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actian.com website review

Visit site (opens in a new tab)Reviewed 18 October 202633 issues · 103 checks

This review found 33 issues worth fixing on actian.com, 10 of them high impact, across 103 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.8 s2.4 sApr 25Oct 102.8 s
Show as table
DateReal-visitor load time (LCP)
Apr 25, 20263.5 s
May 2, 20263.7 s
May 9, 20263.6 s
May 16, 20263.6 s
May 23, 20263.6 s
May 30, 20263.6 s
Jun 6, 20263.3 s
Jun 13, 20263.0 s
Jun 20, 20262.7 s
Jun 27, 20262.6 s
Jul 4, 20262.7 s
Jul 11, 20262.9 s
Jul 18, 20263.2 s
Jul 25, 20263.3 s
Aug 1, 20263.2 s
Aug 8, 20263.0 s
Aug 15, 20263.0 s
Aug 22, 20262.8 s
Aug 29, 20262.7 s
Sep 5, 20262.7 s
Sep 12, 20262.6 s
Sep 19, 20262.6 s
Sep 26, 20262.9 s
Oct 3, 20262.9 s
Oct 10, 20262.8 s
Real-visitor tap response (INP)75th percentile, phones
167 ms133 msApr 25Oct 10150 ms
Show as table
DateReal-visitor tap response (INP)
Apr 25, 2026146 ms
May 2, 2026153 ms
May 9, 2026153 ms
May 16, 2026149 ms
May 23, 2026149 ms
May 30, 2026146 ms
Jun 6, 2026143 ms
Jun 13, 2026141 ms
Jun 20, 2026137 ms
Jun 27, 2026139 ms
Jul 4, 2026141 ms
Jul 11, 2026141 ms
Jul 18, 2026154 ms
Jul 25, 2026155 ms
Aug 1, 2026153 ms
Aug 8, 2026156 ms
Aug 15, 2026150 ms
Aug 22, 2026156 ms
Aug 29, 2026163 ms
Sep 5, 2026163 ms
Sep 12, 2026161 ms
Sep 19, 2026156 ms
Sep 26, 2026153 ms
Oct 3, 2026152 ms
Oct 10, 2026150 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of actian.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. actian.com at 0.4 s0.4 s
  2. actian.com at 0.8 s0.8 s
  3. actian.com at 1.1 s1.1 s
  4. actian.com at 1.5 s1.5 s
  5. actian.com at 1.9 s1.9 s
  6. actian.com at 2.3 s2.3 s
  7. actian.com at 2.6 s2.6 s
  8. actian.com at 3.0 s3.0 s

actian.com does not allow embedding, so this is Google's rendering of the page.

Speed

10 to fix58
  • Render-blocking requests

    2.4 s

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.4 s.

  • Use efficient cache lifetimes

    800 ms · 620 KiB

    68 files are served with short cache lifetimes, so returning visitors download them again (620 KiB).

  • Mobile performance score: 58

    58/100

    Your mobile performance score is 58 (desktop: 65). Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, teddybearmetal.com and intellimize.co and others), adding 1.2 MB and 722 ms of main-thread time.

  • Reduce unused JavaScript

    150 ms · 560 KiB

    About 560 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Improve image delivery

    300 ms · 110 KiB

    3 images could be 110 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • Reduce unused CSS

    300 ms · 102 KiB

    About 102 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Main-thread work: 3.5 s

    A phone's processor spends 3.5 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 2,096 HTML elements

    The page has 2,096 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Optanon adds 98 ms

    98 ms

    Optanon costs a phone 98 ms of main-thread work and 402 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 10 long tasks on the main thread

    10 long tasks block the main thread while loading, the longest for 200 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 3 ms

    3 ms

    Your server sent the HTML in 3 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 20.0 s

    20.0 s

    The page becomes fully interactive after 20.0 s. Good is under 3.8 s.

  • First Contentful Paint: 3.8 s

    3.8 s

    The first text or image appears after 3.8 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 4.9 s

    4.9 s

    Your largest element takes 4.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Actian named exemplary in ISG Data Intelligence Buyer's Gui…”.

  • Real-user FCP: 2.0 s

    2.0 s

    Real visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 545 ms

    545 ms

    Scripts block taps and scrolling for 545 ms in total while the page loads. Good is under 200 ms.

  • Speed Index: 4.4 s

    4.4 s

    Visually, the page fills in at 4.4 s (Speed Index). Good is under 3.4 s.

  • 3 images without width and height

    3 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 146 ms to 150 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 142 ms

    142 ms

    Real visitors wait 142 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Largest content (LCP) got 21% faster for real visitors

    -21%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 3.5 s to 2.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.058

    0.058

    The layout barely moves while loading (CLS 0.058, good is under 0.1).

Images and page weight

2 to fix75
  • Page weight: 2.6 MB in 178 requests

    2.6 MB

    Your homepage downloads 2.6 MB in 178 requests on a phone: scripts 1.7 MB (73), images 488 KiB (32) and fonts 154 KiB (3). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    22 KiB

    1 image is downloaded at several times the size a phone draws it, for example ISG_Data_Intelligence_Exemplary_Hero.gif at 1,200 px wide, shown at 358 px. Resized copies would save about 22 KiB.

  • 1 image in older formats

    1 image (110 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (22 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 0.7 g of CO₂ per visit

    0.74 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.74 g of CO₂e: 88.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

7 to fixGoogle 8990
  • Certain ARIA roles must contain particular children (1 element)

    Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Interactive controls must not be nested (3 elements)

    Interactive controls must not be nested: 3 elements on the page fail this check, rated serious by axe-core.

  • 77 images without alt text

    77 images have no alt text, which hurts accessibility and image search.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Alternative text of images should not be repeated as text (1 element)

    Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h4 → h6, h4 → h6 and h4 → h6), which makes the page harder to scan with a screen reader.

1 checks passed
  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9298
  • 5 links with vague text

    5 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 188 internal links, 29 external

    The homepage links to 188 pages on actian.com and 29 external pages.

8 checks passed
  • Meta description: 142 characters

    Your meta description is 142 characters: “Built for the AI era, the Actian Data Intelligence Platform, powered by knowledge graph technology, gives you complete …”.

  • One H1 headline

    Your main headline reads: “The context platform for trusted AI”.

  • Title: 65 characters

    Your title is a healthy 65 characters: “Actian Data Intelligence | The Context Platform for Enterprise AI”.

  • Canonical URL set

    The canonical URL is https://www.actian.com/.

  • Structured data in place

    Structured data found: Article, BreadcrumbList, ImageObject, Organization and Person.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.actian.com/sitemap_index.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,695 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (13 KiB, 107 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 1 page without an H1

    /ai-analyst/product-tour has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 112 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 10078
  • 10 broken images

    10 images failed to load on a phone, for example https://www.actian.com/.

  • 5 small tap targets

    5 of 22 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://ciam.actian.com/.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

9 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (actian.com).

  • Valid certificate (89 days left)

    The certificate from Google Trust Services · WE1 verifies for actian.com and is valid for another 89 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://actian.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 60 links work

    All 60 links checked from your homepage (40 internal, 20 external) answered without errors.

  • security.txt published

    A security.txt file tells researchers how to report a problem with your site.

Domain and trust

  • No CAA record

    actian.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    actian.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 26 years old

    26 years

    actian.com was registered in Mar 2000 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Aug 2028

    actian.com is registered until Aug 2028.

Content and conversion

1 to fix90
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 854 words of copy

    The homepage carries about 854 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn More” and “Book Demo”.

  • 15 calls to action

    The homepage has 15 calls to action, for example “Pricing”, “Contact Us” and “Book a Demo”.

  • Social proof on the page

    Social proof on the homepage: 22 testimonial or review blocks, 17 customer or partner logos and 3 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Email authentication

85
  • Email authentication score: 85/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 ip4:52.129.114.7 ip4:167.98.114.35 ip4:195.243.100.252 include:spf.protection.outlook.com include:_spf.google.co…”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, LinkedIn Insight, Microsoft Clarity and Reddit Pixel and 2 mores (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 10 cookies set on arrival

    10

    Opening the homepage sets 10 cookies (measured from a US location before any click).

  • 30 other companies contacted

    Loading the homepage contacts 30 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

CMS
WordPress
Framework
Tailwind CSS
Analytics
Google Tag Manager

Hiring

Hiring
5 open roles
Teams
Business Development (1), Engineering (1), Product (1), Sales Enablement (1)
Job board
lever

Upkeep, stack, hiring and company data from programmable.info

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