Website review, no card needed

27zero.co logo

27zero.co website review

Visit site (opens in a new tab)Reviewed 9 November 202618 issues · 88 checks

This review found 18 issues worth fixing on 27zero.co, 1 of them high impact, across 88 checks. The most urgent: page weight: 12.2 MB in 48 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Live view · interaction off

Speed

5 to fix99
  • Use efficient cache lifetimes

    11.1 MB

    1 file is served with short cache lifetimes, so returning visitors download them again (11.1 MB).

  • 6 third-party services on the page

    6 third-party services load with your homepage (Google Tag Manager, Google/Doubleclick Ads and sanity.io and others), adding 12.0 MB and 306 ms of main-thread time.

  • website-files.com adds 0 ms

    0 ms

    website-files.com costs a phone 0 ms of main-thread work and 11.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 305 ms

    305 ms

    Google Tag Manager costs a phone 305 ms of main-thread work and 358 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • sanity.io adds 0 ms

    0 ms

    sanity.io costs a phone 0 ms of main-thread work and 543 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 246 ms. During a long task the page ignores taps.

  • Reduce unused JavaScript

    148 KiB

    About 148 KiB of JavaScript is downloaded but never used on this page.

  • Improve image delivery

    103 KiB

    4 images could be 103 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

3 checks passed
  • Mobile performance score: 99

    99/100

    Your mobile performance score is 99. That is in Google's “good” band (90 and up).

  • Main-thread work: 0.6 s

    A phone's processor spends 0.6 s on main-thread work while loading, 261 ms of it running JavaScript. That is comfortably low.

  • Server response: 38 ms

    38 ms

    Your server sent the HTML in 38 ms, well inside Google's 600 ms guideline.

Core Web Vitals

1 to fix99
  • Time to Interactive: 5.3 s

    5.3 s

    The page becomes fully interactive after 5.3 s. Good is under 3.8 s.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

5 checks passed
  • Total Blocking Time: 120 ms

    120 ms

    Scripts block the page for only 120 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0.049

    0.049

    The layout barely moves while loading (CLS 0.049, good is under 0.1).

  • First Contentful Paint: 0.9 s

    0.9 s

    The first text or image appears after 0.9 s, inside the 1.8 s “good” threshold.

  • Largest Contentful Paint: 0.9 s

    0.9 s

    Your largest element renders in 0.9 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “27ZERO AGENCY The first and only agency built for EdTech”.

  • Speed Index: 1.1 s

    1.1 s

    Visually, the page fills in at 1.1 s (Speed Index), inside the 3.4 s “good” threshold.

Images and page weight

1 to fix70
  • Page weight: 12.2 MB in 48 requests

    12.2 MB

    Your homepage downloads 12.2 MB in 48 requests on a phone: media 11.1 MB (1), images 580 KiB (33) and scripts 362 KiB (3). Under 2 MB keeps phones on slow connections fast.

  • 4 images below the first screen load straight away

    4 images further down the page (117 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 3.5 g of CO₂ per visit

    3.46 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.46 g of CO₂e: 415.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

1 to fixGoogle 10099
  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

2 checks passed
  • Every image has alt text

    All 34 images in the HTML carry an alt attribute.

  • 34 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 35 WCAG 2.2 A/AA and best-practice rules on the phone render: 34 passed and 1 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10097
  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 37 internal links, 2 external

    The homepage links to 37 pages on 27zero.co and 2 external pages.

7 checks passed
  • Meta description: 70 characters

    Your meta description is 70 characters: “Marketing programs designed to amplify the impact of EdTech companies.”.

  • One H1 headline

    Your main headline reads: “27ZERO AGENCYThe first and only agency built for EdTech”.

  • Title: 32 characters

    Your title is a healthy 32 characters: “27zero | EdTech Marketing Agency”.

  • Canonical URL set

    The canonical URL is https://www.27zero.agency/.

  • Structured data in place

    Structured data found: Organization and ProfessionalService.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.27zero.agency/sitemap-index.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (417 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix93
  • 2 linked pages hidden from search

    /work/scholarship-magic-brand-essentials and /work/worldquant-learning-brand-essentials are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

  • 1 page with very little text

    /contact has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 20 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 10087
  • 4 small tap targets

    4 of 19 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix93
  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (27zero.agency).

  • Valid certificate (63 days left)

    The certificate from Let's Encrypt · YE1 verifies for 27zero.co and is valid for another 63 days.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://27zero.co redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 23 links work

    All 23 links checked from your homepage (21 internal, 2 external) answered without errors.

Domain and trust

  • No CAA record

    27zero.agency has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    27zero.agency's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 2 years old

    2 years

    27zero.agency was registered in May 2024 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until May 2027

    27zero.agency is registered until May 2027.

Content and conversion

2 to fix86
  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 366 words of copy

    The homepage carries about 366 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Book a strategy session”.

  • 1 call to action

    The homepage has 1 call to action, for example “Book a strategy session”.

  • Social proof on the page

    Social proof on the homepage: 43 testimonial or review blocks, 5 customer or partner logos and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Email authentication

1 to fix75
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be 27zero.co is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 75/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:7512561.spf03.hubspotemail.net -all”.

  • DKIM signing found

    A DKIM key is published (selector “google”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 3 cookies set on arrival

    3

    Opening the homepage sets 3 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 8 other companies contacted

    Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

Stack

CMS
Astro v7.2.2
Framework
Tailwind CSS
Analytics
Google Tag Manager
Hosting
Netlify

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 18 issues on 27zero.co, including 6 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25