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ability.ai website review

Visit site (opens in a new tab)Reviewed 3 November 202616 issues · 89 checks

This review found 16 issues worth fixing on ability.ai, 2 of them high impact, across 89 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.6 s741 msMay 16Oct 312.4 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.2 s
May 23, 20261.2 s
May 30, 20261.2 s
Jun 6, 20261.2 s
Jun 13, 20261.5 s
Jun 20, 20262.9 s
Jun 27, 20262.7 s
Jul 4, 20262.7 s
Jul 11, 20262.8 s
Jul 18, 20262.8 s
Jul 25, 20262.8 s
Aug 1, 20263.0 s
Aug 8, 20263.2 s
Aug 15, 20263.7 s
Aug 22, 20264.2 s
Aug 29, 20264.2 s
Sep 5, 20263.8 s
Sep 12, 20263.0 s
Sep 19, 20262.7 s
Sep 26, 20262.6 s
Oct 3, 20262.6 s
Oct 10, 20262.6 s
Oct 17, 20262.6 s
Oct 24, 20262.5 s
Oct 31, 20262.4 s
Real-visitor tap response (INP)75th percentile, phones
675 ms19 msMay 16Oct 31258 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202695 ms
May 23, 202695 ms
May 30, 202696 ms
Jun 6, 202697 ms
Jun 13, 2026159 ms
Jun 20, 2026327 ms
Jun 27, 2026343 ms
Jul 4, 2026348 ms
Jul 11, 2026362 ms
Jul 18, 2026368 ms
Jul 25, 2026367 ms
Aug 1, 2026388 ms
Aug 8, 2026449 ms
Aug 15, 2026542 ms
Aug 22, 2026599 ms
Aug 29, 2026551 ms
Sep 5, 2026375 ms
Sep 12, 2026254 ms
Sep 19, 2026250 ms
Sep 26, 2026242 ms
Oct 3, 2026239 ms
Oct 10, 2026240 ms
Oct 17, 2026245 ms
Oct 24, 2026252 ms
Oct 31, 2026258 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of ability.ai (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. ability.ai at 0.6 s0.6 s
  2. ability.ai at 1.2 s1.2 s
  3. ability.ai at 1.8 s1.8 s
  4. ability.ai at 2.4 s2.4 s
  5. ability.ai at 3.0 s3.0 s
  6. ability.ai at 3.6 s3.6 s
  7. ability.ai at 4.2 s4.2 s
  8. ability.ai at 4.8 s4.8 s

ability.ai does not allow embedding, so this is Google's rendering of the page.

Speed

3 to fix95
  • Render-blocking requests

    700 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.

  • Reduce unused JavaScript

    376 KiB

    About 376 KiB of JavaScript is downloaded but never used on this page.

  • Google Tag Manager adds 186 ms

    186 ms

    Google Tag Manager costs a phone 186 ms of main-thread work and 325 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2 third-party services on the page

    2 third-party services load with your homepage (Google Tag Manager and Google Analytics), adding 326 KiB and 186 ms of main-thread time.

  • Reduce unused CSS

    140 ms · 43 KiB

    About 43 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 140 ms faster on a phone.

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 135 ms. During a long task the page ignores taps.

  • Improve image delivery

    45 KiB

    5 images could be 45 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Legacy JavaScript

    12 KiB

    Polyfills for old browsers add 12 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

3 checks passed
  • Mobile performance score: 95

    95/100

    Your mobile performance score is 95. That is in Google's “good” band (90 and up).

  • Main-thread work: 1.4 s

    A phone's processor spends 1.4 s on main-thread work while loading, 544 ms of it running JavaScript. That is comfortably low.

  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user INP: 253 ms

    253 ms

    Real visitors wait 253 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 168% slower for real visitors

    +168%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 95 ms to 258 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 99% slower for real visitors

    +99%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.2 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.0 s

    2.0 s

    Real visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.

  • Speed Index: 5.5 s

    5.5 s

    Visually, the page fills in at 5.5 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 6.6 s

    6.6 s

    The page becomes fully interactive after 6.6 s. Good is under 3.8 s.

  • 37 images without width and height

    37 images have no width and height attributes, so the layout jumps as each one loads.

7 checks passed
  • Real-user LCP: 2.4 s

    2.4 s

    Real visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 630 ms

    630 ms

    Real visitors wait 630 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

  • Total Blocking Time: 78 ms

    78 ms

    Scripts block the page for only 78 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Largest Contentful Paint: 1.2 s

    1.2 s

    Your largest element renders in 1.2 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “The applied AI lab behind professional services companies”.

Images and page weight

100
  • About 0.3 g of CO₂ per visit

    0.30 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.30 g of CO₂e: 36.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 checks passed
  • Page weight: 1.1 MB in 41 requests

    1.1 MB

    Your homepage downloads 1.1 MB in 41 requests on a phone: scripts 814 KiB (21), stylesheets 89 KiB (5) and fonts 78 KiB (2). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

Google 100100
  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (3 elements).

2 checks passed
  • Every image has alt text

    All 85 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 0 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 100100
  • 85 internal links, 9 external

    The homepage links to 85 pages on ability.ai and 9 external pages.

8 checks passed
  • Meta description: 157 characters

    Your meta description is 157 characters: “The applied AI lab behind professional services companies. We build Trinity, the open-source operating system they run …”.

  • One H1 headline

    Your main headline reads: “The applied AI lab behind professional services companies”.

  • Title: 57 characters

    Your title is a healthy 57 characters: “The applied AI lab behind professional services companies”.

  • Canonical URL set

    The canonical URL is https://www.ability.ai/.

  • Structured data in place

    Structured data found: BreadcrumbList, FAQPage, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.ability.ai/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,119 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (7 KiB, 0 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 48 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

Google 100100
  • Missing source maps

    Large scripts ship without source maps.

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    8 of 8 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix94
  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

8 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (ability.ai).

  • Valid certificate (46 days left)

    The certificate from Let's Encrypt · YR2 verifies for ability.ai and is valid for another 46 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://ability.ai redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 49 links work

    All 49 links checked from your homepage (40 internal, 9 external) answered without errors.

  • security.txt published

    A security.txt file tells researchers how to report a problem with your site.

Domain and trust

  • DNSSEC is off

    ability.ai's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 8 years old

    8 years

    ability.ai was registered in Dec 2017 through 101domain GRS Limited. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only sectigo.com, globalsign.com, letsencrypt.org and pki.goog to issue certificates for ability.ai, so a mis-issued certificate from anyone else is refused.

  • Registered until Mar 2027

    ability.ai is registered until Mar 2027.

Content and conversion

2 to fix75
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,390 words of copy

    The homepage carries about 1,390 words of visible text.

4 checks passed
  • 7 calls to action

    The homepage has 7 calls to action, for example “Book a call”, “Get started→” and “Book a call →”.

  • 1 short form

    A short form (1 field at most) is right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 1 testimonial or review block and 39 customer or partner logos.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be ability.ai is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com include:mailgun.org include:amazonses.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “google”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 4 cookies set on arrival

    4

    Opening the homepage sets 4 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 9 other companies contacted

    Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
Next.js
Hosting
Vercel

Upkeep, stack, hiring and company data from programmable.info

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