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aalbc.com website review

Visit site (opens in a new tab)Reviewed 1 November 202620 issues · 88 checks

This review found 20 issues worth fixing on aalbc.com, 6 of them high impact, across 88 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.4 s1.7 sMay 9Oct 241.9 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.0 s
May 16, 20262.0 s
May 23, 20262.0 s
May 30, 20262.1 s
Jun 6, 20262.1 s
Jun 13, 20262.0 s
Jun 20, 20262.0 s
Jun 27, 20262.1 s
Jul 4, 20262.2 s
Jul 11, 20262.3 s
Jul 18, 20262.2 s
Jul 25, 20262.0 s
Aug 1, 20261.9 s
Aug 8, 20261.8 s
Aug 15, 20261.8 s
Aug 22, 20261.9 s
Aug 29, 20262.0 s
Sep 5, 20262.1 s
Sep 12, 20262.1 s
Sep 19, 20262.2 s
Sep 26, 20262.1 s
Oct 3, 20262.0 s
Oct 10, 20262.0 s
Oct 17, 20262.1 s
Oct 24, 20261.9 s
Real-visitor tap response (INP)75th percentile, phones
101 ms85 msMay 9Oct 2491 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 202694 ms
May 16, 202696 ms
May 23, 202688 ms
May 30, 202692 ms
Jun 6, 202691 ms
Jun 13, 202691 ms
Jun 20, 202692 ms
Jun 27, 202689 ms
Jul 4, 202689 ms
Jul 11, 202687 ms
Jul 18, 202687 ms
Jul 25, 202687 ms
Aug 1, 202688 ms
Aug 8, 202692 ms
Aug 15, 202694 ms
Aug 22, 202697 ms
Aug 29, 202695 ms
Sep 5, 202692 ms
Sep 12, 202688 ms
Sep 19, 202687 ms
Sep 26, 202687 ms
Oct 3, 202687 ms
Oct 10, 202690 ms
Oct 17, 202699 ms
Oct 24, 202691 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of aalbc.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. aalbc.com at 0.5 s0.5 s
  2. aalbc.com at 1.0 s1.0 s
  3. aalbc.com at 1.6 s1.6 s
  4. aalbc.com at 2.1 s2.1 s
  5. aalbc.com at 2.6 s2.6 s
  6. aalbc.com at 3.1 s3.1 s
  7. aalbc.com at 3.7 s3.7 s
  8. aalbc.com at 4.2 s4.2 s

aalbc.com does not allow embedding, so this is Google's rendering of the page.

Speed

3 to fix100
  • Improve image delivery

    4.2 MB

    30 images could be 4.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Use efficient cache lifetimes

    150 ms · 2.2 MB

    48 files are served with short cache lifetimes, so returning visitors download them again (2.2 MB).

  • Render-blocking requests

    650 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.

  • Reduce unused CSS

    150 ms · 34 KiB

    About 34 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    2 KiB

    2 KiB could be saved by minifying CSS.

3 checks passed
  • Mobile performance score: 100

    100/100

    Your mobile performance score is 100. That is in Google's “good” band (90 and up).

  • Main-thread work: 0.6 s

    A phone's processor spends 0.6 s on main-thread work while loading, 41 ms of it running JavaScript. That is comfortably low.

  • Server response: 8 ms

    8 ms

    Your server sent the HTML in 8 ms, well inside Google's 600 ms guideline.

Core Web Vitals

3 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user TTFB: 913 ms

    913 ms

    Real visitors wait 913 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • 21 images without width and height

    21 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 94 ms to 91 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.0 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Real-user LCP: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Speed Index: 2.6 s

    2.6 s

    Visually, the page fills in at 2.6 s (Speed Index), inside the 3.4 s “good” threshold.

  • First Contentful Paint: 1.1 s

    1.1 s

    The first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

  • Largest Contentful Paint: 1.1 s

    1.1 s

    Your largest element renders in 1.1 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “Black Books, Authors & Literary Culture Since 1998”.

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

  • Time to Interactive: 1.1 s

    1.1 s

    The page is fully interactive after 1.1 s.

Images and page weight

3 to fix35
  • Page weight: 5.6 MB in 49 requests

    5.6 MB

    Your homepage downloads 5.6 MB in 49 requests on a phone: images 5.3 MB (40), fonts 296 KiB (6) and stylesheets 38 KiB (2). Under 2 MB keeps phones on slow connections fast.

  • 15 images far larger than shown

    3.5 MB

    15 images are downloaded at several times the size a phone draws them, for example 9798217187119.avif at 1,356 px wide, shown at 150 px. Resized copies would save about 3.5 MB.

  • 2 images over 500 KB

    2 images weigh 1.2 MB together. On a phone connection a single image that size takes seconds.

  • 4 images below the first screen load straight away

    4 images further down the page (226 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 1 image in older formats

    1 image (36 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.6 g of CO₂ per visit

    1.59 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.59 g of CO₂e: 190.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

4 to fixGoogle 9094
  • 12 text elements with low contrast

    12 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Elements must only use permitted ARIA attributes (1 element)

    Elements must only use permitted ARIA attributes: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • 5 form fields without a label

    5 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 54 images in the HTML carry an alt attribute.

  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 4 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9293
  • Meta description is long (171 characters)

    Your meta description is 171 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 4 links crawlers can't follow

    4 links have no real href, so search engines can't follow them.

  • 83 internal links, 27 external

    The homepage links to 83 pages on aalbc.com and 27 external pages.

7 checks passed
  • One H1 headline

    Your main headline reads: “Black Books, Authors & Literary Culture Since 1998”.

  • Title: 60 characters

    Your title is a healthy 60 characters: “African American Books, Black Literature and Authors | AALBC”.

  • Canonical URL set

    The canonical URL is https://aalbc.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://aalbc.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (808 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (2 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 58 found) and read each the way a search engine does.

1 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

Best practices

1 to fixGoogle 10093
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'register')”.

2 checks passed
  • Tap targets are thumb-sized

    48 of 49 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix88
  • 2 broken external links

    2 links to other sites are dead, for example https://bsky.app/intent/compose?text=African%20American%20Books%2C%20Black%20Literature%20and%20Authors%20%7C%20AALBC%20via%20%40aalbc.com%20https%3A%2F%2Faalbc.com%2F (404).

  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • 10 links through redirect chains

    10 links go through two or more redirects, for example https://aalbc.com/books/bookinfo.php?isbn13=9780593859551.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (aalbc.com).

  • Valid certificate (34 days left)

    The certificate from GoDaddy.com · GoDaddy TLS Intermediate CA DV - R1v1 verifies for aalbc.com and is valid for another 34 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://aalbc.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    aalbc.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

3 checks passed
  • Domain is 28 years old

    28 years

    aalbc.com was registered in Mar 1998 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • DNSSEC is on

    aalbc.com's DNS answers are signed (DNSSEC), so they can't be forged on the way to visitors.

  • Registered until Mar 2029

    aalbc.com is registered until Mar 2029.

Content and conversion

1 to fix92
  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 786 words of copy

    The homepage carries about 786 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “JOIN THE AALBC COMMUNITY”.

  • 8 calls to action

    The homepage has 8 calls to action, for example “SIGN UP”, “JOIN THE AALBC COMMUNITY” and “Black Book Videos”.

  • 5 short forms

    5 short forms (4 fields at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 11 testimonial or review blocks, 6 trust badges and “more than 1,800 reviews”.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 3 email links.

Email authentication

1 to fix75
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be aalbc.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 75/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 ip4:208.109.213.93 ip4:50.63.10.94 include:spf.protection.outlook.com include:secureserver.net include:servers.m…”.

  • DKIM signing found

    A DKIM key is published (selector “k2” and “default”), so receivers can verify mail really came from you.

Privacy and tracking

  • 1 cookie set on arrival

    1

    Opening the homepage sets 1 cookie (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Hosting
Sucuri

Company

Founded
1998

Upkeep, stack, hiring and company data from programmable.info

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This review found 20 issues on aalbc.com, including 6 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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