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2kshops.com website review

Visit site (opens in a new tab)Reviewed 1 November 202647 issues · 113 checks

This review found 47 issues worth fixing on 2kshops.com, 15 of them high impact, across 113 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.4 s3.7 sMay 9Oct 244.0 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20264.0 s
May 16, 20263.9 s
May 23, 20264.2 s
May 30, 20264.1 s
Jun 6, 20264.0 s
Jun 13, 20264.0 s
Jun 20, 20263.9 s
Jun 27, 20264.0 s
Jul 4, 20264.1 s
Jul 11, 20264.2 s
Jul 18, 20264.3 s
Jul 25, 20264.3 s
Aug 1, 20264.3 s
Aug 8, 20264.3 s
Aug 15, 20264.2 s
Aug 22, 20264.3 s
Aug 29, 20264.2 s
Sep 5, 20264.1 s
Sep 12, 20264.1 s
Sep 19, 20263.9 s
Sep 26, 20263.8 s
Oct 3, 20263.9 s
Oct 10, 20263.9 s
Oct 17, 20264.0 s
Oct 24, 20264.0 s
Real-visitor tap response (INP)75th percentile, phones
287 ms194 msMay 9Oct 24215 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026243 ms
May 16, 2026228 ms
May 23, 2026226 ms
May 30, 2026219 ms
Jun 6, 2026205 ms
Jun 13, 2026221 ms
Jun 20, 2026216 ms
Jun 27, 2026216 ms
Jul 4, 2026227 ms
Jul 11, 2026242 ms
Jul 18, 2026259 ms
Jul 25, 2026276 ms
Aug 1, 2026274 ms
Aug 8, 2026276 ms
Aug 15, 2026270 ms
Aug 22, 2026254 ms
Aug 29, 2026245 ms
Sep 5, 2026239 ms
Sep 12, 2026236 ms
Sep 19, 2026243 ms
Sep 26, 2026243 ms
Oct 3, 2026235 ms
Oct 10, 2026238 ms
Oct 17, 2026210 ms
Oct 24, 2026215 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

9 to fix61
  • Reduce unused JavaScript

    2.3 s · 513 KiB

    About 513 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.3 s faster on a phone.

  • 8,710 HTML elements

    The page has 8,710 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Use efficient cache lifetimes

    900 ms · 215 KiB

    21 files are served with short cache lifetimes, so returning visitors download them again (215 KiB).

  • Reduce unused CSS

    950 ms · 148 KiB

    About 148 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 950 ms faster on a phone.

  • Mobile performance score: 61

    61/100

    Your mobile performance score is 61. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    750 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Bigcommerce, Google Tag Manager and Yotpo and others), adding 1.4 MB and 552 ms of main-thread time.

  • Improve image delivery

    150 ms · 327 KiB

    12 images could be 327 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Bigcommerce adds 308 ms

    308 ms

    Bigcommerce costs a phone 308 ms of main-thread work and 766 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 133 ms. During a long task the page ignores taps.

  • Minify JavaScript

    26 KiB

    26 KiB could be saved by minifying JavaScript.

  • Legacy JavaScript

    8 KiB

    Polyfills for old browsers add 8 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.2 s

    A phone's processor spends 1.2 s on main-thread work while loading, 542 ms of it running JavaScript. That is comfortably low.

  • Server response: 18 ms

    18 ms

    Your server sent the HTML in 18 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.5 s

    4.5 s

    Real visitors wait 4.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 3.5 s

    3.5 s

    Real visitors see the first content after 3.5 s (75th percentile). Good is under 1.8 s.

  • Largest Contentful Paint: 10.2 s

    10.2 s

    Your largest element takes 10.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • First Contentful Paint: 4.0 s

    4.0 s

    The first text or image appears after 4.0 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 10.2 s

    10.2 s

    The page becomes fully interactive after 10.2 s. Good is under 3.8 s.

  • Speed Index: 6.4 s

    6.4 s

    Visually, the page fills in at 6.4 s (Speed Index). Good is under 3.4 s.

  • Real-user INP: 306 ms

    306 ms

    Real visitors wait 306 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user TTFB: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for your server to start answering (75th percentile). Good is under 800 ms.

  • 4 images without width and height

    4 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 4.0 s to 4.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 10% faster for real visitors

    -10%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 243 ms to 215 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 119 ms

    119 ms

    Scripts block the page for only 119 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

100
  • 3 images in older formats

    3 images (213 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.5 g of CO₂ per visit

    0.46 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.46 g of CO₂e: 54.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Page weight: 1.6 MB in 69 requests

    1.6 MB

    Your homepage downloads 1.6 MB in 69 requests on a phone: scripts 826 KiB (24), images 413 KiB (24) and stylesheets 173 KiB (6). That is a lean page.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

9 to fixGoogle 7688
  • 19 text elements with low contrast

    19 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 18 tap targets too small

    18 tap targets are too small or too close together to hit reliably with a finger.

  • Orphan list items

    Some list items are not inside a list.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • All page content should be contained by landmarks (43 elements)

    All page content should be contained by landmarks: 43 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 5 links without text

    5 visible links have no text or label, so screen readers cannot say where they go.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h5, h2 → h5 and h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 55 images in the HTML carry an alt attribute.

  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 10 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

6 to fixGoogle 8581
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://www.2kshops.com/sitemap.xml, so Google discovers your pages only by following links.

  • 3 links with vague text

    3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • One H1 headline

    Your <h1> is empty.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 2,634 internal links, 12 external

    The homepage links to 2,634 pages on 2kshops.com and 12 external pages.

4 checks passed
  • Meta description: 144 characters

    Your meta description is 144 characters: “Buy Siemens HVAC controls, Belimo actuators, valves, sensors, controllers and BMS parts. Worldwide B2B supply in GBP, E…”.

  • Title: 48 characters

    Your title is a healthy 48 characters: “HVAC Controls, Siemens & Belimo Parts | 2K Shops”.

  • Canonical URL set

    The canonical URL is https://www.2kshops.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

AI search readiness

2 to fix70
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • Parts of the site are closed to 1 AI crawler

    Your robots.txt lets ChatGPT (ChatGPT-User) read the homepage but closes other sections to them, so answers about those pages can't cite you.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

  • Opted out of AI training for 1 crawler

    robots.txt blocks GPTBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.

1 checks passed
  • Text is in the HTML

    Your server sends the page's text in the HTML (5,013 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 14 pages without an H1

    /hilti, /schischek, /siemens-connected-home, /siemens-iot-automation, /siemens-iot-automation/connect-box and /siemens-iot-automation/iot-devices and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 193 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 14 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7785
  • 61 small tap targets

    61 of 131 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'appendChild')”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix83
  • 1 broken external link

    1 link to other sites is dead, for example http://twitter.com/2kshops (520).

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • Short HSTS lifetime

    HSTS is set, but max-age is 0 days; one year is the recommended minimum.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example http://2kshops.tumblr.com/.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

4 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (2kshops.com).

  • Valid certificate (49 days left)

    The certificate from Google Trust Services · WE1 verifies for 2kshops.com and is valid for another 49 days.

  • http:// redirects to https

    http://2kshops.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    2kshops.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    2kshops.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 11 years old

    11 years

    2kshops.com was registered in Mar 2015 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Mar 2028

    2kshops.com is registered until Mar 2028.

Content and conversion

3 to fix69
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 430 words of copy

    The homepage carries about 430 words of visible text.

5 checks passed
  • 12 calls to action

    The homepage has 12 calls to action, for example “Sign Up”, “Manual call points” and “Contact Us”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Email authentication

1 to fix75
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be 2kshops.com is still delivered. Add a report address, check the reports, then move to quarantine.

  • Email authentication score: 75/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 +a +mx include:_spf.bigcommerce.com include:spf.protection.outlook.com -all”.

  • DKIM signing found

    A DKIM key is published (selector “k2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Ads and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 17 cookies set on arrival

    17

    Opening the homepage sets 17 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 19 other companies contacted

    Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

Stack

E-commerce
BigCommerce
Analytics
Google Analytics | Google Tag Manager
Hosting
Bigcommerce

Upkeep, stack, hiring and company data from programmable.info

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