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aacstore.com website review
Visit site (opens in a new tab)Reviewed 1 November 202645 issues · 102 checks
This review found 45 issues worth fixing on aacstore.com, 13 of them high impact, across 102 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
70C- #67,058 of 80,918 reviewed websitesbeats 15%
- #35,715 of 39,887 online storesbeats 8%
- #584 of 716 BigCommerce storesbeats 16%
Closest competitors among BigCommerce stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 4.2 s |
| May 16, 2026 | 4.1 s |
| May 23, 2026 | 4.2 s |
| May 30, 2026 | 4.0 s |
| Jun 6, 2026 | 4.0 s |
| Jun 20, 2026 | 3.6 s |
| Jul 11, 2026 | 3.2 s |
| Jul 18, 2026 | 3.5 s |
| Jul 25, 2026 | 3.5 s |
| Aug 1, 2026 | 3.2 s |
| Aug 8, 2026 | 3.3 s |
| Aug 15, 2026 | 3.1 s |
| Aug 22, 2026 | 2.9 s |
| Aug 29, 2026 | 2.6 s |
| Sep 5, 2026 | 2.3 s |
| Sep 12, 2026 | 2.3 s |
| Sep 19, 2026 | 2.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 124 ms |
| Jul 11, 2026 | 110 ms |
| Jul 18, 2026 | 112 ms |
| Jul 25, 2026 | 115 ms |
| Aug 1, 2026 | 111 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Improve image delivery
61.5 s · 12.5 MB28 images could be 12.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 61.5 s faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Bigcommerce, Google Tag Manager and Facebook and others), adding 14.5 MB and 800 ms of main-thread time.
Bigcommerce adds 324 ms
324 msBigcommerce costs a phone 324 ms of main-thread work and 13.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 54
54/100Your mobile performance score is 54. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
850 ms9 files block the first paint until they finish downloading. Deferring or inlining them could save about 850 ms.
Reduce unused JavaScript
682 KiBAbout 682 KiB of JavaScript is downloaded but never used on this page.
Reduce unused CSS
450 ms · 98 KiBAbout 98 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
Google Tag Manager adds 315 ms
315 msGoogle Tag Manager costs a phone 315 ms of main-thread work and 982 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,273 HTML elements
The page has 2,273 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Main-thread work: 2.2 s
A phone's processor spends 2.2 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
10 long tasks on the main thread
10 long tasks block the main thread while loading, the longest for 243 ms. During a long task the page ignores taps.
Use efficient cache lifetimes
164 KiB9 files are served with short cache lifetimes, so returning visitors download them again (164 KiB).
Legacy JavaScript
13 KiBPolyfills for old browsers add 13 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
5 KiB5 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 10 ms
10 msYour server sent the HTML in 10 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 63.5 s
63.5 sYour largest element takes 63.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Coconut Joe's Extreme Pain Cream”.
Time to Interactive: 63.5 s
63.5 sThe page becomes fully interactive after 63.5 s. Good is under 3.8 s.
Speed Index: 13.2 s
13.2 sVisually, the page fills in at 13.2 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 438 ms
438 msScripts block taps and scrolling for 438 ms in total while the page loads. Good is under 200 ms.
7 images without width and height
7 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-3%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 124 ms to 111 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
3 checks passed
Largest content (LCP) got 46% faster for real visitors
-46%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 4.2 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 1.7 s
1.7 sThe first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
3 images over 500 KB
3 images weigh 42.2 MB together. On a phone connection a single image that size takes seconds.
Page weight: 14.6 MB in 89 requests
14.6 MBYour homepage downloads 14.6 MB in 89 requests on a phone: images 13.0 MB (41), scripts 1.4 MB (22) and stylesheets 116 KiB (7). Under 2 MB keeps phones on slow connections fast.
10 images far larger than shown
11.0 MB10 images are downloaded at several times the size a phone draws them, for example dmso__87775.gif at 1,356 px wide, shown at 390 px. Resized copies would save about 11.0 MB.
4 images in older formats
4 images (30.6 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
6 images below the first screen load straight away
6 images further down the page (489 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 4.1 g of CO₂ per visit
4.13 gBy the Sustainable Web Design model, a visit to your homepage emits about 4.13 g of CO₂e: 496.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
28 text elements with low contrast
28 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
24 tap targets too small
24 tap targets are too small or too close together to hit reliably with a finger.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
All page content should be contained by landmarks (51 elements)
All page content should be contained by landmarks: 51 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
3 form fields without a label
3 form fields have no label, so screen readers announce an empty box and autofill guesses.
ARIA role should be appropriate for the element (1 element)
ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (7 elements).
2 checks passed
Every image has alt text
All 95 images in the HTML carry an alt attribute.
41 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
No XML sitemap
No XML sitemap at https://www.aacstore.com/sitemap.xml, so Google discovers your pages only by following links.
One H1 headline
Your <h1> is empty.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
288 internal links, 4 external
The homepage links to 288 pages on aacstore.com and 4 external pages.
4 checks passed
Meta description: 120 characters
Your meta description is 120 characters: “Shop now for specialty high quality health supplements at great prices, fast shipping. Buy online or call 1-800-330-3932”.
Title: 60 characters
Your title is a healthy 60 characters: “Vitamins, Herbs & Supplements - Advanced Alternatives Center”.
Canonical URL set
The canonical URL is https://www.aacstore.com/.
robots.txt in place
robots.txt is in place.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (989 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without a meta description
/shop-by-brand has no meta description, so Google writes the search snippet from whatever text it finds.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example /shop-by-brand, whose canonical is /brands. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 91 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=343146039&Ver=2&mid=eed475b2-b0de-4602-8c97-d94e253f2b39&bo=1&sid=b89fc040d5b211f1a6e7ef4c0f729246&vid=b89fbb70d5b211f1aabd3780b151f287&vids=1&msclkid=N&pi=918639831&l.
49 small tap targets
49 of 156 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_TUNNEL_CONNECTION_FAILED”.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Certificate expires in 11 days
Your certificate from DigiCert Inc · GeoTrust TLS RSA CA G1 expires in 11 days. If it doesn't renew automatically, visitors get a security warning.
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
Short HSTS lifetime
HSTS is set, but max-age is 0 days; one year is the recommended minimum.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
4 checks passed
Served over HTTPS
The homepage is served over HTTPS (aacstore.com).
http:// redirects to https
http://aacstore.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 42 links work
All 42 links checked from your homepage (40 internal, 2 external) answered without errors.
Domain and trust
No CAA record
aacstore.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
aacstore.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 12 years old
12 yearsaacstore.com was registered in Apr 2014 through DNC Holdings, Inc.. An established domain carries more trust with email providers and search engines.
Registered until Apr 2027
aacstore.com is registered until Apr 2027.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 657 words of copy
The homepage carries about 657 words of visible text.
3 checks passed
16 calls to action
The homepage has 16 calls to action, for example “Sign Up”, “Shop by Brand” and “Shop By Department”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics and Meta Pixel.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be aacstore.com is still delivered. Add a report address, check the reports, then move to quarantine.
Email authentication score: 75/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 +a +mx +a:smtp.servconfig.com include:_spf.bigcommerce.com -all”.
DKIM signing found
A DKIM key is published (selector “default”), so receivers can verify mail really came from you.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
20 cookies set on arrival
20Opening the homepage sets 20 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
19 other companies contacted
Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
Stack
- E-commerce
- BigCommerce
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- Bigcommerce
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 45 issues on aacstore.com, including 15 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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