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ability.ai website review
Visit site (opens in a new tab)Reviewed 3 November 202616 issues · 89 checks
This review found 16 issues worth fixing on ability.ai, 2 of them high impact, across 89 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
89BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.2 s |
| May 23, 2026 | 1.2 s |
| May 30, 2026 | 1.2 s |
| Jun 6, 2026 | 1.2 s |
| Jun 13, 2026 | 1.5 s |
| Jun 20, 2026 | 2.9 s |
| Jun 27, 2026 | 2.7 s |
| Jul 4, 2026 | 2.7 s |
| Jul 11, 2026 | 2.8 s |
| Jul 18, 2026 | 2.8 s |
| Jul 25, 2026 | 2.8 s |
| Aug 1, 2026 | 3.0 s |
| Aug 8, 2026 | 3.2 s |
| Aug 15, 2026 | 3.7 s |
| Aug 22, 2026 | 4.2 s |
| Aug 29, 2026 | 4.2 s |
| Sep 5, 2026 | 3.8 s |
| Sep 12, 2026 | 3.0 s |
| Sep 19, 2026 | 2.7 s |
| Sep 26, 2026 | 2.6 s |
| Oct 3, 2026 | 2.6 s |
| Oct 10, 2026 | 2.6 s |
| Oct 17, 2026 | 2.6 s |
| Oct 24, 2026 | 2.5 s |
| Oct 31, 2026 | 2.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 95 ms |
| May 23, 2026 | 95 ms |
| May 30, 2026 | 96 ms |
| Jun 6, 2026 | 97 ms |
| Jun 13, 2026 | 159 ms |
| Jun 20, 2026 | 327 ms |
| Jun 27, 2026 | 343 ms |
| Jul 4, 2026 | 348 ms |
| Jul 11, 2026 | 362 ms |
| Jul 18, 2026 | 368 ms |
| Jul 25, 2026 | 367 ms |
| Aug 1, 2026 | 388 ms |
| Aug 8, 2026 | 449 ms |
| Aug 15, 2026 | 542 ms |
| Aug 22, 2026 | 599 ms |
| Aug 29, 2026 | 551 ms |
| Sep 5, 2026 | 375 ms |
| Sep 12, 2026 | 254 ms |
| Sep 19, 2026 | 250 ms |
| Sep 26, 2026 | 242 ms |
| Oct 3, 2026 | 239 ms |
| Oct 10, 2026 | 240 ms |
| Oct 17, 2026 | 245 ms |
| Oct 24, 2026 | 252 ms |
| Oct 31, 2026 | 258 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.6 s
1.2 s
1.8 s
2.4 s
3.0 s
3.6 s
4.2 s
4.8 s
ability.ai does not allow embedding, so this is Google's rendering of the page.
Speed
Render-blocking requests
700 ms3 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.
Reduce unused JavaScript
376 KiBAbout 376 KiB of JavaScript is downloaded but never used on this page.
Google Tag Manager adds 186 ms
186 msGoogle Tag Manager costs a phone 186 ms of main-thread work and 325 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2 third-party services on the page
2 third-party services load with your homepage (Google Tag Manager and Google Analytics), adding 326 KiB and 186 ms of main-thread time.
Reduce unused CSS
140 ms · 43 KiBAbout 43 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 140 ms faster on a phone.
2 long tasks on the main thread
2 long tasks block the main thread while loading, the longest for 135 ms. During a long task the page ignores taps.
Improve image delivery
45 KiB5 images could be 45 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Legacy JavaScript
12 KiBPolyfills for old browsers add 12 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
3 checks passed
Mobile performance score: 95
95/100Your mobile performance score is 95. That is in Google's “good” band (90 and up).
Main-thread work: 1.4 s
A phone's processor spends 1.4 s on main-thread work while loading, 544 ms of it running JavaScript. That is comfortably low.
Server response: 5 ms
5 msYour server sent the HTML in 5 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user INP: 253 ms
253 msReal visitors wait 253 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 168% slower for real visitors
+168%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 95 ms to 258 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 99% slower for real visitors
+99%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.2 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.0 s
2.0 sReal visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.
Speed Index: 5.5 s
5.5 sVisually, the page fills in at 5.5 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 6.6 s
6.6 sThe page becomes fully interactive after 6.6 s. Good is under 3.8 s.
37 images without width and height
37 images have no width and height attributes, so the layout jumps as each one loads.
7 checks passed
Real-user LCP: 2.4 s
2.4 sReal visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user TTFB: 630 ms
630 msReal visitors wait 630 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 1.2 s
1.2 sThe first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.
Total Blocking Time: 78 ms
78 msScripts block the page for only 78 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Largest Contentful Paint: 1.2 s
1.2 sYour largest element renders in 1.2 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “The applied AI lab behind professional services companies”.
Images and page weight
About 0.3 g of CO₂ per visit
0.30 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.30 g of CO₂e: 36.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
4 checks passed
Page weight: 1.1 MB in 41 requests
1.1 MBYour homepage downloads 1.1 MB in 41 requests on a phone: scripts 814 KiB (21), stylesheets 89 KiB (5) and fonts 78 KiB (2). That is a lean page.
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (3 elements).
2 checks passed
Every image has alt text
All 85 images in the HTML carry an alt attribute.
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 0 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
85 internal links, 9 external
The homepage links to 85 pages on ability.ai and 9 external pages.
8 checks passed
Meta description: 157 characters
Your meta description is 157 characters: “The applied AI lab behind professional services companies. We build Trinity, the open-source operating system they run …”.
One H1 headline
Your main headline reads: “The applied AI lab behind professional services companies”.
Title: 57 characters
Your title is a healthy 57 characters: “The applied AI lab behind professional services companies”.
Canonical URL set
The canonical URL is https://www.ability.ai/.
Structured data in place
Structured data found: BreadcrumbList, FAQPage, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.ability.ai/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (2,119 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (7 KiB, 0 links), a plain-text guide to the site for AI tools.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 48 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
Missing source maps
Large scripts ship without source maps.
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
8 of 8 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
8 checks passed
Served over HTTPS
The homepage is served over HTTPS (ability.ai).
Valid certificate (46 days left)
The certificate from Let's Encrypt · YR2 verifies for ability.ai and is valid for another 46 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://ability.ai redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 49 links work
All 49 links checked from your homepage (40 internal, 9 external) answered without errors.
security.txt published
A security.txt file tells researchers how to report a problem with your site.
Domain and trust
DNSSEC is off
ability.ai's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
3 checks passed
Domain is 8 years old
8 yearsability.ai was registered in Dec 2017 through 101domain GRS Limited. An established domain carries more trust with email providers and search engines.
Certificate issuers are restricted
CAA records allow only sectigo.com, globalsign.com, letsencrypt.org and pki.goog to issue certificates for ability.ai, so a mis-issued certificate from anyone else is refused.
Registered until Mar 2027
ability.ai is registered until Mar 2027.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,390 words of copy
The homepage carries about 1,390 words of visible text.
4 checks passed
7 calls to action
The homepage has 7 calls to action, for example “Book a call”, “Get started→” and “Book a call →”.
1 short form
A short form (1 field at most) is right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: 1 testimonial or review block and 39 customer or partner logos.
Direct contact links
Visitors can reach you directly: 0 phone links and 1 email link.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be ability.ai is still delivered. Reports are on, so moving to quarantine is the next step.
Email authentication score: 70/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com include:mailgun.org include:amazonses.com ~all”.
DKIM signing found
A DKIM key is published (selector “google”), so receivers can verify mail really came from you.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
4 cookies set on arrival
4Opening the homepage sets 4 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
9 other companies contacted
Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- Framework
- Next.js
- Hosting
- Vercel
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 16 issues on ability.ai, including 11 speed issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.