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abc11.com website review

Visit site (opens in a new tab)Reviewed 18 October 202669 issues · 129 checks

This review found 69 issues worth fixing on abc11.com, 32 of them high impact, across 129 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.0 s1.7 sApr 25Oct 102.0 s
Show as table
DateReal-visitor load time (LCP)
Apr 25, 20261.8 s
May 2, 20261.8 s
May 9, 20261.8 s
May 16, 20261.8 s
May 23, 20261.8 s
May 30, 20261.9 s
Jun 6, 20261.8 s
Jun 13, 20261.9 s
Jun 20, 20261.9 s
Jun 27, 20262.0 s
Jul 4, 20262.0 s
Jul 11, 20262.0 s
Jul 18, 20261.9 s
Jul 25, 20261.9 s
Aug 1, 20261.8 s
Aug 8, 20261.8 s
Aug 15, 20261.8 s
Aug 22, 20261.9 s
Aug 29, 20261.9 s
Sep 5, 20261.9 s
Sep 12, 20261.9 s
Sep 19, 20261.9 s
Sep 26, 20261.9 s
Oct 3, 20262.0 s
Oct 10, 20262.0 s
Real-visitor tap response (INP)75th percentile, phones
224 ms189 msApr 25Oct 10209 ms
Show as table
DateReal-visitor tap response (INP)
Apr 25, 2026203 ms
May 2, 2026193 ms
May 9, 2026194 ms
May 16, 2026193 ms
May 23, 2026194 ms
May 30, 2026200 ms
Jun 6, 2026206 ms
Jun 13, 2026213 ms
Jun 20, 2026218 ms
Jun 27, 2026220 ms
Jul 4, 2026220 ms
Jul 11, 2026214 ms
Jul 18, 2026213 ms
Jul 25, 2026211 ms
Aug 1, 2026205 ms
Aug 8, 2026205 ms
Aug 15, 2026206 ms
Aug 22, 2026206 ms
Aug 29, 2026206 ms
Sep 5, 2026208 ms
Sep 12, 2026202 ms
Sep 19, 2026201 ms
Sep 26, 2026202 ms
Oct 3, 2026204 ms
Oct 10, 2026209 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

15 to fix29
  • Use efficient cache lifetimes

    5.0 s · 14.1 MB

    87 files are served with short cache lifetimes, so returning visitors download them again (14.1 MB).

  • Improve image delivery

    1.4 s · 9.6 MB

    33 images could be 9.6 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.4 s faster on a phone.

  • Reduce unused JavaScript

    5.3 s · 2.2 MB

    About 2.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.3 s faster on a phone.

  • Render-blocking requests

    1.6 s

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

  • Main-thread work: 11.2 s

    A phone's processor spends 11.2 s on main-thread work while loading, 6.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 29

    29/100

    Your mobile performance score is 29 (desktop: 47). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (abcotvs.net, Google/Doubleclick Ads and disney.com and others), adding 7.0 MB and 3.8 s of main-thread time.

  • abcotvs.net adds 986 ms

    986 ms

    abcotvs.net costs a phone 986 ms of main-thread work and 1.7 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google/Doubleclick Ads adds 833 ms

    833 ms

    Google/Doubleclick Ads costs a phone 833 ms of main-thread work and 997 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • disney.com adds 698 ms

    698 ms

    disney.com costs a phone 698 ms of main-thread work and 1.9 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    600 ms · 232 KiB

    About 232 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • Google CDN adds 427 ms

    427 ms

    Google CDN costs a phone 427 ms of main-thread work and 730 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • sigalert.com adds 350 ms

    350 ms

    sigalert.com costs a phone 350 ms of main-thread work and 806 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 322 ms. During a long task the page ignores taps.

  • 2,490 HTML elements

    The page has 2,490 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    31 KiB

    Polyfills for old browsers add 31 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

  • Minify CSS

    2 KiB

    2 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 9 ms

    9 ms

    Your server sent the HTML in 9 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 56.8 s

    56.8 s

    Your largest element takes 56.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 39.3 s

    39.3 s

    Visually, the page fills in at 39.3 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 88.2 s

    88.2 s

    The page becomes fully interactive after 88.2 s. Good is under 3.8 s.

  • First Contentful Paint: 6.1 s

    6.1 s

    The first text or image appears after 6.1 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 1.6 s

    1.6 s

    Scripts block taps and scrolling for 1.6 s in total while the page loads. Good is under 200 ms.

  • 19 images without width and height

    19 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +4%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 203 ms to 209 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 12% slower for real visitors

    +12%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 1.8 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 194 ms

    194 ms

    Real visitors wait 194 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 512 ms

    512 ms

    Real visitors wait 512 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

5 to fix18
  • Page weight: 21.2 MB in 514 requests

    21.2 MB

    Your homepage downloads 21.2 MB in 514 requests on a phone: images 13.3 MB (90), scripts 6.0 MB (221) and other files 1.4 MB (180). Under 2 MB keeps phones on slow connections fast.

  • 4 images over 500 KB

    4 images weigh 3.0 MB together. On a phone connection a single image that size takes seconds.

  • 3 images far larger than shown

    1.5 MB

    3 images are downloaded at several times the size a phone draws them, for example 11477641_011822-wtvd-live-channel-thumb-img.jpg at 1,920 px wide, shown at 390 px. Resized copies would save about 1.5 MB.

  • 36 images in older formats

    36 images (6.1 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 32 images below the first screen load straight away

    32 images further down the page (4.6 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 6.0 g of CO₂ per visit

    6.01 g

    By the Sustainable Web Design model, a visit to your homepage emits about 6.01 g of CO₂e: 721.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

20 to fixGoogle 6375
  • Certain ARIA roles must be contained by particular parents (20 elements)

    Certain ARIA roles must be contained by particular parents: 20 elements on the page fail this check, rated critical by axe-core.

  • 3 buttons without a name

    3 buttons have no accessible name, so screen readers announce just “button”.

  • Certain ARIA roles must contain particular children (1 element)

    Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

  • Delayed refresh under 20 hours must not be used (1 element)

    Delayed refresh under 20 hours must not be used: 1 element on the page fails this check, rated critical by axe-core.

  • Interactive controls must not be nested (10 elements)

    Interactive controls must not be nested: 10 elements on the page fail this check, rated serious by axe-core.

  • 9 tap targets too small

    9 tap targets are too small or too close together to hit reliably with a finger.

  • Hidden but focusable

    4 elements hidden from screen readers can still receive keyboard focus.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • ARIA input fields must have an accessible name (1 element)

    ARIA input fields must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • Links must have discernible text (1 element)

    Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

  • 4 images without alt text

    4 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (59 elements)

    All page content should be contained by landmarks: 59 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Elements marked as presentational should be consistently ignored (4 elements)

    Elements marked as presentational should be consistently ignored: 4 elements on the page fail this check, rated minor by axe-core.

  • Users should be able to zoom and scale the text up to 500% (1 element)

    Users should be able to zoom and scale the text up to 500%: 1 element on the page fails this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (18 elements).

1 checks passed
  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 63 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 19 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 8584
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Structured data has 1 problem

    Structured data found (Organization, WebPage and WebSite) but with 1 problem, for example “Organization: missing name”.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 165 internal links, 14 external

    The homepage links to 165 pages on abc11.com and 14 external pages.

6 checks passed
  • Meta description: 149 characters

    Your meta description is 149 characters: “Raleigh&#39;s source for breaking news and live streaming video online. Covering Raleigh, Durham, Fayetteville and the …”.

  • Title: 58 characters

    Your title is a healthy 58 characters: “ABC11 WTVD Raleigh Durham Fayetteville North Carolina News”.

  • Canonical URL set

    The canonical URL is https://abc11.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://abc11.com/sitemap.xml.

AI search readiness

2 to fix53
  • robots.txt blocks 1 AI answer engine crawler

    1 of 6

    Your robots.txt shuts out ChatGPT (ChatGPT-User). These fetch pages to answer people's questions and cite the source, so your site can't be quoted or linked in those answers.

  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing name, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

  • Opted out of AI training for 5 crawlers

    robots.txt blocks GPTBot, ClaudeBot, Google-Extended, Applebot-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers.

1 checks passed
  • Text is in the HTML

    Your server sends the page's text in the HTML (1,149 words), so crawlers that don't run JavaScript still read it.

Other pages

4 to fix81
  • 2 pages share a title

    /watch/live and /watch/23390 all use the title “WTVD News Live Streaming Video - ABC11 Raleigh-Durham”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 1 page without a meta description

    /share has no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages share a meta description

    /watch/live and /watch/23390 use the same meta description. A description written for each page earns more clicks.

  • 9 pages without an H1

    /raleigh, /durham, /fayetteville, /counties, /alzheimers and /tag/made-in-nc and 3 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page with very little text

    /pricetracker has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 90 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

4 to fixGoogle 5483
  • 13 small tap targets

    13 of 43 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 third-party cookies

    2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Geolocation error: Geolocation has been disabled in this document by permissions policy.. (1)”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix86
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • 3 links through redirect chains

    3 links go through two or more redirects, for example https://disneyprivacycenter.com/.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (abc11.com).

  • Valid certificate (125 days left)

    The certificate from Amazon · Amazon RSA 2048 M04 verifies for abc11.com and is valid for another 125 days.

  • http:// redirects to https

    http://abc11.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 52 links work

    All 52 links checked from your homepage (40 internal, 12 external) answered without errors.

Domain and trust

1 to fix
  • Domain expires in 81 days

    abc11.com is registered until Jan 2027. Make sure auto-renew is on and the card on file is current.

  • No CAA record

    abc11.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    abc11.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

1 checks passed
  • Domain is 20 years old

    20 years

    abc11.com was registered in Jan 2006 through CSC Corporate Domains, Inc.. An established domain carries more trust with email providers and search engines.

Content and conversion

4 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,046 words of copy

    The homepage carries about 1,046 words of visible text.

2 checks passed
  • 7 calls to action

    The homepage has 7 calls to action, for example “Contact Troubleshooter Diane Wilson”, “Shop ABC11 North Carolina” and “Contact ABC11 with tips or questions”.

  • 1 short form

    A short form (1 field at most) is right on the homepage, asking for an email.

Email authentication

3 to fix0
  • No DMARC policy

    abc11.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

  • No SPF record

    abc11.com has no SPF record, so mail servers can't tell which servers may send email as you. Your mail lands in spam more often, and anyone can send mail pretending to be you.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 0/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Privacy and tracking

  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Comscore and Google Analytics (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 22 cookies set on arrival

    22

    Opening the homepage sets 22 cookies (measured from a US location before any click).

  • 37 other companies contacted

    Loading the homepage contacts 37 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
Bootstrap

Company

Founded
1954
Headquarters
Durham

Upkeep, stack, hiring and company data from programmable.info

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