41olive.com website review

About 925 KiB of JavaScript is downloaded but never used on this page.

8 third-party services load with your homepage (route.com, Google Maps and Yotpo and others), adding 1.7 MB and 747 ms of main-thread time.

18 files are served with short cache lifetimes, so returning visitors download them again (865 KiB).

4 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

route.com costs a phone 278 ms of main-thread work and 542 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

6 long tasks block the main thread while loading, the longest for 323 ms. During a long task the page ignores taps.

Google Maps costs a phone 237 ms of main-thread work and 493 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 2.7 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

About 102 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

Polyfills for old browsers add 52 KiB JavaScript that modern phones do not need.

17 KiB JavaScript is shipped twice across bundles.

1 image could be 15 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

6 KiB could be saved by minifying CSS.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 KiB could be saved by minifying JavaScript.

The page becomes fully interactive after 18.7 s. Good is under 3.8 s.

Your largest element takes 2.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Discover our collection of premium olive oils and artisanal…”.

Scripts block taps and scrolling for 220 ms in total while the page loads. Good is under 200 ms.

1 image have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 3.9 MB in 252 requests on a phone: scripts 1.9 MB (90), other files 859 KiB (130) and images 793 KiB (9). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 1.09 g of CO₂e: 131.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 button has no accessible name, so screen readers announce just “button”.

1 frame has no title, so screen-reader users cannot tell what it contains.

1 tap target is too small or too close together to hit reliably with a finger.

All page content should be contained by landmarks: 70 elements on the page fail this check, rated moderate by axe-core.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

6 form fields have no label, so screen readers announce an empty box and autofill guesses.

Headings skip levels (h1 → h3, h3 → h5 and h1 → h3), which makes the page harder to scan with a screen reader.

Elements with visible text labels do not have matching accessible names. (1 element).

There are 4 <h1> headlines (“Find Your Inner Chef”, “Shop Our Best Sellers” and “Experience the Difference in Every Drop”). One clear main headline is easier for people and search engines.

Structured data found (Organization and WebSite) but with 1 problem, for example “WebSite: potentialAction.target is not an absolute URL ("https://41olive.com/search?q={search_term_string}")”.

7 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 56 pages on 41olive.com and 9 external pages.

https://41olive.com/collections/specialty-foods, https://41olive.com/collections/gift-baskets, https://41olive.com/blogs/recipes, https://41olive.com/blogs/news and https://41olive.com/collections/best-sellers have no meta description, so Google writes the search snippet from whatever text it finds.

https://41olive.com/collections/extra-virgin-olive-oil, https://41olive.com/collections/specialty-foods, https://41olive.com/collections/gift-baskets, https://41olive.com/pages/custom-giftsets and https://41olive.com/collections/best-sellers have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 25 found) and read each the way a search engine does.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Your homepage shows a map but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

Social proof on the homepage: 10 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

The homepage shows no opening hours. If customers visit or call, show when.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 516 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 12 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 26 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.