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180decals.com website review
Visit site (opens in a new tab)Reviewed 10 November 202642 issues · 86 checks
This review found 42 issues worth fixing on 180decals.com, 13 of them high impact, across 86 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
71C- #74,432 of 92,081 reviewed websitesbeats 16%
- #42,811 of 48,826 online storesbeats 10%
- #749 of 1,030 Squarespace websitesbeats 21%
Closest competitors among online stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 2.9 s |
| May 30, 2026 | 3.1 s |
| Jun 6, 2026 | 3.3 s |
| Jun 13, 2026 | 3.2 s |
| Jun 20, 2026 | 3.4 s |
| Jun 27, 2026 | 3.4 s |
| Jul 4, 2026 | 3.2 s |
| Jul 11, 2026 | 3.1 s |
| Jul 18, 2026 | 2.7 s |
| Jul 25, 2026 | 2.8 s |
| Aug 1, 2026 | 2.7 s |
| Aug 8, 2026 | 2.6 s |
| Oct 10, 2026 | 2.5 s |
| Oct 17, 2026 | 2.5 s |
| Oct 24, 2026 | 2.7 s |
| Oct 31, 2026 | 2.8 s |
| Nov 7, 2026 | 2.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 79 ms |
| May 30, 2026 | 86 ms |
| Jun 6, 2026 | 95 ms |
| Jun 13, 2026 | 94 ms |
| Jun 20, 2026 | 96 ms |
| Jul 4, 2026 | 88 ms |
| Jul 18, 2026 | 82 ms |
| Jul 25, 2026 | 82 ms |
| Aug 1, 2026 | 81 ms |
| Oct 10, 2026 | 94 ms |
| Oct 17, 2026 | 89 ms |
| Oct 24, 2026 | 95 ms |
| Oct 31, 2026 | 96 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
10.4 s · 1.6 MBAbout 1.6 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 10.4 s faster on a phone.
Render-blocking requests
8.4 s21 files block the first paint until they finish downloading. Deferring or inlining them could save about 8.4 s.
Improve image delivery
5.5 s · 1.2 MB11 images could be 1.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 5.5 s faster on a phone.
Mobile performance score: 36
36/100Your mobile performance score is 36. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (Squarespace, Google Tag Manager and Google CDN and others), adding 3.4 MB and 1.7 s of main-thread time.
Use efficient cache lifetimes
600 ms · 213 KiB7 files are served with short cache lifetimes, so returning visitors download them again (213 KiB).
Reduce unused CSS
610 ms · 163 KiBAbout 163 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 610 ms faster on a phone.
Squarespace adds 637 ms
637 msSquarespace costs a phone 637 ms of main-thread work and 1.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
450 ms · 90 KiBPolyfills for old browsers add 90 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 450 ms faster on a phone.
Google Tag Manager adds 439 ms
439 msGoogle Tag Manager costs a phone 439 ms of main-thread work and 701 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google CDN adds 351 ms
351 msGoogle CDN costs a phone 351 ms of main-thread work and 743 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 4.0 s
A phone's processor spends 4.0 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
18 long tasks on the main thread
18 long tasks block the main thread while loading, the longest for 318 ms. During a long task the page ignores taps.
sqspcdn.com adds 69 ms
69 mssqspcdn.com costs a phone 69 ms of main-thread work and 304 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 40 ms
40 msYour server sent the HTML in 40 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
First Contentful Paint: 8.4 s
8.4 sThe first text or image appears after 8.4 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 31.2 s
31.2 sYour largest element takes 31.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “NO BAD DAYS”.
Time to Interactive: 31.3 s
31.3 sThe page becomes fully interactive after 31.3 s. Good is under 3.8 s.
Speed Index: 10.2 s
10.2 sVisually, the page fills in at 10.2 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 835 ms
835 msScripts block taps and scrolling for 835 ms in total while the page loads. Good is under 200 ms.
Real-user LCP: 2.6 s
2.6 sReal visitors wait 2.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 16% slower for real visitors
+16%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 79 ms to 96 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.4 s
1.4 sReal visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.
Largest content (LCP) got 10% faster for real visitors
-10%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.9 s to 2.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
Images and page weight
Page weight: 5.7 MB in 105 requests
5.7 MBYour homepage downloads 5.7 MB in 105 requests on a phone: scripts 3.1 MB (45), images 1.8 MB (21) and other files 404 KiB (15). Under 2 MB keeps phones on slow connections fast.
6 images below the first screen load straight away
6 images further down the page (163 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.6 g of CO₂ per visit
1.61 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.61 g of CO₂e: 193.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
4 images without alt text
4 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (49 elements)
All page content should be contained by landmarks: 49 elements on the page fail this check, rated moderate by axe-core.
Banner landmark should not be contained in another landmark (1 element)
Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
4 links without text
4 visible links have no text or label, so screen readers cannot say where they go.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Headings should not be empty (1 element)
Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
1 checks passed
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (9 characters)
Your title is only 9 characters: “180Decals”. Between 30 and 65 characters leaves room to say what you do and for whom.
Meta description is long (394 characters)
Your meta description is 394 characters; Google truncates after about 160, so the end of your pitch is cut.
Structured data has 2 problems
Structured data found (LocalBusiness, Organization and WebSite) but with 2 problems, for example “WebSite: image is not an absolute URL ("//images.squarespace-cdn.com/content/v1/56205701e4b0d00c1a3…”.
One H1 headline
Your <h1> is empty.
116 internal links, 9 external
The homepage links to 116 pages on 180decals.com and 9 external pages.
4 checks passed
Canonical URL set
The canonical URL is https://180decals.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://180decals.com/sitemap.xml.
AI search readiness
Organization data is thin (2 of 6 facts)
Your Organization JSON-LD is missing name, url, logo and description. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no https://180decals.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (287 words), so crawlers that don't run JavaScript still read it.
Other pages
15 pages without a meta description
https://180decals.com/signsandwraps, https://180decals.com/seatcovers, https://180decals.com/plastics, https://180decals.com/yamaha, https://180decals.com/suzuki and https://180decals.com/ducati and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
https://180decals.com/signsandwraps has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 58 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 401 ()”.
2 checks passed
Tap targets are thumb-sized
81 of 81 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 1 testimonial or review block. Pairing it with named testimonials or customer logos makes it far more convincing.
Only about 161 words
The homepage has only about 161 words of visible text; thin pages give Google and first-time buyers little to go on.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
8 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “CONTACT” and “SHOP NOW”.
4 calls to action
The homepage has 4 calls to action, for example “Contact”, “SHOP NOW” and “Sign Up”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics and Meta Pixel.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Opening hours shown
Your opening hours are on the homepage.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
LocalBusiness structured data
Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
7 cookies set on arrival
7Opening the homepage sets 7 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
18 other companies contacted
Loading the homepage contacts 18 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at 180decals.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- Squarespace
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- Squarespace
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 42 issues on 180decals.com, including 22 speed issues, 4 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.