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2psstudios.com website review

Visit site (opens in a new tab)Reviewed 12 November 202636 issues · 80 checks

This review found 36 issues worth fixing on 2psstudios.com, 13 of them high impact, across 80 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of 2psstudios.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. 2psstudios.com at 0.9 s0.9 s
  2. 2psstudios.com at 1.9 s1.9 s
  3. 2psstudios.com at 2.8 s2.8 s
  4. 2psstudios.com at 3.8 s3.8 s
  5. 2psstudios.com at 4.7 s4.7 s
  6. 2psstudios.com at 5.7 s5.7 s
  7. 2psstudios.com at 6.6 s6.6 s
  8. 2psstudios.com at 7.6 s7.6 s

Speed

14 to fix27
  • Reduce unused JavaScript

    10.8 s · 2.3 MB

    About 2.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 10.8 s faster on a phone.

  • Squarespace adds 2.9 s

    2.9 s

    Squarespace costs a phone 2.9 s of main-thread work and 3.0 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    1.7 s · 420 KiB

    8 images could be 420 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.7 s faster on a phone.

  • Use efficient cache lifetimes

    1.3 s · 476 KiB

    9 files are served with short cache lifetimes, so returning visitors download them again (476 KiB).

  • Mobile performance score: 27

    27/100

    Your mobile performance score is 27. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 8.4 s

    A phone's processor spends 8.4 s on main-thread work while loading, 4.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Squarespace, Google CDN and Stripe and others), adding 5.4 MB and 4.7 s of main-thread time.

  • Google CDN adds 874 ms

    874 ms

    Google CDN costs a phone 874 ms of main-thread work and 1.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 803 ms. During a long task the page ignores taps.

  • Render-blocking requests

    600 ms

    11 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.

  • Legacy JavaScript

    350 ms · 122 KiB

    Polyfills for old browsers add 122 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 350 ms faster on a phone.

  • Reduce unused CSS

    300 ms · 165 KiB

    About 165 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Stripe adds 293 ms

    293 ms

    Stripe costs a phone 293 ms of main-thread work and 286 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 255 ms

    255 ms

    Google Tag Manager costs a phone 255 ms of main-thread work and 188 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Font display

    250 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 250 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 42 ms

    42 ms

    Your server sent the HTML in 42 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix36
  • First Contentful Paint: 11.6 s

    11.6 s

    The first text or image appears after 11.6 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 28.1 s

    28.1 s

    Your largest element takes 28.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Photography, Graphic Design, and Social Media Management Se…”.

  • Speed Index: 15.9 s

    15.9 s

    Visually, the page fills in at 15.9 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 38.4 s

    38.4 s

    The page becomes fully interactive after 38.4 s. Good is under 3.8 s.

  • Total Blocking Time: 2.1 s

    2.1 s

    Scripts block taps and scrolling for 2.1 s in total while the page loads. Good is under 200 ms.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 7.5 MB in 152 requests

    7.5 MB

    Your homepage downloads 7.5 MB in 152 requests on a phone: scripts 5.1 MB (87), images 1.0 MB (21) and other files 730 KiB (13). Under 2 MB keeps phones on slow connections fast.

  • 1 image below the first screen load straight away

    1 image further down the page (48 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 2.1 g of CO₂ per visit

    2.12 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.12 g of CO₂e: 254.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 9998
  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h1 → h3 and h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 16 images in the HTML carry an alt attribute.

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 2 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10084
  • Title is long (118 characters)

    Your title is 118 characters, so Google will cut it off around 60: “2Ps Studios - Photography, Graphic Design, and Social Media Management (Portraits, headsh…”.

  • Meta description is long (398 characters)

    Your meta description is 398 characters; Google truncates after about 160, so the end of your pitch is cut.

  • Structured data has 3 problems

    Structured data found (LocalBusiness, Organization and WebSite) but with 3 problems, for example “WebSite: image is not an absolute URL ("//images.squarespace-cdn.com/content/v1/61a58a71699860277d6…”.

  • 49 internal links, 0 external

    The homepage links to 49 pages on 2psstudios.com and 0 external pages.

5 checks passed
  • One H1 headline

    Your main headline reads: “Media Agency”.

  • Canonical URL set

    The canonical URL is https://www.2psstudios.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.2psstudios.com/sitemap.xml.

AI search readiness

1 to fix83
  • Organization data is thin (2 of 6 facts)

    Your Organization JSON-LD is missing name, url, logo and description. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no https://www.2psstudios.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

Other pages

4 to fix81
  • 4 pages share 2 titles

    https://www.2psstudios.com/blog-for-seniors and https://www.2psstudios.com/blog-1 all use the title “BLOG FOR SENIOR PHOTOS — 2Ps Studios”, and 1 other title repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

  • 4 pages share a meta description

    https://www.2psstudios.com/blog-for-seniors and https://www.2psstudios.com/blog-1 use the same meta description. A description written for each page earns more clicks.

  • 2 links to non-canonical URLs

    Your homepage links to 2 pages by a URL that isn't their canonical one, for example https://www.2psstudios.com/blog-1, whose canonical is https://www.2psstudios.com/blog-for-seniors. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 5 pages without an H1

    https://www.2psstudios.com/graphic-design, https://www.2psstudios.com/headshots, https://www.2psstudios.com/weddings, https://www.2psstudios.com/contact and https://www.2psstudios.com/photography have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page with very little text

    https://www.2psstudios.com/contact has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 12 internal pages checked

    We fetched 12 pages linked from your homepage and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 12 pages we checked loaded without an error.

  • Every page has a meta description

    All 12 pages that loaded have a meta description.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 12 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7391
  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://static1.squarespace.com/static/versioned-site-css/61a58a71699860277d60f784/68/5c5a…”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    15 of 15 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix85
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Only about 137 words

    The homepage has only about 137 words of visible text; thin pages give Google and first-time buyers little to go on.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

8 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “CALL” and “Contact”.

  • 4 calls to action

    The homepage has 4 calls to action, for example “Contact Us” and “Sign Up”.

  • 1 short form

    A short form (1 field at most) is right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Analytics and Meta Pixel.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 7 cookies set on arrival

    7

    Opening the homepage sets 7 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 22 other companies contacted

    Loading the homepage contacts 22 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at 2psstudios.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
Squarespace
Analytics
Google Analytics
Hosting
Squarespace

Upkeep, stack, hiring and company data from programmable.info

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This review found 36 issues on 2psstudios.com, including 20 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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