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18hickslane.com website review

Visit site (opens in a new tab)Reviewed 11 November 202633 issues · 76 checks

This review found 33 issues worth fixing on 18hickslane.com, 11 of them high impact, across 76 checks. The most urgent: page weight: 19.3 MB in 164 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.6 s1.2 sMay 23Nov 71.5 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.4 s
May 30, 20261.5 s
Jun 6, 20261.5 s
Jun 13, 20261.5 s
Jun 20, 20261.5 s
Jun 27, 20261.5 s
Jul 4, 20261.4 s
Jul 11, 20261.4 s
Jul 18, 20261.4 s
Jul 25, 20261.4 s
Aug 1, 20261.4 s
Aug 8, 20261.3 s
Aug 15, 20261.4 s
Aug 22, 20261.4 s
Aug 29, 20261.3 s
Sep 5, 20261.4 s
Sep 12, 20261.3 s
Sep 19, 20261.3 s
Sep 26, 20261.4 s
Oct 3, 20261.4 s
Oct 10, 20261.4 s
Oct 17, 20261.4 s
Oct 24, 20261.5 s
Oct 31, 20261.4 s
Nov 7, 20261.5 s
Real-visitor tap response (INP)75th percentile, phones
163 ms86 msMay 23Nov 7119 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026129 ms
May 30, 2026145 ms
Jun 6, 2026135 ms
Jun 13, 2026125 ms
Jun 20, 2026131 ms
Jun 27, 2026125 ms
Jul 4, 2026154 ms
Jul 11, 2026154 ms
Jul 18, 2026125 ms
Jul 25, 2026121 ms
Aug 1, 202696 ms
Aug 8, 202696 ms
Aug 15, 202696 ms
Aug 22, 202695 ms
Aug 29, 2026100 ms
Sep 5, 2026101 ms
Sep 12, 202697 ms
Sep 19, 2026100 ms
Sep 26, 2026102 ms
Oct 3, 2026102 ms
Oct 10, 2026104 ms
Oct 17, 2026104 ms
Oct 24, 2026112 ms
Oct 31, 2026117 ms
Nov 7, 2026119 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of 18hickslane.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. 18hickslane.com at 0.5 s0.5 s
  2. 18hickslane.com at 1.0 s1.0 s
  3. 18hickslane.com at 1.5 s1.5 s
  4. 18hickslane.com at 2.0 s2.0 s
  5. 18hickslane.com at 2.5 s2.5 s
  6. 18hickslane.com at 3.0 s3.0 s
  7. 18hickslane.com at 3.5 s3.5 s
  8. 18hickslane.com at 4.0 s4.0 s

Speed

11 to fix69
  • Use efficient cache lifetimes

    15.5 MB

    120 files are served with short cache lifetimes, so returning visitors download them again (15.5 MB).

  • Improve image delivery

    9.0 MB

    16 images could be 9.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google CDN, Google Maps and aryeo.com and others), adding 13.2 MB and 985 ms of main-thread time.

  • Reduce unused JavaScript

    1.6 MB

    About 1.6 MB of JavaScript is downloaded but never used on this page.

  • aryeo.com adds 82 ms

    82 ms

    aryeo.com costs a phone 82 ms of main-thread work and 11.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 69

    69/100

    Your mobile performance score is 69. Pages that score under 90 lose visitors before the first paint.

  • Google CDN adds 534 ms

    534 ms

    Google CDN costs a phone 534 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    300 ms

    1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 300 ms.

  • Document request latency

    278 KiB

    The HTML itself could arrive sooner: redirects, a slow server response or missing compression delay everything after it.

  • Google Maps adds 209 ms

    209 ms

    Google Maps costs a phone 209 ms of main-thread work and 455 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.5 s

    A phone's processor spends 2.5 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 10 long tasks on the main thread

    10 long tasks block the main thread while loading, the longest for 136 ms. During a long task the page ignores taps.

  • Minify JavaScript

    46 KiB

    46 KiB could be saved by minifying JavaScript.

  • Reduce unused CSS

    11 KiB

    About 11 KiB of CSS is downloaded but never applied on this page.

  • Legacy JavaScript

    9 KiB

    Polyfills for old browsers add 9 KiB JavaScript that modern phones do not need.

  • Minify CSS

    6 KiB

    6 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 95 ms

    95 ms

    Your server sent the HTML in 95 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 27.7 s

    27.7 s

    The page becomes fully interactive after 27.7 s. Good is under 3.8 s.

  • Speed Index: 9.6 s

    9.6 s

    Visually, the page fills in at 9.6 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.7 s

    3.7 s

    The first text or image appears after 3.7 s on a phone. Good is under 1.8 s.

  • Real-user TTFB: 877 ms

    877 ms

    Real visitors wait 877 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 3.7 s

    3.7 s

    Your largest element takes 3.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “18 Hicks Ln, Sands Point, NY 11050”.

  • Total Blocking Time: 213 ms

    213 ms

    Scripts block taps and scrolling for 213 ms in total while the page loads. Good is under 200 ms.

  • Largest content (LCP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user LCP: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 119 ms

    119 ms

    Real visitors wait 119 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Tap response (INP) got 14% faster for real visitors

    -14%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 129 ms to 119 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.068

    0.068

    The layout barely moves while loading (CLS 0.068, good is under 0.1).

Images and page weight

4 to fix25
  • Page weight: 19.3 MB in 164 requests

    19.3 MB

    Your homepage downloads 19.3 MB in 164 requests on a phone: images 11.5 MB (114), media 4.2 MB (1) and scripts 2.5 MB (31). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    large-019712cf-0576-72b3-960a-6d554fb74d99.jpeg weighs 681 KiB. On a phone connection a single image that size takes seconds.

  • 1 image far larger than shown

    625 KiB

    1 image is downloaded at several times the size a phone draws it, for example large-019712cf-0576-72b3-960a-6d554fb74d99.jpeg at 1,800 px wide, shown at 171 px. Resized copies would save about 625 KiB.

  • 1 image in older formats

    1 image (681 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 5.5 g of CO₂ per visit

    5.47 g

    By the Sustainable Web Design model, a visit to your homepage emits about 5.47 g of CO₂e: 657.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

4 to fixGoogle 9294
  • 2 buttons without a name

    2 buttons have no accessible name, so screen readers announce just “button”.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • All page content should be contained by landmarks (28 elements)

    All page content should be contained by landmarks: 28 elements on the page fail this check, rated moderate by axe-core.

  • Alternative text of images should not be repeated as text (1 element)

    Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 193 images in the HTML carry an alt attribute.

  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 4 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10089
  • Meta description is long (1270 characters)

    Your meta description is 1270 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No XML sitemap

    No XML sitemap at https://listings.vmdpros.com/sitemap.xml, so Google discovers your pages only by following links.

  • Only 0 internal links

    The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

6 checks passed
  • One H1 headline

    Your main headline reads: “18 Hicks Ln, Sands Point, NY 11050”.

  • Title: 34 characters

    Your title is a healthy 34 characters: “18 Hicks Ln, Sands Point, NY 11050”.

  • Canonical URL set

    The canonical URL is https://listings.vmdpros.com/sites/18-hicks-ln-sands-point-ny-11050-16486316.

  • Structured data in place

    Structured data found: House, Place, RealEstateAgent and VideoObject.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing url, sameAs (social profiles) and description. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no https://listings.vmdpros.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (302 words), so crawlers that don't run JavaScript still read it.

Best practices

1 to fixGoogle 9693
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    9 of 9 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix75
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 295 words of copy

    The homepage carries about 295 words of visible text.

6 checks passed
  • 1 call to action

    The homepage has 1 call to action, for example “Contact”.

  • 1 short form

    A short form (4 fields at most) is right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Fathom.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Privacy and tracking

  • 2 cookies set on arrival

    2

    Opening the homepage sets 2 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 17 other companies contacted

    Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at 18hickslane.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
jQuery
Analytics
Fathom
Hosting
AWS

Upkeep, stack, hiring and company data from programmable.info

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This review found 33 issues on 18hickslane.com, including 18 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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