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173cake.com website review

Visit site (opens in a new tab)Reviewed 10 November 202655 issues · 93 checks

This review found 55 issues worth fixing on 173cake.com, 22 of them high impact, across 93 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
6.5 s538 msMay 23Nov 71.3 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.8 s
May 30, 20261.7 s
Jun 6, 20261.3 s
Jun 13, 20261.2 s
Jun 20, 20261.2 s
Jun 27, 20261.3 s
Jul 4, 20261.3 s
Jul 11, 20261.3 s
Jul 18, 20261.3 s
Jul 25, 20261.8 s
Aug 1, 20265.4 s
Aug 8, 20265.8 s
Aug 15, 20265.5 s
Aug 22, 20265.3 s
Aug 29, 20262.9 s
Sep 5, 20261.7 s
Sep 12, 20261.6 s
Sep 19, 20261.4 s
Sep 26, 20261.3 s
Oct 3, 20261.3 s
Oct 10, 20261.3 s
Oct 17, 20261.3 s
Oct 24, 20261.3 s
Oct 31, 20261.3 s
Nov 7, 20261.3 s
Real-visitor tap response (INP)75th percentile, phones
211 ms107 msMay 23Nov 7128 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026120 ms
May 30, 2026119 ms
Jun 6, 2026123 ms
Jun 13, 2026122 ms
Jun 20, 2026126 ms
Jun 27, 2026128 ms
Jul 4, 2026126 ms
Jul 11, 2026129 ms
Jul 18, 2026121 ms
Jul 25, 2026124 ms
Aug 1, 2026171 ms
Aug 8, 2026199 ms
Aug 15, 2026191 ms
Aug 22, 2026185 ms
Aug 29, 2026152 ms
Sep 5, 2026130 ms
Sep 12, 2026136 ms
Sep 19, 2026135 ms
Sep 26, 2026137 ms
Oct 3, 2026139 ms
Oct 10, 2026139 ms
Oct 17, 2026143 ms
Oct 24, 2026138 ms
Oct 31, 2026137 ms
Nov 7, 2026128 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of 173cake.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. 173cake.com at 1.0 s1.0 s
  2. 173cake.com at 2.0 s2.0 s
  3. 173cake.com at 2.9 s2.9 s
  4. 173cake.com at 3.9 s3.9 s
  5. 173cake.com at 4.9 s4.9 s
  6. 173cake.com at 5.9 s5.9 s
  7. 173cake.com at 6.9 s6.9 s
  8. 173cake.com at 7.9 s7.9 s

Speed

14 to fix14
  • Improve image delivery

    1.4 s · 11.2 MB

    22 images could be 11.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.4 s faster on a phone.

  • Render-blocking requests

    3.0 s

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.0 s.

  • Use efficient cache lifetimes

    1.1 s · 1.7 MB

    64 files are served with short cache lifetimes, so returning visitors download them again (1.7 MB).

  • Reduce unused CSS

    2.1 s · 390 KiB

    About 390 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 2.1 s faster on a phone.

  • Reduce unused JavaScript

    1.6 s · 529 KiB

    About 529 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.6 s faster on a phone.

  • Mobile performance score: 14

    14/100

    Your mobile performance score is 14. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and getbutton.io and others), adding 2.8 MB and 1.3 s of main-thread time.

  • Google Tag Manager adds 656 ms

    656 ms

    Google Tag Manager costs a phone 656 ms of main-thread work and 488 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify CSS

    450 ms · 55 KiB

    55 KiB could be saved by minifying CSS.

  • Facebook adds 421 ms

    421 ms

    Facebook costs a phone 421 ms of main-thread work and 380 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 15 long tasks on the main thread

    15 long tasks block the main thread while loading, the longest for 433 ms. During a long task the page ignores taps.

  • Main-thread work: 3.6 s

    A phone's processor spends 3.6 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Google Fonts adds 19 ms

    19 ms

    Google Fonts costs a phone 19 ms of main-thread work and 1.7 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,534 HTML elements

    The page has 1,534 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Minify JavaScript

    150 ms · 8 KiB

    8 KiB could be saved by minifying JavaScript.

  • Legacy JavaScript

    13 KiB

    Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Largest Contentful Paint: 23.3 s

    23.3 s

    Your largest element takes 23.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 23.7 s

    23.7 s

    The page becomes fully interactive after 23.7 s. Good is under 3.8 s.

  • Speed Index: 11.4 s

    11.4 s

    Visually, the page fills in at 11.4 s (Speed Index). Good is under 3.4 s.

  • Cumulative Layout Shift: 0.709

    0.709

    The layout shifts by 0.709 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Total Blocking Time: 930 ms

    930 ms

    Scripts block taps and scrolling for 930 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 3.6 s

    3.6 s

    The first text or image appears after 3.6 s on a phone. Good is under 1.8 s.

  • 37 images without width and height

    37 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 11% slower for real visitors

    +11%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 120 ms to 128 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 129 ms

    129 ms

    Real visitors wait 129 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.05

    0.05

    For real visitors the layout shifts by 0.05 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.8 s

    0.8 s

    Real visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 406 ms

    406 ms

    Real visitors wait 406 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 26% faster for real visitors

    -26%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

5 to fix18
  • Page weight: 16.5 MB in 134 requests

    16.5 MB

    Your homepage downloads 16.5 MB in 134 requests on a phone: images 12.7 MB (36), fonts 1.8 MB (20) and scripts 1.5 MB (37). Under 2 MB keeps phones on slow connections fast.

  • 8 images over 500 KB

    8 images weigh 9.3 MB together. On a phone connection a single image that size takes seconds.

  • 8 images far larger than shown

    2.4 MB

    8 images are downloaded at several times the size a phone draws them, for example cca485b7ce820129f186d9d2dd55cd7f.jpg at 1,354 px wide, shown at 390 px. Resized copies would save about 2.4 MB.

  • 22 images in older formats

    22 images (12.6 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 6 images below the first screen load straight away

    6 images further down the page (2.3 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 4.7 g of CO₂ per visit

    4.68 g

    By the Sustainable Web Design model, a visit to your homepage emits about 4.68 g of CO₂e: 561.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

12 to fixGoogle 6681
  • 16 buttons without a name

    16 buttons have no accessible name, so screen readers announce just “button”.

  • 23 text elements with low contrast

    23 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 9 tap targets too small

    9 tap targets are too small or too close together to hit reliably with a finger.

  • 10 images without alt text

    10 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (25 elements)

    All page content should be contained by landmarks: 25 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 16 links without text

    16 visible links have no text or label, so screen readers cannot say where they go.

  • 5 form fields without a label

    5 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • ARIA role should be appropriate for the element (8 elements)

    ARIA role should be appropriate for the element: 8 elements on the page fail this check, rated minor by axe-core.

  • Elements marked as presentational should be consistently ignored (8 elements)

    Elements marked as presentational should be consistently ignored: 8 elements on the page fail this check, rated minor by axe-core.

1 checks passed
  • 31 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 42 WCAG 2.2 A/AA and best-practice rules on the phone render: 31 passed and 11 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

6 to fixGoogle 8270
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (27 characters)

    Your title is only 27 characters: “一之鄉,台灣國民美食 ,彌月、伴手禮,蜂蜜蛋糕第一品牌”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No robots.txt

    There is no robots.txt at 173cake.com/robots.txt, the first file search crawlers ask for.

  • 11 links crawlers can't follow

    11 links have no real href, so search engines can't follow them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 88 internal links, 49 external

    The homepage links to 88 pages on 173cake.com and 49 external pages.

3 checks passed
  • Meta description: 73 characters

    Your meta description is 73 characters: “彌月蛋糕試吃免運 ! 榮登網友票選十大伴手禮,秉持「原食精神」堅持無防腐劑、無一滴油,採用天然海藻糖及100%龍眼花蜜,打造千萬條的經典蜂蜜蛋糕!”.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization and PostalAddress.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.173cake.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://www.173cake.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    There is no robots.txt, so nothing stops the crawlers behind ChatGPT search, Claude and Perplexity from reading the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and contact details; sameAs (social profiles) and description would complete it.

Other pages

5 to fix67
  • 1 page without a title

    https://www.173cake.com/modules/advertising/clickadv.php has no <title>, so Google invents the link text in results.

  • 2 pages share a title

    https://www.173cake.com/index.php?language= and / all use the title “一之鄉,台灣國民美食 ,彌月、伴手禮,蜂蜜蛋糕第一品牌”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 1 page without a meta description

    https://www.173cake.com/modules/advertising/clickadv.php has no meta description, so Google writes the search snippet from whatever text it finds.

  • 8 pages share a meta description

    /, https://www.173cake.com/product/129, https://www.173cake.com/product/61, https://www.173cake.com/product/132, https://www.173cake.com/product/2 and https://www.173cake.com/help/card.php and 2 others use the same meta description. A description written for each page earns more clicks.

  • 3 pages without an H1

    /, https://www.173cake.com/modules/advertising/clickadv.php and https://www.173cake.com/help/card.php have no <h1> headline, so visitors and search engines get no clear main topic.

  • 14 pages with very little text

    /, https://www.173cake.com/modules/advertising/clickadv.php, https://www.173cake.com/product/129, https://www.173cake.com/product/61, https://www.173cake.com/product/145 and https://www.173cake.com/product/132 and 8 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 2 pages slow to respond

    https://www.173cake.com/product/61 and https://www.173cake.com/product/111 took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 42 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

Best practices

2 to fixGoogle 9687
  • 20 small tap targets

    20 of 44 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Vue is not a constructor”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix71
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 55 words

    The homepage has only about 55 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

4 checks passed
  • 2 calls to action

    The homepage has 2 calls to action, for example “Learn More”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 1 testimonial or review block and 2 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Meta Pixel.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 7 cookies set on arrival

    7

    Opening the homepage sets 7 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 16 other companies contacted

    Loading the homepage contacts 16 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at 173cake.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
jQuery
Analytics
Google Analytics | Google Tag Manager
Hosting
Yuan-Jhen Info., Co., Ltd

Upkeep, stack, hiring and company data from programmable.info

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This review found 55 issues on 173cake.com, including 21 speed issues, 6 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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