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86borders.com website review
Visit site (opens in a new tab)Reviewed 7 November 202624 issues · 90 checks
This review found 24 issues worth fixing on 86borders.com, 3 of them high impact, across 90 checks. The most urgent: 13 text elements with low contrast. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
92AClosest competitors among reviewed websites
Compare side by sideOne score from every part of this review. How it works
Speed
Use efficient cache lifetimes
350 ms · 696 KiB28 files are served with short cache lifetimes, so returning visitors download them again (696 KiB).
Render-blocking requests
850 ms5 files block the first paint until they finish downloading. Deferring or inlining them could save about 850 ms.
Font display
450 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 450 ms).
Improve image delivery
147 KiB5 images could be 147 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Reduce unused JavaScript
85 KiBAbout 85 KiB of JavaScript is downloaded but never used on this page.
1 long task on the main thread
1 long task block the main thread while loading, the longest for 75 ms. During a long task the page ignores taps.
Reduce unused CSS
11 KiBAbout 11 KiB of CSS is downloaded but never applied on this page.
1 third-party service on the page
1 third-party service load with your homepage (Google Fonts), adding 102 KiB and 0 ms of main-thread time.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
3 checks passed
Mobile performance score: 97
97/100Your mobile performance score is 97. That is in Google's “good” band (90 and up).
Main-thread work: 0.5 s
A phone's processor spends 0.5 s on main-thread work while loading, 215 ms of it running JavaScript. That is comfortably low.
Server response: 22 ms
22 msYour server sent the HTML in 22 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 4.6 s
4.6 sThe page becomes fully interactive after 4.6 s. Good is under 3.8 s.
Speed Index: 3.8 s
3.8 sVisually, the page fills in at 3.8 s (Speed Index). Good is under 3.4 s.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
4 checks passed
First Contentful Paint: 1.7 s
1.7 sThe first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.059
0.059The layout barely moves while loading (CLS 0.059, good is under 0.1).
Largest Contentful Paint: 1.7 s
1.7 sYour largest element renders in 1.7 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “86Borders® is a human-first care coordination and member en…”.
Total Blocking Time: 13 ms
13 msScripts block the page for only 13 ms while loading. Good is under 200 ms.
Images and page weight
An image on the first screen is lazy-loaded
HomepageHeader-Mobile-480x259.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
1 image in older formats
1 image (36 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 0.2 g of CO₂ per visit
0.23 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.23 g of CO₂e: 27.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Page weight: 833 KiB in 34 requests
833 KiBYour homepage downloads 833 KiB in 34 requests on a phone: images 298 KiB (10), fonts 271 KiB (6) and scripts 212 KiB (9). That is a lean page.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
13 text elements with low contrast
13 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Links look like plain text
2 links inside paragraphs rely on colour alone to stand out.
All page content should be contained by landmarks (26 elements)
All page content should be contained by landmarks: 26 elements on the page fail this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
3 links without text
3 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h2 → h4, h1 → h3 and h1 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 20 images in the HTML carry an alt attribute.
41 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
3 H1 headlines
There are 3 <h1> headlines (“86Borders® is a human-first care coordination and…”, “Real stories. Real results.” and “Let’s redefine engagement and make a difference, …”). One clear main headline is easier for people and search engines.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
25 internal links, 2 external
The homepage links to 25 pages on 86borders.com and 2 external pages.
7 checks passed
Meta description: 144 characters
Your meta description is 144 characters: “Explore 86Borders and its approach to health plan member engagement, helping plans connect with members and support mea…”.
Title: 59 characters
Your title is a healthy 59 characters: “86Borders | Member focused. Performance Driven. - 86Borders”.
Canonical URL set
The canonical URL is https://www.86borders.com/.
Structured data in place
Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.86borders.com/sitemap_index.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,171 words), so crawlers that don't run JavaScript still read it.
Other pages
2 pages point its canonical at the homepage
/about and /resources declare the homepage as their canonical URL, which tells Google they are copies of the homepage and keeps them out of search results. A site-wide template setting usually causes this.
3 pages share a title
/, /about and /resources all use the title “86Borders | Member focused. Performance Driven. - 86Borders”. Search engines can't tell which page to show for a search, so each competes with the others.
1 page without a meta description
/borderlines/prenatal-compliance-solving-sdoh-needs-builds-trust-with-moms has no meta description, so Google writes the search snippet from whatever text it finds.
2 pages share a meta description
/about and /resources use the same meta description. A description written for each page earns more clicks.
1 page without an H1
/connect-all-care has no <h1> headline, so visitors and search engines get no clear main topic.
6 pages slow to respond
/careers, /insights, /about-us, /contact, /about and /resources took over 3 s to send their HTML from our server.
14 internal pages checked
We fetched 14 pages linked from your homepage and read each the way a search engine does.
3 checks passed
Linked pages load
All 14 pages we checked loaded without an error.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
5 small tap targets
5 of 8 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
HTTP/1.1 only
The server only offers HTTP/1.1, so browsers open several connections and load files more slowly. Most hosts and CDNs turn on HTTP/2 with a setting.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
4 checks passed
Served over HTTPS
The homepage is served over HTTPS (86borders.com).
Valid certificate (50 days left)
The certificate from Let's Encrypt · YE2 verifies for 86borders.com and is valid for another 50 days.
http:// redirects to https
http://86borders.com redirects to the secure version.
All 17 links work
All 17 links checked from your homepage (16 internal, 1 external) answered without errors.
Domain and trust
No CAA record
86borders.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
86borders.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 12 years old
12 years86borders.com was registered in Jun 2014 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Registered until Jun 2027
86borders.com is registered until Jun 2027.
Content and conversion
Thin social proof
Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 544 words of copy
The homepage carries about 544 words of visible text.
2 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Contact”.
4 calls to action
The homepage has 4 calls to action, for example “Contact Us”, “Learn More” and “Schedule a Demo”.
Email authentication
Email authentication score: 100/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication, and sends you reports.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 ip4:54.174.222.4 include:fdspfus.freshemail.io include:_spf.google.com -all”.
DKIM signing found
A DKIM key is published (selector “google”), so receivers can verify mail really came from you.
Privacy and tracking
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
1 other company contacted
Loading the homepage contacts 1 host run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- CMS
- WordPress 7.1.4
- Framework
- jQuery
- Hosting
- AWS
Hiring
- Hiring
- 2 open roles
- Teams
- Care Coordination (1)
- Job board
- bamboohr
- Careers page
- www.86borders.com/careers (opens in a new tab)
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 24 issues on 86borders.com, including 5 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.