Website review, no card needed

abbott.com logo

abbott.com website review

Visit site (opens in a new tab)Reviewed 19 October 202634 issues · 104 checks

This review found 34 issues worth fixing on abbott.com, 10 of them high impact, across 104 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.7 s4.1 sApr 25Oct 104.2 s
Show as table
DateReal-visitor load time (LCP)
Apr 25, 20264.5 s
May 2, 20264.5 s
May 9, 20264.6 s
May 16, 20264.6 s
May 23, 20264.6 s
May 30, 20264.6 s
Jun 6, 20264.5 s
Jun 13, 20264.4 s
Jun 20, 20264.3 s
Jun 27, 20264.2 s
Jul 4, 20264.2 s
Jul 11, 20264.2 s
Jul 18, 20264.3 s
Jul 25, 20264.5 s
Aug 1, 20264.5 s
Aug 8, 20264.6 s
Aug 15, 20264.5 s
Aug 22, 20264.4 s
Aug 29, 20264.3 s
Sep 5, 20264.2 s
Sep 12, 20264.2 s
Sep 19, 20264.2 s
Sep 26, 20264.2 s
Oct 3, 20264.2 s
Oct 10, 20264.2 s
Real-visitor tap response (INP)75th percentile, phones
134 ms102 msApr 25Oct 10114 ms
Show as table
DateReal-visitor tap response (INP)
Apr 25, 2026106 ms
May 2, 2026107 ms
May 9, 2026110 ms
May 16, 2026111 ms
May 23, 2026112 ms
May 30, 2026115 ms
Jun 6, 2026118 ms
Jun 13, 2026123 ms
Jun 20, 2026128 ms
Jun 27, 2026129 ms
Jul 4, 2026130 ms
Jul 11, 2026127 ms
Jul 18, 2026125 ms
Jul 25, 2026121 ms
Aug 1, 2026120 ms
Aug 8, 2026119 ms
Aug 15, 2026118 ms
Aug 22, 2026117 ms
Aug 29, 2026117 ms
Sep 5, 2026117 ms
Sep 12, 2026116 ms
Sep 19, 2026115 ms
Sep 26, 2026114 ms
Oct 3, 2026114 ms
Oct 10, 2026114 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of abbott.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. abbott.com at 0.7 s0.7 s
  2. abbott.com at 1.4 s1.4 s
  3. abbott.com at 2.1 s2.1 s
  4. abbott.com at 2.8 s2.8 s
  5. abbott.com at 3.5 s3.5 s
  6. abbott.com at 4.2 s4.2 s
  7. abbott.com at 4.9 s4.9 s
  8. abbott.com at 5.6 s5.6 s

abbott.com does not allow embedding, so this is Google's rendering of the page.

Speed

7 to fix44
  • Use efficient cache lifetimes

    1.6 s · 1.1 MB

    32 files are served with short cache lifetimes, so returning visitors download them again (1.1 MB).

  • Mobile performance score: 44

    44/100

    Your mobile performance score is 44 (desktop: 53). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Reduce unused JavaScript

    620 ms · 276 KiB

    About 276 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 620 ms faster on a phone.

  • Render-blocking requests

    600 ms

    12 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.

  • 7 third-party services on the page

    7 third-party services load with your homepage (services.abbott, Adobe Tag Manager and Optanon and others), adding 1.7 MB and 322 ms of main-thread time.

  • Legacy JavaScript

    300 ms · 40 KiB

    Polyfills for old browsers add 40 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • services.abbott adds 150 ms

    150 ms

    services.abbott costs a phone 150 ms of main-thread work and 1.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    160 ms · 73 KiB

    About 73 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 160 ms faster on a phone.

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 112 ms. During a long task the page ignores taps.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    2 KiB

    2 KiB could be saved by minifying CSS.

2 checks passed
  • Main-thread work: 2.0 s

    A phone's processor spends 2.0 s on main-thread work while loading, 898 ms of it running JavaScript. That is comfortably low.

  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Cumulative Layout Shift: 1.003

    1.003

    The layout shifts by 1.003 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Speed Index: 9.3 s

    9.3 s

    Visually, the page fills in at 9.3 s (Speed Index). Good is under 3.4 s.

  • Largest Contentful Paint: 5.3 s

    5.3 s

    Your largest element takes 5.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “For the latest on Abbott’s life-changing technology, get up…”. Most of its time is element render delay (4.1 s).

  • Time to Interactive: 10.3 s

    10.3 s

    The page becomes fully interactive after 10.3 s. Good is under 3.8 s.

  • Real-user TTFB: 996 ms

    996 ms

    Real visitors wait 996 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 2.3 s

    2.3 s

    The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    +7%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 106 ms to 114 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -8%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 4.5 s to 4.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 121 ms

    121 ms

    Real visitors wait 121 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.8 s

    1.8 s

    Real visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.

  • Total Blocking Time: 93 ms

    93 ms

    Scripts block the page for only 93 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix85
  • Page weight: 2.9 MB in 70 requests

    2.9 MB

    Your homepage downloads 2.9 MB in 70 requests on a phone: media 1.0 MB (1), scripts 731 KiB (28) and fonts 654 KiB (7). Under 2 MB keeps phones on slow connections fast.

  • About 0.8 g of CO₂ per visit

    0.82 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.82 g of CO₂e: 97.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9996
  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • Heading levels should only increase by one (1 element)

    Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

  • 5 links without text

    5 visible links have no text or label, so screen readers cannot say where they go.

  • ARIA role should be appropriate for the element (7 elements)

    ARIA role should be appropriate for the element: 7 elements on the page fail this check, rated minor by axe-core.

1 checks passed
  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 8582
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Meta description is long (168 characters)

    Your meta description is 168 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 15 internal links, 5 external

    The homepage links to 15 pages on abbott.com and 5 external pages.

6 checks passed
  • Title: 46 characters

    Your title is a healthy 46 characters: “Abbott | Life-Changing Healthcare Technologies”.

  • Canonical URL set

    The canonical URL is https://www.abbott.com/en-us/homepage.

  • Structured data in place

    Structured data found: Corporation.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at http://www.abbott.com/en-us/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (203 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 14 pages without an H1

    /en-us/products-solutions, /en-us/products-solutions/biowearables, /en-us/products-solutions/cancer, /en-us/products-solutions/cardiovascular, /en-us/products-solutions/diabetes and /en-us/products-solutions/diagnostics-testing and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page with very little text

    /en-us/products-solutions/cancer has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 1 page slow to respond

    /en-us/products-solutions/pain-and-movement took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 8185
  • 2 small tap targets

    2 of 5 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • 3 redirects before the homepage

    Opening https://abbott.com goes through 3 redirects before the homepage loads.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example http://instagram.com/abbottglobal.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

8 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (abbott.com).

  • Valid certificate (127 days left)

    The certificate from Sectigo Limited · Sectigo Public Server Authentication CA OV R36 verifies for abbott.com and is valid for another 127 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://abbott.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 20 links work

    All 20 links checked from your homepage (15 internal, 5 external) answered without errors.

Domain and trust

  • No CAA record

    abbott.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    abbott.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 38 years old

    38 years

    abbott.com was registered in Apr 1988 through CSC Corporate Domains, Inc.. An established domain carries more trust with email providers and search engines.

  • Registered until Apr 2027

    abbott.com is registered until Apr 2027.

Content and conversion

6 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 320 words of copy

    The homepage carries about 320 words of visible text.

2 checks passed
  • 2 calls to action

    The homepage has 2 calls to action, for example “Where to Buy” and “Contact Us”.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Email authentication

95
  • Email authentication score: 95/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:%{ir}.%{v}.%{d}.spf.has.pphosted.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “k2”, “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

  • 1 cookie set on arrival

    1

    Opening the homepage sets 1 cookie (measured from a US location before any click).

  • 11 other companies contacted

    Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

2 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Company

Headquarters
Scarborough

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This free review found 34 issues on abbott.com, including 14 speed issues, 4 SEO issues and 6 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25