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18hickslane.com website review
Visit site (opens in a new tab)Reviewed 11 November 202633 issues · 76 checks
This review found 33 issues worth fixing on 18hickslane.com, 11 of them high impact, across 76 checks. The most urgent: page weight: 19.3 MB in 164 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
81BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.4 s |
| May 30, 2026 | 1.5 s |
| Jun 6, 2026 | 1.5 s |
| Jun 13, 2026 | 1.5 s |
| Jun 20, 2026 | 1.5 s |
| Jun 27, 2026 | 1.5 s |
| Jul 4, 2026 | 1.4 s |
| Jul 11, 2026 | 1.4 s |
| Jul 18, 2026 | 1.4 s |
| Jul 25, 2026 | 1.4 s |
| Aug 1, 2026 | 1.4 s |
| Aug 8, 2026 | 1.3 s |
| Aug 15, 2026 | 1.4 s |
| Aug 22, 2026 | 1.4 s |
| Aug 29, 2026 | 1.3 s |
| Sep 5, 2026 | 1.4 s |
| Sep 12, 2026 | 1.3 s |
| Sep 19, 2026 | 1.3 s |
| Sep 26, 2026 | 1.4 s |
| Oct 3, 2026 | 1.4 s |
| Oct 10, 2026 | 1.4 s |
| Oct 17, 2026 | 1.4 s |
| Oct 24, 2026 | 1.5 s |
| Oct 31, 2026 | 1.4 s |
| Nov 7, 2026 | 1.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 129 ms |
| May 30, 2026 | 145 ms |
| Jun 6, 2026 | 135 ms |
| Jun 13, 2026 | 125 ms |
| Jun 20, 2026 | 131 ms |
| Jun 27, 2026 | 125 ms |
| Jul 4, 2026 | 154 ms |
| Jul 11, 2026 | 154 ms |
| Jul 18, 2026 | 125 ms |
| Jul 25, 2026 | 121 ms |
| Aug 1, 2026 | 96 ms |
| Aug 8, 2026 | 96 ms |
| Aug 15, 2026 | 96 ms |
| Aug 22, 2026 | 95 ms |
| Aug 29, 2026 | 100 ms |
| Sep 5, 2026 | 101 ms |
| Sep 12, 2026 | 97 ms |
| Sep 19, 2026 | 100 ms |
| Sep 26, 2026 | 102 ms |
| Oct 3, 2026 | 102 ms |
| Oct 10, 2026 | 104 ms |
| Oct 17, 2026 | 104 ms |
| Oct 24, 2026 | 112 ms |
| Oct 31, 2026 | 117 ms |
| Nov 7, 2026 | 119 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.5 s
1.0 s
1.5 s
2.0 s
2.5 s
3.0 s
3.5 s
4.0 s
Speed
Use efficient cache lifetimes
15.5 MB120 files are served with short cache lifetimes, so returning visitors download them again (15.5 MB).
Improve image delivery
9.0 MB16 images could be 9.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
8 third-party services on the page
8 third-party services load with your homepage (Google CDN, Google Maps and aryeo.com and others), adding 13.2 MB and 985 ms of main-thread time.
Reduce unused JavaScript
1.6 MBAbout 1.6 MB of JavaScript is downloaded but never used on this page.
aryeo.com adds 82 ms
82 msaryeo.com costs a phone 82 ms of main-thread work and 11.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 69
69/100Your mobile performance score is 69. Pages that score under 90 lose visitors before the first paint.
Google CDN adds 534 ms
534 msGoogle CDN costs a phone 534 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
300 ms1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 300 ms.
Document request latency
278 KiBThe HTML itself could arrive sooner: redirects, a slow server response or missing compression delay everything after it.
Google Maps adds 209 ms
209 msGoogle Maps costs a phone 209 ms of main-thread work and 455 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 2.5 s
A phone's processor spends 2.5 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
10 long tasks on the main thread
10 long tasks block the main thread while loading, the longest for 136 ms. During a long task the page ignores taps.
Minify JavaScript
46 KiB46 KiB could be saved by minifying JavaScript.
Reduce unused CSS
11 KiBAbout 11 KiB of CSS is downloaded but never applied on this page.
Legacy JavaScript
9 KiBPolyfills for old browsers add 9 KiB JavaScript that modern phones do not need.
Minify CSS
6 KiB6 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 95 ms
95 msYour server sent the HTML in 95 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 27.7 s
27.7 sThe page becomes fully interactive after 27.7 s. Good is under 3.8 s.
Speed Index: 9.6 s
9.6 sVisually, the page fills in at 9.6 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 3.7 s
3.7 sThe first text or image appears after 3.7 s on a phone. Good is under 1.8 s.
Real-user TTFB: 877 ms
877 msReal visitors wait 877 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest Contentful Paint: 3.7 s
3.7 sYour largest element takes 3.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “18 Hicks Ln, Sands Point, NY 11050”.
Total Blocking Time: 213 ms
213 msScripts block taps and scrolling for 213 ms in total while the page loads. Good is under 200 ms.
Largest content (LCP) held steady for real visitors
0%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user LCP: 1.5 s
1.5 sReal visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 119 ms
119 msReal visitors wait 119 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.4 s
1.4 sReal visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.
Tap response (INP) got 14% faster for real visitors
-14%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 129 ms to 119 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.068
0.068The layout barely moves while loading (CLS 0.068, good is under 0.1).
Images and page weight
Page weight: 19.3 MB in 164 requests
19.3 MBYour homepage downloads 19.3 MB in 164 requests on a phone: images 11.5 MB (114), media 4.2 MB (1) and scripts 2.5 MB (31). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
large-019712cf-0576-72b3-960a-6d554fb74d99.jpeg weighs 681 KiB. On a phone connection a single image that size takes seconds.
1 image far larger than shown
625 KiB1 image is downloaded at several times the size a phone draws it, for example large-019712cf-0576-72b3-960a-6d554fb74d99.jpeg at 1,800 px wide, shown at 171 px. Resized copies would save about 625 KiB.
1 image in older formats
1 image (681 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 5.5 g of CO₂ per visit
5.47 gBy the Sustainable Web Design model, a visit to your homepage emits about 5.47 g of CO₂e: 657.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
2 buttons without a name
2 buttons have no accessible name, so screen readers announce just “button”.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
All page content should be contained by landmarks (28 elements)
All page content should be contained by landmarks: 28 elements on the page fail this check, rated moderate by axe-core.
Alternative text of images should not be repeated as text (1 element)
Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.
2 checks passed
Every image has alt text
All 193 images in the HTML carry an alt attribute.
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 4 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (1270 characters)
Your meta description is 1270 characters; Google truncates after about 160, so the end of your pitch is cut.
No XML sitemap
No XML sitemap at https://listings.vmdpros.com/sitemap.xml, so Google discovers your pages only by following links.
Only 0 internal links
The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.
6 checks passed
One H1 headline
Your main headline reads: “18 Hicks Ln, Sands Point, NY 11050”.
Title: 34 characters
Your title is a healthy 34 characters: “18 Hicks Ln, Sands Point, NY 11050”.
Canonical URL set
The canonical URL is https://listings.vmdpros.com/sites/18-hicks-ln-sands-point-ny-11050-16486316.
Structured data in place
Structured data found: House, Place, RealEstateAgent and VideoObject.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing url, sameAs (social profiles) and description. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no https://listings.vmdpros.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (302 words), so crawlers that don't run JavaScript still read it.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
2 checks passed
Tap targets are thumb-sized
9 of 9 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 295 words of copy
The homepage carries about 295 words of visible text.
6 checks passed
1 call to action
The homepage has 1 call to action, for example “Contact”.
1 short form
A short form (4 fields at most) is right on the homepage, asking for an email.
Analytics in place
Analytics detected: Fathom.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
LocalBusiness structured data
Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.
Privacy and tracking
2 cookies set on arrival
2Opening the homepage sets 2 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
17 other companies contacted
Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at 18hickslane.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- jQuery
- Analytics
- Fathom
- Hosting
- AWS
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 33 issues on 18hickslane.com, including 18 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.