aberlite.com website review

3 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

8 third-party services load with your homepage (Google Tag Manager, negate.io and Clarity and others), adding 1.4 MB and 970 ms of main-thread time.

Your mobile performance score is 74. Pages that score under 90 lose visitors before the first paint.

6 images could be 409 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

About 646 KiB of JavaScript is downloaded but never used on this page.

Google Tag Manager costs a phone 365 ms of main-thread work and 673 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 3.3 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

11 long tasks block the main thread while loading, the longest for 310 ms. During a long task the page ignores taps.

The page has 1,748 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

About 45 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

32 files are served with short cache lifetimes, so returning visitors download them again (165 KiB).

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

35 KiB could be saved by minifying JavaScript.

Polyfills for old browsers add 29 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

The page becomes fully interactive after 19.5 s. Good is under 3.8 s.

Your largest element takes 4.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Aberlite Trim 14, Flex, Touch 2, Luxe and Go 2 grooming too…”.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 121 ms to 153 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Scripts block taps and scrolling for 442 ms in total while the page loads. Good is under 200 ms.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

home-bf-traveler.webp weighs 1.1 MB. On a phone connection a single image that size takes seconds.

2 images are downloaded at several times the size a phone draws them, for example home-bf-traveler.webp at 1,400 px wide, shown at 334 px. Resized copies would save about 655 KiB.

Your homepage downloads 3.7 MB in 306 requests on a phone: scripts 1.7 MB (95), other files 997 KiB (172) and images 858 KiB (24). Under 2 MB keeps phones on slow connections fast.

2 images (1.3 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 1.05 g of CO₂e: 125.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

54 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

1 image has no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 9 elements on the page fail this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

5 visible links have no text or label, so screen readers cannot say where they go.

button, link, and menuitem elements do not have accessible names. (1 element).

Elements with visible text labels do not have matching accessible names. (16 elements).

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 8 characters: “Aberlite”. Between 30 and 65 characters leaves room to say what you do and for whom.

There are 2 <h1> headlines (“” and “BLACKFRIDAYNow Live!”). One clear main headline is easier for people and search engines.

No Open Graph image (also missing: og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

The homepage links to 92 pages on aberlite.com and 5 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://aberlite.com/blogs/beard-tips, https://aberlite.com/collections/body, https://aberlite.com/collections/hair-care, https://aberlite.com/collections/all and https://aberlite.com/collections/featured-products have no meta description, so Google writes the search snippet from whatever text it finds.

https://aberlite.com/collections/skin has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 35 found) and read each the way a search engine does.

2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_CONNECTION_RESET”.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 554 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 31 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 55 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.