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2adaddy.com website review
Visit site (opens in a new tab)Reviewed 1 November 202652 issues · 117 checks
This review found 52 issues worth fixing on 2adaddy.com, 16 of them high impact, across 117 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
78C- #39,732 of 80,648 reviewed websitesbeats 45%
- #22,940 of 39,677 online storesbeats 37%
- #269 of 715 BigCommerce storesbeats 57%
Closest competitors among BigCommerce stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Jun 6, 2026 | 1.5 s |
| Jun 13, 2026 | 1.5 s |
| Jun 20, 2026 | 1.5 s |
| Jun 27, 2026 | 1.5 s |
| Jul 4, 2026 | 1.5 s |
| Jul 11, 2026 | 1.5 s |
| Jul 18, 2026 | 1.5 s |
| Jul 25, 2026 | 1.6 s |
| Aug 1, 2026 | 1.5 s |
| Aug 8, 2026 | 1.6 s |
| Aug 15, 2026 | 1.6 s |
| Aug 22, 2026 | 1.6 s |
| Aug 29, 2026 | 1.6 s |
| Sep 5, 2026 | 1.5 s |
| Sep 12, 2026 | 1.6 s |
| Sep 19, 2026 | 1.5 s |
| Sep 26, 2026 | 1.6 s |
| Oct 3, 2026 | 1.6 s |
| Oct 10, 2026 | 1.6 s |
| Oct 17, 2026 | 1.6 s |
| Oct 24, 2026 | 1.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Jun 6, 2026 | 116 ms |
| Jun 13, 2026 | 113 ms |
| Jun 20, 2026 | 113 ms |
| Jun 27, 2026 | 113 ms |
| Jul 4, 2026 | 104 ms |
| Jul 11, 2026 | 103 ms |
| Jul 18, 2026 | 104 ms |
| Jul 25, 2026 | 107 ms |
| Aug 1, 2026 | 111 ms |
| Aug 8, 2026 | 113 ms |
| Aug 15, 2026 | 110 ms |
| Aug 22, 2026 | 109 ms |
| Aug 29, 2026 | 105 ms |
| Sep 5, 2026 | 105 ms |
| Sep 12, 2026 | 106 ms |
| Sep 19, 2026 | 105 ms |
| Sep 26, 2026 | 111 ms |
| Oct 3, 2026 | 111 ms |
| Oct 10, 2026 | 111 ms |
| Oct 17, 2026 | 111 ms |
| Oct 24, 2026 | 104 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.9 s
1.9 s
2.8 s
3.8 s
4.7 s
5.6 s
6.6 s
7.5 s
2adaddy.com does not allow embedding, so this is Google's rendering of the page.
Speed
Reduce unused JavaScript
1.5 s · 597 KiBAbout 597 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.
Render-blocking requests
1.4 s11 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.
8 third-party services on the page
8 third-party services load with your homepage (Bigcommerce, jQuery CDN and Vimeo and others), adding 18.6 MB and 697 ms of main-thread time.
Vimeo adds 133 ms
133 msVimeo costs a phone 133 ms of main-thread work and 15.8 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 60
60/100Your mobile performance score is 60. Pages that score under 90 lose visitors before the first paint.
Use efficient cache lifetimes
500 ms · 113 KiB16 files are served with short cache lifetimes, so returning visitors download them again (113 KiB).
Reduce unused CSS
300 ms · 126 KiBAbout 126 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Bigcommerce adds 176 ms
176 msBigcommerce costs a phone 176 ms of main-thread work and 2.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
300 ms · 65 KiBPolyfills for old browsers add 65 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.
Main-thread work: 3.3 s
A phone's processor spends 3.3 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
1,703 HTML elements
The page has 1,703 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Cloudflare CDN adds 55 ms
55 msCloudflare CDN costs a phone 55 ms of main-thread work and 361 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Duplicated JavaScript
150 ms · 27 KiB27 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 150 ms faster on a phone.
Minify JavaScript
150 ms · 23 KiB23 KiB could be saved by minifying JavaScript.
Improve image delivery
112 KiB7 images could be 112 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
5 long tasks on the main thread
5 long tasks block the main thread while loading, the longest for 88 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 15 ms
15 msYour server sent the HTML in 15 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 9.9 s
9.9 sYour largest element takes 9.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Welcome to 2A Daddy! NAP TIME IS SACRED KEEP IT SILENT. ORD…”.
Time to Interactive: 14.4 s
14.4 sThe page becomes fully interactive after 14.4 s. Good is under 3.8 s.
Speed Index: 7.9 s
7.9 sVisually, the page fills in at 7.9 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 3.8 s
3.8 sThe first text or image appears after 3.8 s on a phone. Good is under 1.8 s.
47 images without width and height
47 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-6%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 116 ms to 104 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+5%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 2.1 s
2.1 sReal visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 88 ms
88 msReal visitors wait 88 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.2 s
1.2 sReal visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 455 ms
455 msReal visitors wait 455 ms for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 74 ms
74 msScripts block the page for only 74 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 18.8 MB in 172 requests
18.8 MBYour homepage downloads 18.8 MB in 172 requests on a phone: other files 15.3 MB (33), images 1.7 MB (75) and scripts 1.1 MB (41). Under 2 MB keeps phones on slow connections fast.
12 images below the first screen load straight away
12 images further down the page (583 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
2 images in older formats
2 images (200 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 5.3 g of CO₂ per visit
5.32 gBy the Sustainable Web Design model, a visit to your homepage emits about 5.32 g of CO₂e: 638.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Input buttons must have discernible text (1 element)
Input buttons must have discernible text: 1 element on the page fails this check, rated critical by axe-core.
3 text elements with low contrast
3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Orphan list items
Some list items are not inside a list.
3 tap targets too small
3 tap targets are too small or too close together to hit reliably with a finger.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
8 images without alt text
8 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (41 elements)
All page content should be contained by landmarks: 41 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
5 links without text
5 visible links have no text or label, so screen readers cannot say where they go.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h1 → h4, h4 → h6 and h2 → h4), which makes the page harder to scan with a screen reader.
1 checks passed
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 59 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 10 failed. 6 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
Title is short (8 characters)
Your title is only 8 characters: “2A Daddy”. Between 30 and 65 characters leaves room to say what you do and for whom.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
2 H1 headlines
There are 2 <h1> headlines (“NAP TIME IS SACRED KEEP IT SILENT.” and “BECOME A DEALER”). One clear main headline is easier for people and search engines.
No XML sitemap
No XML sitemap at https://2adaddy.com/sitemap.xml, so Google discovers your pages only by following links.
12 links crawlers can't follow
12 links have no real href, so search engines can't follow them.
2 links with vague text
2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.
138 internal links, 19 external
The homepage links to 138 pages on 2adaddy.com and 19 external pages.
3 checks passed
Canonical URL set
The canonical URL is https://2adaddy.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,250 words), so crawlers that don't run JavaScript still read it.
Other pages
4 linked pages are broken
Your homepage links to /ammo, /ammo/rifle-ammo, /ammo/pistol-ammo and /2ad-custom-builds, which answer with an error. Visitors hit a dead end and search engines drop them.
11 pages without a meta description
/compare, /shop-suppressors, /rifle-suppressors, /pistol-suppressors, /suppressor-mounts and /gun-parts and 5 others have no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
/compare has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 45 found) and read each the way a search engine does.
4 checks passed
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 11 pages that loaded have a <title>.
Best practices
15 small tap targets
15 of 53 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
3 third-party cookies
3 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
5 JavaScript errors while loading
5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
2 low-resolution images
2 images are served at too low a resolution for sharp phone screens.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
4 broken links to your own pages
4 links from your homepage to your own site are broken, for example https://2adaddy.com/ammo/ (404).
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
6 checks passed
Served over HTTPS
The homepage is served over HTTPS (2adaddy.com).
Valid certificate (56 days left)
The certificate from Google Trust Services · WE1 verifies for 2adaddy.com and is valid for another 56 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://2adaddy.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
Domain and trust
No CAA record
2adaddy.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
2adaddy.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 5 years old
5 years2adaddy.com was registered in Oct 2021 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Registered until Oct 2027
2adaddy.com is registered until Oct 2027.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
Thin social proof
Social proof on the homepage: 18 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,972 words of copy
The homepage carries about 1,972 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP ALL” and “ORDER NOW!”.
12 calls to action
The homepage has 12 calls to action, for example “Register”, “Shop All” and “Contact”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be 2adaddy.com is still delivered. Add a report address, check the reports, then move to quarantine.
No DKIM key on the usual selectors
We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.
Email authentication score: 60/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
1 checks passed
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 +a +mx include:_spf.bigcommerce.com include:_spf.mlsend.com include:_spf.google.com ~all”.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
13 cookies set on arrival
13Opening the homepage sets 13 cookies, 2 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
22 other companies contacted
Loading the homepage contacts 22 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- Framework
- jQuery
- E-commerce
- BigCommerce
- Hosting
- Bigcommerce
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 52 issues on 2adaddy.com, including 17 speed issues, 7 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.