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aaapolicesupply.com website review

Visit site (opens in a new tab)Reviewed 1 November 202642 issues · 108 checks

This review found 42 issues worth fixing on aaapolicesupply.com, 12 of them high impact, across 108 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.3 s1.9 sMay 9Oct 242.0 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.0 s
May 16, 20262.0 s
May 23, 20262.0 s
May 30, 20262.0 s
Jun 6, 20262.0 s
Jun 13, 20262.0 s
Jun 20, 20262.1 s
Jun 27, 20262.1 s
Jul 4, 20262.1 s
Jul 11, 20262.1 s
Jul 18, 20262.0 s
Jul 25, 20262.0 s
Aug 1, 20262.0 s
Aug 8, 20262.0 s
Aug 15, 20262.0 s
Aug 22, 20262.1 s
Aug 29, 20262.1 s
Sep 5, 20262.1 s
Sep 12, 20262.3 s
Sep 19, 20262.2 s
Sep 26, 20262.2 s
Oct 3, 20262.2 s
Oct 10, 20262.1 s
Oct 17, 20262.1 s
Oct 24, 20262.0 s
Real-visitor tap response (INP)75th percentile, phones
107 ms84 msMay 9Oct 24100 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 202695 ms
May 16, 202695 ms
May 23, 202688 ms
May 30, 202693 ms
Jun 6, 202696 ms
Jun 13, 202695 ms
Jun 20, 202699 ms
Jun 27, 2026100 ms
Jul 4, 202696 ms
Jul 11, 202695 ms
Jul 18, 202688 ms
Jul 25, 202687 ms
Aug 1, 202687 ms
Aug 8, 202688 ms
Aug 15, 202692 ms
Aug 22, 202694 ms
Aug 29, 202696 ms
Sep 5, 202696 ms
Sep 12, 2026103 ms
Sep 19, 2026103 ms
Sep 26, 2026104 ms
Oct 3, 2026104 ms
Oct 10, 2026104 ms
Oct 17, 2026104 ms
Oct 24, 2026100 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of aaapolicesupply.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. aaapolicesupply.com at 0.5 s0.5 s
  2. aaapolicesupply.com at 1.1 s1.1 s
  3. aaapolicesupply.com at 1.6 s1.6 s
  4. aaapolicesupply.com at 2.2 s2.2 s
  5. aaapolicesupply.com at 2.7 s2.7 s
  6. aaapolicesupply.com at 3.2 s3.2 s
  7. aaapolicesupply.com at 3.8 s3.8 s
  8. aaapolicesupply.com at 4.3 s4.3 s

aaapolicesupply.com does not allow embedding, so this is Google's rendering of the page.

Speed

13 to fix47
  • Improve image delivery

    6.3 s · 2.1 MB

    35 images could be 2.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 6.3 s faster on a phone.

  • Reduce unused JavaScript

    2.2 s · 454 KiB

    About 454 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.2 s faster on a phone.

  • Use efficient cache lifetimes

    1.2 s · 288 KiB

    18 files are served with short cache lifetimes, so returning visitors download them again (288 KiB).

  • Render-blocking requests

    1.4 s

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

  • Mobile performance score: 47

    47/100

    Your mobile performance score is 47. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 4,205 HTML elements

    The page has 4,205 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Bigcommerce and Klaviyo and others), adding 3.4 MB and 847 ms of main-thread time.

  • Bigcommerce adds 239 ms

    239 ms

    Bigcommerce costs a phone 239 ms of main-thread work and 2.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    310 ms · 71 KiB

    About 71 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 310 ms faster on a phone.

  • Legacy JavaScript

    300 ms · 41 KiB

    Polyfills for old browsers add 41 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • Google Tag Manager adds 282 ms

    282 ms

    Google Tag Manager costs a phone 282 ms of main-thread work and 454 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.5 s

    A phone's processor spends 2.5 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Klaviyo adds 144 ms

    144 ms

    Klaviyo costs a phone 144 ms of main-thread work and 311 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 151 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    5 KiB

    5 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 17 ms

    17 ms

    Your server sent the HTML in 17 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Largest Contentful Paint: 26.2 s

    26.2 s

    Your largest element takes 26.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “JOIN OUR FAMILY Sign up now for 10% off your first order—pl…”.

  • Time to Interactive: 26.5 s

    26.5 s

    The page becomes fully interactive after 26.5 s. Good is under 3.8 s.

  • Cumulative Layout Shift: 0.288

    0.288

    The layout shifts by 0.288 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Total Blocking Time: 418 ms

    418 ms

    Scripts block taps and scrolling for 418 ms in total while the page loads. Good is under 200 ms.

  • Speed Index: 4.2 s

    4.2 s

    Visually, the page fills in at 4.2 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 1.9 s

    1.9 s

    The first text or image appears after 1.9 s on a phone. Good is under 1.8 s.

  • 3 images without width and height

    3 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +7%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 95 ms to 100 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +2%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.0 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 91 ms

    91 ms

    Real visitors wait 91 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.0 s

    1.0 s

    Real visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 252 ms

    252 ms

    Real visitors wait 252 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

3 to fix62
  • Page weight: 5.3 MB in 182 requests

    5.3 MB

    Your homepage downloads 5.3 MB in 182 requests on a phone: images 3.3 MB (74), scripts 1.4 MB (66) and fonts 389 KiB (9). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    TITANX.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 25 images below the first screen load straight away

    25 images further down the page (965 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.5 g of CO₂ per visit

    1.49 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.49 g of CO₂e: 178.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 9494
  • Interactive controls must not be nested (6 elements)

    Interactive controls must not be nested: 6 elements on the page fail this check, rated serious by axe-core.

  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 9 links without text

    9 visible links have no text or label, so screen readers cannot say where they go.

2 checks passed
  • Every image has alt text

    All 44 images in the HTML carry an alt attribute.

  • 53 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 53 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 9282
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://aaapolicesupply.com/sitemap.xml, so Google discovers your pages only by following links.

  • 3 links with vague text

    3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • One H1 headline

    Your <h1> is empty.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 791 internal links, 2 external

    The homepage links to 791 pages on aaapolicesupply.com and 2 external pages.

4 checks passed
  • Meta description: 158 characters

    Your meta description is 158 characters: “If you’re in need of a police supply store to get your law enforcement gear, AAA Police Supply is the answer for you. S…”.

  • Title: 46 characters

    Your title is a healthy 46 characters: “Police Supply Store | Law Enforcement Supplies”.

  • Canonical URL set

    The canonical URL is https://aaapolicesupply.com/.

  • robots.txt in place

    robots.txt is in place.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,490 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 12 pages without a meta description

    /agency-specific, /agency-specific/bethel-police-department-ct, /boston-police-uniforms/academy-uniforms, /boston-police-uniforms/badges, /boston-police-uniforms/new-category-2 and /boston-police-uniforms/du and 6 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 196 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 12 small tap targets

    12 of 51 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix93
  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • Short HSTS lifetime

    HSTS is set, but max-age is 0 days; one year is the recommended minimum.

  • 2 links through redirect chains

    2 links go through two or more redirects, for example http://www.facebook.com/aaapolicesupply.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (aaapolicesupply.com).

  • Valid certificate (38 days left)

    The certificate from Google Trust Services · WE1 verifies for aaapolicesupply.com and is valid for another 38 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • http:// redirects to https

    http://aaapolicesupply.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 42 links work

    All 42 links checked from your homepage (40 internal, 2 external) answered without errors.

Domain and trust

  • No CAA record

    aaapolicesupply.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

3 checks passed
  • Domain is 26 years old

    26 years

    aaapolicesupply.com was registered in Dec 1999 through NameCheap, Inc.. An established domain carries more trust with email providers and search engines.

  • DNSSEC is on

    aaapolicesupply.com's DNS answers are signed (DNSSEC), so they can't be forged on the way to visitors.

  • Registered until Dec 2029

    aaapolicesupply.com is registered until Dec 2029.

Content and conversion

2 to fix88
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 915 words of copy

    The homepage carries about 915 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SIGN UP NOW”.

  • 11 calls to action

    The homepage has 11 calls to action, for example “Register”, “Shop by Category” and “Order Info”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Analytics and Meta Pixel.

  • Direct contact links

    Visitors can reach you directly: 3 phone links and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Email authentication

1 to fix75
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be aaapolicesupply.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 75/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:_spf.bigcommerce.com include:_spf.google.com include:sendgrid.net -all”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 17 cookies set on arrival

    17

    Opening the homepage sets 17 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 19 other companies contacted

    Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

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E-commerce
BigCommerce
Analytics
Google Analytics
Hosting
Bigcommerce

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