310mood.com website review

Your mobile performance score is 67. Pages that score under 90 lose visitors before the first paint.

About 139 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.

Shopify costs a phone 203 ms of main-thread work and 589 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

8 third-party services load with your homepage (Shopify, kiwisizing.com and qikify.com and others), adding 885 KiB and 291 ms of main-thread time.

About 52 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

16 files are served with short cache lifetimes, so returning visitors download them again (28 KiB).

4 images could be 115 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 50 ms faster on a phone.

1 long task block the main thread while loading, the longest for 50 ms. During a long task the page ignores taps.

Polyfills for old browsers add 20 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

3 KiB could be saved by minifying JavaScript.

Your largest element takes 10.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 10.4 s. Good is under 3.8 s.

Visually, the page fills in at 5.7 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.6 MB in 271 requests on a phone: scripts 939 KiB (122), other files 823 KiB (116) and images 704 KiB (18). Under 2 MB keeps phones on slow connections fast.

1 image further down the page (56 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.75 g of CO₂e: 90.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 tap target is too small or too close together to hit reliably with a finger.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

10 visible links have no text or label, so screen readers cannot say where they go.

Elements with visible text labels do not have matching accessible names. (1 element).

Your meta description is 256 characters; Google truncates after about 160, so the end of your pitch is cut.

The homepage links to 33 pages on 310mood.com and 4 external pages.

Your homepage links to https://310mood.com/collections/new-arrival and https://310mood.com/collections/best, which answer with an error. Visitors hit a dead end and search engines drop them.

https://310mood.com/products/310mood_membership declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.

/ and https://310mood.com/products/310mood_membership all use the title “310mood | Fun Womenswear with Timeless Design”. Search engines can't tell which page to show for a search, so each competes with the others.

https://310mood.com/collections/new-arrivals, https://310mood.com/blogs/fitting-guide, https://310mood.com/collections/clearance, https://310mood.com/collections/denim, https://310mood.com/collections/sale-1 and https://310mood.com/collections/310mood-x-artist have no meta description, so Google writes the search snippet from whatever text it finds.

https://310mood.com/collections/new-arrivals, https://310mood.com/collections/clearance, https://310mood.com/collections/denim, https://310mood.com/collections/sale-1, https://310mood.com/collections/310mood-x-artist and https://310mood.com/collections/tops have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 25 found) and read each the way a search engine does.

7 of 11 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

4 errors were logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'transitionToEnter')”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 99 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Pinterest Tag and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 17 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 29 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.