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200degs.com website review
Visit site (opens in a new tab)Reviewed 18 October 202625 issues · 100 checks
This review found 25 issues worth fixing on 200degs.com, 7 of them high impact, across 100 checks. The most urgent: page weight: 16.4 MB in 288 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
87B- #5,489 of 81,159 reviewed websitesbeats 91%
- #2,844 of 40,084 online storesbeats 90%
- #2,742 of 35,474 Shopify storesbeats 89%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 25, 2026 | 1.1 s |
| May 2, 2026 | 1.2 s |
| May 9, 2026 | 1.2 s |
| May 16, 2026 | 1.2 s |
| May 23, 2026 | 1.2 s |
| May 30, 2026 | 1.2 s |
| Jun 6, 2026 | 1.2 s |
| Jun 13, 2026 | 1.2 s |
| Jun 20, 2026 | 1.2 s |
| Jun 27, 2026 | 1.2 s |
| Jul 4, 2026 | 1.2 s |
| Jul 11, 2026 | 1.3 s |
| Jul 18, 2026 | 1.3 s |
| Jul 25, 2026 | 1.2 s |
| Aug 1, 2026 | 1.2 s |
| Aug 8, 2026 | 1.2 s |
| Aug 15, 2026 | 1.2 s |
| Aug 22, 2026 | 1.2 s |
| Aug 29, 2026 | 1.2 s |
| Sep 5, 2026 | 1.2 s |
| Sep 12, 2026 | 1.2 s |
| Sep 19, 2026 | 1.2 s |
| Sep 26, 2026 | 1.2 s |
| Oct 3, 2026 | 1.2 s |
| Oct 10, 2026 | 1.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 25, 2026 | 104 ms |
| May 2, 2026 | 103 ms |
| May 9, 2026 | 104 ms |
| May 16, 2026 | 104 ms |
| May 23, 2026 | 104 ms |
| May 30, 2026 | 108 ms |
| Jun 6, 2026 | 110 ms |
| Jun 13, 2026 | 113 ms |
| Jun 20, 2026 | 113 ms |
| Jun 27, 2026 | 113 ms |
| Jul 4, 2026 | 113 ms |
| Jul 11, 2026 | 113 ms |
| Jul 18, 2026 | 113 ms |
| Jul 25, 2026 | 113 ms |
| Aug 1, 2026 | 113 ms |
| Aug 8, 2026 | 114 ms |
| Aug 15, 2026 | 115 ms |
| Aug 22, 2026 | 116 ms |
| Aug 29, 2026 | 116 ms |
| Sep 5, 2026 | 115 ms |
| Sep 12, 2026 | 113 ms |
| Sep 19, 2026 | 114 ms |
| Sep 26, 2026 | 115 ms |
| Oct 3, 2026 | 116 ms |
| Oct 10, 2026 | 117 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
200degs.com does not allow embedding, so this is Google's rendering of the page.
Speed
Main-thread work: 4.3 s
A phone's processor spends 4.3 s on main-thread work while loading, 957 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 70
70/100Your mobile performance score is 70 (desktop: 94). Pages that score under 90 lose visitors before the first paint.
Improve image delivery
863 KiB18 images could be 863 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Google Tag Manager and Klaviyo and others), adding 1,002 KiB and 502 ms of main-thread time.
Reduce unused JavaScript
334 KiBAbout 334 KiB of JavaScript is downloaded but never used on this page.
Shopify adds 195 ms
195 msShopify costs a phone 195 ms of main-thread work and 452 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,063 HTML elements
The page has 2,063 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Reduce unused CSS
150 ms · 40 KiBAbout 40 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
2 long tasks on the main thread
2 long tasks block the main thread while loading, the longest for 118 ms. During a long task the page ignores taps.
Use efficient cache lifetimes
75 KiB15 files are served with short cache lifetimes, so returning visitors download them again (75 KiB).
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Legacy JavaScript
37 KiBPolyfills for old browsers add 37 KiB JavaScript that modern phones do not need.
Duplicated JavaScript
28 KiB28 KiB JavaScript is shipped twice across bundles.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 8 ms
8 msYour server sent the HTML in 8 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 22.0 s
22.0 sThe page becomes fully interactive after 22.0 s. Good is under 3.8 s.
Largest Contentful Paint: 6.5 s
6.5 sYour largest element takes 6.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
First Contentful Paint: 2.7 s
2.7 sThe first text or image appears after 2.7 s on a phone. Good is under 1.8 s.
Speed Index: 4.5 s
4.5 sVisually, the page fills in at 4.5 s (Speed Index). Good is under 3.4 s.
Tap response (INP) got 13% slower for real visitors
+13%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 104 ms to 117 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 10% slower for real visitors
+10%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.8 s
1.8 sReal visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 141 ms
141 msReal visitors wait 141 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.0 s
1.0 sReal visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 457 ms
457 msReal visitors wait 457 ms for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 80 ms
80 msScripts block the page for only 80 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 16.4 MB in 288 requests
16.4 MBYour homepage downloads 16.4 MB in 288 requests on a phone: media 11.9 MB (1), images 1.8 MB (29) and scripts 1.2 MB (112). Under 2 MB keeps phones on slow connections fast.
15 images below the first screen load straight away
15 images further down the page (883 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
4 images in older formats
4 images (222 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 4.6 g of CO₂ per visit
4.65 gBy the Sustainable Web Design model, a visit to your homepage emits about 4.65 g of CO₂e: 557.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
23 text elements with low contrast
23 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
23 images without alt text
23 images have no alt text, which hurts accessibility and image search.
6 links without text
6 visible links have no text or label, so screen readers cannot say where they go.
1 checks passed
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 2 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
123 internal links, 4 external
The homepage links to 123 pages on 200degs.com and 4 external pages.
8 checks passed
Meta description: 157 characters
Your meta description is 157 characters: “We’ve been roasting, brewing, steaming, and serving outstanding, no-nonsense coffee since 2012 with over 20 coffee shop…”.
One H1 headline
Your main headline reads: “The home of Better Coffee”.
Title: 46 characters
Your title is a healthy 46 characters: “200 Degrees Coffee - The Home of Better Coffee”.
Canonical URL set
The canonical URL is https://200degs.com/.
Structured data in place
Structured data found: LocalBusiness and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://200degs.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,309 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 41 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
6 small tap targets
6 of 28 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“`<source src>` with a `<picture>` parent is invalid and therefore ignored. Please use `<source srcs…”).
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (200degs.com).
Valid certificate (74 days left)
The certificate from Let's Encrypt · YE1 verifies for 200degs.com and is valid for another 74 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://200degs.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 44 links work
All 44 links checked from your homepage (40 internal, 4 external) answered without errors; 4 did not answer within 5 s.
Domain and trust
No CAA record
200degs.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
3 checks passed
Domain is 13 years old
13 years200degs.com was registered in Feb 2013 through CSC Corporate Domains, Inc.. An established domain carries more trust with email providers and search engines.
DNSSEC is on
200degs.com's DNS answers are signed (DNSSEC), so they can't be forged on the way to visitors.
Registered until Feb 2027
200degs.com is registered until Feb 2027.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
Thin social proof
Social proof on the homepage: 1 customer or partner logo. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
About 767 words of copy
The homepage carries about 767 words of visible text.
5 checks passed
18 calls to action
The homepage has 18 calls to action, for example “Contact Us”, “Shop” and “Quick buy”.
4 short forms
4 short forms (2 fields at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Tag Manager.
LocalBusiness structured data
Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be 200degs.com is still delivered. Reports are on, so moving to quarantine is the next step.
Email authentication score: 70/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 ip4:89.197.157.216/32 include:spf.protection.outlook.com include:mail.zendesk.com include:eu._netblocks.mimecast…”.
DKIM signing found
A DKIM key is published (selector “selector1” and “k1”), so receivers can verify mail really came from you.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
17 cookies set on arrival
17Opening the homepage sets 17 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
40 other companies contacted
Loading the homepage contacts 40 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
- E-commerce
- Shopify
- Analytics
- Google Tag Manager
Company
- Founded
- 2012
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This free review found 25 issues on 200degs.com, including 11 speed issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
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- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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