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abc11.com website review
Visit site (opens in a new tab)Reviewed 18 October 202669 issues · 129 checks
This review found 69 issues worth fixing on abc11.com, 32 of them high impact, across 129 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
67DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 25, 2026 | 1.8 s |
| May 2, 2026 | 1.8 s |
| May 9, 2026 | 1.8 s |
| May 16, 2026 | 1.8 s |
| May 23, 2026 | 1.8 s |
| May 30, 2026 | 1.9 s |
| Jun 6, 2026 | 1.8 s |
| Jun 13, 2026 | 1.9 s |
| Jun 20, 2026 | 1.9 s |
| Jun 27, 2026 | 2.0 s |
| Jul 4, 2026 | 2.0 s |
| Jul 11, 2026 | 2.0 s |
| Jul 18, 2026 | 1.9 s |
| Jul 25, 2026 | 1.9 s |
| Aug 1, 2026 | 1.8 s |
| Aug 8, 2026 | 1.8 s |
| Aug 15, 2026 | 1.8 s |
| Aug 22, 2026 | 1.9 s |
| Aug 29, 2026 | 1.9 s |
| Sep 5, 2026 | 1.9 s |
| Sep 12, 2026 | 1.9 s |
| Sep 19, 2026 | 1.9 s |
| Sep 26, 2026 | 1.9 s |
| Oct 3, 2026 | 2.0 s |
| Oct 10, 2026 | 2.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 25, 2026 | 203 ms |
| May 2, 2026 | 193 ms |
| May 9, 2026 | 194 ms |
| May 16, 2026 | 193 ms |
| May 23, 2026 | 194 ms |
| May 30, 2026 | 200 ms |
| Jun 6, 2026 | 206 ms |
| Jun 13, 2026 | 213 ms |
| Jun 20, 2026 | 218 ms |
| Jun 27, 2026 | 220 ms |
| Jul 4, 2026 | 220 ms |
| Jul 11, 2026 | 214 ms |
| Jul 18, 2026 | 213 ms |
| Jul 25, 2026 | 211 ms |
| Aug 1, 2026 | 205 ms |
| Aug 8, 2026 | 205 ms |
| Aug 15, 2026 | 206 ms |
| Aug 22, 2026 | 206 ms |
| Aug 29, 2026 | 206 ms |
| Sep 5, 2026 | 208 ms |
| Sep 12, 2026 | 202 ms |
| Sep 19, 2026 | 201 ms |
| Sep 26, 2026 | 202 ms |
| Oct 3, 2026 | 204 ms |
| Oct 10, 2026 | 209 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Use efficient cache lifetimes
5.0 s · 14.1 MB87 files are served with short cache lifetimes, so returning visitors download them again (14.1 MB).
Improve image delivery
1.4 s · 9.6 MB33 images could be 9.6 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.4 s faster on a phone.
Reduce unused JavaScript
5.3 s · 2.2 MBAbout 2.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.3 s faster on a phone.
Render-blocking requests
1.6 s7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.
Main-thread work: 11.2 s
A phone's processor spends 11.2 s on main-thread work while loading, 6.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 29
29/100Your mobile performance score is 29 (desktop: 47). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (abcotvs.net, Google/Doubleclick Ads and disney.com and others), adding 7.0 MB and 3.8 s of main-thread time.
abcotvs.net adds 986 ms
986 msabcotvs.net costs a phone 986 ms of main-thread work and 1.7 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google/Doubleclick Ads adds 833 ms
833 msGoogle/Doubleclick Ads costs a phone 833 ms of main-thread work and 997 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
disney.com adds 698 ms
698 msdisney.com costs a phone 698 ms of main-thread work and 1.9 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
600 ms · 232 KiBAbout 232 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.
Google CDN adds 427 ms
427 msGoogle CDN costs a phone 427 ms of main-thread work and 730 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
sigalert.com adds 350 ms
350 mssigalert.com costs a phone 350 ms of main-thread work and 806 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 322 ms. During a long task the page ignores taps.
2,490 HTML elements
The page has 2,490 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Legacy JavaScript
31 KiBPolyfills for old browsers add 31 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
3 KiB3 KiB could be saved by minifying JavaScript.
Minify CSS
2 KiB2 KiB could be saved by minifying CSS.
1 checks passed
Server response: 9 ms
9 msYour server sent the HTML in 9 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 56.8 s
56.8 sYour largest element takes 56.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Speed Index: 39.3 s
39.3 sVisually, the page fills in at 39.3 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 88.2 s
88.2 sThe page becomes fully interactive after 88.2 s. Good is under 3.8 s.
First Contentful Paint: 6.1 s
6.1 sThe first text or image appears after 6.1 s on a phone. Good is under 1.8 s.
Total Blocking Time: 1.6 s
1.6 sScripts block taps and scrolling for 1.6 s in total while the page loads. Good is under 200 ms.
19 images without width and height
19 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+4%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 203 ms to 209 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 12% slower for real visitors
+12%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 1.8 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.6 s
1.6 sReal visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 194 ms
194 msReal visitors wait 194 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user FCP: 1.3 s
1.3 sReal visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 512 ms
512 msReal visitors wait 512 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 21.2 MB in 514 requests
21.2 MBYour homepage downloads 21.2 MB in 514 requests on a phone: images 13.3 MB (90), scripts 6.0 MB (221) and other files 1.4 MB (180). Under 2 MB keeps phones on slow connections fast.
4 images over 500 KB
4 images weigh 3.0 MB together. On a phone connection a single image that size takes seconds.
3 images far larger than shown
1.5 MB3 images are downloaded at several times the size a phone draws them, for example 11477641_011822-wtvd-live-channel-thumb-img.jpg at 1,920 px wide, shown at 390 px. Resized copies would save about 1.5 MB.
36 images in older formats
36 images (6.1 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
32 images below the first screen load straight away
32 images further down the page (4.6 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 6.0 g of CO₂ per visit
6.01 gBy the Sustainable Web Design model, a visit to your homepage emits about 6.01 g of CO₂e: 721.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Certain ARIA roles must be contained by particular parents (20 elements)
Certain ARIA roles must be contained by particular parents: 20 elements on the page fail this check, rated critical by axe-core.
3 buttons without a name
3 buttons have no accessible name, so screen readers announce just “button”.
Certain ARIA roles must contain particular children (1 element)
Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.
Delayed refresh under 20 hours must not be used (1 element)
Delayed refresh under 20 hours must not be used: 1 element on the page fails this check, rated critical by axe-core.
Interactive controls must not be nested (10 elements)
Interactive controls must not be nested: 10 elements on the page fail this check, rated serious by axe-core.
9 tap targets too small
9 tap targets are too small or too close together to hit reliably with a finger.
Hidden but focusable
4 elements hidden from screen readers can still receive keyboard focus.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
ARIA input fields must have an accessible name (1 element)
ARIA input fields must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
Links must have discernible text (1 element)
Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.
4 images without alt text
4 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (59 elements)
All page content should be contained by landmarks: 59 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.
Document should not have more than one banner landmark (1 element)
Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Elements marked as presentational should be consistently ignored (4 elements)
Elements marked as presentational should be consistently ignored: 4 elements on the page fail this check, rated minor by axe-core.
Users should be able to zoom and scale the text up to 500% (1 element)
Users should be able to zoom and scale the text up to 500%: 1 element on the page fails this check, rated minor by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (18 elements).
1 checks passed
44 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 63 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 19 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Structured data has 1 problem
Structured data found (Organization, WebPage and WebSite) but with 1 problem, for example “Organization: missing name”.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
165 internal links, 14 external
The homepage links to 165 pages on abc11.com and 14 external pages.
6 checks passed
Meta description: 149 characters
Your meta description is 149 characters: “Raleigh's source for breaking news and live streaming video online. Covering Raleigh, Durham, Fayetteville and the …”.
Title: 58 characters
Your title is a healthy 58 characters: “ABC11 WTVD Raleigh Durham Fayetteville North Carolina News”.
Canonical URL set
The canonical URL is https://abc11.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://abc11.com/sitemap.xml.
AI search readiness
robots.txt blocks 1 AI answer engine crawler
1 of 6Your robots.txt shuts out ChatGPT (ChatGPT-User). These fetch pages to answer people's questions and cite the source, so your site can't be quoted or linked in those answers.
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing name, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
Opted out of AI training for 5 crawlers
robots.txt blocks GPTBot, ClaudeBot, Google-Extended, Applebot-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers.
1 checks passed
Text is in the HTML
Your server sends the page's text in the HTML (1,149 words), so crawlers that don't run JavaScript still read it.
Other pages
2 pages share a title
/watch/live and /watch/23390 all use the title “WTVD News Live Streaming Video - ABC11 Raleigh-Durham”. Search engines can't tell which page to show for a search, so each competes with the others.
1 page without a meta description
/share has no meta description, so Google writes the search snippet from whatever text it finds.
2 pages share a meta description
/watch/live and /watch/23390 use the same meta description. A description written for each page earns more clicks.
9 pages without an H1
/raleigh, /durham, /fayetteville, /counties, /alzheimers and /tag/made-in-nc and 3 others have no <h1> headline, so visitors and search engines get no clear main topic.
1 page with very little text
/pricetracker has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 90 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
13 small tap targets
13 of 43 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 third-party cookies
2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
5 JavaScript errors while loading
5 errors were logged to the browser console while the page loaded, for example “Geolocation error: Geolocation has been disabled in this document by permissions policy.. (1)”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
3 links through redirect chains
3 links go through two or more redirects, for example https://disneyprivacycenter.com/.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
5 checks passed
Served over HTTPS
The homepage is served over HTTPS (abc11.com).
Valid certificate (125 days left)
The certificate from Amazon · Amazon RSA 2048 M04 verifies for abc11.com and is valid for another 125 days.
http:// redirects to https
http://abc11.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 52 links work
All 52 links checked from your homepage (40 internal, 12 external) answered without errors.
Domain and trust
Domain expires in 81 days
abc11.com is registered until Jan 2027. Make sure auto-renew is on and the card on file is current.
No CAA record
abc11.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
abc11.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
1 checks passed
Domain is 20 years old
20 yearsabc11.com was registered in Jan 2006 through CSC Corporate Domains, Inc.. An established domain carries more trust with email providers and search engines.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,046 words of copy
The homepage carries about 1,046 words of visible text.
2 checks passed
7 calls to action
The homepage has 7 calls to action, for example “Contact Troubleshooter Diane Wilson”, “Shop ABC11 North Carolina” and “Contact ABC11 with tips or questions”.
1 short form
A short form (1 field at most) is right on the homepage, asking for an email.
Email authentication
No DMARC policy
abc11.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.
No SPF record
abc11.com has no SPF record, so mail servers can't tell which servers may send email as you. Your mail lands in spam more often, and anyone can send mail pretending to be you.
No DKIM key on the usual selectors
We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.
Email authentication score: 0/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Comscore and Google Analytics (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
22 cookies set on arrival
22Opening the homepage sets 22 cookies (measured from a US location before any click).
37 other companies contacted
Loading the homepage contacts 37 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- Framework
- Bootstrap
Company
- Founded
- 1954
- Headquarters
- Durham
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This free review found 69 issues on abc11.com, including 21 speed issues, 3 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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