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123ezlab.com website review

Visit site (opens in a new tab)Reviewed 3 November 202635 issues · 93 checks

This review found 35 issues worth fixing on 123ezlab.com, 10 of them high impact, across 93 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of 123ezlab.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. 123ezlab.com at 0.4 s0.4 s
  2. 123ezlab.com at 0.8 s0.8 s
  3. 123ezlab.com at 1.1 s1.1 s
  4. 123ezlab.com at 1.5 s1.5 s
  5. 123ezlab.com at 1.9 s1.9 s
  6. 123ezlab.com at 2.3 s2.3 s
  7. 123ezlab.com at 2.6 s2.6 s
  8. 123ezlab.com at 3.0 s3.0 s

123ezlab.com does not allow embedding, so this is Google's rendering of the page.

Speed

5 to fix70
  • Improve image delivery

    1.3 s · 1.0 MB

    7 images could be 1.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.3 s faster on a phone.

  • Mobile performance score: 70

    70/100

    Your mobile performance score is 70. Pages that score under 90 lose visitors before the first paint.

  • 7 third-party services on the page

    7 third-party services load with your homepage (tidio.co, Shopify and ActiveCampaign and others), adding 2.0 MB and 123 ms of main-thread time.

  • Shopify adds 17 ms

    17 ms

    Shopify costs a phone 17 ms of main-thread work and 1.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • tidio.co adds 92 ms

    92 ms

    tidio.co costs a phone 92 ms of main-thread work and 515 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    172 KiB

    About 172 KiB of JavaScript is downloaded but never used on this page.

  • Reduce unused CSS

    150 ms · 19 KiB

    About 19 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 1 long task on the main thread

    1 long task block the main thread while loading, the longest for 55 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Use efficient cache lifetimes

    32 KiB

    15 files are served with short cache lifetimes, so returning visitors download them again (32 KiB).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

2 checks passed
  • Main-thread work: 0.7 s

    A phone's processor spends 0.7 s on main-thread work while loading, 320 ms of it running JavaScript. That is comfortably low.

  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix67
  • Largest Contentful Paint: 9.0 s

    9.0 s

    Your largest element takes 9.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “ACCESSIBLE & AFFORDABLE COVID-19 TESTING EASY AS 1-2-3! Fin…”.

  • Time to Interactive: 11.6 s

    11.6 s

    The page becomes fully interactive after 11.6 s. Good is under 3.8 s.

  • Speed Index: 5.3 s

    5.3 s

    Visually, the page fills in at 5.3 s (Speed Index). Good is under 3.4 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

3 checks passed
  • First Contentful Paint: 1.8 s

    1.8 s

    The first text or image appears after 1.8 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 3 ms

    3 ms

    Scripts block the page for only 3 ms while loading. Good is under 200 ms.

Images and page weight

3 to fix68
  • Page weight: 3.0 MB in 138 requests

    3.0 MB

    Your homepage downloads 3.0 MB in 138 requests on a phone: images 1.4 MB (16), other files 678 KiB (61) and scripts 596 KiB (48). Under 2 MB keeps phones on slow connections fast.

  • 10 images below the first screen load straight away

    10 images further down the page (1.2 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 3 images far larger than shown

    450 KiB

    3 images are downloaded at several times the size a phone draws them, for example pf-92c694c0--dreamstimexxl182899481.png at 1,015 px wide, shown at 300 px. Resized copies would save about 450 KiB.

  • About 0.9 g of CO₂ per visit

    0.86 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.86 g of CO₂e: 102.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

5 to fixGoogle 8792
  • 5 text elements with low contrast

    5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Links look like plain text

    4 links inside paragraphs rely on colour alone to stand out.

  • 10 images without alt text

    10 images have no alt text, which hurts accessibility and image search.

  • 3 form fields without a label

    3 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h3 → h5, h3 → h5 and h3 → h5), which makes the page harder to scan with a screen reader.

1 checks passed
  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9288
  • Title is long (72 characters)

    Your title is 72 characters, so Google will cut it off around 60: “123EZLab - Accessible & Affordable COVID-19 Testing Near You! – 123EZLAB”.

  • Meta description is long (295 characters)

    Your meta description is 295 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 24 internal links, 10 external

    The homepage links to 24 pages on 123ezlab.com and 10 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “<img src="//123ezlab.com/cdn/shop/files/logo-fix_250x.png?v=1614405695" srcset="//123ezlab.com/cdn/shop/files/logo-fix_…”.

  • Canonical URL set

    The canonical URL is https://123ezlab.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://123ezlab.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,420 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (5 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

5 to fix43
  • 1 linked page is broken

    Your homepage links to /inquiry, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 1 page without a title

    /customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 1 linked page hidden from search

    /customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 6 pages without a meta description

    /pages/point-of-care-providers, /pages/the-crew, /pages/covid-19-eligibility, /customer_authentication/redirect, /pages/terms-of-use and /pages/tutorials have no meta description, so Google writes the search snippet from whatever text it finds.

  • 4 pages without an H1

    /pages/the-crew, /pages/covid-19-eligibility, /customer_authentication/redirect and /pages/tutorials have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page with very little text

    /pages/tutorials has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 9 internal pages checked

    We fetched 9 pages linked from your homepage and read each the way a search engine does.

2 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

Best practices

2 to fixGoogle 9687
  • 1 small tap target

    1 of 5 tappable elements near the top of the page is smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'addEventListener') theme.Drawers.Drawer.init (https://123ezlab.com/cdn/shop/t/…”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix81
  • 1 broken link to your own pages

    1 link from your homepage to your own site is broken, for example https://123ezlab.com/inquiry (network).

  • 2 broken external links

    2 links to other sites are dead, for example https://www.cdc.gov/coronavirus/2019-ncov/testing/at-home-testing.html (404).

  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://123ezlab.com/customer_authentication/redirect?locale=en&region_country=US.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (123ezlab.com).

  • Valid certificate (54 days left)

    The certificate from Let's Encrypt · YE2 verifies for 123ezlab.com and is valid for another 54 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://123ezlab.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

Domain and trust

1 to fix
  • Domain expires in 57 days

    123ezlab.com is registered until Dec 2026. Make sure auto-renew is on and the card on file is current.

  • No CAA record

    123ezlab.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    123ezlab.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

1 checks passed
  • Domain is 5 years old

    5 years

    123ezlab.com was registered in Dec 2020 through IONOS SE. An established domain carries more trust with email providers and search engines.

Content and conversion

4 to fix58
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: “50+ clients”. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 931 words of copy

    The homepage carries about 931 words of visible text.

2 checks passed
  • 12 calls to action

    The homepage has 12 calls to action, for example “Contact Us”, “Learn More” and “Book Vaccine”.

  • 3 short forms

    3 short forms (3 fields at most) are right on the homepage, asking for an email.

Email authentication

2 to fix60
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be 123ezlab.com is still delivered. Add a report address, check the reports, then move to quarantine.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 60/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

1 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf-us.ionos.com ~all”.

Privacy and tracking

  • 6 cookies set on arrival

    6

    Opening the homepage sets 6 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 10 other companies contacted

    Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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