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actian.com website review
Visit site (opens in a new tab)Reviewed 18 October 202633 issues · 103 checks
This review found 33 issues worth fixing on actian.com, 10 of them high impact, across 103 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
86BClosest competitors among SaaS websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 25, 2026 | 3.5 s |
| May 2, 2026 | 3.7 s |
| May 9, 2026 | 3.6 s |
| May 16, 2026 | 3.6 s |
| May 23, 2026 | 3.6 s |
| May 30, 2026 | 3.6 s |
| Jun 6, 2026 | 3.3 s |
| Jun 13, 2026 | 3.0 s |
| Jun 20, 2026 | 2.7 s |
| Jun 27, 2026 | 2.6 s |
| Jul 4, 2026 | 2.7 s |
| Jul 11, 2026 | 2.9 s |
| Jul 18, 2026 | 3.2 s |
| Jul 25, 2026 | 3.3 s |
| Aug 1, 2026 | 3.2 s |
| Aug 8, 2026 | 3.0 s |
| Aug 15, 2026 | 3.0 s |
| Aug 22, 2026 | 2.8 s |
| Aug 29, 2026 | 2.7 s |
| Sep 5, 2026 | 2.7 s |
| Sep 12, 2026 | 2.6 s |
| Sep 19, 2026 | 2.6 s |
| Sep 26, 2026 | 2.9 s |
| Oct 3, 2026 | 2.9 s |
| Oct 10, 2026 | 2.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 25, 2026 | 146 ms |
| May 2, 2026 | 153 ms |
| May 9, 2026 | 153 ms |
| May 16, 2026 | 149 ms |
| May 23, 2026 | 149 ms |
| May 30, 2026 | 146 ms |
| Jun 6, 2026 | 143 ms |
| Jun 13, 2026 | 141 ms |
| Jun 20, 2026 | 137 ms |
| Jun 27, 2026 | 139 ms |
| Jul 4, 2026 | 141 ms |
| Jul 11, 2026 | 141 ms |
| Jul 18, 2026 | 154 ms |
| Jul 25, 2026 | 155 ms |
| Aug 1, 2026 | 153 ms |
| Aug 8, 2026 | 156 ms |
| Aug 15, 2026 | 150 ms |
| Aug 22, 2026 | 156 ms |
| Aug 29, 2026 | 163 ms |
| Sep 5, 2026 | 163 ms |
| Sep 12, 2026 | 161 ms |
| Sep 19, 2026 | 156 ms |
| Sep 26, 2026 | 153 ms |
| Oct 3, 2026 | 152 ms |
| Oct 10, 2026 | 150 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
actian.com does not allow embedding, so this is Google's rendering of the page.
Speed
Render-blocking requests
2.4 s4 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.4 s.
Use efficient cache lifetimes
800 ms · 620 KiB68 files are served with short cache lifetimes, so returning visitors download them again (620 KiB).
Mobile performance score: 58
58/100Your mobile performance score is 58 (desktop: 65). Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, teddybearmetal.com and intellimize.co and others), adding 1.2 MB and 722 ms of main-thread time.
Reduce unused JavaScript
150 ms · 560 KiBAbout 560 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
Improve image delivery
300 ms · 110 KiB3 images could be 110 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.
Reduce unused CSS
300 ms · 102 KiBAbout 102 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Main-thread work: 3.5 s
A phone's processor spends 3.5 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
2,096 HTML elements
The page has 2,096 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Optanon adds 98 ms
98 msOptanon costs a phone 98 ms of main-thread work and 402 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
10 long tasks on the main thread
10 long tasks block the main thread while loading, the longest for 200 ms. During a long task the page ignores taps.
Legacy JavaScript
19 KiBPolyfills for old browsers add 19 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 3 ms
3 msYour server sent the HTML in 3 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 20.0 s
20.0 sThe page becomes fully interactive after 20.0 s. Good is under 3.8 s.
First Contentful Paint: 3.8 s
3.8 sThe first text or image appears after 3.8 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 4.9 s
4.9 sYour largest element takes 4.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Actian named exemplary in ISG Data Intelligence Buyer's Gui…”.
Real-user FCP: 2.0 s
2.0 sReal visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.2 s
1.2 sReal visitors wait 1.2 s for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 545 ms
545 msScripts block taps and scrolling for 545 ms in total while the page loads. Good is under 200 ms.
Speed Index: 4.4 s
4.4 sVisually, the page fills in at 4.4 s (Speed Index). Good is under 3.4 s.
3 images without width and height
3 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+1%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 146 ms to 150 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 2.0 s
2.0 sReal visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 142 ms
142 msReal visitors wait 142 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Largest content (LCP) got 21% faster for real visitors
-21%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 3.5 s to 2.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.058
0.058The layout barely moves while loading (CLS 0.058, good is under 0.1).
Images and page weight
Page weight: 2.6 MB in 178 requests
2.6 MBYour homepage downloads 2.6 MB in 178 requests on a phone: scripts 1.7 MB (73), images 488 KiB (32) and fonts 154 KiB (3). Under 2 MB keeps phones on slow connections fast.
1 image far larger than shown
22 KiB1 image is downloaded at several times the size a phone draws it, for example ISG_Data_Intelligence_Exemplary_Hero.gif at 1,200 px wide, shown at 358 px. Resized copies would save about 22 KiB.
1 image in older formats
1 image (110 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image below the first screen load straight away
1 image further down the page (22 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 0.7 g of CO₂ per visit
0.74 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.74 g of CO₂e: 88.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Certain ARIA roles must contain particular children (1 element)
Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.
3 text elements with low contrast
3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Interactive controls must not be nested (3 elements)
Interactive controls must not be nested: 3 elements on the page fail this check, rated serious by axe-core.
77 images without alt text
77 images have no alt text, which hurts accessibility and image search.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
Alternative text of images should not be repeated as text (1 element)
Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h4 → h6, h4 → h6 and h4 → h6), which makes the page harder to scan with a screen reader.
1 checks passed
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
5 links with vague text
5 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
188 internal links, 29 external
The homepage links to 188 pages on actian.com and 29 external pages.
8 checks passed
Meta description: 142 characters
Your meta description is 142 characters: “Built for the AI era, the Actian Data Intelligence Platform, powered by knowledge graph technology, gives you complete …”.
One H1 headline
Your main headline reads: “The context platform for trusted AI”.
Title: 65 characters
Your title is a healthy 65 characters: “Actian Data Intelligence | The Context Platform for Enterprise AI”.
Canonical URL set
The canonical URL is https://www.actian.com/.
Structured data in place
Structured data found: Article, BreadcrumbList, ImageObject, Organization and Person.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.actian.com/sitemap_index.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,695 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (13 KiB, 107 links), a plain-text guide to the site for AI tools.
Other pages
1 page without an H1
/ai-analyst/product-tour has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 112 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
10 broken images
10 images failed to load on a phone, for example https://www.actian.com/.
5 small tap targets
5 of 22 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Missing source maps
Large scripts ship without source maps.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
1 link through redirect chains
1 link go through two or more redirects, for example https://ciam.actian.com/.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
9 checks passed
Served over HTTPS
The homepage is served over HTTPS (actian.com).
Valid certificate (89 days left)
The certificate from Google Trust Services · WE1 verifies for actian.com and is valid for another 89 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://actian.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 60 links work
All 60 links checked from your homepage (40 internal, 20 external) answered without errors.
security.txt published
A security.txt file tells researchers how to report a problem with your site.
Domain and trust
No CAA record
actian.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
actian.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 26 years old
26 yearsactian.com was registered in Mar 2000 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Registered until Aug 2028
actian.com is registered until Aug 2028.
Content and conversion
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 854 words of copy
The homepage carries about 854 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Learn More” and “Book Demo”.
15 calls to action
The homepage has 15 calls to action, for example “Pricing”, “Contact Us” and “Book a Demo”.
Social proof on the page
Social proof on the homepage: 22 testimonial or review blocks, 17 customer or partner logos and 3 trust badges.
Analytics in place
Analytics detected: Google Tag Manager.
Email authentication
Email authentication score: 85/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 ip4:52.129.114.7 ip4:167.98.114.35 ip4:195.243.100.252 include:spf.protection.outlook.com include:_spf.google.co…”.
DKIM signing found
A DKIM key is published (selector “google”, “s1” and “s2”), so receivers can verify mail really came from you.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, LinkedIn Insight, Microsoft Clarity and Reddit Pixel and 2 mores (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
10 cookies set on arrival
10Opening the homepage sets 10 cookies (measured from a US location before any click).
30 other companies contacted
Loading the homepage contacts 30 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- CMS
- WordPress
- Framework
- Tailwind CSS
- Analytics
- Google Tag Manager
Hiring
- Hiring
- 5 open roles
- Teams
- Business Development (1), Engineering (1), Product (1), Sales Enablement (1)
- Job board
- lever
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This free review found 33 issues on actian.com, including 19 speed issues, 1 SEO issue and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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