Website review, no card needed

1xsupply.com logo

1xsupply.com website review

Visit site (opens in a new tab)Reviewed 2 November 202622 issues · 92 checks

This review found 22 issues worth fixing on 1xsupply.com, 4 of them high impact, across 92 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of 1xsupply.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. 1xsupply.com at 0.4 s0.4 s
  2. 1xsupply.com at 0.8 s0.8 s
  3. 1xsupply.com at 1.1 s1.1 s
  4. 1xsupply.com at 1.5 s1.5 s
  5. 1xsupply.com at 1.9 s1.9 s
  6. 1xsupply.com at 2.3 s2.3 s
  7. 1xsupply.com at 2.6 s2.6 s
  8. 1xsupply.com at 3.0 s3.0 s

1xsupply.com does not allow embedding, so this is Google's rendering of the page.

Speed

1 to fix100
  • Render-blocking requests

    1.1 s

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • 1 third-party service on the page

    1 third-party service load with your homepage (Bigcommerce), adding 251 KiB and 74 ms of main-thread time.

  • Reduce unused JavaScript

    70 KiB

    About 70 KiB of JavaScript is downloaded but never used on this page.

  • Reduce unused CSS

    66 KiB

    About 66 KiB of CSS is downloaded but never applied on this page.

  • 1 long task on the main thread

    1 long task block the main thread while loading, the longest for 52 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Minify JavaScript

    5 KiB

    5 KiB could be saved by minifying JavaScript.

  • Use efficient cache lifetimes

    3 KiB

    3 files are served with short cache lifetimes, so returning visitors download them again (3 KiB).

3 checks passed
  • Mobile performance score: 100

    100/100

    Your mobile performance score is 100. That is in Google's “good” band (90 and up).

  • Main-thread work: 0.2 s

    A phone's processor spends 0.2 s on main-thread work while loading, 75 ms of it running JavaScript. That is comfortably low.

  • Server response: 3 ms

    3 ms

    Your server sent the HTML in 3 ms, well inside Google's 600 ms guideline.

Core Web Vitals

1 to fix100
  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

6 checks passed
  • First Contentful Paint: 1.5 s

    1.5 s

    The first text or image appears after 1.5 s, inside the 1.8 s “good” threshold.

  • Time to Interactive: 2.5 s

    2.5 s

    The page is fully interactive after 2.5 s.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Largest Contentful Paint: 1.5 s

    1.5 s

    Your largest element renders in 1.5 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “Sorry! Please sign in to continue”.

  • Speed Index: 1.6 s

    1.6 s

    Visually, the page fills in at 1.6 s (Speed Index), inside the 3.4 s “good” threshold.

  • Total Blocking Time: 2 ms

    2 ms

    Scripts block the page for only 2 ms while loading. Good is under 200 ms.

Images and page weight

100
  • About 0.08 g of CO₂ per visit

    0.08 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.08 g of CO₂e: 9.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 checks passed
  • Page weight: 289 KiB in 11 requests

    289 KiB

    Your homepage downloads 289 KiB in 11 requests on a phone: scripts 140 KiB (4), stylesheets 70 KiB (1) and other files 55 KiB (2). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9095
  • Hidden but focusable

    2 elements hidden from screen readers can still receive keyboard focus.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h1 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 6 images in the HTML carry an alt attribute.

  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 4 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9276
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • Title is short (9 characters)

    Your title is only 9 characters: “1X Supply”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://1xsupply.com/sitemap.xml, so Google discovers your pages only by following links.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 18 internal links, 2 external

    The homepage links to 18 pages on 1xsupply.com and 2 external pages.

4 checks passed
  • One H1 headline

    Your main headline reads: “Sorry! Please sign in to continue”.

  • Canonical URL set

    The canonical URL is https://1xsupply.com/.

  • Structured data in place

    Structured data found: BreadcrumbList.

  • robots.txt in place

    robots.txt is in place.

AI search readiness

1 to fix83
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

Other pages

1 to fix95
  • 4 pages without a meta description

    /contact-us, /sitemap.php, /1x-1 and /brands have no meta description, so Google writes the search snippet from whatever text it finds.

  • 4 pages with very little text

    /contact-us, /sitemap.php, /1x-1 and /brands have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 5 internal pages checked

    We fetched 5 pages linked from your homepage and read each the way a search engine does.

6 checks passed
  • Linked pages load

    4 pages of 5 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 4 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 8 small tap targets

    8 of 16 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix93
  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • Short HSTS lifetime

    HSTS is set, but max-age is 0 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (1xsupply.com).

  • Valid certificate (82 days left)

    The certificate from Let's Encrypt · YE2 verifies for 1xsupply.com and is valid for another 82 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • http:// redirects to https

    http://1xsupply.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 14 links work

    All 14 links checked from your homepage (12 internal, 2 external) answered without errors.

Domain and trust

  • No CAA record

    1xsupply.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    1xsupply.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 6 years old

    6 years

    1xsupply.com was registered in Oct 2020 through eNom, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Oct 2027

    1xsupply.com is registered until Oct 2027.

Content and conversion

6 to fix61
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 83 words

    The homepage has only about 83 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Contact Us”.

  • 2 calls to action

    The homepage has 2 calls to action, for example “Contact Us”.

  • 3 short forms

    3 short forms (2 fields at most) are right on the homepage.

Email authentication

2 to fix65
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be 1xsupply.com is still delivered. Add a report address, check the reports, then move to quarantine.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 65/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

1 checks passed
  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 +a +mx include:_spf.bigcommerce.com -all”.

Privacy and tracking

  • 11 cookies set on arrival

    11

    Opening the homepage sets 11 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 1 other company contacted

    Loading the homepage contacts 1 host run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

E-commerce
BigCommerce
Hosting
Bigcommerce

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 22 issues on 1xsupply.com, including 2 speed issues, 4 SEO issues and 6 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25