abilia.com website review

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

About 46 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

Google Tag Manager costs a phone 266 ms of main-thread work and 370 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

24 files are served with short cache lifetimes, so returning visitors download them again (90 KiB).

3 third-party services load with your homepage (Google Tag Manager, Other Google APIs/SDKs and Google Analytics), adding 374 KiB and 266 ms of main-thread time.

2 images could be 49 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 250 ms faster on a phone.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 200 ms).

About 177 KiB of JavaScript is downloaded but never used on this page.

4 long tasks block the main thread while loading, the longest for 100 ms. During a long task the page ignores taps.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Real visitors wait 1.3 s for your server to start answering (75th percentile). Good is under 800 ms.

Visually, the page fills in at 5.4 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 6.1 s. Good is under 3.8 s.

Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 78 ms to 78 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

By the Sustainable Web Design model, a visit to your homepage emits about 0.36 g of CO₂e: 43.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

16 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

Contentinfo landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

Main landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

Document should not have more than one main landmark: 1 element on the page fails this check, rated moderate by axe-core.

Your title is only 6 characters: “Abilia”. Between 30 and 65 characters leaves room to say what you do and for whom.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

Your meta description is 392 characters; Google truncates after about 160, so the end of your pitch is cut.

6 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

Your hreflang tags are invalid, so Google may show the wrong language version.

No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

The homepage links to 122 pages on abilia.com and 5 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

/en, /partners, /sv/node/3912, /nb/node/3912, /en/node/3912 and /partners/node/3912 all use the title “Abilia”. Search engines can't tell which page to show for a search, so each competes with the others.

/en/users/diagnoses has no meta description, so Google writes the search snippet from whatever text it finds.

/partners and /partners/node/3912 use the same meta description. A description written for each page earns more clicks.

Your homepage links to 4 pages by a URL that isn't their canonical one, for example /sv/node/3912, whose canonical is /sv. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

/en/our-purpose, /en/users, /en/users/diagnoses and /en/users/diagnoses/dementia took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 110 found) and read each the way a search engine does.

5 of 21 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

4 errors were logged to the browser console while the page loaded, for example “Loading the script 'https://snap.licdn.com/li.lms-analytics/insight.min.js' violates the following Content Security Pol…”.

Chrome logged issues while loading the page (“Content security policy”).

Opening https://abilia.com goes through 3 redirects before the homepage loads.

1 link go through two or more redirects, for example https://abilia.com/partners.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

abilia.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

abilia.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 297 words of visible text.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 3 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 3 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.