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24vapestore.de website review

Visit site (opens in a new tab)Reviewed 10 November 202641 issues · 85 checks

This review found 41 issues worth fixing on 24vapestore.de, 17 of them high impact, across 85 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.7 s1.4 sMay 23Nov 71.5 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.5 s
May 30, 20261.5 s
Jun 6, 20261.5 s
Jun 13, 20261.6 s
Jun 20, 20261.6 s
Jun 27, 20261.6 s
Jul 4, 20261.6 s
Jul 11, 20261.6 s
Jul 18, 20261.6 s
Jul 25, 20261.6 s
Aug 1, 20261.5 s
Aug 8, 20261.5 s
Aug 15, 20261.5 s
Aug 22, 20261.5 s
Aug 29, 20261.5 s
Sep 5, 20261.5 s
Sep 12, 20261.5 s
Sep 19, 20261.5 s
Sep 26, 20261.6 s
Oct 3, 20261.7 s
Oct 10, 20261.7 s
Oct 17, 20261.7 s
Oct 24, 20261.6 s
Oct 31, 20261.5 s
Nov 7, 20261.5 s
Real-visitor tap response (INP)75th percentile, phones
113 ms100 msMay 23Nov 7102 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026101 ms
May 30, 2026104 ms
Jun 6, 2026106 ms
Jun 13, 2026107 ms
Jun 20, 2026108 ms
Jun 27, 2026110 ms
Jul 4, 2026111 ms
Jul 11, 2026111 ms
Jul 18, 2026110 ms
Jul 25, 2026108 ms
Aug 1, 2026108 ms
Aug 8, 2026110 ms
Aug 15, 2026110 ms
Aug 22, 2026111 ms
Aug 29, 2026110 ms
Sep 5, 2026110 ms
Sep 12, 2026108 ms
Sep 19, 2026106 ms
Sep 26, 2026105 ms
Oct 3, 2026104 ms
Oct 10, 2026104 ms
Oct 17, 2026104 ms
Oct 24, 2026103 ms
Oct 31, 2026102 ms
Nov 7, 2026102 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of 24vapestore.de (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. 24vapestore.de at 0.9 s0.9 s
  2. 24vapestore.de at 1.8 s1.8 s
  3. 24vapestore.de at 2.7 s2.7 s
  4. 24vapestore.de at 3.6 s3.6 s
  5. 24vapestore.de at 4.5 s4.5 s
  6. 24vapestore.de at 5.4 s5.4 s
  7. 24vapestore.de at 6.3 s6.3 s
  8. 24vapestore.de at 7.2 s7.2 s

Speed

10 to fix68
  • Improve image delivery

    1.3 s · 1.2 MB

    16 images could be 1.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.3 s faster on a phone.

  • 5,365 HTML elements

    The page has 5,365 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Mobile performance score: 68

    68/100

    Your mobile performance score is 68. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused CSS

    750 ms · 170 KiB

    About 170 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • Reduce unused JavaScript

    750 ms · 152 KiB

    About 152 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • Render-blocking requests

    900 ms

    1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 900 ms.

  • Use efficient cache lifetimes

    650 ms · 208 KiB

    24 files are served with short cache lifetimes, so returning visitors download them again (208 KiB).

  • Main-thread work: 2.4 s

    A phone's processor spends 2.4 s on main-thread work while loading, 627 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 5 third-party services on the page

    5 third-party services load with your homepage (Trusted Shops, Mailchimp and intuit.com and others), adding 1.1 MB and 34 ms of main-thread time.

  • plentyone.com adds 0 ms

    0 ms

    plentyone.com costs a phone 0 ms of main-thread work and 900 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1 long task on the main thread

    1 long task block the main thread while loading, the longest for 119 ms. During a long task the page ignores taps.

  • Minify CSS

    11 KiB

    11 KiB could be saved by minifying CSS.

  • Legacy JavaScript

    9 KiB

    Polyfills for old browsers add 9 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    2 KiB

    2 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Largest Contentful Paint: 12.4 s

    12.4 s

    Your largest element takes 12.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Black November Deals”.

  • Time to Interactive: 12.4 s

    12.4 s

    The page becomes fully interactive after 12.4 s. Good is under 3.8 s.

  • Speed Index: 6.8 s

    6.8 s

    Visually, the page fills in at 6.8 s (Speed Index). Good is under 3.4 s.

  • 5 images without width and height

    5 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 101 ms to 102 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 140 ms

    140 ms

    Real visitors wait 140 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.04

    0.04

    For real visitors the layout shifts by 0.04 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.0 s

    1.0 s

    Real visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 462 ms

    462 ms

    Real visitors wait 462 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.053

    0.053

    The layout barely moves while loading (CLS 0.053, good is under 0.1).

  • Total Blocking Time: 69 ms

    69 ms

    Scripts block the page for only 69 ms while loading. Good is under 200 ms.

  • First Contentful Paint: 1.0 s

    1.0 s

    The first text or image appears after 1.0 s, inside the 1.8 s “good” threshold.

Images and page weight

5 to fix18
  • Page weight: 4.2 MB in 116 requests

    4.2 MB

    Your homepage downloads 4.2 MB in 116 requests on a phone: images 2.5 MB (49), other files 799 KiB (10) and scripts 411 KiB (43). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    ELFBAR-600-Nikotinfrei-Alle-Sorten.png weighs 780 KiB. On a phone connection a single image that size takes seconds.

  • 2 images far larger than shown

    902 KiB

    2 images are downloaded at several times the size a phone draws them, for example ELFBAR-600-Nikotinfrei-Alle-Sorten.png at 1,000 px wide, shown at 126 px. Resized copies would save about 902 KiB.

  • 5 images in older formats

    5 images (1.6 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (780 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 1.2 g of CO₂ per visit

    1.18 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.18 g of CO₂e: 142.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

12 to fixGoogle 7485
  • Certain ARIA roles must be contained by particular parents (1 element)

    Certain ARIA roles must be contained by particular parents: 1 element on the page fails this check, rated critical by axe-core.

  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • ARIA commands must have an accessible name (3 elements)

    ARIA commands must have an accessible name: 3 elements on the page fail this check, rated serious by axe-core.

  • Positive tabindex

    2 elements have a tabindex above 0, which scrambles the keyboard order.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (251 elements)

    All page content should be contained by landmarks: 251 elements on the page fail this check, rated moderate by axe-core.

  • Banner landmark should not be contained in another landmark (1 element)

    Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 22 links without text

    22 visible links have no text or label, so screen readers cannot say where they go.

  • 10 text elements with low contrast

    10 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 5 form fields without a label

    5 form fields have no label, so screen readers announce an empty box and autofill guesses.

1 checks passed
  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 10 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 8584
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 4 links crawlers can't follow

    4 links have no real href, so search engines can't follow them.

  • 408 internal links, 8 external

    The homepage links to 408 pages on 24vapestore.de and 8 external pages.

6 checks passed
  • Meta description: 123 characters

    Your meta description is 123 characters: “Elf Bar ✓ Lost Mary ✓ ELFA Akku und Pods ✓ Einweg Vapes ✓ Shishatabak ✓ Elfbar Pods ✓ Schneller Versand ✓ Günstige Prei…”.

  • Title: 51 characters

    Your title is a healthy 51 characters: “Einweg Vapes & E-Zigaretten kaufen | 24vapestore.de”.

  • Canonical URL set

    The canonical URL is https://www.24vapestore.de/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.24vapestore.de/sitemap_index.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.24vapestore.de/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,344 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 194 found) and read each the way a search engine does.

1 checks passed
  • Linked pages load

    13 pages of 15 loaded without an error (the rest turned automated requests away).

Best practices

2 to fixGoogle 7794
  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“`<source src>` with a `<picture>` parent is invalid and therefore ignored. Please use `<source srcs…”).

  • 2 distorted images

    2 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

  • Missing source maps

    Large scripts ship without source maps.

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    76 of 78 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix42
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,110 words of copy

    The homepage carries about 1,110 words of visible text.

2 checks passed
  • 4 short forms

    4 short forms (2 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

Privacy and tracking

  • 2 cookies set on arrival

    2

    Opening the homepage sets 2 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 6 other companies contacted

    Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at 24vapestore.de, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Analytics
Google Analytics | Google Tag Manager
Hosting
Hetzner

Upkeep, stack, hiring and company data from programmable.info

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