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1ap.com website review

Visit site (opens in a new tab)Reviewed 2 November 202616 issues · 92 checks

This review found 16 issues worth fixing on 1ap.com, 2 of them high impact, across 92 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.2 s2.0 sOct 3Oct 312.0 s
Show as table
DateReal-visitor load time (LCP)
Oct 3, 20262.0 s
Oct 10, 20262.0 s
Oct 17, 20262.0 s
Oct 24, 20262.1 s
Oct 31, 20262.0 s

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of 1ap.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. 1ap.com at 0.4 s0.4 s
  2. 1ap.com at 0.8 s0.8 s
  3. 1ap.com at 1.1 s1.1 s
  4. 1ap.com at 1.5 s1.5 s
  5. 1ap.com at 1.9 s1.9 s
  6. 1ap.com at 2.3 s2.3 s
  7. 1ap.com at 2.6 s2.6 s
  8. 1ap.com at 3.0 s3.0 s

1ap.com does not allow embedding, so this is Google's rendering of the page.

Speed

2 to fix96
  • Improve image delivery

    350 ms · 182 KiB

    5 images could be 182 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.

  • Render-blocking requests

    350 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 350 ms.

  • 3 third-party services on the page

    3 third-party services load with your homepage (Google Tag Manager, Cloudflare and Google Analytics), adding 189 KiB and 196 ms of main-thread time.

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 127 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    100 ms · 17 KiB

    About 17 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 100 ms faster on a phone.

  • Reduce unused JavaScript

    74 KiB

    About 74 KiB of JavaScript is downloaded but never used on this page.

  • Legacy JavaScript

    10 KiB

    Polyfills for old browsers add 10 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    5 KiB

    5 KiB could be saved by minifying CSS.

  • Use efficient cache lifetimes

    4 KiB

    1 file is served with short cache lifetimes, so returning visitors download them again (4 KiB).

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

3 checks passed
  • Mobile performance score: 96

    96/100

    Your mobile performance score is 96. That is in Google's “good” band (90 and up).

  • Main-thread work: 0.8 s

    A phone's processor spends 0.8 s on main-thread work while loading, 268 ms of it running JavaScript. That is comfortably low.

  • Server response: 1 ms

    1 ms

    Your server sent the HTML in 1 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix50
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 2.5 s

    2.5 s

    Real visitors wait 2.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.2 s

    2.2 s

    Real visitors see the first content after 2.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Time to Interactive: 4.9 s

    4.9 s

    The page becomes fully interactive after 4.9 s. Good is under 3.8 s.

  • Largest Contentful Paint: 2.8 s

    2.8 s

    Your largest element takes 2.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “A 1AP power unit beside solar arrays, with two engineers wa…”.

  • Largest content (LCP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.0 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

  • Speed Index: 2.2 s

    2.2 s

    Visually, the page fills in at 2.2 s (Speed Index), inside the 3.4 s “good” threshold.

  • Total Blocking Time: 68 ms

    68 ms

    Scripts block the page for only 68 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

100
  • About 0.2 g of CO₂ per visit

    0.21 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.21 g of CO₂e: 25.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 checks passed
  • Page weight: 754 KiB in 20 requests

    754 KiB

    Your homepage downloads 754 KiB in 20 requests on a phone: images 386 KiB (5), scripts 252 KiB (6) and fonts 81 KiB (3). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

1 to fixGoogle 10099
  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 8 images in the HTML carry an alt attribute.

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 0 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 100100
  • 24 internal links, 1 external

    The homepage links to 24 pages on 1ap.com and 1 external page.

8 checks passed
  • Meta description: 148 characters

    Your meta description is 148 characters: “1 Arc Power (1AP) builds intelligent power plants: firm, baseload solar + storage for data centers, industry and utilit…”.

  • One H1 headline

    Your main headline reads: “1AP is building the future of power.Firm baseload solar + storage for cities, industry, and data centers.”.

  • Title: 53 characters

    Your title is a healthy 53 characters: “1 Arc Power (1AP) | Firm Solar + Storage Power Plants”.

  • Canonical URL set

    The canonical URL is https://1ap.com/.

  • Structured data in place

    Structured data found: Organization, Person, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://1ap.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (443 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (2 KiB, 9 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix93
  • 1 linked page hidden from search

    /terms is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 3 pages with very little text

    /projects, /contact and /updates have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 8 internal pages checked

    We fetched 8 pages linked from your homepage and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 8 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 8 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • Every page has a title

    All 8 pages that loaded have a <title>.

Best practices

Google 100100
3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    5 of 5 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
9 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (1ap.com).

  • Valid certificate (48 days left)

    The certificate from Google Trust Services · WE1 verifies for 1ap.com and is valid for another 48 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://1ap.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 11 links work

    All 11 links checked from your homepage (10 internal, 1 external) answered without errors.

  • security.txt published

    A security.txt file tells researchers how to report a problem with your site.

Domain and trust

  • No CAA record

    1ap.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    1ap.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 22 years old

    22 years

    1ap.com was registered in Apr 2004 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Apr 2031

    1ap.com is registered until Apr 2031.

Content and conversion

4 to fix69
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 439 words of copy

    The homepage carries about 439 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Join our team”.

  • 5 calls to action

    The homepage has 5 calls to action, for example “Contact”, “Join our team” and “Subscribe”.

  • 1 short form

    A short form (4 fields at most) is right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Cloudflare Web Analytics.

Email authentication

2 to fix60
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be 1ap.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 60/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

1 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:dc-aa8e722993._spfm.1ap.com ~all”.

Privacy and tracking

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 1 other company contacted

    Loading the homepage contacts 1 host run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Hosting
Cloudflare

Hiring

Hiring
11 open roles
Teams
Technology (4), Engineering (1), Operations (1)
Job board
greenhouse

Company

Headquarters
Mountain View

Upkeep, stack, hiring and company data from programmable.info

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This review found 16 issues on 1ap.com, including 8 speed issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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