Website review, no card needed

22system.com logo

22system.com website review

Visit site (opens in a new tab)Reviewed 4 November 202645 issues · 112 checks

This review found 45 issues worth fixing on 22system.com, 18 of them high impact, across 112 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.0 s1.5 sMay 16Oct 311.6 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.7 s
May 23, 20261.8 s
May 30, 20261.8 s
Jun 6, 20261.9 s
Jun 13, 20262.0 s
Jun 20, 20261.9 s
Jun 27, 20262.0 s
Jul 4, 20261.9 s
Jul 11, 20261.8 s
Jul 18, 20261.8 s
Jul 25, 20261.6 s
Aug 1, 20261.6 s
Aug 8, 20261.6 s
Aug 15, 20261.6 s
Aug 22, 20261.7 s
Aug 29, 20261.7 s
Sep 5, 20261.8 s
Sep 12, 20261.8 s
Sep 19, 20261.7 s
Sep 26, 20261.7 s
Oct 3, 20261.7 s
Oct 10, 20261.6 s
Oct 17, 20261.6 s
Oct 24, 20261.6 s
Oct 31, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
143 ms89 msMay 16Oct 31137 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202696 ms
May 23, 202696 ms
May 30, 202697 ms
Jun 6, 202696 ms
Jun 13, 2026104 ms
Jun 20, 2026104 ms
Jun 27, 2026103 ms
Jul 4, 2026103 ms
Jul 11, 202698 ms
Jul 18, 202695 ms
Jul 25, 202697 ms
Aug 1, 202696 ms
Aug 8, 202698 ms
Aug 15, 2026102 ms
Aug 22, 2026109 ms
Aug 29, 2026118 ms
Sep 5, 2026123 ms
Sep 12, 2026126 ms
Sep 19, 2026127 ms
Sep 26, 2026129 ms
Oct 3, 2026129 ms
Oct 10, 2026132 ms
Oct 17, 2026129 ms
Oct 24, 2026129 ms
Oct 31, 2026137 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of 22system.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. 22system.com at 0.6 s0.6 s
  2. 22system.com at 1.2 s1.2 s
  3. 22system.com at 1.8 s1.8 s
  4. 22system.com at 2.3 s2.3 s
  5. 22system.com at 2.9 s2.9 s
  6. 22system.com at 3.5 s3.5 s
  7. 22system.com at 4.1 s4.1 s
  8. 22system.com at 4.7 s4.7 s

22system.com does not allow embedding, so this is Google's rendering of the page.

Speed

11 to fix48
  • Reduce unused JavaScript

    15.4 s · 2.0 MB

    About 2.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 15.4 s faster on a phone.

  • Improve image delivery

    2.9 s · 5.2 MB

    23 images could be 5.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.9 s faster on a phone.

  • Use efficient cache lifetimes

    3.3 s · 590 KiB

    34 files are served with short cache lifetimes, so returning visitors download them again (590 KiB).

  • Mobile performance score: 48

    48/100

    Your mobile performance score is 48. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.7 s

    A phone's processor spends 5.7 s on main-thread work while loading, 3.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Vimeo, Facebook and Klaviyo and others), adding 5.2 MB and 652 ms of main-thread time.

  • Render-blocking requests

    900 ms

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

  • Reduce unused CSS

    750 ms · 37 KiB

    About 37 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • Vimeo adds 229 ms

    229 ms

    Vimeo costs a phone 229 ms of main-thread work and 4.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 19 long tasks on the main thread

    19 long tasks block the main thread while loading, the longest for 323 ms. During a long task the page ignores taps.

  • Font display

    300 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 300 ms).

  • Legacy JavaScript

    250 ms · 79 KiB

    Polyfills for old browsers add 79 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 250 ms faster on a phone.

  • Minify JavaScript

    150 ms · 36 KiB

    36 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Largest Contentful Paint: 47.6 s

    47.6 s

    Your largest element takes 47.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 16.8 s

    16.8 s

    Visually, the page fills in at 16.8 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 49.5 s

    49.5 s

    The page becomes fully interactive after 49.5 s. Good is under 3.8 s.

  • First Contentful Paint: 4.0 s

    4.0 s

    The first text or image appears after 4.0 s on a phone. Good is under 1.8 s.

  • Tap response (INP) got 39% slower for real visitors

    +39%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 96 ms to 137 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 405 ms

    405 ms

    Scripts block taps and scrolling for 405 ms in total while the page loads. Good is under 200 ms.

  • 30 images without width and height

    30 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    -9%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 116 ms

    116 ms

    Real visitors wait 116 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 400 ms

    400 ms

    Real visitors wait 400 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

4 to fix28
  • Page weight: 12.8 MB in 375 requests

    12.8 MB

    Your homepage downloads 12.8 MB in 375 requests on a phone: images 5.7 MB (69), scripts 4.0 MB (92) and other files 2.7 MB (189). Under 2 MB keeps phones on slow connections fast.

  • 12 images far larger than shown

    3.9 MB

    12 images are downloaded at several times the size a phone draws them, for example 22-System-exploded-view-alternate-NA-16-9.jpg at 4,320 px wide, shown at 350 px. Resized copies would save about 3.9 MB.

  • 3 images over 500 KB

    3 images weigh 3.1 MB together. On a phone connection a single image that size takes seconds.

  • 19 images below the first screen load straight away

    19 images further down the page (4.5 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 3.6 g of CO₂ per visit

    3.62 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.62 g of CO₂e: 434.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

11 to fixGoogle 7486
  • 3 buttons without a name

    3 buttons have no accessible name, so screen readers announce just “button”.

  • Orphan list items

    Some list items are not inside a list.

  • ARIA commands must have an accessible name (4 elements)

    ARIA commands must have an accessible name: 4 elements on the page fail this check, rated serious by axe-core.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • <html> element must have a lang attribute (1 element)

    <html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

  • 8 images without alt text

    8 images have no alt text, which hurts accessibility and image search.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 3 form fields without a label

    3 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 3 links without text

    3 visible links have no text or label, so screen readers cannot say where they go.

  • No page language

    The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

  • ARIA role should be appropriate for the element (4 elements)

    ARIA role should be appropriate for the element: 4 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.

1 checks passed
  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 9 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 8587
  • Title is short (9 characters)

    Your title is only 9 characters: “22 System”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • Open Graph partly set

    Open Graph is missing og:title and og:description, so shared links fall back to guesses.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 32 internal links, 7 external

    The homepage links to 32 pages on 22system.com and 7 external pages.

5 checks passed
  • Meta description: 115 characters

    Your meta description is 115 characters: “22 System is a comprehensive suite of electrical wall accessories available in multiple colours and configurations.”.

  • One H1 headline

    Your main headline reads: “Built for the Design Professional”.

  • Canonical URL set

    The canonical URL is https://22system.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://22system.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (768 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 4 pages without a meta description

    /pages/projects, /collections/parts, /collections/furniture and /collections/concrete have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 18 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

4 to fixGoogle 5883
  • 5 small tap targets

    5 of 25 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 3 third-party cookies

    3 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “%c%d font-size:0;color:transparent NaN”.

  • Missing source maps

    Large scripts ship without source maps.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://22system.com/account.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (22system.com).

  • Valid certificate (55 days left)

    The certificate from Let's Encrypt · YE1 verifies for 22system.com and is valid for another 55 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://22system.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 24 links work

    All 24 links checked from your homepage (21 internal, 3 external) answered without errors.

Domain and trust

  • No CAA record

    22system.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    22system.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 6 years old

    6 years

    22system.com was registered in Apr 2020 through Squarespace Domains II LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Apr 2027

    22system.com is registered until Apr 2027.

Content and conversion

1 to fix92
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 460 words of copy

    The homepage carries about 460 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop” and “Contact”.

  • 8 calls to action

    The homepage has 8 calls to action, for example “Shop”, “Contact” and “Shop Now”.

  • 4 short forms

    4 short forms (2 fields at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 7 customer or partner logos, a star rating and 2 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be 22system.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com include:mail.zendesk.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “google”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 25 cookies set on arrival

    25

    Opening the homepage sets 25 cookies, 2 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 36 other companies contacted

    Loading the homepage contacts 36 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

  • It loads jQuery 1.9.0, older than 3.5 (which fixed known security holes).

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 45 issues on 22system.com, including 18 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25