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701cycleandsport.com website review

Visit site (opens in a new tab)Reviewed 13 November 202631 issues · 86 checks

This review found 31 issues worth fixing on 701cycleandsport.com, 10 of them high impact, across 86 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.4 s799 msMay 23Nov 71.3 s
Show as table
DateReal-visitor load time (LCP)
May 23, 2026872 ms
May 30, 2026875 ms
Jun 6, 2026920 ms
Jun 13, 2026909 ms
Jun 20, 2026905 ms
Jun 27, 2026885 ms
Jul 4, 2026888 ms
Jul 11, 2026906 ms
Jul 18, 2026924 ms
Jul 25, 2026974 ms
Aug 1, 20261.0 s
Aug 8, 2026994 ms
Aug 15, 2026948 ms
Aug 22, 2026959 ms
Aug 29, 2026959 ms
Sep 5, 20261.0 s
Sep 12, 20261.0 s
Sep 19, 20261.1 s
Sep 26, 20261.1 s
Oct 3, 20261.1 s
Oct 10, 20261.2 s
Oct 17, 20261.3 s
Oct 24, 20261.4 s
Oct 31, 20261.3 s
Nov 7, 20261.3 s
Real-visitor tap response (INP)75th percentile, phones
79 ms60 msMay 23Nov 762 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202663 ms
May 30, 202662 ms
Jun 6, 202665 ms
Jun 13, 202670 ms
Jun 20, 202677 ms
Jun 27, 202677 ms
Jul 4, 202677 ms
Jul 11, 202677 ms
Jul 18, 202670 ms
Jul 25, 202668 ms
Aug 1, 202667 ms
Aug 8, 202667 ms
Aug 15, 202670 ms
Aug 22, 202668 ms
Aug 29, 202670 ms
Sep 5, 202671 ms
Sep 12, 202671 ms
Sep 19, 202672 ms
Sep 26, 202674 ms
Oct 3, 202671 ms
Oct 10, 202670 ms
Oct 17, 202663 ms
Oct 24, 202665 ms
Oct 31, 202662 ms
Nov 7, 202662 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of 701cycleandsport.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. 701cycleandsport.com at 0.6 s0.6 s
  2. 701cycleandsport.com at 1.2 s1.2 s
  3. 701cycleandsport.com at 1.8 s1.8 s
  4. 701cycleandsport.com at 2.4 s2.4 s
  5. 701cycleandsport.com at 3.0 s3.0 s
  6. 701cycleandsport.com at 3.5 s3.5 s
  7. 701cycleandsport.com at 4.1 s4.1 s
  8. 701cycleandsport.com at 4.7 s4.7 s

Speed

6 to fix57
  • Reduce unused JavaScript

    2.2 s · 402 KiB

    About 402 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.2 s faster on a phone.

  • Mobile performance score: 57

    57/100

    Your mobile performance score is 57. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, fareharbor.com and shoplightspeed.com and others), adding 1.3 MB and 710 ms of main-thread time.

  • Reduce unused CSS

    570 ms · 79 KiB

    About 79 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 570 ms faster on a phone.

  • Google Tag Manager adds 431 ms

    431 ms

    Google Tag Manager costs a phone 431 ms of main-thread work and 380 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • shoplightspeed.com adds 59 ms

    59 ms

    shoplightspeed.com costs a phone 59 ms of main-thread work and 555 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    199 KiB

    7 images could be 199 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 196 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    150 ms · 44 KiB

    6 files are served with short cache lifetimes, so returning visitors download them again (44 KiB).

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    17 KiB

    Polyfills for old browsers add 17 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    14 KiB

    14 KiB could be saved by minifying JavaScript.

  • Minify CSS

    10 KiB

    10 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 1.4 s

    A phone's processor spends 1.4 s on main-thread work while loading, 677 ms of it running JavaScript. That is comfortably low.

  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Largest Contentful Paint: 10.0 s

    10.0 s

    Your largest element takes 10.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • First Contentful Paint: 4.3 s

    4.3 s

    The first text or image appears after 4.3 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 10.1 s

    10.1 s

    The page becomes fully interactive after 10.1 s. Good is under 3.8 s.

  • Largest content (LCP) got 46% slower for real visitors

    +46%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 0.9 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Speed Index: 4.7 s

    4.7 s

    Visually, the page fills in at 4.7 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 283 ms

    283 ms

    Scripts block taps and scrolling for 283 ms in total while the page loads. Good is under 200 ms.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 63 ms to 62 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 62 ms

    62 ms

    Real visitors wait 62 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.07

    0.07

    For real visitors the layout shifts by 0.07 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 737 ms

    737 ms

    Real visitors wait 737 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.048

    0.048

    The layout barely moves while loading (CLS 0.048, good is under 0.1).

Images and page weight

100
  • 5 images in older formats

    5 images (264 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.4 g of CO₂ per visit

    0.40 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.40 g of CO₂e: 48.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Page weight: 1.4 MB in 80 requests

    1.4 MB

    Your homepage downloads 1.4 MB in 80 requests on a phone: scripts 815 KiB (24), images 406 KiB (23) and stylesheets 102 KiB (8). That is a lean page.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

11 to fixGoogle 5879
  • 2 buttons without a name

    2 buttons have no accessible name, so screen readers announce just “button”.

  • Unlabelled dropdowns

    2 dropdowns have no label.

  • 11 text elements with low contrast

    11 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • lang attribute must have a valid value (1 element)

    lang attribute must have a valid value: 1 element on the page fails this check, rated serious by axe-core.

  • 13 images without alt text

    13 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (37 elements)

    All page content should be contained by landmarks: 37 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 10 form fields without a label

    10 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 4 links without text

    4 visible links have no text or label, so screen readers cannot say where they go.

  • Alternative text of images should not be repeated as text (6 elements)

    Alternative text of images should not be repeated as text: 6 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3 and h1 → h5), which makes the page harder to scan with a screen reader.

1 checks passed
  • 28 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 38 WCAG 2.2 A/AA and best-practice rules on the phone render: 28 passed and 10 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 8590
  • 2 H1 headlines

    There are 2 <h1> headlines (“Menu” and “”). One clear main headline is easier for people and search engines.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 4 links with vague text

    4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 213 internal links, 7 external

    The homepage links to 213 pages on 701cycleandsport.com and 7 external pages.

6 checks passed
  • Meta description: 143 characters

    Your meta description is 143 characters: “701 Cycle & Sport is North Dakota’s premier shop to buy or rent bikes, e-bikes, skis, snowboards & outdoor gear. Shop o…”.

  • Title: 48 characters

    Your title is a healthy 48 characters: “Bike, Ski & Snowboard Shop - 701 Cycle and Sport”.

  • Canonical URL set

    The canonical URL is https://www.701cycleandsport.com/.

  • Structured data in place

    Structured data found: Organization.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.701cycleandsport.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://www.701cycleandsport.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and contact details; sameAs (social profiles) and description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (751 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 164 found) and read each the way a search engine does.

1 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

Best practices

1 to fixGoogle 9293
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Unexpected token '<'”.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

2 checks passed
  • Tap targets are thumb-sized

    27 of 29 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix83
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 403 words of copy

    The homepage carries about 403 words of visible text.

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NOW”.

  • 3 calls to action

    The homepage has 3 calls to action, for example “SHOP NOW”, “Subscribe” and “Start comparison”.

  • 5 short forms

    5 short forms (2 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Analytics and Cloudflare Web Analytics.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 10 cookies set on arrival

    10

    Opening the homepage sets 10 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 24 other companies contacted

    Loading the homepage contacts 24 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at 701cycleandsport.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Hosting
Handy Networks, LLC

Upkeep, stack, hiring and company data from programmable.info

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