Clothing | Official Store – 120percento Lino USA”.

Your <h1> is empty.

The homepage links to 151 pages on 120percento.com and 8 external pages.

/collections/fall-winter-2026, /collections/prodotti-sale, /collections/womens-collection, /collections/selection, /collections/women-sweater and /collections/women-cardigans and 4 others use the same meta description. A description written for each page earns more clicks.

/collections/fall-winter-2026, /collections/ss26-collection, /collections/prodotti-sale, /collections/womens-collection, /collections/womens-linen-pants-ss25 and /collections/womens-linen-dresses-ss25 and 1 other have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 61 found) and read each the way a search engine does.

2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 link from your homepage to your own site is broken, for example https://120percento.com/pages/swym-wishlist (404).

HSTS is set, but max-age is 91 days; one year is the recommended minimum.

1 link go through two or more redirects, for example https://120percento.com/customer_authentication/redirect?locale=en&region_country=US.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

120percento.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

120percento.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 347 words of visible text.

DMARC is set to p=none, so mail pretending to be 120percento.com is still delivered. Add a report address, check the reports, then move to quarantine.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 13 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 21 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.