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27zero.co website review
Visit site (opens in a new tab)Reviewed 9 November 202618 issues · 88 checks
This review found 18 issues worth fixing on 27zero.co, 1 of them high impact, across 88 checks. The most urgent: page weight: 12.2 MB in 48 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
94AClosest competitors among reviewed websites
Compare side by sideOne score from every part of this review. How it works
Speed
Use efficient cache lifetimes
11.1 MB1 file is served with short cache lifetimes, so returning visitors download them again (11.1 MB).
6 third-party services on the page
6 third-party services load with your homepage (Google Tag Manager, Google/Doubleclick Ads and sanity.io and others), adding 12.0 MB and 306 ms of main-thread time.
website-files.com adds 0 ms
0 mswebsite-files.com costs a phone 0 ms of main-thread work and 11.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 305 ms
305 msGoogle Tag Manager costs a phone 305 ms of main-thread work and 358 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
sanity.io adds 0 ms
0 mssanity.io costs a phone 0 ms of main-thread work and 543 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2 long tasks on the main thread
2 long tasks block the main thread while loading, the longest for 246 ms. During a long task the page ignores taps.
Reduce unused JavaScript
148 KiBAbout 148 KiB of JavaScript is downloaded but never used on this page.
Improve image delivery
103 KiB4 images could be 103 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
3 checks passed
Mobile performance score: 99
99/100Your mobile performance score is 99. That is in Google's “good” band (90 and up).
Main-thread work: 0.6 s
A phone's processor spends 0.6 s on main-thread work while loading, 261 ms of it running JavaScript. That is comfortably low.
Server response: 38 ms
38 msYour server sent the HTML in 38 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 5.3 s
5.3 sThe page becomes fully interactive after 5.3 s. Good is under 3.8 s.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
5 checks passed
Total Blocking Time: 120 ms
120 msScripts block the page for only 120 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0.049
0.049The layout barely moves while loading (CLS 0.049, good is under 0.1).
First Contentful Paint: 0.9 s
0.9 sThe first text or image appears after 0.9 s, inside the 1.8 s “good” threshold.
Largest Contentful Paint: 0.9 s
0.9 sYour largest element renders in 0.9 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “27ZERO AGENCY The first and only agency built for EdTech”.
Speed Index: 1.1 s
1.1 sVisually, the page fills in at 1.1 s (Speed Index), inside the 3.4 s “good” threshold.
Images and page weight
Page weight: 12.2 MB in 48 requests
12.2 MBYour homepage downloads 12.2 MB in 48 requests on a phone: media 11.1 MB (1), images 580 KiB (33) and scripts 362 KiB (3). Under 2 MB keeps phones on slow connections fast.
4 images below the first screen load straight away
4 images further down the page (117 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 3.5 g of CO₂ per visit
3.46 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.46 g of CO₂e: 415.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
2 checks passed
Every image has alt text
All 34 images in the HTML carry an alt attribute.
34 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 35 WCAG 2.2 A/AA and best-practice rules on the phone render: 34 passed and 1 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
37 internal links, 2 external
The homepage links to 37 pages on 27zero.co and 2 external pages.
7 checks passed
Meta description: 70 characters
Your meta description is 70 characters: “Marketing programs designed to amplify the impact of EdTech companies.”.
One H1 headline
Your main headline reads: “27ZERO AGENCYThe first and only agency built for EdTech”.
Title: 32 characters
Your title is a healthy 32 characters: “27zero | EdTech Marketing Agency”.
Canonical URL set
The canonical URL is https://www.27zero.agency/.
Structured data in place
Structured data found: Organization and ProfessionalService.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.27zero.agency/sitemap-index.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (417 words), so crawlers that don't run JavaScript still read it.
Other pages
2 linked pages hidden from search
/work/scholarship-magic-brand-essentials and /work/worldquant-learning-brand-essentials are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.
1 page with very little text
/contact has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 20 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
4 small tap targets
4 of 19 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
6 checks passed
Served over HTTPS
The homepage is served over HTTPS (27zero.agency).
Valid certificate (63 days left)
The certificate from Let's Encrypt · YE1 verifies for 27zero.co and is valid for another 63 days.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://27zero.co redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 23 links work
All 23 links checked from your homepage (21 internal, 2 external) answered without errors.
Domain and trust
No CAA record
27zero.agency has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
27zero.agency's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 2 years old
2 years27zero.agency was registered in May 2024 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Registered until May 2027
27zero.agency is registered until May 2027.
Content and conversion
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 366 words of copy
The homepage carries about 366 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Book a strategy session”.
1 call to action
The homepage has 1 call to action, for example “Book a strategy session”.
Social proof on the page
Social proof on the homepage: 43 testimonial or review blocks, 5 customer or partner logos and 1 trust badge.
Analytics in place
Analytics detected: Google Tag Manager.
LocalBusiness structured data
Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be 27zero.co is still delivered. Reports are on, so moving to quarantine is the next step.
Email authentication score: 75/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:7512561.spf03.hubspotemail.net -all”.
DKIM signing found
A DKIM key is published (selector “google”), so receivers can verify mail really came from you.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
3 cookies set on arrival
3Opening the homepage sets 3 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
8 other companies contacted
Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
Stack
- CMS
- Astro v7.2.2
- Framework
- Tailwind CSS
- Analytics
- Google Tag Manager
- Hosting
- Netlify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 18 issues on 27zero.co, including 6 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.