2ih.dk website review

2 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

Your mobile performance score is 64. Pages that score under 90 lose visitors before the first paint.

About 262 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.

Google Tag Manager costs a phone 306 ms of main-thread work and 455 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Bigcommerce costs a phone 128 ms of main-thread work and 386 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

4 third-party services load with your homepage (Google Tag Manager, Bigcommerce and Google Analytics and others), adding 899 KiB and 454 ms of main-thread time.

2 images could be 79 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

About 33 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 190 ms faster on a phone.

5 files are served with short cache lifetimes, so returning visitors download them again (33 KiB).

Polyfills for old browsers add 15 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

4 long tasks block the main thread while loading, the longest for 146 ms. During a long task the page ignores taps.

5 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

The layout shifts by 0.435 while loading, so content jumps under the reader's thumb. Good is under 0.1.

Your largest element takes 4.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 6.7 s. Good is under 3.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Carousel2_1200x600.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

1 image (53 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 0.26 g of CO₂e: 31.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 buttons have no accessible name, so screen readers announce just “button”.

7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

7 tap targets are too small or too close together to hit reliably with a finger.

All page content should be contained by landmarks: 21 elements on the page fail this check, rated moderate by axe-core.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

Elements with visible text labels do not have matching accessible names. (3 elements).

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

Your meta description is 162 characters; Google truncates after about 160, so the end of your pitch is cut.

No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

No XML sitemap at https://2ih.dk/sitemap.xml, so Google discovers your pages only by following links.

Your <h1> is empty.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

The homepage links to 46 pages on 2ih.dk and 1 external page.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

/compare declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.

/ and /compare all use the title “Billig opvarmning af indendørs bolig – med Infrarød varme”. Search engines can't tell which page to show for a search, so each competes with the others.

/produkter, /produkter/vaegmontering, /produkter/vaegmontering/aluminiumsramme, /shop-all/glasramme, /produkter/spejl and /produkter/vaegmontering/aluminiumsramme/wifi-styring and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.

/produkter/loftmontering/aluminiumsramme/new-category-1 and /produkter/tilbehor/fodder have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 25 found) and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Unexpected token '<'”.

No Content-Security-Policy header, the main browser-side defence against injected scripts.

HSTS is set, but max-age is 0 days; one year is the recommended minimum.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

2ih.dk has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 246 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

2ih.dk has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 16 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.