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123.live website review
Visit site (opens in a new tab)Reviewed 19 October 202645 issues · 105 checks
This review found 45 issues worth fixing on 123.live, 21 of them high impact, across 105 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
59FClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 2.5 s |
| May 9, 2026 | 2.4 s |
| May 16, 2026 | 2.3 s |
| May 23, 2026 | 2.4 s |
| May 30, 2026 | 2.4 s |
| Jun 6, 2026 | 2.4 s |
| Jun 13, 2026 | 2.4 s |
| Jun 20, 2026 | 2.4 s |
| Jun 27, 2026 | 2.4 s |
| Jul 4, 2026 | 2.5 s |
| Jul 11, 2026 | 2.5 s |
| Jul 18, 2026 | 2.5 s |
| Jul 25, 2026 | 2.4 s |
| Aug 1, 2026 | 2.4 s |
| Aug 8, 2026 | 2.4 s |
| Aug 15, 2026 | 2.4 s |
| Aug 22, 2026 | 2.5 s |
| Aug 29, 2026 | 2.5 s |
| Sep 5, 2026 | 2.6 s |
| Sep 12, 2026 | 2.8 s |
| Sep 19, 2026 | 2.6 s |
| Sep 26, 2026 | 2.5 s |
| Oct 3, 2026 | 2.3 s |
| Oct 10, 2026 | 2.2 s |
| Oct 17, 2026 | 2.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 276 ms |
| May 9, 2026 | 271 ms |
| May 16, 2026 | 265 ms |
| May 23, 2026 | 262 ms |
| May 30, 2026 | 260 ms |
| Jun 6, 2026 | 270 ms |
| Jun 13, 2026 | 276 ms |
| Jun 20, 2026 | 279 ms |
| Jun 27, 2026 | 286 ms |
| Jul 4, 2026 | 286 ms |
| Jul 11, 2026 | 287 ms |
| Jul 18, 2026 | 285 ms |
| Jul 25, 2026 | 281 ms |
| Aug 1, 2026 | 282 ms |
| Aug 8, 2026 | 283 ms |
| Aug 15, 2026 | 285 ms |
| Aug 22, 2026 | 288 ms |
| Aug 29, 2026 | 287 ms |
| Sep 5, 2026 | 288 ms |
| Sep 12, 2026 | 290 ms |
| Sep 19, 2026 | 290 ms |
| Sep 26, 2026 | 290 ms |
| Oct 3, 2026 | 291 ms |
| Oct 10, 2026 | 294 ms |
| Oct 17, 2026 | 302 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.8 s
1.6 s
2.3 s
3.1 s
3.9 s
4.7 s
5.4 s
6.2 s
123.live does not allow embedding, so this is Google's rendering of the page.
Speed
Reduce unused JavaScript
4.0 s · 789 KiBAbout 789 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.0 s faster on a phone.
Render-blocking requests
2.4 s7 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.4 s.
Reduce unused CSS
1.1 s · 253 KiBAbout 253 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.1 s faster on a phone.
Mobile performance score: 11
11/100Your mobile performance score is 11 (desktop: 40). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
7,306 HTML elements
The page has 7,306 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Main-thread work: 5.0 s
A phone's processor spends 5.0 s on main-thread work while loading, 2.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
9 long tasks on the main thread
9 long tasks block the main thread while loading, the longest for 1.4 s. During a long task the page ignores taps.
Improve image delivery
550 ms · 209 KiB12 images could be 209 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 550 ms faster on a phone.
Google Tag Manager adds 287 ms
287 msGoogle Tag Manager costs a phone 287 ms of main-thread work and 203 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1-2-3.tv adds 0 ms
0 ms1-2-3.tv costs a phone 0 ms of main-thread work and 548 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
5 third-party services on the page
5 third-party services load with your homepage (Google Tag Manager, adsdefender.com and cookiefirst.com and others), adding 904 KiB and 347 ms of main-thread time.
Use efficient cache lifetimes
250 ms · 39 KiB3 files are served with short cache lifetimes, so returning visitors download them again (39 KiB).
Phones get a much slower page than desktops
Desktop scores 40 but mobile only 11. A gap that wide usually means heavy scripts and images that hit phones hardest.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
3 KiB3 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 338 ms
338 msYour server sent the HTML in 338 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user CLS: 0.86
0.86For real visitors the layout shifts by 0.86 (75th percentile). Good is under 0.1.
First Contentful Paint: 7.7 s
7.7 sThe first text or image appears after 7.7 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 16.4 s
16.4 sYour largest element takes 16.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Wir setzen auf unserer Webseite Cookies ein, um die Nutzung…”.
Cumulative Layout Shift: 0.899
0.899The layout shifts by 0.899 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Time to Interactive: 16.6 s
16.6 sThe page becomes fully interactive after 16.6 s. Good is under 3.8 s.
Speed Index: 8.2 s
8.2 sVisually, the page fills in at 8.2 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 961 ms
961 msScripts block taps and scrolling for 961 ms in total while the page loads. Good is under 200 ms.
Real-user LCP: 3.2 s
3.2 sReal visitors wait 3.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 354 ms
354 msReal visitors wait 354 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user TTFB: 973 ms
973 msReal visitors wait 973 ms for your server to start answering (75th percentile). Good is under 800 ms.
7 images without width and height
7 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+9%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 276 ms to 302 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
2 checks passed
Real-user FCP: 1.6 s
1.6 sReal visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.
Largest content (LCP) got 11% faster for real visitors
-11%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.5 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Images and page weight
Page weight: 2.6 MB in 93 requests
2.6 MBYour homepage downloads 2.6 MB in 93 requests on a phone: scripts 1.3 MB (21), images 784 KiB (55) and stylesheets 273 KiB (4). Under 2 MB keeps phones on slow connections fast.
3 images far larger than shown
144 KiB3 images are downloaded at several times the size a phone draws them, for example show_1166_pv24.webp at 514 px wide, shown at 85 px. Resized copies would save about 144 KiB.
About 0.7 g of CO₂ per visit
0.73 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.73 g of CO₂e: 87.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
6 text elements with low contrast
6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
ARIA dialog and alertdialog nodes should have an accessible name (1 element)
ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.
7 form fields without a label
7 form fields have no label, so screen readers announce an empty box and autofill guesses.
5 links without text
5 visible links have no text or label, so screen readers cannot say where they go.
Headings should not be empty (1 element)
Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.
Users should be able to zoom and scale the text up to 500% (1 element)
Users should be able to zoom and scale the text up to 500%: 1 element on the page fails this check, rated minor by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (5 elements).
2 checks passed
Every image has alt text
All 90 images in the HTML carry an alt attribute.
44 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.
417 internal links, 19 external
The homepage links to 417 pages on 123.live and 19 external pages.
7 checks passed
Meta description: 115 characters
Your meta description is 115 characters: “123.live macht Shopping zum LIVE-Shoppertainment: echte Shows, starke Deals und transparente LIVE-Rabatte für alle.”.
One H1 headline
Your main headline reads: “123.live – Einfach. LIVE. Shopping.”.
Title: 35 characters
Your title is a healthy 35 characters: “123.live - Einfach. LIVE. Shopping.”.
Canonical URL set
The canonical URL is https://www.123.live/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.123.live/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,727 words), so crawlers that don't run JavaScript still read it.
Other pages
5 pages without a title
/show/luca-lorenzo, /show/diamant-d-or, /show/jepara, /Mode/Damenmode and /Mode/Damenmode/Shirts have no <title>, so Google invents the link text in results.
1 linked page hidden from search
/neu-hier is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
2 pages share a title
/sale and /neu-hier all use the title “123.live”. Search engines can't tell which page to show for a search, so each competes with the others.
7 pages without a meta description
/sale, /neu-hier, /show/luca-lorenzo, /show/diamant-d-or, /show/jepara and /Mode/Damenmode and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example /sale, whose canonical is /shop. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
9 pages without an H1
/shop, /sale, /wochenuebersicht, /Mode, /show/luca-lorenzo and /show/diamant-d-or and 3 others have no <h1> headline, so visitors and search engines get no clear main topic.
5 pages with very little text
/show/luca-lorenzo, /show/diamant-d-or, /show/jepara, /Mode/Damenmode and /Mode/Damenmode/Shirts have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 196 found) and read each the way a search engine does.
1 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Best practices
Missing source maps
Large scripts ship without source maps.
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
188 of 195 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
3 links through redirect chains
3 links go through two or more redirects, for example https://www.123.live/neu-hier/.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (123.live).
Valid certificate (22 days left)
The certificate from GlobalSign nv-sa · GlobalSign GCC R3 DV TLS CA 2020 verifies for 123.live and is valid for another 22 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://123.live redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 52 links work
All 52 links checked from your homepage (40 internal, 12 external) answered without errors.
Domain and trust
Domain expires in 6 days
123.live is registered until Oct 2026. If it lapses, the site and its email stop working and someone else can buy the name. Renew it, and turn on auto-renew.
No CAA record
123.live has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
123.live's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
1 checks passed
Domain is 10 years old
10 years123.live was registered in Oct 2015 through united-domains GmbH. An established domain carries more trust with email providers and search engines.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,846 words of copy
The homepage carries about 1,846 words of visible text.
4 checks passed
3 calls to action
The homepage has 3 calls to action, for example “Shop”.
5 short forms
5 short forms (6 fields at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager.
Direct contact links
Visitors can reach you directly: 4 phone links and 0 email links.
Email authentication
No DMARC policy
123.live has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.
No DKIM key on the usual selectors
We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.
Email authentication score: 40/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
1 checks passed
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 ip4:212.144.96.128/26 include:spf.protection.outlook.com -all”.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
5 cookies set on arrival
5Opening the homepage sets 5 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
7 other companies contacted
Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
- It loads jQuery 1.11.2, older than 3.5 (which fixed known security holes).
Stack
- Framework
- jQuery
- Analytics
- Google Tag Manager
Company
- Founded
- 2004
- Headquarters
- Grünwald
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This free review found 45 issues on 123.live, including 22 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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