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abc15.com website review

Visit site (opens in a new tab)Reviewed 18 October 202654 issues · 119 checks

This review found 54 issues worth fixing on abc15.com, 24 of them high impact, across 119 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.5 s2.0 sApr 25Oct 102.3 s
Show as table
DateReal-visitor load time (LCP)
Apr 25, 20262.5 s
May 2, 20262.4 s
May 9, 20262.3 s
May 16, 20262.3 s
May 23, 20262.2 s
May 30, 20262.2 s
Jun 6, 20262.2 s
Jun 13, 20262.2 s
Jun 20, 20262.2 s
Jun 27, 20262.2 s
Jul 4, 20262.2 s
Jul 11, 20262.1 s
Jul 18, 20262.1 s
Jul 25, 20262.1 s
Aug 1, 20262.1 s
Aug 8, 20262.1 s
Aug 15, 20262.1 s
Aug 22, 20262.1 s
Aug 29, 20262.1 s
Sep 5, 20262.1 s
Sep 12, 20262.1 s
Sep 19, 20262.2 s
Sep 26, 20262.2 s
Oct 3, 20262.3 s
Oct 10, 20262.3 s
Real-visitor tap response (INP)75th percentile, phones
134 ms119 msApr 25Oct 10131 ms
Show as table
DateReal-visitor tap response (INP)
Apr 25, 2026131 ms
May 2, 2026131 ms
May 9, 2026130 ms
May 16, 2026130 ms
May 23, 2026129 ms
May 30, 2026130 ms
Jun 6, 2026130 ms
Jun 13, 2026131 ms
Jun 20, 2026132 ms
Jun 27, 2026132 ms
Jul 4, 2026130 ms
Jul 11, 2026129 ms
Jul 18, 2026127 ms
Jul 25, 2026123 ms
Aug 1, 2026121 ms
Aug 8, 2026121 ms
Aug 15, 2026121 ms
Aug 22, 2026121 ms
Aug 29, 2026122 ms
Sep 5, 2026125 ms
Sep 12, 2026127 ms
Sep 19, 2026127 ms
Sep 26, 2026125 ms
Oct 3, 2026128 ms
Oct 10, 2026131 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of abc15.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. abc15.com at 0.7 s0.7 s
  2. abc15.com at 1.4 s1.4 s
  3. abc15.com at 2.2 s2.2 s
  4. abc15.com at 2.9 s2.9 s
  5. abc15.com at 3.6 s3.6 s
  6. abc15.com at 4.3 s4.3 s
  7. abc15.com at 5.0 s5.0 s
  8. abc15.com at 5.8 s5.8 s

abc15.com does not allow embedding, so this is Google's rendering of the page.

Speed

14 to fix37
  • Improve image delivery

    37.1 s · 10.1 MB

    18 images could be 10.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 37.1 s faster on a phone.

  • Use efficient cache lifetimes

    1.8 s · 1.4 MB

    109 files are served with short cache lifetimes, so returning visitors download them again (1.4 MB).

  • Reduce unused JavaScript

    1.6 s · 1.3 MB

    About 1.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.6 s faster on a phone.

  • Render-blocking requests

    1.1 s

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • cloudfront.net adds 1.1 s

    1.1 s

    cloudfront.net costs a phone 1.1 s of main-thread work and 432 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 37

    37/100

    Your mobile performance score is 37 (desktop: 35). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 6.8 s

    A phone's processor spends 6.8 s on main-thread work while loading, 4.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (cloudfront.net, Google Tag Manager and Google/Doubleclick Ads and others), adding 14.4 MB and 2.6 s of main-thread time.

  • brightspotcdn.com adds 198 ms

    198 ms

    brightspotcdn.com costs a phone 198 ms of main-thread work and 12.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 516 ms

    516 ms

    Google Tag Manager costs a phone 516 ms of main-thread work and 638 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google/Doubleclick Ads adds 443 ms

    443 ms

    Google/Doubleclick Ads costs a phone 443 ms of main-thread work and 708 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    300 ms · 37 KiB

    About 37 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 286 ms. During a long task the page ignores taps.

  • 1,593 HTML elements

    The page has 1,593 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Legacy JavaScript

    150 ms · 51 KiB

    Polyfills for old browsers add 51 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 3 ms

    3 ms

    Your server sent the HTML in 3 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 57.3 s

    57.3 s

    Your largest element takes 57.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Speed Index: 19.1 s

    19.1 s

    Visually, the page fills in at 19.1 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 59.7 s

    59.7 s

    The page becomes fully interactive after 59.7 s. Good is under 3.8 s.

  • Total Blocking Time: 944 ms

    944 ms

    Scripts block taps and scrolling for 944 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 3.0 s

    3.0 s

    The first text or image appears after 3.0 s on a phone. Good is under 1.8 s.

  • Real-user CLS: 0.23

    0.23

    For real visitors the layout shifts by 0.23 (75th percentile). Good is under 0.1.

  • 6 images without width and height

    6 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 131 ms to 131 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -8%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 2.5 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 105 ms

    105 ms

    Real visitors wait 105 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 302 ms

    302 ms

    Real visitors wait 302 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.075

    0.075

    The layout barely moves while loading (CLS 0.075, good is under 0.1).

Images and page weight

5 to fix18
  • Page weight: 15.8 MB in 407 requests

    15.8 MB

    Your homepage downloads 15.8 MB in 407 requests on a phone: images 11.7 MB (122), scripts 3.2 MB (65) and fonts 406 KiB (4). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    thumbnail8.png weighs 6.3 MB. On a phone connection a single image that size takes seconds.

  • 2 images far larger than shown

    2.3 MB

    2 images are downloaded at several times the size a phone draws them, for example thumbnail8.png at 1,280 px wide, shown at 342 px. Resized copies would save about 2.3 MB.

  • 2 images in older formats

    2 images (6.4 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 2 images below the first screen load straight away

    2 images further down the page (6.4 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 4.5 g of CO₂ per visit

    4.47 g

    By the Sustainable Web Design model, a visit to your homepage emits about 4.47 g of CO₂e: 536.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

11 to fixGoogle 7884
  • Unlabelled dropdowns

    1 dropdown has no label.

  • 24 tap targets too small

    24 tap targets are too small or too close together to hit reliably with a finger.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • 2 images without alt text

    2 images have no alt text, which hurts accessibility and image search.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Alternative text of images should not be repeated as text (1 element)

    Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h3 → h6, h3 → h6 and h3 → h6), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (3 elements).

1 checks passed
  • 39 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 39 passed and 10 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 7788
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • 2 links crawlers can't follow

    2 links have no real href, so search engines can't follow them.

  • Open Graph partly set

    Open Graph is missing og:description, so shared links fall back to guesses.

  • 168 internal links, 29 external

    The homepage links to 168 pages on abc15.com and 29 external pages.

6 checks passed
  • Meta description: 111 characters

    Your meta description is 111 characters: “Arizona’s source for breaking news, weather, traffic and in-depth investigations from ABC15 Arizona in Phoenix.”.

  • Title: 49 characters

    Your title is a healthy 49 characters: “Phoenix, Arizona News and Weather | ABC15 Arizona”.

  • Canonical URL set

    The canonical URL is https://www.abc15.com/.

  • Structured data in place

    Structured data found: WebPage.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.abc15.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

  • Opted out of AI training for 2 crawlers

    robots.txt blocks GPTBot and Google-Extended, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,317 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix85
  • 8 pages without a meta description

    /live, /news/local-news, /videos, /breaking-news-alerts, /weather/daily-forecast and /weather/hourly-forecast and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 links to non-canonical URLs

    Your homepage links to 2 pages by a URL that isn't their canonical one, for example /news/national-news, whose canonical is /news/national. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 3 pages without an H1

    /news/national-news, /weather/impact-earth and /weather/alerts have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page slow to respond

    /videos took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 136 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 5488
  • 19 third-party cookies

    19 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“CSS appearance value `slider-vertical` is not standardized and will be removed.”).

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_CONNECTION_RESET”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    29 of 32 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix93
  • 1 broken external link

    1 link to other sites is dead, for example https://channelstore.roku.com/details/82106/abc15 (404).

  • 2 links through redirect chains

    2 links go through two or more redirects, for example http://www.scripps.com/careers/find-a-job.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (abc15.com).

  • Valid certificate (135 days left)

    The certificate from Amazon · Amazon RSA 2048 M01 verifies for abc15.com and is valid for another 135 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://abc15.com redirects to the secure version.

Domain and trust

  • No CAA record

    abc15.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    abc15.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 25 years old

    25 years

    abc15.com was registered in Oct 2001 through MarkMonitor Inc.. An established domain carries more trust with email providers and search engines.

  • Registered until Oct 2027

    abc15.com is registered until Oct 2027.

Content and conversion

5 to fix56
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,170 words of copy

    The homepage carries about 1,170 words of visible text.

3 checks passed
  • 8 calls to action

    The homepage has 8 calls to action, for example “Shop Scripps”, “Contact the Forecasters” and “Contact the ABC15 Investigators”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Email authentication

95
  • Email authentication score: 95/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:%{ir}.%{v}.%{d}.spf.has.pphosted.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “selector1” and “selector2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 9 trackers load before any consent

    9

    Before a visitor clicks anything, the page loads Amazon Ads, Comscore, Criteo, Google Ads and Google Analytics and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 11 cookies set on arrival

    11

    Opening the homepage sets 11 cookies, 2 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 58 other companies contacted

    Loading the homepage contacts 58 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Analytics
Google Tag Manager

Company

Founded
1979

Upkeep, stack, hiring and company data from programmable.info

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