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2marshalls.com website review

Visit site (opens in a new tab)Reviewed 14 November 202635 issues · 69 checks

This review found 35 issues worth fixing on 2marshalls.com, 15 of them high impact, across 69 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of 2marshalls.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. 2marshalls.com at 0.5 s0.5 s
  2. 2marshalls.com at 0.9 s0.9 s
  3. 2marshalls.com at 1.4 s1.4 s
  4. 2marshalls.com at 1.9 s1.9 s
  5. 2marshalls.com at 2.3 s2.3 s
  6. 2marshalls.com at 2.8 s2.8 s
  7. 2marshalls.com at 3.3 s3.3 s
  8. 2marshalls.com at 3.8 s3.8 s

Speed

11 to fix22
  • Reduce unused JavaScript

    3.3 s · 1.1 MB

    About 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.3 s faster on a phone.

  • Render-blocking requests

    3.8 s

    18 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.8 s.

  • Other Google APIs/SDKs adds 1.1 s

    1.1 s

    Other Google APIs/SDKs costs a phone 1.1 s of main-thread work and 1.3 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 22

    22/100

    Your mobile performance score is 22. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Other Google APIs/SDKs, Google Tag Manager and Google Analytics and others), adding 2.8 MB and 1.5 s of main-thread time.

  • Reduce unused CSS

    600 ms · 141 KiB

    About 141 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • Improve image delivery

    395 KiB

    9 images could be 395 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Google Tag Manager adds 286 ms

    286 ms

    Google Tag Manager costs a phone 286 ms of main-thread work and 479 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 3.0 s

    A phone's processor spends 3.0 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 1,528 HTML elements

    The page has 1,528 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • b-cdn.net adds 0 ms

    0 ms

    b-cdn.net costs a phone 0 ms of main-thread work and 678 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 12 long tasks on the main thread

    12 long tasks block the main thread while loading, the longest for 238 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    150 ms · 23 KiB

    Polyfills for old browsers add 23 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Use efficient cache lifetimes

    149 KiB

    13 files are served with short cache lifetimes, so returning visitors download them again (149 KiB).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 34 ms

    34 ms

    Your server sent the HTML in 34 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix22
  • Cumulative Layout Shift: 2.464

    2.464

    The layout shifts by 2.464 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Largest Contentful Paint: 10.1 s

    10.1 s

    Your largest element takes 10.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “©2026, Western Regional Information Systems & Technology (W…”.

  • Time to Interactive: 16.8 s

    16.8 s

    The page becomes fully interactive after 16.8 s. Good is under 3.8 s.

  • First Contentful Paint: 5.3 s

    5.3 s

    The first text or image appears after 5.3 s on a phone. Good is under 1.8 s.

  • Speed Index: 10.2 s

    10.2 s

    Visually, the page fills in at 10.2 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 403 ms

    403 ms

    Scripts block taps and scrolling for 403 ms in total while the page loads. Good is under 200 ms.

  • 9 images without width and height

    9 images have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Images and page weight

1 to fix85
  • Page weight: 3.0 MB in 68 requests

    3.0 MB

    Your homepage downloads 3.0 MB in 68 requests on a phone: scripts 1.7 MB (22), images 742 KiB (23) and fonts 337 KiB (7). Under 2 MB keeps phones on slow connections fast.

  • 5 images below the first screen load straight away

    5 images further down the page (200 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 2 images in older formats

    2 images (61 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.8 g of CO₂ per visit

    0.84 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.84 g of CO₂e: 100.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 8493
  • Images must have alternative text (2 elements)

    Images must have alternative text: 2 elements on the page fail this check, rated critical by axe-core.

  • 6 text elements with low contrast

    6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (103 elements)

    All page content should be contained by landmarks: 103 elements on the page fail this check, rated moderate by axe-core.

  • 3 links without text

    3 visible links have no text or label, so screen readers cannot say where they go.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

1 checks passed
  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9295
  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • Only 0 internal links

    The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

7 checks passed
  • Meta description: 145 characters

    Your meta description is 145 characters: “Central OH Homes for Sale and Real Estate. Dave & Kim Marshall specializes in Homes and Listings, representing both Hom…”.

  • One H1 headline

    Your main headline reads: “Dave & Kim Marshall | 937-215-9701 | Central OH Homes for Sale”.

  • Title: 62 characters

    Your title is a healthy 62 characters: “Dave & Kim Marshall | 937-215-9701 | Central OH Homes for Sale”.

  • Canonical URL set

    The canonical URL is https://www.2marshalls.com/.

  • Structured data in place

    Structured data found: RealEstateAgent.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.2marshalls.com/sitemap.xml.

AI search readiness

2 to fix63
  • Most text only appears after JavaScript runs

    2%

    A phone browser shows 867 words, but the HTML your server sends has only 21. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.

  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing logo, sameAs (social profiles) and description. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no https://www.2marshalls.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

  • Opted out of AI training for 1 crawler

    robots.txt blocks GPTBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.

1 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

Best practices

2 to fixGoogle 10087
  • 28 small tap targets

    28 of 43 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://accounts.google.com/gsi/style' from origin 'https://www.2marshalls.com' has been b…”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 867 words of copy

    The homepage carries about 867 words of visible text.

3 checks passed
  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 7 cookies set on arrival

    7

    Opening the homepage sets 7 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 14 other companies contacted

    Loading the homepage contacts 14 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at 2marshalls.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Analytics
Google Tag Manager
Hosting
Google Cloud

Upkeep, stack, hiring and company data from programmable.info

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