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123formbuilder.com website review
Visit site (opens in a new tab)Reviewed 22 October 202629 issues · 98 checks
This review found 29 issues worth fixing on 123formbuilder.com, 9 of them high impact, across 98 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
86BClosest competitors among SaaS websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 2.2 s |
| May 9, 2026 | 2.2 s |
| May 16, 2026 | 2.2 s |
| May 23, 2026 | 2.2 s |
| May 30, 2026 | 2.2 s |
| Jun 6, 2026 | 2.2 s |
| Jun 13, 2026 | 2.4 s |
| Jun 20, 2026 | 2.4 s |
| Jun 27, 2026 | 2.5 s |
| Jul 4, 2026 | 2.5 s |
| Jul 11, 2026 | 2.4 s |
| Jul 18, 2026 | 2.4 s |
| Jul 25, 2026 | 2.3 s |
| Aug 1, 2026 | 2.3 s |
| Aug 8, 2026 | 2.3 s |
| Aug 15, 2026 | 2.3 s |
| Aug 22, 2026 | 2.3 s |
| Aug 29, 2026 | 2.4 s |
| Sep 5, 2026 | 2.4 s |
| Sep 12, 2026 | 2.4 s |
| Sep 19, 2026 | 2.4 s |
| Sep 26, 2026 | 2.4 s |
| Oct 3, 2026 | 2.5 s |
| Oct 10, 2026 | 2.5 s |
| Oct 17, 2026 | 2.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 151 ms |
| May 9, 2026 | 150 ms |
| May 16, 2026 | 150 ms |
| May 23, 2026 | 153 ms |
| May 30, 2026 | 156 ms |
| Jun 6, 2026 | 160 ms |
| Jun 13, 2026 | 158 ms |
| Jun 20, 2026 | 156 ms |
| Jun 27, 2026 | 157 ms |
| Jul 4, 2026 | 152 ms |
| Jul 11, 2026 | 154 ms |
| Jul 18, 2026 | 153 ms |
| Jul 25, 2026 | 152 ms |
| Aug 1, 2026 | 153 ms |
| Aug 8, 2026 | 156 ms |
| Aug 15, 2026 | 160 ms |
| Aug 22, 2026 | 170 ms |
| Aug 29, 2026 | 168 ms |
| Sep 5, 2026 | 168 ms |
| Sep 12, 2026 | 168 ms |
| Sep 19, 2026 | 162 ms |
| Sep 26, 2026 | 162 ms |
| Oct 3, 2026 | 161 ms |
| Oct 10, 2026 | 161 ms |
| Oct 17, 2026 | 157 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
4.5 s · 885 KiBAbout 885 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.5 s faster on a phone.
Mobile performance score: 64
64/100Your mobile performance score is 64 (desktop: 58). Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
800 ms9 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.
Google Tag Manager adds 329 ms
329 msGoogle Tag Manager costs a phone 329 ms of main-thread work and 534 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Clarity and Hotjar and others), adding 682 KiB and 472 ms of main-thread time.
Use efficient cache lifetimes
150 ms · 27 KiB5 files are served with short cache lifetimes, so returning visitors download them again (27 KiB).
7 long tasks on the main thread
7 long tasks block the main thread while loading, the longest for 150 ms. During a long task the page ignores taps.
Reduce unused CSS
21 KiBAbout 21 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
2 checks passed
Main-thread work: 1.7 s
A phone's processor spends 1.7 s on main-thread work while loading, 931 ms of it running JavaScript. That is comfortably low.
Server response: 41 ms
41 msYour server sent the HTML in 41 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 20.1 s
20.1 sYour largest element takes 20.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “One Secure Form Builder Automate Workflows with Ease”.
Time to Interactive: 20.2 s
20.2 sThe page becomes fully interactive after 20.2 s. Good is under 3.8 s.
Real-user FCP: 2.1 s
2.1 sReal visitors see the first content after 2.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.1 s
1.1 sReal visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.
Speed Index: 4.9 s
4.9 sVisually, the page fills in at 4.9 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 2.3 s
2.3 sThe first text or image appears after 2.3 s on a phone. Good is under 1.8 s.
Total Blocking Time: 259 ms
259 msScripts block taps and scrolling for 259 ms in total while the page loads. Good is under 200 ms.
16 images without width and height
16 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+6%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 151 ms to 157 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 14% slower for real visitors
+14%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user LCP: 2.2 s
2.2 sReal visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 171 ms
171 msReal visitors wait 171 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 2.9 MB in 81 requests
2.9 MBYour homepage downloads 2.9 MB in 81 requests on a phone: scripts 1.5 MB (40), other files 1.4 MB (19) and HTML 71 KiB (1). Under 2 MB keeps phones on slow connections fast.
About 0.8 g of CO₂ per visit
0.83 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.83 g of CO₂e: 99.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
29 text elements with low contrast
29 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Links look like plain text
10 links inside paragraphs rely on colour alone to stand out.
Links must have discernible text (1 element)
Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Alternative text of images should not be repeated as text (8 elements)
Alternative text of images should not be repeated as text: 8 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 44 images in the HTML carry an alt attribute.
44 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
281 internal links, 32 external
The homepage links to 281 pages on 123formbuilder.com and 32 external pages.
8 checks passed
Meta description: 157 characters
Your meta description is 157 characters: “Build secure online forms as easy as 1-2-3 with our form builder tool. Create application forms, order forms, quizzes a…”.
One H1 headline
Your main headline reads: “One Secure Form BuilderAutomate Workflows with Ease”.
Title: 56 characters
Your title is a healthy 56 characters: “Free Online Form Builder | Form Creator | 123FormBuilder”.
Canonical URL set
The canonical URL is https://www.123formbuilder.com/.
Structured data in place
Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.123formbuilder.com/sitemap_index.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,790 words), so crawlers that don't run JavaScript still read it.
Other pages
1 linked page hidden from search
/solutions is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
1 page without a meta description
/solutions has no meta description, so Google writes the search snippet from whatever text it finds.
2 pages share a meta description
/online-order-form and /free-online-quiz-maker use the same meta description. A description written for each page earns more clicks.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 179 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=5014505&tm=gtm002&Ver=2&mid=20dd074d-02ca-4a2e-98f8-d2411d2d2893&bo=1&sid=8c555a80cdfa11f1b127b5d2a7d052b4&vid=8c557a80cdfa11f1ba6e0d61df913435&vids=1&msclkid=N&pi=918.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://cdn.marketing123.123formbuilder.com/wp-content/uploads/cache/autoptimize/1/css/aut…”.
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
5 of 6 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (123formbuilder.com).
Valid certificate (72 days left)
The certificate from Let's Encrypt · YR1 verifies for 123formbuilder.com and is valid for another 72 days.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://123formbuilder.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 60 links work
All 60 links checked from your homepage (40 internal, 20 external) answered without errors; 7 did not answer within 5 s.
security.txt published
A security.txt file tells researchers how to report a problem with your site.
Domain and trust
DNSSEC is off
123formbuilder.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
3 checks passed
Domain is 13 years old
13 years123formbuilder.com was registered in Jan 2013 through Amazon Registrar, Inc.. An established domain carries more trust with email providers and search engines.
Certificate issuers are restricted
CAA records allow only letsencrypt.org, amazonaws.com, ssl.com and amazontrust.com to issue certificates for 123formbuilder.com, so a mis-issued certificate from anyone else is refused.
Registered until Jan 2027
123formbuilder.com is registered until Jan 2027.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
About 742 words of copy
The homepage carries about 742 words of visible text.
4 checks passed
32 calls to action
The homepage has 32 calls to action, for example “Order Form Creator”, “Contact forms” and “Order forms”.
Social proof on the page
Social proof on the homepage: 9 testimonial or review blocks, 5 customer or partner logos, 1 trust badge and “Trusted by 35,000+ clients”.
Analytics in place
Analytics detected: Google Tag Manager and Hotjar.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Email authentication
Email authentication score: 90/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:_spf.123formbuilder.com include:mail.zendesk.com include:customeriomail.com include:spf.protection.outl…”.
DKIM signing found
A DKIM key is published (selector “google”, “selector1” and “s1”), so receivers can verify mail really came from you.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and LinkedIn Insight and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
11 cookies set on arrival
11Opening the homepage sets 11 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
18 other companies contacted
Loading the homepage contacts 18 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Go beyond the website
What your $25 Growth Playbook adds
This free review found 29 issues on 123formbuilder.com, including 13 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.