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ableat.com website review

Visit site (opens in a new tab)Reviewed 5 November 202629 issues · 95 checks

This review found 29 issues worth fixing on ableat.com, 8 of them high impact, across 95 checks. The most urgent: mobile performance score: 49. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of ableat.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. ableat.com at 0.4 s0.4 s
  2. ableat.com at 0.8 s0.8 s
  3. ableat.com at 1.1 s1.1 s
  4. ableat.com at 1.5 s1.5 s
  5. ableat.com at 1.9 s1.9 s
  6. ableat.com at 2.3 s2.3 s
  7. ableat.com at 2.6 s2.6 s
  8. ableat.com at 3.0 s3.0 s

ableat.com does not allow embedding, so this is Google's rendering of the page.

Speed

3 to fix49
  • Mobile performance score: 49

    49/100

    Your mobile performance score is 49. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Render-blocking requests

    700 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.

  • Use efficient cache lifetimes

    200 ms · 492 KiB

    3 files are served with short cache lifetimes, so returning visitors download them again (492 KiB).

  • Improve image delivery

    200 ms · 145 KiB

    2 images could be 145 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 200 ms faster on a phone.

  • Reduce unused JavaScript

    270 ms · 61 KiB

    About 61 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 270 ms faster on a phone.

  • Font display

    200 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 200 ms).

  • Document request latency

    139 KiB

    The HTML itself could arrive sooner: redirects, a slow server response or missing compression delay everything after it.

  • 1 long task on the main thread

    1 long task block the main thread while loading, the longest for 72 ms. During a long task the page ignores taps.

  • 3 third-party services on the page

    3 third-party services load with your homepage (kosada.com, Google Fonts and 365trade-intelligence.com), adding 101 KiB and 24 ms of main-thread time.

  • Reduce unused CSS

    30 KiB

    About 30 KiB of CSS is downloaded but never applied on this page.

  • Legacy JavaScript

    8 KiB

    Polyfills for old browsers add 8 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 0.6 s

    A phone's processor spends 0.6 s on main-thread work while loading, 200 ms of it running JavaScript. That is comfortably low.

  • Server response: 495 ms

    495 ms

    Your server sent the HTML in 495 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix40
  • Cumulative Layout Shift: 0.898

    0.898

    The layout shifts by 0.898 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Largest Contentful Paint: 5.6 s

    5.6 s

    Your largest element takes 5.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “CREATE ILLUMINATING EXPERIENCES FROM THE OUTSIDE IN”.

  • First Contentful Paint: 2.6 s

    2.6 s

    The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 5.6 s

    5.6 s

    The page becomes fully interactive after 5.6 s. Good is under 3.8 s.

  • Speed Index: 4.4 s

    4.4 s

    Visually, the page fills in at 4.4 s (Speed Index). Good is under 3.4 s.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • Total Blocking Time: 22 ms

    22 ms

    Scripts block the page for only 22 ms while loading. Good is under 200 ms.

Images and page weight

100
  • About 0.5 g of CO₂ per visit

    0.50 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.50 g of CO₂e: 59.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 checks passed
  • Page weight: 1.8 MB in 33 requests

    1.8 MB

    Your homepage downloads 1.8 MB in 33 requests on a phone: images 725 KiB (14), media 453 KiB (1) and HTML 209 KiB (1). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 8392
  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (12 elements)

    All page content should be contained by landmarks: 12 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 8 links without text

    8 visible links have no text or label, so screen readers cannot say where they go.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 11 images in the HTML carry an alt attribute.

  • 36 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 43 WCAG 2.2 A/AA and best-practice rules on the phone render: 36 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 7780
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 32 internal links, 6 external

    The homepage links to 32 pages on ableat.com and 6 external pages.

5 checks passed
  • One H1 headline

    Your main headline reads: “At Able we believe:”.

  • Title: 52 characters

    Your title is a healthy 52 characters: “Able | Illuminating experiences from the outside in.”.

  • Canonical URL set

    The canonical URL is https://ableat.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://ableat.com/wp-sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (349 words), so crawlers that don't run JavaScript still read it.

Other pages

4 to fix78
  • 4 pages share 2 titles

    /cloud-sync-products and /our-products/cloud-sync-products all use the title “cloud sync products | Able”, and 1 other title repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

  • 9 pages without a meta description

    /about, /cloud-sync-products, /our-products/cloud-sync-products, /price-sync-products, /our-products/price-sync-products and /our-services and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 links to non-canonical URLs

    Your homepage links to 2 pages by a URL that isn't their canonical one, for example /our-products/cloud-sync-products, whose canonical is /cloud-sync-products. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 3 pages without an H1

    /our-work, /blog and /connect have no <h1> headline, so visitors and search engines get no clear main topic.

  • 9 internal pages checked

    We fetched 9 pages linked from your homepage and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 9 pages we checked loaded without an error.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 9 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9692
  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 182 days; one year is the recommended minimum.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

8 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (ableat.com).

  • Valid certificate (55 days left)

    The certificate from Let's Encrypt · YE1 verifies for ableat.com and is valid for another 55 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://ableat.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 14 links work

    All 14 links checked from your homepage (10 internal, 4 external) answered without errors.

  • security.txt published

    A security.txt file tells researchers how to report a problem with your site.

Domain and trust

  • No CAA record

    ableat.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    ableat.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 19 years old

    19 years

    ableat.com was registered in Nov 2006 through Amazon Registrar, Inc.. An established domain carries more trust with email providers and search engines.

  • Registered until Nov 2034

    ableat.com is registered until Nov 2034.

Content and conversion

3 to fix58
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 307 words of copy

    The homepage carries about 307 words of visible text.

3 checks passed
  • 4 calls to action

    The homepage has 4 calls to action, for example “Network Based Pricing Control Software”, “learn more” and “get a quote”.

  • Analytics in place

    Analytics detected: Matomo.

  • Phone number on the homepage

    Your phone number is on the homepage.

Email authentication

1 to fix50
  • No DMARC policy

    ableat.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

  • Email authentication score: 50/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com include:_spf.salesforce.com include:mailgun.org -all”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “k1” and “s1”), so receivers can verify mail really came from you.

Privacy and tracking

  • 2 cookies set on arrival

    2

    Opening the homepage sets 2 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 4 other companies contacted

    Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Upkeep, stack and company

  • The footer still says © 2025.

Stack

CMS
WordPress 7.1.4
Framework
jQuery
Analytics
Matomo
Hosting
CeraNet, Inc.

Company

Headquarters
Columbus

Upkeep, stack, hiring and company data from programmable.info

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