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abledevice.com website review
Visit site (opens in a new tab)Reviewed 8 November 202631 issues · 97 checks
This review found 31 issues worth fixing on abledevice.com, 15 of them high impact, across 97 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
75CClosest competitors among reviewed websites
Compare side by sideOne score from every part of this review. How it works
How it loaded on a phone
0.5 s
1.0 s
1.5 s
2.0 s
2.5 s
3.0 s
3.5 s
4.0 s
abledevice.com does not allow embedding, so this is Google's rendering of the page.
Speed
Use efficient cache lifetimes
9.0 s · 2.1 MB79 files are served with short cache lifetimes, so returning visitors download them again (2.1 MB).
Render-blocking requests
7.7 s44 files block the first paint until they finish downloading. Deferring or inlining them could save about 7.7 s.
Reduce unused CSS
3.5 s · 847 KiBAbout 847 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 3.5 s faster on a phone.
Reduce unused JavaScript
1.5 s · 391 KiBAbout 391 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.
Mobile performance score: 56
56/100Your mobile performance score is 56. Pages that score under 90 lose visitors before the first paint.
Minify CSS
300 ms · 50 KiB50 KiB could be saved by minifying CSS.
Legacy JavaScript
200 ms · 30 KiBPolyfills for old browsers add 30 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.
4 third-party services on the page
4 third-party services load with your homepage (Google Tag Manager, StatCounter and Google Fonts and others), adding 310 KiB and 140 ms of main-thread time.
Font display
150 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).
Document request latency
93 KiBThe HTML itself could arrive sooner: redirects, a slow server response or missing compression delay everything after it.
1 long task on the main thread
1 long task block the main thread while loading, the longest for 75 ms. During a long task the page ignores taps.
Improve image delivery
29 KiB1 image could be 29 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Minify JavaScript
16 KiB16 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
2 checks passed
Main-thread work: 0.8 s
A phone's processor spends 0.8 s on main-thread work while loading, 289 ms of it running JavaScript. That is comfortably low.
Server response: 136 ms
136 msYour server sent the HTML in 136 ms, well inside Google's 600 ms guideline.
Core Web Vitals
First Contentful Paint: 9.3 s
9.3 sThe first text or image appears after 9.3 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 15.2 s
15.2 sYour largest element takes 15.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Time to Interactive: 15.2 s
15.2 sThe page becomes fully interactive after 15.2 s. Good is under 3.8 s.
Speed Index: 9.3 s
9.3 sVisually, the page fills in at 9.3 s (Speed Index). Good is under 3.4 s.
4 images without width and height
4 images have no width and height attributes, so the layout jumps as each one loads.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
2 checks passed
Cumulative Layout Shift: 0.033
0.033The layout barely moves while loading (CLS 0.033, good is under 0.1).
Total Blocking Time: 25 ms
25 msScripts block the page for only 25 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 2.5 MB in 86 requests
2.5 MBYour homepage downloads 2.5 MB in 86 requests on a phone: stylesheets 1,014 KiB (42), scripts 900 KiB (25) and images 356 KiB (10). Under 2 MB keeps phones on slow connections fast.
2 images in older formats
2 images (66 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
4 images below the first screen load straight away
4 images further down the page (98 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 0.7 g of CO₂ per visit
0.71 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.71 g of CO₂e: 84.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
7 text elements with low contrast
7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Links look like plain text
1 link inside paragraphs relies on colour alone to stand out.
All page content should be contained by landmarks (17 elements)
All page content should be contained by landmarks: 17 elements on the page fail this check, rated moderate by axe-core.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
Headings skip levels
Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 11 images in the HTML carry an alt attribute.
41 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 5 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is short (18 characters)
Your title is only 18 characters: “Home | Able Device”. Between 30 and 65 characters leaves room to say what you do and for whom.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
3 links with vague text
3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
35 internal links, 0 external
The homepage links to 35 pages on abledevice.com and 0 external pages.
4 checks passed
Canonical URL set
The canonical URL is https://abledevice.com/.
Structured data in place
Structured data found: Article, ImageObject, LocalBusiness, Organization and Person.
robots.txt in place
robots.txt is in place.
XML sitemap found
Your XML sitemap is reachable at https://abledevice.com/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
Opted out of AI training for 1 crawler
robots.txt blocks GPTBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (960 words), so crawlers that don't run JavaScript still read it.
Other pages
1 linked page is broken
Your homepage links to /use-case, which answers with an error. Visitors hit a dead end and search engines drop it.
8 pages without a meta description
/simbae, /client-success, /use-cases-capabilities, /faq, /about-us and /resources and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.
1 page with very little text
/contact-able-device has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
3 pages slow to respond
/resources, /simbae-use-cases/zariot-unleashing-the-power-of-iot-connectivity-with-simbae and /simbae-use-cases/delivering-enhanced-security-for-next-generation-ev-at-scale-with-simbae took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 18 found) and read each the way a search engine does.
5 checks passed
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
2 small tap targets
2 of 10 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
1 broken link to your own pages
1 link from your homepage to your own site is broken, for example https://abledevice.com/use-case/ (404).
HTTP/1.1 only
The server only offers HTTP/1.1, so browsers open several connections and load files more slowly. Most hosts and CDNs turn on HTTP/2 with a setting.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
6 checks passed
Served over HTTPS
The homepage is served over HTTPS (abledevice.com).
Valid certificate (67 days left)
The certificate from Let's Encrypt · YR1 verifies for abledevice.com and is valid for another 67 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://abledevice.com redirects to the secure version.
Domain and trust
No CAA record
abledevice.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
abledevice.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 16 years old
16 yearsabledevice.com was registered in Apr 2010 through Tucows Domains Inc.. An established domain carries more trust with email providers and search engines.
Registered until Apr 2027
abledevice.com is registered until Apr 2027.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
Thin social proof
Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 936 words of copy
The homepage carries about 936 words of visible text.
5 checks passed
6 calls to action
The homepage has 6 calls to action, for example “Contact Us”, “Learn More” and “Download the Free White Paper”.
Analytics in place
Analytics detected: Google Analytics.
Direct contact links
Visitors can reach you directly: 0 phone links and 1 email link.
Opening hours shown
Your opening hours are on the homepage.
LocalBusiness structured data
Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be abledevice.com is still delivered. Add a report address, check the reports, then move to quarantine.
Email authentication score: 75/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com -all”.
DKIM signing found
A DKIM key is published (selector “s1” and “s2”), so receivers can verify mail really came from you.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
3 cookies set on arrival
3Opening the homepage sets 3 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
5 other companies contacted
Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- CMS
- WordPress 7.1.4
- Framework
- jQuery
- Analytics
- Google Analytics
- Hosting
- Namecheap
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 31 issues on abledevice.com, including 11 speed issues, 5 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.