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1up-usa.com website review

Visit site (opens in a new tab)Reviewed 1 November 202642 issues · 105 checks

This review found 42 issues worth fixing on 1up-usa.com, 19 of them high impact, across 105 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.8 s1.6 sMay 9Oct 241.7 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.8 s
May 16, 20261.7 s
May 23, 20261.7 s
May 30, 20261.6 s
Jun 6, 20261.6 s
Jun 13, 20261.6 s
Jun 20, 20261.6 s
Jun 27, 20261.6 s
Jul 4, 20261.6 s
Jul 11, 20261.6 s
Jul 18, 20261.6 s
Jul 25, 20261.7 s
Aug 1, 20261.7 s
Aug 8, 20261.7 s
Aug 15, 20261.7 s
Aug 22, 20261.7 s
Aug 29, 20261.8 s
Sep 5, 20261.8 s
Sep 12, 20261.8 s
Sep 19, 20261.7 s
Sep 26, 20261.7 s
Oct 3, 20261.7 s
Oct 10, 20261.7 s
Oct 17, 20261.7 s
Oct 24, 20261.7 s
Real-visitor tap response (INP)75th percentile, phones
100 ms85 msMay 9Oct 2487 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 202687 ms
May 16, 202688 ms
May 23, 202688 ms
May 30, 202690 ms
Jun 6, 202692 ms
Jun 13, 202694 ms
Jun 20, 202694 ms
Jun 27, 202695 ms
Jul 4, 202695 ms
Jul 11, 202695 ms
Jul 18, 202694 ms
Jul 25, 202695 ms
Aug 1, 202695 ms
Aug 8, 202695 ms
Aug 15, 202696 ms
Aug 22, 202696 ms
Aug 29, 202698 ms
Sep 5, 202697 ms
Sep 12, 202696 ms
Sep 19, 202695 ms
Sep 26, 202690 ms
Oct 3, 202688 ms
Oct 10, 202688 ms
Oct 17, 202687 ms
Oct 24, 202687 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of 1up-usa.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. 1up-usa.com at 0.8 s0.8 s
  2. 1up-usa.com at 1.7 s1.7 s
  3. 1up-usa.com at 2.5 s2.5 s
  4. 1up-usa.com at 3.3 s3.3 s
  5. 1up-usa.com at 4.2 s4.2 s
  6. 1up-usa.com at 5.0 s5.0 s
  7. 1up-usa.com at 5.8 s5.8 s
  8. 1up-usa.com at 6.7 s6.7 s

1up-usa.com does not allow embedding, so this is Google's rendering of the page.

Speed

13 to fix31
  • Use efficient cache lifetimes

    3.3 s · 4.9 MB

    79 files are served with short cache lifetimes, so returning visitors download them again (4.9 MB).

  • Reduce unused JavaScript

    4.5 s · 901 KiB

    About 901 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.5 s faster on a phone.

  • Render-blocking requests

    2.7 s

    14 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.7 s.

  • Reduce unused CSS

    1.2 s · 216 KiB

    About 216 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.2 s faster on a phone.

  • Mobile performance score: 31

    31/100

    Your mobile performance score is 31. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.6 s

    A phone's processor spends 4.6 s on main-thread work while loading, 2.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 4,595 HTML elements

    The page has 4,595 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (YouTube, Bigcommerce and Klaviyo and others), adding 8.4 MB and 1.7 s of main-thread time.

  • YouTube adds 759 ms

    759 ms

    YouTube costs a phone 759 ms of main-thread work and 973 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • crucials.io adds 159 ms

    159 ms

    crucials.io costs a phone 159 ms of main-thread work and 5.8 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Bigcommerce adds 343 ms

    343 ms

    Bigcommerce costs a phone 343 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 14 long tasks on the main thread

    14 long tasks block the main thread while loading, the longest for 321 ms. During a long task the page ignores taps.

  • Klaviyo adds 262 ms

    262 ms

    Klaviyo costs a phone 262 ms of main-thread work and 317 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    150 ms · 165 KiB

    3 images could be 165 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    250 ms · 18 KiB

    Polyfills for old browsers add 18 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 250 ms faster on a phone.

  • Minify CSS

    150 ms · 28 KiB

    28 KiB could be saved by minifying CSS.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    5 KiB

    5 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 13 ms

    13 ms

    Your server sent the HTML in 13 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Largest Contentful Paint: 25.0 s

    25.0 s

    Your largest element takes 25.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “QUIK RACK Lightweight, compact, and built to be your daily …”.

  • Time to Interactive: 26.7 s

    26.7 s

    The page becomes fully interactive after 26.7 s. Good is under 3.8 s.

  • Speed Index: 10.2 s

    10.2 s

    Visually, the page fills in at 10.2 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.5 s

    3.5 s

    The first text or image appears after 3.5 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 666 ms

    666 ms

    Scripts block taps and scrolling for 666 ms in total while the page loads. Good is under 200 ms.

  • Cumulative Layout Shift: 0.227

    0.227

    The layout shifts by 0.227 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • 14 images without width and height

    14 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 87 ms to 87 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 100 ms

    100 ms

    Real visitors wait 100 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 458 ms

    458 ms

    Real visitors wait 458 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

5 to fix18
  • Page weight: 18.8 MB in 185 requests

    18.8 MB

    Your homepage downloads 18.8 MB in 185 requests on a phone: images 16.2 MB (73), scripts 1.8 MB (60) and fonts 311 KiB (10). Under 2 MB keeps phones on slow connections fast.

  • 13 images far larger than shown

    4.5 MB

    13 images are downloaded at several times the size a phone draws them, for example 1-11-SD-Single-Silver-75141221.gif at 1,920 px wide, shown at 326 px. Resized copies would save about 4.5 MB.

  • 3 images over 500 KB

    3 images weigh 3.7 MB together. On a phone connection a single image that size takes seconds.

  • 24 images in older formats

    24 images (6.3 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 22 images below the first screen load straight away

    22 images further down the page (6.1 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 5.3 g of CO₂ per visit

    5.32 g

    By the Sustainable Web Design model, a visit to your homepage emits about 5.32 g of CO₂e: 638.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

4 to fixGoogle 8993
  • 6 tap targets too small

    6 tap targets are too small or too close together to hit reliably with a finger.

  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • All page content should be contained by landmarks (85 elements)

    All page content should be contained by landmarks: 85 elements on the page fail this check, rated moderate by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3, h1 → h3 and h1 → h3), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 72 images in the HTML carry an alt attribute.

  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 5 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 9282
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 18 H1 headlines

    There are 18 <h1> headlines (“”, “” and “QUIK RACK”). One clear main headline is easier for people and search engines.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://1up-usa.com/sitemap.xml, so Google discovers your pages only by following links.

  • 4 links with vague text

    4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 208 internal links, 5 external

    The homepage links to 208 pages on 1up-usa.com and 5 external pages.

4 checks passed
  • Meta description: 145 characters

    Your meta description is 145 characters: “Discover high-quality all metal bike racks at 1UP USA. Perfect for any cyclist, our durable designs ensure your bike is…”.

  • Title: 54 characters

    Your title is a healthy 54 characters: “1UP USA | Premium Quality Bike Racks for Every Vehicle”.

  • Canonical URL set

    The canonical URL is https://1up-usa.com/.

  • robots.txt in place

    robots.txt is in place.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,045 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (15 KiB, 126 links, though it should open with a “# Title” line), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 92 found) and read each the way a search engine does.

1 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

Best practices

3 to fixGoogle 7385
  • 22 small tap targets

    22 of 47 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 5 third-party cookies

    5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix93
  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • Short HSTS lifetime

    HSTS is set, but max-age is 0 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (1up-usa.com).

  • Valid certificate (28 days left)

    The certificate from DigiCert Inc · Encryption Everywhere DV TLS CA - G2 verifies for 1up-usa.com and is valid for another 28 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • http:// redirects to https

    http://1up-usa.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 45 links work

    All 45 links checked from your homepage (40 internal, 5 external) answered without errors.

Domain and trust

  • No CAA record

    1up-usa.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    1up-usa.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 10 years old

    10 years

    1up-usa.com was registered in Jun 2016 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Jun 2028

    1up-usa.com is registered until Jun 2028.

Content and conversion

2 to fix81
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 659 words of copy

    The homepage carries about 659 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NOW”.

  • 69 calls to action

    The homepage has 69 calls to action, for example “Register”, “SHOP ALL Racks” and “SHOP ALL Accessories”.

  • 3 short forms

    3 short forms (2 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Email authentication

95
  • Email authentication score: 95/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 mx a include:spf.mtaroutes.com include:spf.protection.outlook.com include:_spf.bigcommerce.com include:mailgun.o…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “k2” and “s1”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 12 cookies set on arrival

    12

    Opening the homepage sets 12 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 34 other companies contacted

    Loading the homepage contacts 34 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
jQuery
E-commerce
BigCommerce
Analytics
Google Analytics | Google Tag Manager
Hosting
Bigcommerce

Hiring

Hiring
2 open roles
Teams
R&D (1), Revenue (1)
Job board
workable

Upkeep, stack, hiring and company data from programmable.info

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  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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