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33shake.com website review

Visit site (opens in a new tab)Reviewed 9 November 202638 issues · 112 checks

This review found 38 issues worth fixing on 33shake.com, 11 of them high impact, across 112 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.6 s2.2 sMay 23Nov 72.3 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.5 s
May 30, 20262.4 s
Jun 6, 20262.4 s
Jun 13, 20262.5 s
Jun 20, 20262.5 s
Jun 27, 20262.5 s
Jul 4, 20262.6 s
Jul 11, 20262.5 s
Jul 18, 20262.6 s
Jul 25, 20262.5 s
Aug 1, 20262.5 s
Aug 8, 20262.5 s
Aug 15, 20262.4 s
Aug 22, 20262.4 s
Aug 29, 20262.4 s
Sep 5, 20262.3 s
Sep 12, 20262.3 s
Sep 19, 20262.3 s
Sep 26, 20262.3 s
Oct 3, 20262.3 s
Oct 10, 20262.3 s
Oct 17, 20262.4 s
Oct 24, 20262.4 s
Oct 31, 20262.3 s
Nov 7, 20262.3 s
Real-visitor tap response (INP)75th percentile, phones
184 ms140 msMay 23Nov 7179 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026145 ms
May 30, 2026148 ms
Jun 6, 2026153 ms
Jun 13, 2026154 ms
Jun 20, 2026154 ms
Jun 27, 2026159 ms
Jul 4, 2026168 ms
Jul 11, 2026168 ms
Jul 18, 2026174 ms
Jul 25, 2026169 ms
Aug 1, 2026157 ms
Aug 8, 2026165 ms
Aug 15, 2026165 ms
Aug 22, 2026168 ms
Aug 29, 2026172 ms
Sep 5, 2026165 ms
Sep 12, 2026164 ms
Sep 19, 2026164 ms
Sep 26, 2026166 ms
Oct 3, 2026171 ms
Oct 10, 2026171 ms
Oct 17, 2026174 ms
Oct 24, 2026178 ms
Oct 31, 2026173 ms
Nov 7, 2026179 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of 33shake.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. 33shake.com at 0.4 s0.4 s
  2. 33shake.com at 0.8 s0.8 s
  3. 33shake.com at 1.1 s1.1 s
  4. 33shake.com at 1.5 s1.5 s
  5. 33shake.com at 1.9 s1.9 s
  6. 33shake.com at 2.3 s2.3 s
  7. 33shake.com at 2.6 s2.6 s
  8. 33shake.com at 3.0 s3.0 s

33shake.com does not allow embedding, so this is Google's rendering of the page.

Speed

10 to fix64
  • Reduce unused JavaScript

    3.0 s · 1.6 MB

    About 1.6 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.0 s faster on a phone.

  • Improve image delivery

    650 ms · 673 KiB

    9 images could be 673 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 650 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (YouTube, Shopify and cloudfront.net and others), adding 2.9 MB and 950 ms of main-thread time.

  • Mobile performance score: 64

    64/100

    Your mobile performance score is 64. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused CSS

    300 ms · 179 KiB

    About 179 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • YouTube adds 333 ms

    333 ms

    YouTube costs a phone 333 ms of main-thread work and 1,024 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 3.1 s

    A phone's processor spends 3.1 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Shopify adds 207 ms

    207 ms

    Shopify costs a phone 207 ms of main-thread work and 821 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,504 HTML elements

    The page has 2,504 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • cloudfront.net adds 159 ms

    159 ms

    cloudfront.net costs a phone 159 ms of main-thread work and 553 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    150 ms · 78 KiB

    16 files are served with short cache lifetimes, so returning visitors download them again (78 KiB).

  • Render-blocking requests

    200 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 200 ms.

  • 7 long tasks on the main thread

    7 long tasks block the main thread while loading, the longest for 108 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    36 KiB

    Polyfills for old browsers add 36 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 43 ms

    43 ms

    Your server sent the HTML in 43 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 15.5 s

    15.5 s

    Your largest element takes 15.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “We use cookies to improve your browsing experience, deliver…”.

  • Time to Interactive: 23.8 s

    23.8 s

    The page becomes fully interactive after 23.8 s. Good is under 3.8 s.

  • Speed Index: 7.4 s

    7.4 s

    Visually, the page fills in at 7.4 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 20% slower for real visitors

    +20%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 145 ms to 179 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.1 s

    2.1 s

    Real visitors see the first content after 2.1 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 1.9 s

    1.9 s

    The first text or image appears after 1.9 s on a phone. Good is under 1.8 s.

  • 13 images without width and height

    13 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    -5%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.5 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user LCP: 2.3 s

    2.3 s

    Real visitors wait 2.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 179 ms

    179 ms

    Real visitors wait 179 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 727 ms

    727 ms

    Real visitors wait 727 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 178 ms

    178 ms

    Scripts block the page for only 178 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0.034

    0.034

    The layout barely moves while loading (CLS 0.034, good is under 0.1).

Images and page weight

2 to fix60
  • Page weight: 5.2 MB in 259 requests

    5.2 MB

    Your homepage downloads 5.2 MB in 259 requests on a phone: scripts 2.4 MB (94), images 1.6 MB (37) and other files 911 KiB (106). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    209 KiB

    1 image is downloaded at several times the size a phone draws it, for example NoUPF_Homepage.jpg at 2,017 px wide, shown at 390 px. Resized copies would save about 209 KiB.

  • About 1.5 g of CO₂ per visit

    1.49 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.49 g of CO₂e: 178.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

9 to fixGoogle 8588
  • Hidden but focusable

    10 elements hidden from screen readers can still receive keyboard focus.

  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • ARIA commands must have an accessible name (1 element)

    ARIA commands must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • 12 images without alt text

    12 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • Alternative text of images should not be repeated as text (3 elements)

    Alternative text of images should not be repeated as text: 3 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

1 checks passed
  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 9 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 8598
  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 100 internal links, 16 external

    The homepage links to 100 pages on 33shake.com and 16 external pages.

8 checks passed
  • Meta description: 160 characters

    Your meta description is 160 characters: “Award-winning Natural Sports Nutrition for your Performance, Health and a Fitter Future - it's our Fuelosophy®. Proudly…”.

  • One H1 headline

    Your main headline reads: “33Fuel”.

  • Title: 34 characters

    Your title is a healthy 34 characters: “Natural Sports Nutrition | 33Fuel®”.

  • Canonical URL set

    The canonical URL is https://www.33fuel.com/.

  • Structured data in place

    Structured data found: Organization.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.33fuel.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (667 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 1 page without an H1

    /pages/protein-calculator has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 48 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7385
  • 12 small tap targets

    12 of 39 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 5 third-party cookies

    5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://d1npnstlfekkfz.cloudfront.net/zipify-oneclickupsell-single.bfbdb0cfc9f155eb.css' f…”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • 2 links through redirect chains

    2 links go through two or more redirects, for example https://www.33fuel.com/customer_authentication/redirect?locale=en&region_country=US.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (33fuel.com).

  • Valid certificate (48 days left)

    The certificate from Let's Encrypt · YE2 verifies for 33shake.com and is valid for another 48 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://33shake.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 48 links work

    All 48 links checked from your homepage (40 internal, 8 external) answered without errors.

Domain and trust

  • DNSSEC is off

    33fuel.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 7 years old

    7 years

    33fuel.com was registered in Dec 2018 through IONOS SE. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only letsencrypt.org, pki.goog, ssl.com and digicert.com to issue certificates for 33fuel.com, so a mis-issued certificate from anyone else is refused.

  • Registered until Dec 2028

    33fuel.com is registered until Dec 2028.

Content and conversion

3 to fix81
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 309 words of copy

    The homepage carries about 309 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Try Now”.

  • 7 calls to action

    The homepage has 7 calls to action, for example “Shop all”, “Try Now” and “Join our Affiliate Program Earn&Save”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 12 testimonial or review blocks and 14 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be 33shake.com is still delivered. Add a report address, check the reports, then move to quarantine.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

  • 19 cookies set on arrival

    19

    Opening the homepage sets 19 cookies, 1 of them by other companies (measured from a US location before any click).

  • 38 other companies contacted

    Loading the homepage contacts 38 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Cookiebot

    A consent management tool (Cookiebot) loads with the page.

Apps on your store

Your storefront loads 11 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Judge Me Reviews · Elevar Conversion Tracking · Wheelio First Interactive Exit Intent Pop Up · Zipify Oneclickupsell · Order Value Booster · klaviyo.com · rechargecdn.com · tawk.to · goaffpro.com · trustpilot.com · cloudfront.net

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Company

Headquarters
Bath

Upkeep, stack, hiring and company data from programmable.info

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This review found 38 issues on 33shake.com, including 18 speed issues, 1 SEO issue and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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