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25000spins.com website review
Visit site (opens in a new tab)Reviewed 3 November 202651 issues · 100 checks
This review found 51 issues worth fixing on 25000spins.com, 23 of them high impact, across 100 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
62D- #77,756 of 81,212 reviewed websitesbeats 3%
- #39,423 of 40,119 online storesbeats 1%
- #2,009 of 2,107 WooCommerce storesbeats 3%
Closest competitors among WooCommerce stores
Compare side by sideOne score from every part of this review. How it works
Speed
Use efficient cache lifetimes
18.3 s · 12.4 MB168 files are served with short cache lifetimes, so returning visitors download them again (12.4 MB).
Reduce unused JavaScript
6.0 s · 2.5 MBAbout 2.5 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 6.0 s faster on a phone.
Render-blocking requests
5.2 s61 files block the first paint until they finish downloading. Deferring or inlining them could save about 5.2 s.
YouTube adds 1.6 s
1.6 sYouTube costs a phone 1.6 s of main-thread work and 3.9 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 37
37/100Your mobile performance score is 37. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 7.9 s
A phone's processor spends 7.9 s on main-thread work while loading, 3.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (YouTube, ridewithgps.com and Google Maps and others), adding 7.9 MB and 2.4 s of main-thread time.
Improve image delivery
920 KiB4 images could be 920 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
ridewithgps.com adds 394 ms
394 msridewithgps.com costs a phone 394 ms of main-thread work and 3.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
450 ms · 127 KiBAbout 127 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
Font display
500 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 500 ms).
Google Maps adds 383 ms
383 msGoogle Maps costs a phone 383 ms of main-thread work and 641 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,070 HTML elements
The page has 2,070 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 244 ms. During a long task the page ignores taps.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 203 ms
203 msYour server sent the HTML in 203 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 42.2 s
42.2 sYour largest element takes 42.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Adventures With Heart More than epic rides, we pedal for pu…”.
Speed Index: 23.1 s
23.1 sVisually, the page fills in at 23.1 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 80.9 s
80.9 sThe page becomes fully interactive after 80.9 s. Good is under 3.8 s.
Total Blocking Time: 1.1 s
1.1 sScripts block taps and scrolling for 1.1 s in total while the page loads. Good is under 200 ms.
First Contentful Paint: 3.0 s
3.0 sThe first text or image appears after 3.0 s on a phone. Good is under 1.8 s.
9 images without width and height
9 images have no width and height attributes, so the layout jumps as each one loads.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
1 checks passed
Cumulative Layout Shift: 0.004
0.004The layout barely moves while loading (CLS 0.004, good is under 0.1).
Images and page weight
Page weight: 20.3 MB in 1,278 requests
20.3 MBYour homepage downloads 20.3 MB in 1,278 requests on a phone: images 11.8 MB (55), scripts 7.1 MB (895) and stylesheets 715 KiB (280). Under 2 MB keeps phones on slow connections fast.
10 images far larger than shown
5.0 MB10 images are downloaded at several times the size a phone draws them, for example Main23-scaled.webp at 2,560 px wide, shown at 360 px. Resized copies would save about 5.0 MB.
5 images over 500 KB
5 images weigh 4.4 MB together. On a phone connection a single image that size takes seconds.
9 images below the first screen load straight away
9 images further down the page (5.4 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
5 images in older formats
5 images (2.9 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 5.8 g of CO₂ per visit
5.77 gBy the Sustainable Web Design model, a visit to your homepage emits about 5.77 g of CO₂e: 691.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Certain ARIA roles must contain particular children (1 element)
Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.
4 text elements with low contrast
4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
ARIA progressbar nodes must have an accessible name (2 elements)
ARIA progressbar nodes must have an accessible name: 2 elements on the page fail this check, rated serious by axe-core.
Elements must only use permitted ARIA attributes (1 element)
Elements must only use permitted ARIA attributes: 1 element on the page fails this check, rated serious by axe-core.
3 images without alt text
3 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (19 elements)
All page content should be contained by landmarks: 19 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
19 form fields without a label
19 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h2 → h4, h1 → h4 and h1 → h3), which makes the page harder to scan with a screen reader.
1 checks passed
37 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 43 WCAG 2.2 A/AA and best-practice rules on the phone render: 37 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
Title is short (10 characters)
Your title is only 10 characters: “25000spins”. Between 30 and 65 characters leaves room to say what you do and for whom.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
8 H1 headlines
There are 8 <h1> headlines (“WHO IS 25000SPINS?”, “Travel Destinations Available Worldwide” and “FREE JERSEY OFFER – FOR VIRTUAL EVENT PARTICIPANTS”). One clear main headline is easier for people and search engines.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
No XML sitemap
No XML sitemap at https://www.25000spins.com/wp-sitemap.xml, so Google discovers your pages only by following links.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
117 internal links, 10 external
The homepage links to 117 pages on 25000spins.com and 10 external pages.
2 checks passed
Canonical URL set
The canonical URL is https://www.25000spins.com/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,645 words), so crawlers that don't run JavaScript still read it.
Other pages
1 linked page is broken
Your homepage links to /search-page, which answers with an error. Visitors hit a dead end and search engines drop it.
10 pages without a meta description
/reviews, /blog, /past-riders, /how-it-works, /faq and /fundraising-tips and 4 others have no meta description, so Google writes the search snippet from whatever text it finds.
4 pages slow to respond
/reviews, /blog, /past-riders and /how-it-works took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 28 found) and read each the way a search engine does.
5 checks passed
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 10 pages that loaded have a <title>.
Best practices
5 third-party cookies
5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
12 of 12 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
2 broken links to your own pages
2 links from your homepage to your own site are broken, for example https://www.25000spins.com/search-page/ (404).
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
3 checks passed
Served over HTTPS
The homepage is served over HTTPS (25000spins.com).
Valid certificate (33 days left)
The certificate from Let's Encrypt · YR2 verifies for 25000spins.com and is valid for another 33 days.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
Domain and trust
No CAA record
25000spins.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a map but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
Thin social proof
Social proof on the homepage: 29 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
A 8-field form
Your longest form asks for 8 fields (6 required). Every extra field lowers completion.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 922 words of copy
The homepage carries about 922 words of visible text.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Join Us” and “START HERE”.
12 calls to action
The homepage has 12 calls to action, for example “Contact Us”, “START HERE” and “Join Us”.
Phone number on the homepage
Your phone number is on the homepage.
Email authentication
No DMARC policy
25000spins.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.
Email authentication score: 45/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 ip4:116.90.53.23 +a +mx +ip4:182.160.156.223 +include:spf.mailcluster.com.au ~all”.
DKIM signing found
A DKIM key is published (selector “default”), so receivers can verify mail really came from you.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Google Ads (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
8 cookies set on arrival
8Opening the homepage sets 8 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
17 other companies contacted
Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
- 4 plugins are behind their latest release.contact-form-7 6.1.5 → 6.2.2 · the-post-grid 7.9.0 → 7.9.7 · woocommerce 10.7.0 → 11.2.1 · elementor 4.0.5 → 4.3.5
Stack
- CMS
- WordPress 7.1.3
- Framework
- jQuery
- E-commerce
- WooCommerce
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 51 issues on 25000spins.com, including 19 speed issues, 6 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.