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abboptical.com website review
Visit site (opens in a new tab)Reviewed 3 November 202645 issues · 109 checks
This review found 45 issues worth fixing on abboptical.com, 17 of them high impact, across 109 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
72CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.5 s |
| May 23, 2026 | 1.5 s |
| May 30, 2026 | 1.5 s |
| Jun 6, 2026 | 1.5 s |
| Jun 13, 2026 | 1.6 s |
| Jun 20, 2026 | 1.6 s |
| Jun 27, 2026 | 1.6 s |
| Jul 4, 2026 | 1.6 s |
| Jul 11, 2026 | 1.5 s |
| Jul 18, 2026 | 1.6 s |
| Jul 25, 2026 | 1.6 s |
| Aug 1, 2026 | 1.5 s |
| Aug 8, 2026 | 1.6 s |
| Aug 15, 2026 | 1.5 s |
| Aug 22, 2026 | 1.6 s |
| Aug 29, 2026 | 1.7 s |
| Sep 5, 2026 | 1.6 s |
| Sep 12, 2026 | 1.5 s |
| Sep 19, 2026 | 1.5 s |
| Sep 26, 2026 | 1.5 s |
| Oct 3, 2026 | 1.5 s |
| Oct 10, 2026 | 1.5 s |
| Oct 17, 2026 | 1.4 s |
| Oct 24, 2026 | 1.4 s |
| Oct 31, 2026 | 1.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 136 ms |
| May 23, 2026 | 133 ms |
| May 30, 2026 | 131 ms |
| Jun 6, 2026 | 135 ms |
| Jun 13, 2026 | 129 ms |
| Jun 20, 2026 | 128 ms |
| Jun 27, 2026 | 130 ms |
| Jul 4, 2026 | 130 ms |
| Jul 11, 2026 | 126 ms |
| Jul 18, 2026 | 126 ms |
| Jul 25, 2026 | 120 ms |
| Aug 1, 2026 | 120 ms |
| Aug 8, 2026 | 120 ms |
| Aug 15, 2026 | 117 ms |
| Aug 22, 2026 | 121 ms |
| Aug 29, 2026 | 144 ms |
| Sep 5, 2026 | 157 ms |
| Sep 12, 2026 | 165 ms |
| Sep 19, 2026 | 164 ms |
| Sep 26, 2026 | 162 ms |
| Oct 3, 2026 | 162 ms |
| Oct 10, 2026 | 162 ms |
| Oct 17, 2026 | 170 ms |
| Oct 24, 2026 | 162 ms |
| Oct 31, 2026 | 161 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.1 s
2.2 s
3.2 s
4.3 s
5.4 s
6.5 s
7.5 s
8.6 s
abboptical.com does not allow embedding, so this is Google's rendering of the page.
Speed
Improve image delivery
35.0 s · 7.9 MB18 images could be 7.9 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 35.0 s faster on a phone.
Reduce unused JavaScript
2.1 s · 672 KiBAbout 672 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.1 s faster on a phone.
Google Tag Manager adds 1.2 s
1.2 sGoogle Tag Manager costs a phone 1.2 s of main-thread work and 522 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 27
27/100Your mobile performance score is 27. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 6.6 s
A phone's processor spends 6.6 s on main-thread work while loading, 3.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, TikTok and Facebook and others), adding 1.2 MB and 2.7 s of main-thread time.
Minify JavaScript
910 ms · 174 KiB174 KiB could be saved by minifying JavaScript.
Use efficient cache lifetimes
700 ms · 263 KiB16 files are served with short cache lifetimes, so returning visitors download them again (263 KiB).
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 515 ms. During a long task the page ignores taps.
TikTok adds 436 ms
436 msTikTok costs a phone 436 ms of main-thread work and 157 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Accessibe Accessibility Overlay adds 342 ms
342 msAccessibe Accessibility Overlay costs a phone 342 ms of main-thread work and 247 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Facebook adds 351 ms
351 msFacebook costs a phone 351 ms of main-thread work and 157 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
300 ms6 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.
Reduce unused CSS
150 ms · 12 KiBAbout 12 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Legacy JavaScript
21 KiBPolyfills for old browsers add 21 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 3 ms
3 msYour server sent the HTML in 3 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 47.7 s
47.7 sYour largest element takes 47.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Meet the ABB Labs team”.
Speed Index: 17.4 s
17.4 sVisually, the page fills in at 17.4 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 52.1 s
52.1 sThe page becomes fully interactive after 52.1 s. Good is under 3.8 s.
Total Blocking Time: 2.3 s
2.3 sScripts block taps and scrolling for 2.3 s in total while the page loads. Good is under 200 ms.
First Contentful Paint: 3.7 s
3.7 sThe first text or image appears after 3.7 s on a phone. Good is under 1.8 s.
Real-user CLS: 0.14
0.14For real visitors the layout shifts by 0.14 (75th percentile). Good is under 0.1.
Tap response (INP) got 20% slower for real visitors
+20%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 136 ms to 161 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.102
0.102The layout shifts by 0.102 while loading, so content jumps under the reader's thumb. Good is under 0.1.
10 images without width and height
10 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
-6%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user LCP: 2.0 s
2.0 sReal visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 174 ms
174 msReal visitors wait 174 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 1.5 s
1.5 sReal visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 610 ms
610 msReal visitors wait 610 ms for your server to start answering (75th percentile). Good is under 800 ms.
Images and page weight
Page weight: 10.2 MB in 163 requests
10.2 MBYour homepage downloads 10.2 MB in 163 requests on a phone: images 8.2 MB (45), scripts 1.8 MB (54) and fonts 59 KiB (4). Under 2 MB keeps phones on slow connections fast.
5 images over 500 KB
5 images weigh 6.0 MB together. On a phone connection a single image that size takes seconds.
7 images far larger than shown
5.0 MB7 images are downloaded at several times the size a phone draws them, for example ABB-Verify-top.png at 1,600 px wide, shown at 270 px. Resized copies would save about 5.0 MB.
8 images in older formats
8 images (7.1 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image below the first screen load straight away
1 image further down the page (160 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 2.9 g of CO₂ per visit
2.88 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.88 g of CO₂e: 345.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
18 tap targets too small
18 tap targets are too small or too close together to hit reliably with a finger.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (4 elements)
All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Alternative text of images should not be repeated as text (5 elements)
Alternative text of images should not be repeated as text: 5 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h3 → h5, h2 → h5 and h2 → h5), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 26 images in the HTML carry an alt attribute.
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 6 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
8 H1 headlines
There are 8 <h1> headlines (“”, “” and “Fast Delivery on ROSE K Lenses - Directly From Ou…”). One clear main headline is easier for people and search engines.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
54 internal links, 27 external
The homepage links to 54 pages on abboptical.com and 27 external pages.
5 checks passed
Meta description: 118 characters
Your meta description is 118 characters: “ABB Optical Group is a leading provider of optical products, services and business solutions in the eye care industry.”.
Title: 37 characters
Your title is a healthy 37 characters: “ABB Optical Group | ABB Optical Group”.
Canonical URL set
The canonical URL is https://www.abboptical.com/.
robots.txt in place
robots.txt is in place.
XML sitemap found
Your XML sitemap is reachable at https://www.abboptical.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,043 words), so crawlers that don't run JavaScript still read it.
Other pages
7 pages without a meta description
/join-abb, /tru-returns-program, /abb-business-solutions, /practitioner-resources, /Specialty-Vision-Products and /single-source-distribution and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages share a meta description
/about-us/pressroom and /contact-lenses/soft-lenses use the same meta description. A description written for each page earns more clicks.
2 links to non-canonical URLs
Your homepage links to 2 pages by a URL that isn't their canonical one, for example /Specialty-Vision-Products, whose canonical is /specialty-vision-products. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 38 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
11 small tap targets
11 of 25 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
2 broken links to your own pages
2 links from your homepage to your own site are broken, for example https://www.abboptical.com/visiblebliss-phoropter-mask (404).
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
6 checks passed
Served over HTTPS
The homepage is served over HTTPS (abboptical.com).
Valid certificate (35 days left)
The certificate from GoDaddy.com, Inc. · Go Daddy Secure Certificate Authority - G2 verifies for abboptical.com and is valid for another 35 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://abboptical.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
Domain and trust
No CAA record
abboptical.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
abboptical.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 28 years old
28 yearsabboptical.com was registered in Oct 1998 through easyDNS Technologies Inc.. An established domain carries more trust with email providers and search engines.
Registered until Oct 2027
abboptical.com is registered until Oct 2027.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,045 words of copy
The homepage carries about 1,045 words of visible text.
7 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “LEARN MORE ABOUT ASCEND LEARN MORE” and “LEARN MORE ABOUT ABB LABS LEARN MORE”.
10 calls to action
The homepage has 10 calls to action, for example “Contact”, “Register” and “ABB Contact Lens”.
1 short form
A short form (1 field at most) is right on the homepage.
Social proof on the page
Social proof on the homepage: 2 testimonial or review blocks and 1 trust badge.
Analytics in place
Analytics detected: Google Tag Manager and HubSpot.
Direct contact links
Visitors can reach you directly: 2 phone links and 0 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be abboptical.com is still delivered. Reports are on, so moving to quarantine is the next step.
Email authentication score: 70/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 ip4:208.90.127.101 ip4:208.90.127.100 ip4:74.219.251.226 include:8855439.spf04.hubspotemail.net include:amazonse…”.
DKIM signing found
A DKIM key is published (selector “selector1”, “s1” and “s2”), so receivers can verify mail really came from you.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and LinkedIn Insight and 3 mores (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.
13 cookies set on arrival
13Opening the homepage sets 13 cookies (measured from a US location before any click).
31 other companies contacted
Loading the homepage contacts 31 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: HubSpot cookie banner
A consent management tool (HubSpot cookie banner) loads with the page.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- CMS
- Drupal 11 (https://www.drupal.org)
- Framework
- jQuery
- Analytics
- Google Tag Manager
- Hosting
- AWS
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 45 issues on abboptical.com, including 23 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.