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aalo.com website review

Visit site (opens in a new tab)Reviewed 3 November 202633 issues · 79 checks

This review found 33 issues worth fixing on aalo.com, 7 of them high impact, across 79 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.3 s988 msMay 16Oct 311.2 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.2 s
May 23, 20261.2 s
May 30, 20261.2 s
Jun 6, 20261.1 s
Jun 13, 20261.1 s
Jun 20, 20261.1 s
Jun 27, 20261.1 s
Jul 4, 20261.0 s
Jul 11, 20261.1 s
Jul 18, 20261.0 s
Jul 25, 20261.1 s
Aug 1, 20261.1 s
Aug 8, 20261.1 s
Aug 15, 20261.1 s
Aug 22, 20261.1 s
Aug 29, 20261.2 s
Sep 5, 20261.1 s
Sep 12, 20261.1 s
Sep 19, 20261.1 s
Sep 26, 20261.0 s
Oct 3, 20261.1 s
Oct 10, 20261.1 s
Oct 17, 20261.2 s
Oct 24, 20261.2 s
Oct 31, 20261.2 s
Real-visitor tap response (INP)75th percentile, phones
92 ms75 msMay 16Oct 3179 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202690 ms
May 23, 202690 ms
May 30, 202690 ms
Jun 6, 202685 ms
Jun 13, 202688 ms
Jun 20, 202688 ms
Jun 27, 202687 ms
Jul 4, 202687 ms
Jul 11, 202682 ms
Jul 18, 202680 ms
Jul 25, 202681 ms
Aug 1, 202679 ms
Aug 8, 202678 ms
Aug 15, 202678 ms
Aug 22, 202677 ms
Aug 29, 202679 ms
Sep 5, 202679 ms
Sep 12, 202682 ms
Sep 19, 202681 ms
Sep 26, 202679 ms
Oct 3, 202679 ms
Oct 10, 202679 ms
Oct 17, 202682 ms
Oct 24, 202683 ms
Oct 31, 202679 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of aalo.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. aalo.com at 0.4 s0.4 s
  2. aalo.com at 0.8 s0.8 s
  3. aalo.com at 1.1 s1.1 s
  4. aalo.com at 1.5 s1.5 s
  5. aalo.com at 1.9 s1.9 s
  6. aalo.com at 2.3 s2.3 s
  7. aalo.com at 2.6 s2.6 s
  8. aalo.com at 3.0 s3.0 s

Speed

6 to fix86
  • Render-blocking requests

    2.1 s

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.1 s.

  • Use efficient cache lifetimes

    12.4 MB

    17 files are served with short cache lifetimes, so returning visitors download them again (12.4 MB).

  • Mobile performance score: 86

    86/100

    Your mobile performance score is 86. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    740 ms · 252 KiB

    About 252 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 740 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (website-files.com, JSDelivr CDN and Cloudflare CDN and others), adding 1.7 MB and 274 ms of main-thread time.

  • website-files.com adds 127 ms

    127 ms

    website-files.com costs a phone 127 ms of main-thread work and 1.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    169 KiB

    4 images could be 169 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 97 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    38 KiB

    About 38 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Minify JavaScript

    2 KiB

    2 KiB could be saved by minifying JavaScript.

2 checks passed
  • Main-thread work: 1.2 s

    A phone's processor spends 1.2 s on main-thread work while loading, 384 ms of it running JavaScript. That is comfortably low.

  • Server response: 8 ms

    8 ms

    Your server sent the HTML in 8 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • First Contentful Paint: 2.9 s

    2.9 s

    The first text or image appears after 2.9 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 6.0 s

    6.0 s

    The page becomes fully interactive after 6.0 s. Good is under 3.8 s.

  • Speed Index: 4.8 s

    4.8 s

    Visually, the page fills in at 4.8 s (Speed Index). Good is under 3.4 s.

  • Largest Contentful Paint: 2.9 s

    2.9 s

    Your largest element takes 2.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Mass-manufactured nuclear power plants, purpose-built to po…”. Most of its time is element render delay (1.4 s).

  • 5 images without width and height

    5 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 77 ms

    77 ms

    Real visitors wait 77 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 501 ms

    501 ms

    Real visitors wait 501 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 10% faster for real visitors

    -10%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 90 ms to 79 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 90 ms

    90 ms

    Scripts block the page for only 90 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0.015

    0.015

    The layout barely moves while loading (CLS 0.015, good is under 0.1).

Images and page weight

4 to fix52
  • Page weight: 17.3 MB in 59 requests

    17.3 MB

    Your homepage downloads 17.3 MB in 59 requests on a phone: media 15.3 MB (4), images 1.2 MB (25) and scripts 627 KiB (17). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    6a4b99ecaf48385ceb81b830_Rectangle%201455-p-500.avif is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 9 images below the first screen load straight away

    9 images further down the page (320 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 1 image far larger than shown

    21 KiB

    1 image is downloaded at several times the size a phone draws it, for example 6a4b99ecaf48385ceb81ba3b_69f9faf4d4652956a31ecc17_Screenshot at 1,296 px wide, shown at 332 px. Resized copies would save about 21 KiB.

  • About 4.9 g of CO₂ per visit

    4.91 g

    By the Sustainable Web Design model, a visit to your homepage emits about 4.91 g of CO₂e: 589.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

5 to fixGoogle 8792
  • 3 buttons without a name

    3 buttons have no accessible name, so screen readers announce just “button”.

  • 35 text elements with low contrast

    35 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • 4 links without text

    4 visible links have no text or label, so screen readers cannot say where they go.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 38 images in the HTML carry an alt attribute.

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10091
  • 3 H1 headlines

    There are 3 <h1> headlines (“Mass-manufactured nuclear power plants, purpose-b…”, “Why sodium.” and “Why sodium.”). One clear main headline is easier for people and search engines.

  • Structured data has 1 problem

    Structured data found (Organization) but with 1 problem, for example “Organization: url is not an absolute URL ("/")”.

  • 57 internal links, 6 external

    The homepage links to 57 pages on aalo.com and 6 external pages.

6 checks passed
  • Meta description: 80 characters

    Your meta description is 80 characters: “Creating abundant and dependable clean energy to power humanity for generations.”.

  • Title: 49 characters

    Your title is a healthy 49 characters: “Aalo - Welcome to the dawn of a Second Atomic Age”.

  • Canonical URL set

    The canonical URL is https://www.aalo.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.aalo.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,033 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (3 KiB, 19 links), a plain-text guide to the site for AI tools.

Other pages

6 to fix69
  • 1 linked page hidden from search

    /careers is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 2 pages share a title

    /news and /updates all use the title “Latest Updates from Aalo Atomics | Nuclear Innovation News”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 4 pages without a meta description

    /post/powering-the-ai-boom-inside-the-factory-building-cybertruck-sized-nuclear-reactors-forbes, /post/loading-graphite-into-a-nuclear-reactor-core, /post/3-matt-loszak-aalo-atomics-innovative-approach-to-next-gen-nuclear-deployment and /post/tickling-the-dragon-ft-matt-loszak-of-aalo-atomics have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages share a meta description

    /news and /updates use the same meta description. A description written for each page earns more clicks.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example /updates, whose canonical is /news. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 2 pages without an H1

    /news and /updates have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 17 found) and read each the way a search engine does.

2 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9692
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix58
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 879 words of copy

    The homepage carries about 879 words of visible text.

3 checks passed
  • 1 call to action

    The homepage has 1 call to action, for example “Contact Us”.

  • 1 short form

    A short form (2 fields at most) is right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Analytics.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 3 cookies set on arrival

    3

    Opening the homepage sets 3 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 13 other companies contacted

    Loading the homepage contacts 13 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at aalo.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
Webflow
Analytics
Google Analytics
Hosting
Webflow

Hiring

Hiring
94 open roles
Teams
Engineering (49), Nuclear Operations (12), Operations (11), Manufacturing Staff (5)
Job board
rippling

Upkeep, stack, hiring and company data from programmable.info

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